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News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Study:Online Advertising and Streaming Video…

Written on
August 15th 2008 | Editor

ADOTAS — Research and Markets has announced the addition of the “Online Advertising and Streaming Video – A Solution That Ensures Content Originators Get Paid” report to their offering. The report covers topics such as distribution using viral embeds; all ad formats considered; implementation examples; distribution via value-added services and [...] more...

LiveDeal, Inc. Announces Third Quarter Results

Written on
August 15th 2008 | Editor

ADOTAS — LiveDeal, Inc., a combined local online classifieds and Yellow Pages marketplace, announced that the third quarter 2008 net revenues were $5.8 million versus the $6.0 million earned in the third quarter of 2007. This difference has been attributed to recent changes in management and operating expenses related to [...] more...

Ma Bell Wants To See Which Ads You’re Clicking

Written on
August 14th 2008 | Kathleen

ADOTAS – AT&T is considering monitoring the Web-surfing activities of customers who use its Internet service, according to a report in The New York Times. The company seems particularly interested in tracking users’ display ad viewing habits. As of yet, the company hasn’t systematically tracked users’ online behavior, but it [...] more...

Ralph Lauren Launches Mobile Shopping Site

Written on
August 14th 2008 | Kathleen

ADOTAS – Swish, swish, tap, tap. Polo Ralph Lauren Corp. is getting ready to outfit on-the-go fashionistas with mobile shopping options. Polo is the first luxe destination to start a mobile commerce site in America. As of now, only about 3% of Americans have bought anything via a cell phone – [...] more...

Zillow Launches Geo-Targeted Ads

Written on
August 14th 2008 | Kathleen

ADOTAS – Real estate search engine Zillow.com is launching Showcase Ads, a self-service platform of geo-targeted ads for local advertisers and real estate agents. The product allows clients to purchase 25%, 50%, 75% or 100% of the available ad views on searches for homes within a given zip code. Showcase Ads [...] more...

Facebook Gets Slapped With Beacon Suit

Written on
August 14th 2008 | Kathleen

ADOTAS – Facebook, Blockbuster, Fandango and Overstock (and others) are being hit with a class-action lawsuit in California that alleges the companies violated online privacy and fraud laws. It all goes back to the ill-fated Facebook program Beacon. The infamous default program informed users’ friends about all of their e-commerce activity, [...] more...

Centro Picks Up Real Cities

Written on
August 14th 2008 | Kathleen

ADOTAS – Local online advertising buying shop Centro has made a purchase of its own: Real Cities, a local newspaper online rep firm. The acquisition isseen as an attempt to pad out Centro’s local offerings, a sector that is experiencing impressive growth rates. Real Cities was previously owned by The McClatchy [...] more...

Hires: Marchex, Bebo, Agency.com, ThisNext

Written on
August 14th 2008 | Kathleen

ADOTAS – Marchex Inc., a local search and ad shop, has named Sloan Seymour, vice president of Marchex Adhere; Ed O’Keefe, vice president of Performance Marketplaces; Brooks McMahon, vice president of Partner Development and promoted Leigh McMillan to senior vice president, Marketing and Communications. Seymour was previously president and CEO of [...] more...

Study: Spending on Mobile Messaging To Spike 15% by 2012

Written on
August 14th 2008 | Kathleen

ADOTAS – Spending on mobile messaging services by consumers is set to rise 15% to more than $88 billion by 2012, according to a new report from Strategy Analytics. Last year, consumers spent about $65 billion on mobile messaging.The report contends that SMS messaging will still be tops, but that unlimited [...] more...

Report: Biondi, Chapple To Join Yahoo Board

Written on
August 13th 2008 | Kathleen

ADOTAS – Yahoo will likely announce the appointment to its board of former Viacom Inc. chief executive Frank Biondi and former Nextel Partners CEO John Chapple, according to a report in The Wall Street Journal. The announcement is slated to be handed down Friday. Another potential board member, former Grey Global [...] more...

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Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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