ADOTAS – This holiday season, the increasingly popular second-screen phenomenon – where people simultaneously use TVs, tablets, laptops and smartphones – has been creating numerous opportunities for companies to enhance engagement between consumers and their brand. Over the last several years, second screens have...
ADOTAS -- Hallelujah! With the most recent improvement to Gmail, Google has done more than just introduce a new way for users to engage with the marketing messages that arrive in their inbox. They’ve made possible something that email marketers everywhere have only dared dream of: optimizing to the open...
ADOTAS – A silent war is afoot with ad giants Facebook and Google aggressively competing behind the scenes for consumers’ online attention. Over the last several years, both companies have made a series of calculated moves in attempt to corner the mobile advertising market. But while Facebook is in...
ADOTAS -- Some things never seem to change. Year after year, Site Retargeting remains the mainstay of real-time media buying. Chango estimates that almost 50% of all RTB spend is still on Site Retargeting. So, you'd think we would have figured out how to do it right by now....
ADOTAS -- The monetization options available to mobile publishers have expanded rapidly over the past year. This is great news for independent publishers, who were previously stuck trying to optimize low performing banner ads from mobile ad networks. With a limited salesforce and even more constraints on technology development,...
ADOTAS -- Oliver Roup, founder and CEO of VigLink, stopped by the press room at ad:tech New York 2013 to offer his impressions on the conference and the industry as a whole. VigLink is built on the idea that publishers should be compensated for the content they create and...
The moment of truth isn’t when they click on your ad or even when they randomly land on your website. It’s when your call to action makes a promise and your brand either fulfills that promise — or not. Research confirms that online visitors make the decision to stay on...
ADOTAS – As a game developer, you, better than anyone else, know your players. You know what motivates them to keep playing your game, you know their playing habits, and you know if they're seeking entertainment, competition, or socialization. Before launching, you probably had an educated guess of who...
ADOTAS -- I have become fairly accustomed to analyzing the behavior of our customers’ brand advocates in order to better serve our clients and develop our own Best Practices. Plus, it’s just interesting to understand what motivates people to do stuff for your brand that, to be honest, they don’t...
With the promises of driving engagement of mobile apps, notifications have been around for years. While there are certainly success stories and a reinvigorated excitement with new interaction features with iOS8 (I’ll get to this in a minute), mobile notifications are at risk of going the way of email,...