Adotas has decided to start interviewing and provide our readers with more investigative articles on leaders in the online ecommerce, advertising and marketing industry. We want you to get the real insight from leaders who have proven through their success what online marketing is all about. One of the...
ADOTAS -- In a programmatic world plagued with banner blindness, annoyance, click fraud and viewability issues, in-game advertising is emerging to be the exception to legacy digital ad formats. Not since television have brand messages been as engaging, impactful and visual to consumers. More importantly, as in-game advertising continues...
ADOTAS — Call them the jokesters, the show-offs, the comedians, the earnest – these people have all found their voice on the video social network Vine. These days people’s attention spans are virtually nonexistent, and some advertisers are finding success in providing short-form content to entice consumers to want...
ADOTAS -- In last week's Voter Booth, we asked our readers: "What audience identification technology are you relying on today in desktop?" Here are the results: Cookie (98%). Outsourced device recognition technology such as AdTruth (1%). In-App Identifier (Android ID, Apple's IDFA) (0%). Internal proprietary solution (0%). This week's follow-up poll question: "What audience identification...
ADOTAS – As a parent, I could never imagine hiding a book from a child the day before an exam just to see how well they’ll perform on the exam. But that’s exactly the way too many marketers treat their agencies. They expect brilliant, inspirational ad creative that will move the...

The Falling Knife

A couple of years ago, we went to a the mortgage bankers tradeshow in Florida, a 6000 strong conference featuring speeches from former Presidents, the Secretary of Defense, and even a famous basket ball coach. Walking around that mortgage show, I felt like a fish out of water, and...
ADOTAS EXCLUSIVE - Driven by the overwhelming popularity, evangelism and impact of the iPhone on the mobile experience, the advertising industry has reached a turning point in 2008 – with all eyes on mobile, the opportunity is now to embrace the channel as a direct line into today’s consumer...
The tremendous growth of the global mobile App Economy — powered by nearly 3 million app developers and 2.5 million apps in the two major app stores, Apple App Store and Google Play, combined — shows no signs of stopping. To the contrary, the full-scale arrival of app component...
ADOTAS -- It's an opportunity for progressive retailers to connect in a more relevant manner to a new generation of shopper. Consumer attitudes about holiday retail are segmenting by age: Millennials feel manipulated; older segments feel like it's how the game is played. Holiday retail tactics are not sitting...
With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Alex White, VP Product Strategy at Sizmek, shares his thoughts on the new year ahead. 1.      Fraud will unfortunately still be with us next year, but we will hear less about...