ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The...
ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There's so much tension between these two types of mobile ad companies, each is...
ADOTAS -- Marketing is the tool that businesses use to connect with their customers and potential customers, and subsequently garner more business. When done correctly, it can create a brand that people start to trust and support. Brand loyalty can be one of the most powerful tools that a...
ADOTAS -- Our mobile-first world is creating opportunities to reach consumers hyper-targeted like never before, but all too often, actual ads on mobile are still far from their full potential. Consider a special e-mail offer from your favorite airline: If you happen to see it while casually checking e-mail...
By Dennis Clerke, president of monetization, NetSeer There are a lot of things keeping publishers up at night these days. Navigating the waters of sell-side programmatic, stabilizing fluctuating CPMs, and the impression-count impact of viewability, to name just a few. One of the brighter spots for publishers amidst this turbulence has...
ADOTAS -- With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please...
As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global...
ADOTAS – When we think about predictions for 2014 in the mobile ad space, we’ll forego mention of ideas and forecasts such as, “greater consolidation,” “continued mobile adoption,” etc. – those are simply givens.  As with any rapidly expanding industry, the mobile space will inevitably witness business shake ups,...
ADOTAS – Once again, it’s the time of year when the obligatory “biggest trends for…” posts fill our feeds and social media streams. And while sometimes it can be overdone, there is something therapeutic about taking time to truly consider what will be important in the coming year and what...
ADOTAS -- Meaningful engagement is the goal of advertisers everywhere. The challenge of cutting through the noise of an always-engaged and always-distracted global population can feel, at moments, insurmountable – perhaps even futile. That means being innovative – and in the mobile context, transcending the limitations of the mobile...