ADOTAS – With worldwide digital advertising spend expected to skyrocket from $104 billion in 2012 to $173 billion by 2017, advertisers, in turn, have been bombarded with a plethora of new ad formats, networks, exchanges and technologies to sort through. Marketers must juggle between network dashboards, spreadsheets and desktop...
ADOTAS – Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 Cs of Content Marketing: Create, Curate, and...
As the line between offline and online becomes ever more blurred, reaching a specific user becomes a more complicated task. Traditional offline marketing techniques (i.e. surveys or census information) focus on who a consumer is in their day-to-day life, from where they do their shopping, to how many children...
ADOTAS -- Pop quiz: For the images below, can you tell promoted content from original content? “Featured,” “sponsored,” “promoted,” “allied” and “presented” – these are just a sample of the terms used to describe native advertisements on publisher pages. With users becoming more sophisticated and blind to ad placements on pages or...
ADOTAS – A great deal of technology and personal energy continues to be expended trying to identify online audiences on a one-to-one basis.  Entire industries have been built around inferring interests, intentions and behaviors from digital footprints.  All this comes from the belief that one-to-one tracking and the collection...

Same Sh*t Different Day

Humans are creatures of habit. Monday through Friday I commute on the same road to the office, shop at the same grocery store, and eat lunch at the same little delicatessen. Weekends include kayaking, drinking Red Hook ESB, and camping at the different rivers in Colorado. As exciting as...
Facebook recently relaunched Atlas, their ad-serving and measurement solution. As new channels are introduced and digital advertising becomes more complex, advertisers want the ability to holistically examine campaigns across digital and into the offline environment. With the introduction of Atlas, Facebook has harnessed their existing data in order to...
ADOTAS – During the recently completed 10th Annual Advertising Week, mobile advertising was a topic of heated discussion. But rather than focusing on specific creative executions or ad units for the platform, the conversation shifted towards consumer behaviors on mobile devices and how to leverage insights to more effectively...
ADOTAS – 2013 was an exciting year in the digital marketing world as a whole and in the B2B space in particular. This was the year that automation truly came to the forefront as a vital element of media buying and selling, and it became inarguably clear that big...
ADOTAS -- The mobile platform is fueling the online video industry. Once seen as a hindrance for content providers to overcome, the smaller screen size actually drives people to consume more multimedia like videos over text-based searches and web browsing. With companies like Hulu, ABC, FOX and Netflix already...
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