Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS – Technological innovations have made the world of the 21st century shrink – street bazaars in Istanbul are now a click away, even closer than the Wal-Mart down the street. But industries and businesses have struggled to keep up with the frenetic, relentless pace of globalization. The Mobile Marketing...
ADOTAS - "I can't stand what Facebook is doing now with the advertising," my coworker said. "What, the Sponsored Stories?" I responded. "I think they're kind of cool, they represent a new front in social advertising." "No, there are display ads on the right-hand side and left, in-between posts on the...
SAN FRANCISCO, March 11, 2014 (ADOTAS) -- Ampush, a leading ad technology company and Facebook Strategic Preferred Marketing Developer (sPMD), today announced that it has appointed Rick Cotton, an ad industry veteran with deep experience building and scaling fast-growing tech sales organizations, as its new CRO.
ADOTAS - How European! After Microsoft formalized its complaints with European Commission about Google unfairly squeezing out search competition, two people "familiar with the matter" told Bloomberg that the Federal Trade Commission is considering an antitrust investigation of Google's search business. The FTC got a good look into Google's operations last year...
ADOTAS – Proteus is playing the name game. The company, which bills itself as the leading provider of mobile marketing products and solutions to the U.S. and Latin American markets, has re-branded to become 2ergo Americas Inc. The switcheroo will bring it in line with its U.K.-based parent company...
ADOTAS - The battle of the sexes continues -- the new front is display ads. B2B targeting firm Bizo took a gender-themed analysis of clicking behavior and found that businesswomen click on ads 23% more than their male colleagues, but the latter group is more likely to perform the...
ADOTAS – Well, at least some did. This from specialized search engine GlobalSpec, which reports that companies in the industrial sector shelled out more online in 2008. Thirty percent of respondents reported spending more than 50 percent of their overall marketing budget online in 2008, up from 20 percent of...
Spurred on by four recent liability lawsuits by families who claim their daughters were sexually assaulted by people they met through the service, News Corp-owned MySpace is developing a new tool that will allow parents to glean more information about their children's MySpace profiles. Code named "Zephyr," the software will...
ADOTAS – As ADOTAS reported yesterday, rumors were spiraling that Media Breakaway may be for sale – and Ybrant Digital may be buying it – for $100 million. While the company is mum on the details, Steve Richter, the President and General Counsel reached out to ADOTAS to update...
AUSTIN, October 7, 2013 (ADOTAS) – As the SXSW Eco conference gets under way today, BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational Consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing...