ADOTAS -- Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of...

Affiliate Summit West 2008

We love Affiliate Summit. And, if this were the movie "Summer School" we'd simply fill the rest of this page with a bunch of "very, very, very,...much" to reach our normal word limit. Intrepid readers shouldn't let its 5.9 rating out of 10 dissuade you from watching "Summer School."...
ADOTAS –Google Glass goes on a trip to India, Chile's World Cup Squad uses scare tactics and the European Elections get their social video moment. Yep, it's just another week in AdLand. But which ads have been setting the web alight over the last seven days? Here are our five...
ADOTAS (Last of 5 parts) -- Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings us to Pain Point 5 in our series, which involves a...
ADOTAS -- One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More...
ADOTAS — Strong marketing strategies attract attention and build the brands we know. Good marketing practices bring in valuable partners and new customers. Both approaches encourage existing customers to deepen their commitment to a brand.  But marketing alone doesn’t drive a business. If something goes wrong in the behind-the-scenes...
ADOTAS – Everyone knows that staying afloat in the Social world is rough -- in a landscape littered with the abandoned Friendster and MySpace profiles of yore, running a social app can be an intimidating challenge. In order to beat the competition, it’s necessary to know not just what...
ADOTAS -- The dataphiles over at BlueKai have made the following predictions for 2014. 1. 2nd-Party Data Relationships Increase As A Result Of A Cookie-less World. Within 12 months the industry will be knee deep in a world where cookies are not the currency of online advertising. Much like the...
As some 30-second TV spots for the upcoming Super Bowl XLIX go for $4.5 million — not including production — a whole lot of advertising people are talking internally about Return on Ad Spend, or ROAS. On the one hand, millions of viewers will tune into the most-watched live-TV event...
Today’s consumers expect personalized brand experiences that provide real value. This demands a new kind of marketing, driven by massive amounts of real-time customer data. However, many marketers are finding it challenging to make this leap. The problem is not a lack of adequate data or technology to harness...