ADOTAS -- Today we solicited responses from AdTech industry leaders in reaction to this morning's FCC ruling on net neutrality. According to The Wall Street Journal, the FCC today advanced new Internet rules that would ban broadband providers from blocking or slowing down websites, but allow them to strike...
Everyone’s talking about campaign integration. So why are so few doing it well? One of the hottest topics in marketing today is campaign integration. While virtually all marketers agree on the importance of integration, they don’t feel like they’re doing it very well. According to a recent report published by...

Nobody Knows Nothin’

Every place you go, everybody is quacking the same story. Everything's up for grabs. Nobody knows anything. Pundits are claiming that as broadband enables new forms of entertainment and new ways to consume and manage media we will begin to see a mondoradical transformation in the movie and television industries....
I've had the pleasure of being in the online advertising business almost ten years now. It has been nothing short of a wooden roller coaster ride with a multi story drop in the middle. If you're not familiar with such a ride, you may want to visit How much...
ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to look for new and innovative ways to deliver content in a manner that...
Americans turn to the Internet, more than any other single source, to find out what’s going on in the world. A recent We Media/Zogby Interactive online poll showed that the Internet is by far the single most influential type of media. We probably knew that. In fact, nearly half of those surveyed...
YuMe, a digital video brand advertising technology company has just launched Ngage, an interactive ad unit that easily embeds interactive content around video ads. One of their premier customers Applebee’s used the Ngage ad unit to promote its “Flavors of Southwest” campaign with some pretty promising results – the...
ADOTAS -- As of today, Apple will no longer be accepting new apps, or updates of apps, that use the UDID, or Unique Device Identifier, of an iOS device to collect user information for targeted advertising. The change was officially announced by Apple on its Developers page...
ADOTAS - Now that the calendar says March and the beginning of spring is in our sight, the college basketball frenzy known to us Americans as March Madness is starting to take over this country. There are only few days till Sunday, March 16th, NCAA Selection Sunday, in which...
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