News
The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.
Tumblr Is Selling Ads Now, More or Less
ADOTAS – Tumblr finally launched an advertising program today, offering up sponsored posts to advertisers on its Spotlight page, which highlights Tumblogs selected by Tumblr editors as particularly appealing, and on Tumblr Radar, which places a suggested blog to follow in the right-hand column users see on their dashboard pages. Reportedly, [...] more...
InMobi Offers Free, Non-UDID Mobile Ad Tracking Service
ADOTAS – Ever since Apple issued a big UDIDn’t to UDIDs in tracking mobile user behavior, the industry’s been on the lookout for some other way of tracking mobile conversions, and today InMobi announced a new solution, the InMobi AdTracker. Separate from the InMobi ad network (the world’s largest independent [...] more...
Spil Games Reports on Online Gaming Habits of Tween Girls
ADOTAS – It’s full of pink and lavender, but it’s serious: Online gaming company Spil Games released its State of Online Gaming Among Tween Girls report today, based on data it gathered from its online tween girls-oriented gaming platform GirlsgoGames — 30 million monthly users strong around the world, with 7.6 million [...] more...
Direct Agents Ramps Up Mobile Marketing Services
ADOTAS – Digital marketing agency Direct Agents launched Direct Agents 3.0 today, an updated version of its agency’s offerings that adds enhanced mobile marketing services — including app installs, location- and device-specific keyword bidding, click-to-call ads, ad targeting based on the particular ways in which people use mobile devices (as [...] more...
Maxifier’s “Economic Router” Aims to Optimize Publisher’s Whole Inventory Stack
ADOTAS – Today, Maxifier announced a new addition to its toolkit for publishers to understand the assets of their ad inventory and monetize that inventory more effectively: what it’s calling an “economic router,” which is part of the latest version of its ADMAX platform. In case you’re grumbling about terminology fatigue [...] more...
Fast-Rising Social Gifting Service Wrapp Launches in U.S.
ADOTAS – Social gifting service Wrapp — founded this past fall in Sweden, distributing 1.4 million electronic gift cards in its first four months and already boasting offices in several European nations, Australia, Japan and Taiwan — launched in the U.S. today, allowing retailers to leverage Wrapp’s friend-to-friend marketing functions [...] more...
[x+1] Announces Programs to Bring Marketers, Agencies Closer to Data
ADOTAS - Digital marketing hub provider [x+1] announced two new services at its NexTargeting Summit in New York City yesterday: a program aimed at helping creative agencies help marketers in turn to build data-driven campaigns, called the Experience Developer Partner Program, and a program aimed at helping marketers more efficiently [...] more...
App Downloads Plunged 30 Percent in March: Fiksu Monthly Report
ADOTAS – According to the most recent set of monthly indexes from mobile app user acquisition platform Fiksu, app downloads nosedived during March to the lowest number since prior to the October launch of the iPhone 4S, while the cost to acquire loyal app users nudged down, barely. Released today, the [...] more...
Welcome Aboard: Even More New Hirings
ADOTAS - It’s another Friday afternoon here in New York, the sun’s out, the trees are green and we’ve got a bunch of new executive appointments and promotions to announce. Yes, after hopefully ducking out of work early this afternoon, these folks and their colleagues have something to celebrate when [...] more...
V12 Group Signs Onto BlueKai’s DMP
ADOTAS - Offline consumer data provider V12 Group announced it had chosen BlueKai‘s data management platform (DMP) to handle, analyze and act on its third-party and advertiser data, the latest in a number of data partnerships BlueKai has undertaken. This partnership is intended to help V12′s marketer clients access pre-packaged [...] more...
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Latest News
- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets: [...] benign “pocket dial” or “accidental call,” call spammers explain why click-to-call ads can receive as
- The motivations behind gamification: Tapping into psychology | e6be marketing: [...] (http://www.adotas.com/2012/05/starting-simple-with-gamification/) (http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231900162) [...]
- David: Photo sharing and video sharing apps are growing at an exponential pace. This is but
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
