Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

With more and more people purchasing portable handheld devices, tablet ad spend is predicted to pummel smartphone ad budgets over the next four years. According to eMarketer, the 2012 mobile ad budget made up a minuscule slice of the digital ad spend and an even tinier 2 percent of...
SAN FRANCISCO (October 11, 2012) –Sharethrough, the native video advertising company, today announced that it has raised $5 million in a Series B round from existing investors North Bridge Venture Partners and Floodgate. The new funding will be used to expand the adoption...
ADOTAS – eXelate, creator of what it bills as the world’s first exchange for targeting data, has launched a newly chartered Targeting Optimization Lab. The lab has been designed to filter, analyze and optimize personally unidentifiable targeting data gathered from its publisher partners for ad networks on the eXelate...
ADOTAS - No one said conversion is as easy as 1-2-3, but a firm grasp of the building blocks will definitely improve the process according to the "Conversion Report" recently released by Econsultancy and RedEye. A survey of 700 digital marketers conducted by Econsultancy found that 70% of client-side respondents...
Content continues to be king in the race to the top of online media. Video is the latest content darling and video portals owned by Google, AOL and Yahoo are aggressively working to lock up as many content deals as possible. Every once in awhile the underdog wins one. Yahoo recently announced...
ADOTAS - As Bunchball's latest numbers showed last week, gamification fever has officially swept the interactive marketing space. Toyota's Scion division has jumped on the trend with a game-adorned ad unit delivered in the June iPad issue of satirical news publication The Onion. Developed entirely (and, according to the press release,...
ADOTAS – Advertisers want to associate themselves with the websites and content that are the most social. But how should advertisers define "most social"? The latest research from  33Across suggests that brands need to pay attention not just to which content is being shared the most, but also factor...

YouTube Excedrin Challenge

ADOTAS -- With healthcare seeming to be a top priority in Obama's incoming administration, pharmacutical companies and health providers need a way to engage with more people. Heaving regulation and concerns over privacy has stymied the effort online, though I know advertising agencies and companies are searching for the right...
ADOTAS - In an interesting and timely analysis of the Internet privacy landscape, Hunch cofounder and investor Chris Dixon gives a shoutout to both Magnetic and BlueKai for their innovations bringing search intent to display advertising. BlueKai is continuing to break through search walls into the world of display...

Microsoft May Acquire Musiwave

Today, Microsoft announced that it has entered an exclusivity agreement around its intention to acquire Musiwave SA, an openwave company and provider of mobile music services to operators and media companies. This acquisition would integrate Musiwave’s relationships with music labels, mobile operators and device makers with Microsoft’s Connected Entertainment...