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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Bazaarvoice CGC Index 2017 shows growing influence of consumer-generated content on shopper decisions. Consumer-generated content (CGC) has never been more influential for shoppers or important to marketers’ strategies. Bazaarvoice, Inc., a provider of CGC, advertising, and personalization solutions, released its annual CGC Index, an in-depth analysis of how...
Adotas is pleased to discuss with Carl Erik Kjærsgaard, CEO and co-founder of AI media platform Blackwood Seven, the ramifications of the new French regulations mandating more transparency in digital media and advertising. Q: What are the global implications of France’s Loi Sapin 2.0 within the advertising...
Like it or not, digital transformation is happening, so keep your wits about you. New tech entrants are bringing solutions to market quickly. Smaller players are outmaneuvering legacy companies, which are acquiring startups to adapt. The increasing pace and scale of change creates significant challenges for tech marketers. Simultaneously,...
Michael Ballard, Senior Manager, Digital Marketing at Lenovo (pictured left), offers the company's experience with personalized email and their recommendations on how to take advantage of the technology. We are all bombarded with messages competing for our attention. It’s no surprise that this message saturation has given rise to personalization....
Unified, a company offering business intelligence for social advertising, has released its latest report on social advertising transparency, The New Age of Transparency, which looks at the top data challenges facing social advertisers. “As the fastest-growing part of the paid marketing mix, social advertising is expected to accumulate an impressive...
HOW TO CREATE AND POST AN ADS.TXT FILE From the IAB Tech site--here is all the info you need to learn how to post an ads.txt file. Definition: Publisher IDs What are publisher IDs? Sometimes called the seller network id or the account id, these are the IDs associated with a Publisher’s account...
Verizon announced today the global launch of Exponent, a new business and technology venture offering a portfolio of software and internet platforms designed to enable carriers around the world to quickly deploy and launch next-generation solutions. Exponent offers a foundation for carriers to fuel their digital transformation and compete...
New Bidding Technology and Comprehensive Standards Allow for Increased Demand. AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, today announced the launch of OpenAuction, the first open call auction technology developed specifically for mobile publishers and app developers to take advantage of increased advertiser demand...
Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over 23% of TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June...
''The Next Element" is about making it happen. With over 100,000 people in attendance, Mobile World Congress in Barcelona was once again bursting at the seams. The event ended, not so ironically, with the much-anticipated IPO of Snap Inc., the mobile-first ‘camera’ company boasting an impressive 160 million daily active...