ADOTAS -- If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin,...
ADOTAS – Comcast's partnership with Rubicon Project, announced earlier this week,  gives marketers the ability to buy display ads programmatically across its web properties like Xfinity and xfinityTV.com. To anyone immersed in the ad industry, this news doesn’t come as much of a surprise, since everything is moving towards...
ADOTAS -- Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle -- between himself, Pepper, and those amazing suits. While most of us don’t...

The Domain Shakeout

For an industry that generates billions annually and operates much today as it did ten years ago with many of the same people as then, outside of the occasional article, little coverage of the domain name landscape occurs. Only when something sensational happens does the domain landscape pop up...
At the end of May, Silicon Valley venture capitalist and Internet expert Mary Meeker released her annual Internet trends report. As in years past, the report underscores the increasingly global nature of the Internet. Businesses now understand that by virtue of having a website that can be found by...

Native + Data = Scale

Native + Data = Scale This is a formula you’d better get used to quickly because its going to be powering everything you know about the Native Advertising sector for many months to come. Native advertising is hot right now.  More and more advertisers are testing out ways to get their...
Word-of-mouth marketing is a high impact, low cost tactic everyone wants to leverage. In theory, it’s a marketers’ dream -- communications that pass from person-to-person, requiring no effort or additional money? And the messages travel through extended social networks of brand advocates? Sign us up! But in practice, word-of-mouth campaigns...
ADOTAS -- What a year 2013 was: The government shut down, Twitter went public, Miley Cyrus twerked and Apple started becoming average. But, what happened in lead generation? Well, 2013 was, overall, an interesting year, with four main trends emerging that will continue to evolve in 2014:
EDITOR'S NOTE: This article, originally published on June 3, 2013, placed at No. 15 in our 20 most popular articles of the year. ADOTAS -- One of the biggest debates in the world of mobile marketing revolves around the choice between mobile websites and mobile apps for businesses.  Ideally, all...
ADOTAS -- The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the...