Consumer Power Social media has given consumers a whole new level of power. It is now possible for a review of a product or service, cleverly written and coupled with an entertaining video, to go viral, resulting in either windfall profits, or huge losses. In addition to social media sites...
AdExchanger runs a column called "The Sell Sider” and recently Lorne Brown, CEO at Operative, weighed in on this important topic. Highlights from his opinion piece follow... Is Programmatic Advertising Economically Advantageous? There’s a lot of talk that programmatic advertising brings more money and less overhead cost to an organization, leading...
Mobile technology has enabled so many more options for advertisers, offering the unique ability to target consumers in the moment and drive their behavior.  As consumers increasingly rely on mobile devices throughout the purchase process whether they are looking for businesses, researching products and services or making purchases, businesses...
Merchants resolving to optimize customer experiences in 2015 need to first make sure they're not relying on 2012 ­analytics to do it. The eCommerce landscape is too competitive and expanding too rapidly for merchants to trust that traditional web analytics will provide a complete picture of how consumers interact with...
Pay per click marketing is used by many companies as a way to sell their products or services and target buying customers. It is probably considered one of the quickest ways for a business to get up and running online and is usually used first by individuals or companies...
The mobile channel has by now established itself as the future of digital advertising, and the growth shows no signs of slowing. The lion’s share of new investments in digital are going toward the mobile space; every day new technologies emerge in the space, and video is a primary...
ADOTAS – For many industries like retail, auto, and multifamily, advertising on Craigslist is a must-do. That’s because this classifieds site provided a free, robust way to get the word out to local users about your products and services. Up until now, Craigslist provided...
ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There's so much tension between these two types of mobile ad companies, each is...
ADOTAS -- There is a fundamental flaw in advertising. Advertising is essentially arbitrage, leveraging a disconnect between the value of your audience’s attention and the cost to reach it. All arbitrage is inherently short lived. Eventually the marketplace will catch up and realign those values. Eventually the marketplace will...
1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed...