In many ways, 2015 is the year we have been anticipating. Newer concepts that have grabbed our attention and our piloting budgets will become standard operating procedure. Metrics that measure more meaningful aspects of our performance will become more standard. From where my team sits, we see several critical...
With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Jenn Vlahavas, Eric Picard and Edwin Lee of MediaMath share their thoughts on the new year ahead. Jenn Vlahavas, VP of Account Strategy at MediaMath Viewability: As marketers continue to leverage viewability...
With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Alex White, VP Product Strategy at Sizmek, shares his thoughts on the new year ahead. 1.      Fraud will unfortunately still be with us next year, but we will hear less about...
Online retailers are in an enviable position as positive Cyber Week numbers continue to be reported. In fact, Cyber Monday continued its 10-year trend of being the biggest shopping day of the year with sales growth of 8.5 percent year-over-year, according to IBM Digital Analytics. With the National Retail Federation (NRF) anticipating...
As many had predicted and anticipated, the Age of Big Data is now squarely upon us. Lately, it seems as if everyone wants a piece of the targeted data and information that’s being generated out there – and for good reason. Despite some inevitable limitations and the still-newness of this...
The holiday season impacts business of different types in a variety of different ways. Of course, as the holiday season approaches, the media focuses on the impact seasonal shoppers are having on retail stores. Despite the focus on the retail industry during the holiday season, other types of businesses...
Taylor Swift ignited a renewed debate about music industry revenue and the impact of Internet radio on artists. Like many debates what you believe may be driven more by where you stand than by reality. On one side you have artists and music labels that have experienced a decade...
The industry continued to adopt programmatic in 2014. A recent BI Intelligence study noted that RTB, a key piece of the programmatic pie, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013. And thanks to that adoption, industry pros...
Programmatic TV is new and evolving quickly. While recognizing the traditional model of television has served audiences well for more than half a century, times are changing and automation is the key to better targeting and scale. It’s all about audience modeling and the improved automation to make programmatic TV...
Return Path, a consumer intelligence company, just released insights into mobile marketing trends. Their cool Infographic is titled Mobile: Five Trends to Watch. In a nutshell... Trend #1: Don’t Ignore the Email Incumbent Instead of opening more marketing messages on mobile devices as they did last year, consumers actually read slightly less...