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Last year, Cyber Monday was the single biggest online shopping day ever, with e-commerce growth overtaking brick-and-mortar sales growth. Yet, according to IBM’s 2013 Cyber Monday Report, mobile only accounted for 17 percent of sales, and a mere 5.5 percent of those came from smartphones. Despite that, mobile devices are...
If you sell content, media or applications online, I have good news, and I have bad news. The good news is that it turns out consumers will pay for it! Woo-hooo! The bad news is that they won’t pay money, just attention. The media sages and digerati are all a-Twitter with commentary...
ADOTAS -- Hallelujah! With the most recent improvement to Gmail, Google has done more than just introduce a new way for users to engage with the marketing messages that arrive in their inbox. They’ve made possible something that email marketers everywhere have only dared dream of: optimizing to the open...
ADOTAS (via Covario) -- As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social...
ADOTAS -- The recent earnings results from the two most important social networks, Facebook and LinkedIn, present a fascinating comparison on multiple levels.  While Facebook currently has more members, I believe LinkedIn will become just as valuable, but without competing with Facebook for membership.  And that points to huge opportunities ahead...
ADOTAS -- Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His...
ADOTAS -- People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it's just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got...
ADOTAS –Google Glass goes on a trip to India, Chile's World Cup Squad uses scare tactics and the European Elections get their social video moment. Yep, it's just another week in AdLand. But which ads have been setting the web alight over the last seven days? Here are our five...
ADOTAS – Soon, WiFi chips will be found in common everyday objects like personal satellite radio players, speakers, clocks, and watches, not to mention smartphones and laptops. Google’s acquisition of smart thermostat company Nest for $3.2 billion in cash signals the rise of the connected home phenomenon, and this...
The explosion of social media over the past year has captured the attention of both advertisers and consumers. Marketers are now looking more and more at social media to help reach their target audiences. Advertising on social media, especially blogs has become very popular and there is now a variety...
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