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News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board

Written on
November 19th 2008 | Kathleen

ADOTAS – Mobile ad gurus Apptera have closed a $10.5 million round of financing. Lightspeed Venture Partners, Alloy Ventures and Walden International led the round. Apptera also announced that David Karnstedt, previously a senior executive at Yahoo, joined its board of directors. The new investment will be used to fuel growth [...] more...

Tech Firms Turn to Social Media To Reach Consumers

Written on
November 19th 2008 | Reuters Group

Recognizing the limits of traditional advertising, established technology companies are diving headlong into the sometimes chaotic landscape of social media to promote their products. Companies ranging from PC maker Dell Inc to storage equipment maker NetApp Inc are increasingly turning to outside blogs, viral videos and websites such as FaceBook, Twitter, [...] more...

Boxee Lands $4M for Media Center Product

Written on
November 18th 2008 | Kathleen

ADOTAS – Software upstart Boxee has landed $4 million in its first round of funding. Union Square Ventures and Spark Capital participated. Boxee plans to take on major players like Apple and Microsoft in the fight to license a media player that connects home TVs to the Internet. Boxee’s software runs [...] more...

Bango, Adversitement Partnership Combines Web/Mobile Analytics

Written on
November 18th 2008 | Kathleen

ADOTAS – Bango, Adversitement and Omniture are teaming up to provide mobile and Web analytics in one tool. Bango and Adversitement have joined forces to give digital marketers access to PC and mobile Web metrics by combining Omniture’s SiteCatalyst and Bango Analytics. Digital marketers currently face the time-draining problem of [...] more...

Taboola Unveils Viewer-Boosting Video Product, Rakes in $4.5M

Written on
November 18th 2008 | Kathleen

ADOTAS – Video recommendation provider Taboola hopes to help publishers monetize online video with a product dubbed ViDiscovery. It was designed to simplify viewers’ video discovery experience, therefore improving user engagement and viewership.Taboola’s technology analyzes the context and content of each video and anonymously studies the viewing patterns of users [...] more...

What’s Next for Beleaguered Yahoo?

Written on
November 18th 2008 | Kathleen

ADOTAS – AOL’s CEO Randy Falco was flapping his gums about Yahoo at its ad-buyer bribing fete at the Natural History Museum last night, according to Silicon Alley Insider. Falco told the pub that contrary to some buzz about Yahoo president Sue Decker slipping into Jerry Yang’s recently vacated shoes, she [...] more...

AOL Rethinks Its Priorities

Written on
November 18th 2008 | Kathleen

ADOTAS – In the wake of the increasingly gloomy economy and its own sinking revenue, AOL is heavily promoting some services and cutting others completely. Today, AOL Music is launching an AOL Music Sessions featuring the always attention-grabbing Beyonce. She’s expected to promote her latest album and perform hits like “If [...] more...

Search Is on for New Yahoo CEO After Yang Steps Down

Written on
November 18th 2008 | Reuters Group

Yahoo Inc said Jerry Yang will step down as chief executive as soon as the board finds a replacement, sending its shares up 4 percent on hopes his departure will clear the way for a deal with Microsoft. Yang — who will return to his former role as Chief Yahoo, focusing [...] more...

Hiring Round-Up: Yieldex, Mindset Media

Written on
November 17th 2008 | Kathleen

ADOTAS – Yieldex, an inventory management and forecasting platform for addressable media, today announced that Larry Allen, formerly the SVP for Network Development at AOL’s Platform A, has joined the company as its President. He will be based in the company’s New York office. Online ad network Mindset Media has announced [...] more...

Mark Cuban Accused of Insider Trading

Written on
November 17th 2008 | Kathleen

ADOTAS – A civil complaint has been filed against Mark Cuban for insider trading, according to Fox Business and other reports. Copernic’s Mamma.com is named in the complaint. Allegedly, when Cuban discovered (before a public announcement) that Mamma.com was going to issue a stock sale, he sold his 600,000 shares, saving [...] more...

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