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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain...
Experienced CMO, CRO, Global Operations Director and CQO Guide International Programmatic Growth Smart (formerly known as Smart AdServer) announced that it has made three key hires to drive international growth and client support, as it has extended its footprint into ten countries and expanded its offering to a full-stack ad-tech...
1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled "Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue...
PushSpring, an independent app-based mobile audience platform, announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data via PushSpring's self-serve Audience Console™. PushSpring’s Audience Console provides advertisers and app publishers with mobile originated audience data for...
The REAL State of Ads.txt Adoption   Ads.txt Adoption Rate by Adform Business Intelligence (October 2017)
ADOTAS - And as their display prophets foresaw, it came to be that Google ruled all online advertising. While it's not surprising to hear Google dominated search revenue (a 59.6% share in 1Q11, a tad bit above 59.1% in 4Q10), the latest stats from market researcher IDC also show...
Emodo Audiences uses carrier data to verify data accuracy and improve targeting at the outset, preventing wasted ad spend and improving mobile advertising return on investment   Ericsson Emodo, Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time....
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis "Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus...
United States Air Force Uses Machine-Learning-Powered Predictive Audience Targeting, Coupled with Immersive Digital 360° Video Ad Unit, to Drive Consumers to Experience Special Operations Missions. AdTheorent, Inc., a technology company offering data-driven predictive solutions, and the United States Air Force (USAF), announced initial results from the “We...
Facebook's introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here's what a few of them had to say: “At this point, I'm unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market...