1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen "Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers.  Location based marketing gets more media coverage but remains in its infancy." Jeff Smith,...

E-Mail ROI Is Falling

Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years, and it is forecasted to continue through 2007 and 2008.  This is according to the U.S. Direct Marketing Association. In 2005, e-mail marketing ROI was $57.25 for every...
It’s no wonder marketers have placed such great emphasis on social media marketing —consumers currently spend more time on social networks than on any other site on the Web. Today, social media marketing ranges from banner ads on Facebook to activating influencers to do their job – influence! To...
ADOTAS -- GigaOm recently reported that over 50 billion apps have been downloaded from the Apple App Store; however, research has shown that 25% of those apps are only used once. Not only is that bad for the user as a lack of usability makes an app less engaging,...
Consumer Power Social media has given consumers a whole new level of power. It is now possible for a review of a product or service, cleverly written and coupled with an entertaining video, to go viral, resulting in either windfall profits, or huge losses. In addition to social media sites...
ADOTAS EXCLUSIVE -- Anything can be cured with chicken soup – according to my grandmother, at least. Though she never dealt with the international economy or interactive advertising campaigns, my grandmother did use her amazing wealth wisdom to solve an endless parade of family dilemmas (that my aunts will tell...
ADOTAS -- For brand managers and marketers, the Internet has presented a rapid series of opportunities and challenges. First came the growth of websites, which took consumer attention from traditional media and eventually attracted an increasing percentage of media budgets. Next came a tidal wave of social media outlets...
That programmatic advertising is now a booming industry is no longer in dispute. Forrester and eMarketer both predict massive gains for programmatic in the years ahead. BI Intelligence, for its part, anticipates that digital media buying through real-time bidding platforms will rise to over $18.2 billion in 2018. The question is no longer whether programmatic will...
ADOTAS – If you’re panicked about ROI, you’re not alone. In just the last six months, I’ve talked to literally hundreds of marketers at conferences, on sales calls and in my own network. Everyone is feeling increased pressure to show ROI, but they don’t have the data to accurately...
ADOTAS – The numbers are in, and they’re telling us the future is now. Even the slickest of TV ad execs might be looking over their shoulder quite a bit these days. A recent report from the IAB makes it clear that Internet advertising is blasting holes in the...