Adotas Ads
1. Look for Aligned Incentives: There is a healthy tension in any healthy marketplace where buyers want to buy for the lowest price, and sellers shoot for the highest. As agencies move into the programmatic waters, they may be tempted by the siren song of the “all-in-one” solution, or...
This week, The CMO Club presented the winners for the 2014 CMO Awards (thecmoawards.com), in the categories for Leadership, Marketing Innovation, Officers, Rising Star, Programmatic Marketing, Content Engagement, Creativity, Customer Experience, Social Responsibility and President's Circle. The CMO Club will host a CMO Awards dinner in NYC Tuesday, Nov. 18...
As some 30-second TV spots for the upcoming Super Bowl XLIX go for $4.5 million — not including production — a whole lot of advertising people are talking internally about Return on Ad Spend, or ROAS. On the one hand, millions of viewers will tune into the most-watched live-TV event...
ADOTAS -- It’s no secret that mobile commerce is on the upswing. According to Business Insider, as recently as 2010, mobile commerce represented only 3% of total e-commerce. According to comScore, by the 2012 holiday shopping season, it rose to 11%, translating to $18.6 billion in consumer spending (not...
The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they...
ADOTAS -- Videos of depositions obtained by Business Insider (BI) indicate that Snapchat's co-founders believe their former frat brother may deserve "something" for his role in the company. According to BI, Reggie Brown filed suit against Snapchat co-founders Evan Spiegel (pictured above) and Bobby...
According to the ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video , 55% of consumers who watch TV also watch some type of video on devices other than their television sets – computers, cell phones, iPods, etc. Because our media can come from so many different sources,...
ADOTAS -- Tealium, a leader in enterprise tag management and digital data distribution platforms, has put together the predictions for 2014: Predictions Cloud technology = empowered marketers: Digital marketers will reduce their reliance on IT departments thanks to new cloud-based technologies that empower marketers to manage their...
ADOTAS -- Executives from Bay Area-based full-service digital marketing agency 3Q Digital are weighing in with their 2014 predictions regarding various verticals in the online ad space. David Rodnitzky, Founder/CEO Twitter completely overhauls its ad system to allow multiple sponsored posts per feed as well...
  ... Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce.  What it doesn't need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system.  The need for a qualified, educated direct sales team to...
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