Today, one in five households in the U.S. owns a DVR, up from one in thirteen households two years ago, reports a new study from Leichtman Research Group released October 12, 2007. Additionally, NBC Universal’s Digital Insights and Innovations Team (NBCU) reports that in May 2007, ten million unique...
ADOTAS – Digimarc is known for revolutionizing the design and photography industry by providing a way for creative professionals to embed copyrights and watermarks into digital images. Recently, the company launched Digimarc Share, a technology that lets content creators embed content into images that consumers can scan with their...
ADOTAS –Google Glass goes on a trip to India, Chile's World Cup Squad uses scare tactics and the European Elections get their social video moment. Yep, it's just another week in AdLand. But which ads have been setting the web alight over the last seven days? Here are our five...
ADOTAS -- As part of Visible Measures' series on "Innovators in Video," Mike Sheehan (pictured), chairman of Hill Holliday, discusses the core of storytelling and what it means to be a storyteller in today's digital age. For more info visit visiblemeasures.com.
Behavioral optimization is the logical extension of behavioral targeting, which itself was an evolution of a practice initiated from direct mail. As behavioral targeting became more sophisticated online, it became possible to build audience models to understand the value of online behaviors for specific advertisers, but the application of...
ADOTAS -- If the key to advertising is all about understanding the pulse of customers, the rapid evolution of the wearable mobile market is surely to raise the bar. Walking through this year’s CES and Mobile World Congress events, wearable computing was front-and-center, and if your initial reactions were...
Click Fraud, clickbots, botnets, “Fat Fingers”, these are a few of the terms you will hear when you talk to skeptical brand managers about mobile advertising and the dreaded fraudulent activity and mis-clicks that can occur. Mis-clicks (fraudulent or incidental) are often part of the blame for keeping mobile...
ADOTAS -- An article in USA Today recently asserted that “... most small businesses feel like they are wasting their time on social media, according to a new survey.”  While no one can guarantee success of a brand’s social media campaigns, there are certain simple steps one can take...
ADOTAS -- Advertising budgets previously allotted to TV are quickly gravitating to casual games as women and girls increasingly play online and mobile games. Pre-teens and teens snatch time to chill out with mobile games during the day and after homework in the evening.  Adult women are still disappearing...
When it comes to online advertising, creating a PPC campaign is often one of the biggest initial investments.  Business owners will often see their budget pushed to the limit and may be unsure if they are getting results. While a PPC manager is often one of the best options to...