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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Videoplaza, an Ooyala company and Europe’s leading provider of video advertising and monetization technology, today announced a partnership with TubeMogul (NASDAQ: TUBE), a leading enterprise software company for video advertising, to create a premium programmatic marketplace for global brands and broadcasters. Pairing TubeMogul’s platform with Konnect, Videoplaza’s sell-side programmatic...
ADOTAS -- Last night at Digital Content NewFronts 2014, Yahoo announced unveiled the first of its new original long-form shows, a new partnership with Live Nation for live streaming concerts, the all new Yahoo Travel digital magazine, and new advertising opportunities and measurement capabilities.
ADOTAS -- With the governmnet and privacy advocates already scrutinizing the practice, the search giant will start selling targeted ads. Users will be able to view and change categories and manage their preferences. Google is calling it "interest-based" (no behavorial targeting mentioned here) advertising, which will be used on partner...
ADOTAS -- The mobile game advertising network is offering a new (gimmicky) CPM protection program for iPhone application publishers. According to the company, with several mobile ad networks undercutting each other’s CPM to compete for advertising dollars, iPhone app publishers are often shortchanged. But Greystripe’s new program promises publishers the...
Podcast and video podcast search engine PodZinger has hooked up with the popular video podcast Rocketboom to help viewers search the Rocketboom archive. Rocketboom has been "on the air" since October of 2004, and since they are a daily video show, they have an unwieldy number of old shows....
A new report out by Pew Internet & American Life Project about online video says that more than half of online watch online video, about 19% of which watch or download video content on a daily basis. The results stacked up to show that 62% of online viewers prefer professional...
(ADOTAS) New York, NY – August 14, 2014 – L2, Inc., the leading authority on the digital competence for global consumer brands, announced the appointment of senior marketing executive Scott Ernst as chief executive officer. Ernst will join founder and chairman, Scott Galloway to expand L2’s subscription-based business intelligence...
ADOTAS - Fragmented media consumption makes a unified message all the more important for branding campaigns. However, allocating spend to various mediums requires marketers to go back to their Economics 101 textbooks and read up on diminishing returns. As Yahoo and Nielsen extrapolate in their new “Cross-Platform Optimization” study, "At...
Happy Valentine’s Day!  As our present to all the lovebirds out there, we at the Marchex Institute took a data dive into the various phone habits of Mars and Venus. We gathered some pretty interesting information about how men and women act – get ready for this – differently...
LOS ANGELES and NEW YORK, May 13, 2014 (ADOTAS) -- Adform, the premier ad tech partner for media agencies, trading desks, advertisers and publishers, today announced it has raised $5.5 million in a Series B funding round from new Via Venture Partners. The latest...