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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain...
ADOTAS -- Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy’s, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise,...
Emodo Audiences uses carrier data to verify data accuracy and improve targeting at the outset, preventing wasted ad spend and improving mobile advertising return on investment   Ericsson Emodo, Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time....
PushSpring, an independent app-based mobile audience platform, announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data via PushSpring's self-serve Audience Console™. PushSpring’s Audience Console provides advertisers and app publishers with mobile originated audience data for...
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis "Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus...
ADOTAS - And as their display prophets foresaw, it came to be that Google ruled all online advertising. While it's not surprising to hear Google dominated search revenue (a 59.6% share in 1Q11, a tad bit above 59.1% in 4Q10), the latest stats from market researcher IDC also show...
SRAX plans to be the first public company to deliver a transparent data management and distribution system through a secure blockchain platform, token reward, and open source governance structure.  Social Reality, Inc. has released detailed development plans of the company's blockchain identification graph technology – BIG Platform. The 55-page BIG Platform White...
IPsoft Appoints Digital Management Visionary, Anurag Harsh, as Chief Marketing Officer IPsoft, the leader in artificial intelligence, cognitive and autonomic solutions, today announced the appointment of Anurag Harsh (pictured left), a well-known business leader in the technology industry, as Chief Marketing Officer (CMO). As CMO, Harsh will lead the company’s global...
Viant, a Time Inc., people-based advertising technology company, announced an expanded partnership with Urban Science, a global automotive performance improvement consultant. For automotive marketers, this deeper collaboration solves the challenge of targeting in-market customers while enabling them, for the first time, to quickly and accurately attribute a sale to...
UnsubCentral, a PostUp company, announces its Super Scrubbing service, which allows marketers to compare and scrub multiple lists, prioritize partners, ensure email list data security, maintain opt-out compliances and protect brands from irreparable harm. This solution enables one-to-one, people-based marketing by preventing different affiliates from sending equivalent email offers to...