ADOTAS -- The Hispanic population has increased six-fold since 1970. Today, the Hispanic market represents 17% of the U.S. population (53 million people). By 2042, multicultural America becomes the population majority. Yet, Ad Age's 2013 Hispanic Fact Pack reports that 95% of the $8 billion spent on Hispanic advertising...
It's 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It's an archaic practice in an age where a reputable video appearing on an inappropriate website (or next...
ADOTAS -- Get ready. The annual shopping hysteria that is Black Friday is just days away. And while brick and mortar stores have been prepping themselves for weeks, a recent Deloitte survey found that 68% of consumers with access to a tablet or smartphone plan to stay home and do...
ADOTAS -- In recent months, there has been a flurry of activity in and around the Time Warner building focusing on the plight of the publishing empire of Time Warner. Despite the great success of SI’s Swimsuit issues and People covers, the company is the most recent casualty of...

Creative Inspiration

Let's just get this on the table: Creatives look to other creatives for inspiration, and for a definition of what's good. That's neither a critique, nor a defiant stance. It just is. From my earliest days in this business, I was taught to look at the masters like Ogilvy, Bernbach,...
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to...
Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW's cars and what it takes to "be a Tiger." Then again, I like cars and golf quite a bit so my comprehension...
ADOTAS -- Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen...
ADOTAS – Adblock Plus, a leading browser extension for blocking annoying online advertisements,  is predicting three things for the new year: 1. We’re Not Gonna Take It!: There is already a massive consumer backlash to online advertising seen by the increase in adblocker downloads year after year. 2014 will be the...
ADOTAS -- Savvy merchants understand that if they make an offer to a consumer at the point of sale, they can increase their odds of making a sale exponentially. In fact, an IBM study found that consumers are 72% more likely to make a purchase when presented with an...
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