Last week, we asked our readers: "Has the CTR outlived its usefulness as a means of measuring a campaign's success?" The results were as follows: Yes (71 percent). No (29 percent). This week's question: Did the FTC let Google off to easily? We'll publish the results next week.
With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Alex White, VP Product Strategy at Sizmek, shares his thoughts on the new year ahead. 1.      Fraud will unfortunately still be with us next year, but we will hear less about...
ADOTAS – As brands and publishers come to grips with the recent proliferation of Real-Time Bidding (RTB) for digital and mobile advertising, many in the business are left wondering what the benefits and concerns are for both brands and publishers. Traditionally, advertisers committed to budgets based on assumptions – how...
“Don’t fence me in” is the mindset of most marketers and creative members of your team. The last thing we typically want is to have boundaries on our time, creativity and choices. Boundaries, however, are what keep you and I focused on the business of marketing and others focused...
ADOTAS  (via medium.com) --  "What is Facebook to most people over the age of 25? It’s a never-ending class reunion mixed with an eternal late-night dorm room gossip session mixed with a nightly check-in on what coworkers are doing after leaving the office. In other words, it’s a place...
ADOTAS -- Retailers worldwide are wishing for a plentiful Christmas this year. While some forecasters are giving conservative estimates, others are suggesting that 2013 could be one of the best shopping seasons in recent years. Either way the Christmas shopping period remains one of the most important times of...
ADOTAS (via WordStream) -- Here's why I think Yahoo is smart to buy Tumblr for $1.1B: Display ads are way under-valued. We published research last year (research that google asked me to remove) showing display ads out-perform search ads in certain industries like travel and automotive, and are close behind in...
ADOTAS -- It’s vital for businesses to reach potential customers on their mobile devices. A new study conducted by Magid shows consumers spend an average of 14 hours a week on mobile devices — or more than half a day. Consumers that use mobile devices have said they’re receptive...

A Local Dilemma – Part 1

I recently joined a new gym, and to make sure that I go, I signed up for some training sessions with the intent to go three times per week for as long as it takes until I actually like the gym. For my wallet's sake, I would like to...
ADOTAS – In a move to fuel healthy industry discussion, the German online ad-blocking technology company Adblock Plus is allowing its community to publicly debate the fate of Native Ads. The emerging format that integrates branded and editorial content has been hotly debated in recent months, not only because...