ADOTAS -- With all the buzz surrounding Google Glass and Samsung Galaxy Gear, and ongoing speculation that Apple is developing an iWatch, wearable tech is a hot topic these days. As such, the data journalism at Appinions team launched a wearable tech influence study at the redTechTalk late last...
Programmatic TV is new and evolving quickly. While recognizing the traditional model of television has served audiences well for more than half a century, times are changing and automation is the key to better targeting and scale. It’s all about audience modeling and the improved automation to make programmatic TV...
With more TV buyers snapping up premium digital inventory, more dollars are shifting to digital, which is disrupting traditional ad sales operating models. Last week, Forrester predicted that digital ad sales will overtake TV for the first time in 2016. Convergence isn’t coming -- for many, it’s already here. So,...
ADOTAS -- Pop quiz: For the images below, can you tell promoted content from original content? “Featured,” “sponsored,” “promoted,” “allied” and “presented” – these are just a sample of the terms used to describe native advertisements on publisher pages. With users becoming more sophisticated and blind to ad placements on pages or...
In the customer service obsessed world we live in today; establishing and keeping a good online reputation is becoming more and more important to all companies. Let’s assume you’re running an interactive agency and a client comes to you with a reputation management problem.  To organize your efforts and...
ADOTAS -- These days, most marketers realize their careers depend on their ability to be as analytical as they are creative. The problem is that they’re inundated with options for so-called data analysis: content management systems, e-commerce, Big Data analytics tools, etc. etc. etc. The reality is that marketers...
ADOTAS -- Hollywood. Madison Avenue. Silicon Valley. Washington, D.C. Four very distinct regions contributing expertise in highly specialized ways in the world of online content: producing the content, monetizing it, distributing it and safeguarding it. Over the last decade, consumption of online content has become an essential part of daily...
ADOTAS – Everyone knows the Rime of the Ancient Mariner: “Water, water everywhere and not a drop to drink.” Unfortunately, this song may soon apply to video. Freewheel’s 2012 Video Monetization Report indicates that the growth rate for video-viewing volume rose only 7% from Q3 2012 to Q4 2012, while...
Facebook recently relaunched Atlas, their ad-serving and measurement solution. As new channels are introduced and digital advertising becomes more complex, advertisers want the ability to holistically examine campaigns across digital and into the offline environment. With the introduction of Atlas, Facebook has harnessed their existing data in order to...
ADOTAS -- Email marketing may have been upstaged in recent years by social, mobile and other “sexier” channels, but although it may not be the cool new kid anymore, it definitely still drives results. In fact, with the growing adoption of smartphones, “mobile everywhere” effectively means “email everywhere.” Consumers have...