Word-of-mouth marketing is a high impact, low cost tactic everyone wants to leverage. In theory, it’s a marketers’ dream -- communications that pass from person-to-person, requiring no effort or additional money? And the messages travel through extended social networks of brand advocates? Sign us up! But in practice, word-of-mouth campaigns...
In many ways, 2015 is the year we have been anticipating. Newer concepts that have grabbed our attention and our piloting budgets will become standard operating procedure. Metrics that measure more meaningful aspects of our performance will become more standard. From where my team sits, we see several critical...
ADOTAS EXCLUSIVE -- The Search Engine Strategies (SES) New York Conference & Expo got under way this week at the Hilton New York, officially kicking off on Monday and going till Thursday. As I recently wrote in a post on my blog, a  Five Year US Interactive Marketing Forecast...
As the line between offline and online becomes ever more blurred, reaching a specific user becomes a more complicated task. Traditional offline marketing techniques (i.e. surveys or census information) focus on who a consumer is in their day-to-day life, from where they do their shopping, to how many children...
ADOTAS -- Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media investments. This is largely the result of increased consumer cookie deletion as well as browsers such as...
ADOTAS -- Hallelujah! With the most recent improvement to Gmail, Google has done more than just introduce a new way for users to engage with the marketing messages that arrive in their inbox. They’ve made possible something that email marketers everywhere have only dared dream of: optimizing to the open...
These days, to say that any kind of marketing discipline is “all about the data,” might be met with a resounding “duh!,” but in reality, we’re still getting our arms around what we can actually do with all the data that exists about our customers. Digital marketers in both...
ADOTAS – After years of dreaming and taking incremental steps, the technology and infrastructure are finally in place to help marketers treat their customers as individuals, just as Marshall Field did in his department store 125 years ago. Without the modern conveniences marketers use today (email, electronic media, and telemarketing),...
ADOTAS -- If social media stands for digitally empowered “conversations,” then content marketing represents actions that speak louder than words. Instead of engaging in small talk, content marketing – and especially video content – takes action by creating value for its intended audience. For example: Don’t tell her you’re polite –...
ADOTAS -- Ah, the New Year. It’s a time of reflection and prediction: reflecting on how mobile advertising has progressed and evolved, and predicting what is in store for 2014. Let’s start by looking at 2013. It will be known as the year...
popup close button