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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

NEW YORK, December 5, 2013 (ADOTAS)  -- Digital First Ventures, the venture capital arm of Digital First Media, announced today a strategic partnership with RealMatch, the leader in online recruitment advertising and developer of the largest recruitment advertising network in North America. Digital First Media will use RealMatch to expand the product...
ADOTAS - Marin Software, whose workflow platform has expanded from paid search management into display and social marketing, has integrated the retargeting and dynamic creative of Criteo to offer an end-to-end retargeting solution. Currently in beta with general availability this summer, the retargeting product will allow clients to analyze performance across...
NEW YORK (October 2, 2012) -- , a leading provider of digital marketing and data management software, today announced the integration of the Origin Digital Marketing Hub with Oracle’s RightNow CX Cloud Service.  This integration will allow RightNow CX users to take full advantage of ’s Origin Digital Marketing...
BOSTON, January 29, 2014 (ADOTAS) -- DigitasLBi Chief Strategy & Media Officer Baba Shetty today announced four newly-created national media leadership roles, including the elevation of Adam Shlachter to the role of Head of Media Activation. “At DigitasLBi, we think in terms of...
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today announced that Mike Zaneis will become the organization's new President and CEO. Since March, Zaneis has been serving as the interim CEO for TAG, while also continuing in...
New online help-wanted postings on major U.S.-based Internet job boards fell in April, a private research group said on Tuesday. According to a Reuters report, The Conference Board said its measure of online help-wanted advertising volume slipped to nearly 2.26 million last month from about 2.40 million in March. There...
Acquistion announcements are continuing at a record pace this quarter, today with a big announcement from Innovation Interactive. Innovation Interactive, a search-centric digital marketing services company and the parent company of 360i and SearchIgnite, today announced that it had completed a management-led buyout from its parent company, Livedoor Japan. The...
NEW YORK, October 23, 2013 (ADOTAS) - MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology to the Windows ecosystem. Through this extension, app and game developers can now engage a single...
DM CONFIDENTIAL: We remember coming across a presentation by a Google employee that made its way viral, leading many to presume that the company was hard at work on a competitor to Facebook. What we didn’t realize is that this presentation by Paul Adams, a UX engineer for Google,...
ADOTAS -- Welcome to the family! (Or not). Rumor has it, DoubleClick employees will have to apply to new employer Google to keep their jobs, the Silicon Alley Insider reports. In all fairness, you can’t say they weren’t warned. Google’s chairman and CEO Eric Schmidt intimated as much on his...