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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

To gain a foothold in the user-generated video world, Sony Pictures Entertainment has acquired Grouper.com, an independent video community that enables members to watch, share, and create video on the Web. Grouper allows users to browse videos and post them on third-party sites along with a peer-to-peer video sharing...

UGO Entertainment Buys 1UP

ADOTAS -- UGO Entertainment, a unit of Hearst Corporation, is buying 1UP.com along with its associated sites GameVideos.com, MyCheats.com and GameTab.com. Rumors of the deal were first reported at Joystiq. The New York based-UGO, and its owned and operated properties, have over 35 million monthly unique visitors  and focuses on...
ADOTAS – The increasingly voracious Time Warner Inc.’s AOL is planning to gobble up another company, Kara Swisher reports. AOL just bought social network Bebo for $850 million, not to mention Yedda and Goowy. Next up? Social networking, widget and applications shop KickApps – the deal could close this week...
ADOTAS – The hyper-local search site, CitySquares.com, has become the fastest-growing search site, Quantcast reports. It’s also the premiere hyper-local search site in New England, New York City and eastern New York State. Currently, the site has more than 500,000 users and hope to reach 1 million by September. Since...
ADOTAS -- There ... my Inbox can breathe again. Anametrix announced that 22squared, the fifth-largest, full-service, independent advertising agency in the U.S., will use the Anametrix real-time marketing analytics platform to optimize results reporting and increase return on marketing investment for its clients. The agency’s roster of iconic brands includes Baskin-Robbins, Buffalo Wild...
Fresh off its industry-stirring acquisition of YouTube, Google has launched a blog and a website geared specifically to users of Apple's Macintosh computers. Both sites feature a shinier Mac-centric Google logo that matches the feel of Apple's current design motif. Currently, Google's new Mac page lists several of Google's Mac-specific...
ADOTAS – Digital advertising agency Special Ops Media announced today that it was acquired by LBi International, a global marketing and technology agency. The purchase price will be in the range of $20 million to $45 million, depending on future performance, with a mixture of cash and shares, according...
ADOTAS - With its second acquisition in less than six months, Q Interactive is bulking up to become more than just an ad network, but a data powerhouse and an unparalleled resource for behavioral targeting. The company announced it has acquired consumer survey kingpin Vente from Experian, a move...
ADOTAS -- For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip year-over-year).  On the other, even with that level of growth, the dollars...
NEW YORK, January 8, 2014 (ADOTAS) -- MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced the appointment of Co-Founder Erich Wasserman as Global Chief Revenue Officer to lead the company's sales and account management business units across North America, LatAm, EMEA and APAC.