ADOTAS -- Mobile apps for brands have failed. This is the quite jarring -- but not unsurprising -- sentiment at many agencies and brands.  Despite investments in the development and promotion of branded apps, very few, if any, can be considered a success. Download numbers are dismal and for...
ADOTAS -- We are seeing a massive change in video consumption behaviors. Users are consuming more content online via a variety of non-traditional channels (smartphones, tablets, IPTV, etc.). As consumption patterns shift, short form content is one of the main ways viewers are currently consuming online content. This kind...
Last year, Cyber Monday was the single biggest online shopping day ever, with e-commerce growth overtaking brick-and-mortar sales growth. Yet, according to IBM’s 2013 Cyber Monday Report, mobile only accounted for 17 percent of sales, and a mere 5.5 percent of those came from smartphones. Despite that, mobile devices are...
ADOTAS -- I have become fairly accustomed to analyzing the behavior of our customers’ brand advocates in order to better serve our clients and develop our own Best Practices. Plus, it’s just interesting to understand what motivates people to do stuff for your brand that, to be honest, they don’t...
It’s no wonder marketers have placed such great emphasis on social media marketing —consumers currently spend more time on social networks than on any other site on the Web. Today, social media marketing ranges from banner ads on Facebook to activating influencers to do their job – influence! To...
ADOTAS EXCLUSIVE - The Travel Industry Association (TIA) of America estimates annual travel expenditures at more than $730 billion. World figures, according to the World Travel & Tourism Council, were valued at $2.97 trillion last year. With the United States leading the world in sheer quantity of travel, it’s...
ADOTAS -- Volkswagen sends out a memorable message, "Assassin's Creed" is revolutionized and top footballers get animated for the World Cup. Yep, it's just another week in AdLand. So which ads have been setting the global web alight over the last seven days? Here are our five picks. Enjoy! 5. Volkswagen: "Eyes...
ADOTAS -- Today we solicited emailed responses from industry leaders to the following Burning Question: "What is your reaction to Bloomberg's report that Tremor Video, YuMe and Adap.tv are on course for initial public offerings this year?" Here's how they responded: "The news of potential IPOs within the online video advertising industry is...
ADOTAS -- What’s on the horizon for 2014? DigitasLBi leaders across the globe recently offered their predictions for brands and agencies everywhere. From worldwide trends to local market-level predictions, see the insights that every global marketer needs to know: the social networks that will win (or fail), how mobile...
ADOTAS -- Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional...