A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your...
ADOTAS (1st of 5 parts) -- When you first learned to ride a bike, what happened when you took the training wheels off for the first time? Did you give up when you teetered to the left and right? When you skinned your knee, did you throw the bike...
ADOTAS -- You’ll have to excuse marketers today for not exactly having 20/20 vision. These days, people are accessing the web on their home PC, work laptop, smartphone and tablet, all during the course of a single day. In fact, nearly 40% of all time spent online these days...
Did you know there are 2.1 billion searches on Twitter every day?  Millions of people use Twitter search to stay informed of the latest news and trends. Because Twitter is a key search site, using keyword data to target campaigns on Twitter Ads is the best way to drive...
ADOTAS -- As the ad-tech ecosystem has evolved over the past two to three years, I hear a lot of major brands, agencies and networks/marketplaces asking about data management platforms (DMPs).  Some have called the DMP “the gateway to the next step in the evolution of digital marketing” or...
ADOTAS -- Despite seeing $4 billion (£2.45 billion) wiped off Twitter’s value, I believe the micro-blogging/social advertising platform could still have a bright long-term future. The company announced losses of $645 million (£396 million) for 2013, its first set of results since going public in November, and investors were unnerved to...
ADOTAS EXCLUSIVE -- Anything can be cured with chicken soup – according to my grandmother, at least. Though she never dealt with the international economy or interactive advertising campaigns, my grandmother did use her amazing wealth wisdom to solve an endless parade of family dilemmas (that my aunts will tell...
I was recently reviewing several reports showing U.S. Online Advertising Revenue by Pricing Model. Every year, with one exception, revenue from purely performance-based pricing models grew at a higher rate than the CPM (cost-per-impression) pricing model or a hybrid of the two. This growth has resulted in almost an...
Like so many terms in digital today, “attribution” has been turned into just another buzzword. That’s a shame. Attribution modeling isn't a perfect science, but it's a fundamental and important concept in digital marketing. And, when talked about straightforwardly, the concept is not all that hard to understand. Creating an...
Word-of-mouth marketing is a high impact, low cost tactic everyone wants to leverage. In theory, it’s a marketers’ dream -- communications that pass from person-to-person, requiring no effort or additional money? And the messages travel through extended social networks of brand advocates? Sign us up! But in practice, word-of-mouth campaigns...