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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

With native advertising expected to grow from $18.59 Billion in 2017 to $23.22 Billion in 2018 just in the USA alone – a 20% increase, according to eMarketer – organizations on both the supply and demand side of the digital marketing eco-system are looking for ways to increase ad...
The New Scalable Model for Transparency, Fraud Protection and Fair Play Will Optimize Digital Ad Spend and Says They Will Save the Industry Up to $110B Annually. Papyrus, a decentralized ecosystem for advertisers, publishers, developers and users supported by Ethereum blockchain and smart contracts, today announced its launch in the...
As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy. But how can you accurately pinpoint where your audience is? That is where deterministic and probabilistic data comes in. Often used as the foundation for cross-device tracking,...
The Chinese mobile market is like no other. The numbers are staggering: 724 million mobile users, 469 million users making payments with their phones, $1.7 billion quarterly revenue in the Chinese iOS App Store – more than any other country in the world. The list goes on. When you combine...
The Merkle Digital Marketing Report was recently released. After reading the report, one data point in particular resonated with me: Google Paid Search Spend Up 23% in Q2 2017 So marketers have upped investment in paid search to drive website traffic. This trend doesn’t come as a surprise, since paid...
RTL Group buys remaining 36.4% to jointly execute on long term vision. SpotX, the video ad serving platform, announced today that RTL Group will acquire all remaining shares in SpotX, bringing its total ownership to 100%. The investment demonstrates RTL Group's continued commitment to its ambitious ad tech strategy and recognition...
Google Shopping leader finds method more effective than paid social campaigns. Companies looking to spread the word about their services may want to enlist Insightpool. That’s the word from Crealytics. They help e-commerce companies drive performance in product advertising and paid search, and they asked Insightpool to apply its Universal...
The second volume of Nielsen's Millennials on Millennials report is an in-depth look at topics of interest for the second largest generation group in the U.S. and a major player in the marketing world. The report, constructed by Nielsen's own Millennial associates, leverages Nielsen data sets to provide insights into...
One of the more memorable characters in A&E’s Mad Men was not a man, but a room-sized IBM mainframe, installed at Sterling Cooper as a symbol of the computer age. The agency believed, as many firms did in the early 1970s, that information technology would revolutionize worker productivity. Yet...
Tony Tie, senior search marketer at Expedia Canada, shares his insights into the similarities and differences between marketing to Boomers and Millennials. Millennials may be starting their professional lives while Baby Boomers settle into the freedoms of retirement, but both generations want to experience life — albeit in different ways,...