ADOTAS EXCLUSIVE -- These days, transparency is a subjective term. The role (and degree) of transparency is in a constant state of flux within the network space. A few years ago, transparency existed to ensure that ads did not end up next to inappropriate content. Of course, mistakes happen...
ADOTAS -- It’s now called "Ginterest." April Fools. That is not exactly what happened, but if you check your Gmail Web Client (and who doesn’t do that 10 times a day), you’ll see the marriage of Parallax, Gmail and Pinterest in your promotions tab. Oops,...
Last month, the digital marketplace started buzzing when AOL announced “Platform A,” their new ad platform. Between AOL’s development and the ongoing saga of Google-Double Click, agencies and advertisers alike are asking whether the new platform and the looming acquisition spells doom for independent shops. I find this fear to...
***ALERT*** The ADOTAS AdverCircus (http://www.advercircus.com) Ad:Tech Party is Tuesday @ 9pm, at Ruby Skye, 420 Mason St. This will be the blow out party of Ad:Tech SF. Now back to regularly scheduled programming....  Get ready, boys and girls … the highly anticipated ad:tech is upon us once again! But before we make...
The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled "Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud." The crux of the article is about using the domain name registration date to verify whether a site is suspicious...
YuMe, a digital video brand advertising technology company has just launched Ngage, an interactive ad unit that easily embeds interactive content around video ads. One of their premier customers Applebee’s used the Ngage ad unit to promote its “Flavors of Southwest” campaign with some pretty promising results – the...
ADOTAS -- Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His...
Your customers all have mobile devices. Most walk around with Androids and iPhones. You have built your killer application, but your customers do not download it, and when they do, they do not use it. So how can you best engage your customers in the mobile channel? Directly. SMS remains...
ADOTAS EXCLUSIVE -- If Indiana Jones was an online marketer in our times, he would undoubtedly have been asked to embark on a quest for the medium that delivered the greatest return on investment.  The mission wouldn’t be an easy one. It would take him through the crumbling ruins of...
Fraud is a plague spreading through the online advertising industry that is about as difficult to fight as online piracy – you can shut down one site and another will pop up in its place within seconds. Fraud is a pervasive problem because there is money to be made...
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