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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Tim Carr, the chief lifter at LIFT Agency, shares his insights on using direct mail in the digital age. For decades, direct mail was seen as a surefire way for brands to reach consumers. But due to the rise of less expensive, more exciting digital channels, much of the marketing...
Mobify reports that retailers offering faster, more app-like experiences to mobile web shoppers via Progressive Web Apps (PWAs) are getting immediate increases in mobile revenue and mobile traffic. Such sites are increasingly mission-critical to ecommerce leaders and IT organizations in the retail sector as mobile emerges as the main driver of...
The REAL State of Ads.txt Adoption   Ads.txt Adoption Rate by Adform Business Intelligence (October 2017)
MultiView, a provider of digital marketing solutions in the B2B space, issued an infographic that shows how B2B customers and prospects spend their time online. Headed by Scott Bedford, CEO, MultiView (pictured left) found that most people spend 7 to 8 hours online throughout the day, doing everything from...
The Moneytizer, a French advertising platform dedicated to optimizing the ad revenues of small- and medium-sized websites, has announced its launch in the US market. The platform currently counts more than 1,000 small- and medium-sized websites across the US as users of its technology; worldwide users of the technology...

Kantar Consulting Launches

Kantar, WPP’s data and investment division, today announced the launch of Kantar Consulting, an integrated sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. Kantar Consulting offers fully integrated ‘brand and marketing’, and ‘retail, sales and shopper’ consultancy. Built on a deep understanding of how and why...
The Media Rating Council (MRC) has released new standards for digital audience-based measurement. The Digital Audience-Based Measurement Standards build on the MRC’s prior work on viewable impression measurement and invalid traffic filtration requirements and spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics...
Adotas asked Yoni Eyal, General Manager of ironSource in China, to unravel the mysteries of that country's mobile market. Q: How can mobile app companies and brands reach Chinese audiences? A: For foreign advertisers looking to penetrate the Chinese market, there are several key issues to be aware of:...
The Tapad Device Graph™ Complements Freckle’s IoT Capabilities to Extend Scale and Precision of Audience Data Tapad, the leader in cross-device marketing technology and Freckle IoT, the global leader in multi-touch, offline attribution, today announced they are partnering to provide brands with a holistic and insightful view of their customers, in...
Only 26 Percent of Marketing Firms Have Appointed Senior Data Execs, Most Rely on Backwards-looking Tools, and Firms are Struggling to Collaborate on Data Marketers were awarded an average grade of C-minus for marketing intelligence capabilities, according to a newly commissioned study conducted by Forrester Consulting on behalf of Velocidi....