ADOTAS – More and more companies are starting to implement strategies and systems to leverage customers, employees and 3rd=party influencers to become sales and marketing channels.  And they are doing it with great success. In this blog I will touch on: Why employees make a good sales and marketing channel. What employees...
2014 marked the year that mobile usage surpassed desktop. Accordingly, 2014 also marked the year that mobile search surpassed desktop search. Search is becoming increasingly fragmented, and Google desktop search is losing share because it is fighting a war on two fronts. Users are shifting away from desktop computing,...
ADOTAS -- I’m going to hit you with a hard truth. If you are a search marketer with strong brand equity, and rely on Google for performance metrics, you are allocating your digital marketing budget inefficiently. If you’re not analyzing brand ROI and non-brand ROI separately, you don’t know...
ADOTAS EXCLUSIVE - Driven by the overwhelming popularity, evangelism and impact of the iPhone on the mobile experience, the advertising industry has reached a turning point in 2008 – with all eyes on mobile, the opportunity is now to embrace the channel as a direct line into today’s consumer...
One of the greatest native ads ever – voted as The Greatest Ad Of All Time in 1945 – ran just once, in an American bi-weekly magazine, The Saturday Evening Post, in 1915. Most closely fitting within the “advertorial” category of native advertising, but appearing before that term...
The ongoing discussion on whether the Internet industry is in another circa 2000 bubble has been ongoing since last May as acquisitionA�fever and valuations skyrocketed to unseen levels. The pilgrimage to Silicon Valley to start another Web2.0 company, raise millions from hungry VCs and then get started toA�undoubtably revolutionize...
ADOTAS -- The best brand advertisers are typically eager to take advantage of new marketing medium ... but how can they tell which will be powerful engines of ROI and which will disappoint? Take Pinterest for example. Pinterest is now the third-largest social network, behind Facebook and Twitter, and is...
ADOTAS – Facebook announced its Home family of apps last week under a bit of less euphoria than we had anticipated. Yet it is a brilliant move that made up for the "a dollar an engagement" announcement a few months back. While everyone was talking about a "phone" per say, it's...
When many people have to create a presentation, their primary option is usually Microsoft PowerPoint. Whether the presentation is required for work or for school, PowerPoint is the most popular option. However, over the past few years, competition has increased dramatically. Currently, data visualization and innovation are growing aspects of...

Content Is Still King

As we’ve all seen and read, major acquisitions to stake out broader positions in the changing online ad landscape have occurred, as companies look to extend their advertising reach on the Web. The mantra Content is still King is now more relevant than ever as huge dollars line up to...