Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As...
ADOTAS -- In the last few months, the concept of “mobile first” has been coming up in more and more industry conversations and appearing on a growing number of event agendas. Just last month, the IAB reported that mobile ad spend hit a record high of $7.1 billion in...
ADOTAS -- Executives from Bay Area-based full-service digital marketing agency 3Q Digital are weighing in with their 2014 predictions regarding various verticals in the online ad space. David Rodnitzky, Founder/CEO Twitter completely overhauls its ad system to allow multiple sponsored posts per feed as well...
ADOTAS -- Mobile advertising keeps growing by leaps and bounds, so when I argue that mobile ad tech won’t be truly transformative until it transitions to a Software-as-a-Service (SaaS) model, some in the industry are bound to be skeptical. But the fact is, while mobile advertising is growing, its...
EDITOR'S NOTE: This article, originally published on August 27, 2013, placed at No. 13 in our 20 most popular articles of the year. ADOTAS – Last week, News Corp announced it would launch its own private exchange and discontinue any remaining arrangements with third-party ad networks. “The News Corp Global Exchange, which...
EDITOR'S NOTE: This article, originally published on March 14, 2013, placed at No. 19 in our 20 most popular articles of the year. ADOTAS -- The rapid adoption of mobile devices (smartphones, tablets) and their use alongside desktop and in-home electronics (PCs, TVs) is significantly changing the way all of...
ADOTAS -- Last year, Black Friday online sales increased 26%, and Shop.org, the digital division of the National Retail Federation, estimates online holiday sales will increase in the 13% to 15% range this year, with e-commerce reaching $61.8 billion. Boom. Is your website ready for prime...
ADOTAS EXCLUSIVE - For marketers, creating a genuine dialogue with consumers via mobile is now a reality. This can be attributed to several key factors. First, more and more mobile subscribers are moving to flat-rate data plans and embracing mobile messaging. Second, the maturation of wireless devices such as...
In a letter to his rival and fellow scientist Robert Hooke, Sir Isaac Newton famously wrote, “If I have seen further, it is by standing on the shoulders of giants.” Newton would have loved the Internet. Like all great scientists, he thrived on discovery, even when that discovery led to...
As mobile has firmly carved out its place in the marketing industry, advertisers are weaving together more complex cross-channel campaigns across email, online, social media and more, making “integrated marketing” the new norm. Likewise, mobile app marketers are testing the cross-channel waters to experiment in the opposite direction with...
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