The stress of shopping, the joys of seeing your family—people are on an emotional rollercoaster during the holidays, which can be a great time for creating memorable people-to-brand connections. Whether we admit it or not holiday television commercials create a sense of nostalgia that pulls at our heartstrings and...
ADOTAS -- You can hardly pick up a trade magazine, read a newspaper or listen to public radio without hearing about Big Data.  The reason is straightforward:  Many large organizations’ investment in big data technologies and skills are beginning to bear fruit. But what about small and medium-sized businesses...
ADOTAS – We’ve all probably heard some of the crazy stats that tell the story of YouTube’s meteoric rise and global impact on society. Just in case you haven’t seen the latest numbers, or if you’re hoping to impress folks at an upcoming cocktail party, here are the most...
ADOTAS – If 2013 was (finally) the year of mobile advertising, 2014 will be the death of it. Not because the importance of mobile will diminish. Rather, it will become so vital to marketers that the idea of planning mobile in a silo will quickly seem dated.
ADOTAS -- What are the top digital trends marketers need to pay attention to if they want to remain relevant and successful in 2014 and beyond? Yuli Ziv (pictured), a serial entrepreneur and recognized leader in the fashion/tech space, offers a comprehensive analysis in her forthcoming book, “Fashion 2.0: Season of Change: A Forecast...
ADOTAS -- For clients who have been relying on Google’s affiliate network (GAN), it is somewhat of a shock that Google has announced the closure of this program.  As an agency, Direct Agents has been working with GAN for over 3 years, and it has been an excellent platform...
ADOTAS -- In response to Today's Burning Question about reports of the latest major cyberattack, Bill Evans (pictured below), Sr. Director of Product Marketing at Dell Software, offered the following reaction. There are several facets of this latest breach that are troubling. The attack was...
ADOTAS -- Twitter announced its final price per share last night: $26, putting its value at $14.2 billion. Its stock begin trading on the NYSE this morning. As they did ahead of the Facebook IPO, IG set up a grey market as soon as Twitter filed its S-1, enabling its...
ADOTAS – We are a connected world. Whether we like it or not, the Internet fuels businesses around the globe with lightning fast payment processing, the availability and convenience of cloud-based software and daily communications through email, instant message and social media. With so many businesses today reliant on...
ADOTAS – Coca-Cola adds a twist to friendship, Beats gets you pumped for the World Cup, and McDonald's kicks a ball into a bucket on a moving elevator. Yep, it's just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here...