- by Slaven Radic, CEO of Tapstream It’s predicted that by 2017, there will be 4.4 billion app users worldwide and 200 billion app downloads. This growth has hardly gone unnoticed, and today, most companies, regardless of the industry, have a mobile strategy to respond to the growing importance of mobile...
ADOTAS -- In a recent blog post, Covario’s head of global paid media strategy, Alex Funk, offered a 2014 Search Marketing Outlook for Brand Advertisers, as well as reporting on the Death of 10 Blue Links. But first, he recapped the year just past and how it set the state...

What’s New With Facebook?

“This is a good quarter for us,” stated Facebook CEO Mark Zuckerberg on a conference call with analysts recently, “But there’s still so much room to grow.” Evidence of it being a good quarter – and a good year – for the online media giant is clear. Its revenue rose...
As it becomes more and more apparent that the mobile channel is just as important, and in some cases more important, to advertisers as traditional desktop advertising, a solid multichannel strategy isn’t just a bonus or an afterthought, it’s a necessity for those who want to stay competitive. However,...

Big Data: Hype or Hope?

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient...
That programmatic advertising is now a booming industry is no longer in dispute. Forrester and eMarketer both predict massive gains for programmatic in the years ahead. BI Intelligence, for its part, anticipates that digital media buying through real-time bidding platforms will rise to over $18.2 billion in 2018. The question is no longer whether programmatic will...
ADOTAS -- Today we're featuring reactions from industry leaders to yesterday's CNNMoney report that 2 million online passwords were stolen in a massive data breach. According to CNNMoney, hackers stole usernames and passwords for nearly two million accounts at Facebook, Google, Twitter, Yahoo and others, according to a report released...
ADOTAS – When is the last time you left the house for few hours and realized you didn’t have your cell phone? What was your first thought? Panic? Concern? Did you immediately turn the car around to go get your phone or did you decide to “live dangerously” without...
Every company of any size should be making both short and long-term Internet marketing investments on a consistent basis.  I won’t belabor all the reasons why, suffice it to say that with 173 million US eyeballs on the Internet last month it has become the most important media platform...
Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW's cars and what it takes to "be a Tiger." Then again, I like cars and golf quite a bit so my comprehension...