“Brand yourself as a professional, become an authority in your field” this was the greatest advice I ever received. I went about this by stepping up my social networking and starting a blog to become known by other online marketing professionals. I quickly had subscribers to my blog and...
ADOTAS -- For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip year-over-year).  On the other, even with that level of growth, the dollars...
ADOTAS – Dave Zinman is an ad industry veteran who invented the ad server and now serves as CEO of the text-based advertising company Infolinks. Adotas recently sat down with Dave to talk about the future of advertising and ways that brands and publishers can combat the growing concern...
ADOTAS -- In a downward market, does a positive correlation between brand awareness and customer acquisition still exist? This is a realistic concern addressed by advertisers who choose to allocate their budget towards a Branded or CPM-based model. Recession worries only continue to rise for understandingly anxious and apprehensive...
ADOTAS – A silent war is afoot with ad giants Facebook and Google aggressively competing behind the scenes for consumers’ online attention. Over the last several years, both companies have made a series of calculated moves in attempt to corner the mobile advertising market. But while Facebook is in...
ADOTAS EXCLUSIVE -- More and more companies are incorporating consumer-generated content into their promotions, and it can easily be a publicity boon -- or a public-relations bust. As with any double-edged sword, treading carefully is the key to success. In recent years, Doritos ran two successful contests in which consumers...
ADOTAS -- It’s no secret that mobile commerce is on the upswing. According to Business Insider, as recently as 2010, mobile commerce represented only 3% of total e-commerce. According to comScore, by the 2012 holiday shopping season, it rose to 11%, translating to $18.6 billion in consumer spending (not...
ADOTAS -- Oracle announced yesterday that it has signed an agreement to acquire Big Data platform BlueKai. Terms were not officially announced, but media speculation puts the price tag in the range of $400 million. “Modern marketers require new ways of acquiring, centralizing,...
ADOTAS -- Meaningful engagement is the goal of advertisers everywhere. The challenge of cutting through the noise of an always-engaged and always-distracted global population can feel, at moments, insurmountable – perhaps even futile. That means being innovative – and in the mobile context, transcending the limitations of the mobile...
ADOTAS – Digimarc is known for revolutionizing the design and photography industry by providing a way for creative professionals to embed copyrights and watermarks into digital images. Recently, the company launched Digimarc Share, a technology that lets content creators embed content into images that consumers can scan with their...