Mobile technology has enabled so many more options for advertisers, offering the unique ability to target consumers in the moment and drive their behavior.  As consumers increasingly rely on mobile devices throughout the purchase process whether they are looking for businesses, researching products and services or making purchases, businesses...
Merchants resolving to optimize customer experiences in 2015 need to first make sure they're not relying on 2012 ­analytics to do it. The eCommerce landscape is too competitive and expanding too rapidly for merchants to trust that traditional web analytics will provide a complete picture of how consumers interact with...
A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your...
It's that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry.  Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to...
There is probably only one truism in digital marketing, and it's that things change quickly. Just a few short years ago it was hard to be sure if mobile marketing would ever really catch on. Today, the notion that marketing doesn't work on mobile sounds...
Recently, Integral Ad Science surveyed members of the online advertising industry – including agencies, brands, DSPs, networks, publishers, and trading desks – to better understand their concerns for the year ahead. Not surprisingly, ad fraud topped the list. All agree that it’s a significant...
This year is going to be a big year for social influencers. While social shopper marketing is a relatively new industry, social influencers can bring new audiences, build brand loyalty and create great content that gives context to a brand. Often, their audiences are bigger...
To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself. Social platforms make a significant amount...
No matter what your overall digital marketing strategy is, you can’t undersell the importance of email marketing. And while there are a number of exceptional software programs that do amazing work, there’s always need for a human to get in there and clean up the email list once in...
It’s no wonder marketers have placed such great emphasis on social media marketing —consumers currently spend more time on social networks than on any other site on the Web. Today, social media marketing ranges from banner ads on Facebook to activating influencers to do their job – influence! To...