ADOTAS -- When the iPad was first launched back in 2010, no one imagined that it would compete with the PC. The tablet was described as a “living room device,” supporting gaming, media and entertainment within the household. In January 2010, before the launch of the iPad,Flurry analyzed the...
Local advertising and local publishing alike have been handcuffed by an outdated business model that hasn’t changed much in the past decade. With print circulations plummeting while online spending continues to rise, advertisers have found the online medium far more cost effective than traditional local media options. In fact,...
ADOTAS – I have my finger on the pulse of what’s happening in marketing right now, but I’m also always thinking about what’s around the corner and wondering about the future of marketing too. One aspect in flux is the changing role of the CMO. It is becoming far...
“Brand yourself as a professional, become an authority in your field” this was the greatest advice I ever received. I went about this by stepping up my social networking and starting a blog to become known by other online marketing professionals. I quickly had subscribers to my blog and...
John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: "The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. "Differentiated experiences driven through the next generation of personalization.  With the...
ADOTAS -- Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of...
ADOTAS -- Adotas correspondent Mari White recently chatted with Matt Keiser (pictured), CEO of email advertising company LiveIntent, about ad-tech industry trends. In this segment, Matt explains how the hash of an email address can be used to establish a user's cross-channel identity.
ADOTAS -- Today we solicited responses from industry leaders to the following Burning Question: "What do you think of Facebook's decision to simplify its ad-buying process by eliminating half of its 27 ad units?" Here's how they responded: "We are very excited about Facebook's announcement today. By simplifying their ad products, Facebook is making the...
Web 2.0 has ushered in a new era of increased activity and interactivity online that has opened the door to countless new Web sites and services – most of  which rely heavily on advertising for revenue.  With thousands of new businesses displaying ads online and competing for ad dollars,...
ADOTAS EXCLUSIVE -"Vegas baby, Vegas!” - Vince Vaughn as Trent from the movie “Swingers” That’s right, boys and girls… it’s that time of year again where publishers, affiliate marketers, networks, and vendors head to Sin City for a few days of networking, learning, and maybe a little debauchery. Affiliate...