As it becomes more and more apparent that the mobile channel is just as important, and in some cases more important, to advertisers as traditional desktop advertising, a solid multichannel strategy isn’t just a bonus or an afterthought, it’s a necessity for those who want to stay competitive. However,...
ADOTAS -- If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin,...
Open up any business, tech or ad trade publication and you’ll see the plain truth of where your customers are heading: mobile. According to the Pew Internet Project, 58 percent of American adults own a smartphone and 42 percent own a tablet. It’s no surprise that mobile is one of the fastest growing digital industries; eMarketer also...
Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad network performance can also vary for a given...
The Internet is becoming an important part of Chinese culture. By the end of 2007, 35 percent of the world’s social networking users will reside in china. And even more interesting for advertisers looking to gain a foothold in the world’s most populous nation and fastest growing economy, user-generated...

King of Traffix

If you attend Affiliate Summit, you should have come across a company called Hot Rocket Marketing and their affiliate network RocketProfit.com. Then again, given their low key demeanor, you might not have. At Affiliate Summit they had a booth and helped sponsor the blockbuster party, but they did that,...
ADOTAS -- The monetization options available to mobile publishers have expanded rapidly over the past year. This is great news for independent publishers, who were previously stuck trying to optimize low performing banner ads from mobile ad networks. With a limited salesforce and even more constraints on technology development,...
The concept of Site Retargeting isn't all that complicated. But the technology beneath the surface can be very complicated. Researching which vendor is right for you should be a careful and deliberate process. Asking vendors these six question will help you get started. HOW EFFICIENT IS YOUR RETARGETING? Efficiency in...
ADOTAS -- This article shares some of the recent research from the brand new IDTechEx report, “Wearable Technology 2014-2024”. Wearable technology mainly concerns devices and apparel/textiles. Devices are discrete electronic and electrical hardware sold on its own for bodywear. It may be utilised...
ADOTAS EXCLUSIVE -- “Predictable Irrationality,” a book by M.I.T. Economist and Federal Reserve researcher Dan Ariely, has been the talk of the geekerati in recent weeks. The book, in its seventh week on The New York Times best seller list, has been the subject of commentary in professional media...
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