ADOTAS -- The idea of lead exchanges has hardly been new. The idea has been around for a while, yet most many companies who tried to set up a lead exchange have failed. This has made many people skeptical and suspicious of the idea of a lead marketplace. However, ...

Affiliate Summit West 2008

We love Affiliate Summit. And, if this were the movie "Summer School" we'd simply fill the rest of this page with a bunch of "very, very, very,...much" to reach our normal word limit. Intrepid readers shouldn't let its 5.9 rating out of 10 dissuade you from watching "Summer School."...
ADOTAS — As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage.  It’s no secret that consumer behavior typically drives the media industry.  Media consumption from tablet devices continues to explode, mostly at the expense of desktop/PC time spent.  Much has been...
ADOTAS (via Digital Trends) -- After much ado, Twitter finally rolled out two-factor authentication. The AP hack that gave Wall Street a good scare may have been the final straw; unfortunately as much as you’d like this two-factor authentication update to keep your accounts secure and safe from hackers, there...

Your Ads Are Not For You

Here's the puzzling math of advertising, offline and on: • Everybody doesn't read, remember or click on your ads. • Nobody isn't the right answer either. In other words, you don't get 100% attention when you buy an ad. In fact, you don't get 50% attention or even 1%. If you're very very good...
As many had predicted and anticipated, the Age of Big Data is now squarely upon us. Lately, it seems as if everyone wants a piece of the targeted data and information that’s being generated out there – and for good reason. Despite some inevitable limitations and the still-newness of this...
ADOTAS EXCLUSIVE - Over the last twelve months, there’s been a lot of attention on a new category in the online advertising ecosystem – the ad exchange. Acquisitions by Microsoft (ADECN) and Yahoo! (Right Media) and new offerings from Doubleclick reinforce that there is a real role for...
You put in your time, worked hard and you’re now a CMO. Good for you, now get to work. No, seriously, get to work! Your plate is already full.  Back in the day a CMO was responsible for things like brand identity, brand awareness and corporate marketing, but today’s...
ADOTAS – A silent war is afoot with ad giants Facebook and Google aggressively competing behind the scenes for consumers’ online attention. Over the last several years, both companies have made a series of calculated moves in attempt to corner the mobile advertising market. But while Facebook is in...