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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Fyber FairBid is first product launched under Fyber’s new branding, following the merging and sunsetting of Inneractive and Heyzap brands Fyber, a technology company creating solutions for smarter ad monetization, announced the launch of Fyber FairBid, the world’s first and only mechanism to achieve a true state of header bidding...
Eyeview, an outcome-based video marketing company, announced a guaranteed brand safety solution that specifically addresses the environments in which they run their personalized video marketing campaigns. This comes on the heels of its late 2017 announcement of a 100% guaranteed verification solution that addressed the growing concerns of marketers.Eyeview...
New creative service addresses $7.57B app install ad market by using machine learning and unique insights from history working with highly interactive gamer ads. App marketers’ conversion rates increase by 60%. Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Chartboost Creative Studio collaborates directly...
PROGRAMMATIC I/O San Francisco, April 10-11, 2018 at the San Francisco Marriott Marquis has released the latest agenda. To register, click here. DAY 1 — TUESDAY, APRIL 10 PROGRAMMATIC ESSENTIALS BUY-SIDE WORKSHOPS 9:00 AM - How To Personalize Social Ads With Dynamic Creative (DCO) 9:30 AM - Special Presentation From Oath 10:00 AM - What Does A Good DMP Look Like? 10:55...
It's time for AgilOne's second annual Customer Data Platform Summit in New York City on March 8, 2018.  AgilOne, a customer data platform for enterprise B2C brands, announced their Customer Data Platform Summit will be held on March 8, 2018, in New York. The free, half-day event will feature interactive “unsummit”-style roundtable discussions, presentations,...
Leah Perlmutter (pictured left) has been promoted to the position of director of research and strategy (formerly senior researcher & strategist) at Open Mind Strategy(OMS), announced Lianna Willoughby, managing director.   "Leah is a major asset to Open Mind Strategy. She is expert at connecting with consumers and earning the trust needed...
Super Bowl LII Had Second Highest Ever $414 Million of In Game Ads Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LII, subject to revision, is $414 million. This would be the second largest amount in history besides last year’s game, which was the first to...
Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion, according to BIA/Kelsey's U.S. Local Advertising Forecast 2018: Mobile and Social estimates. An additional $3.1 billion in mobile advertising is being sold by traditional media companies (i.e., radio, television and newspapers) in 2018. With...
More Women, More Trump, More YouTube Based on recent search and traffic analysis, Hitwise reveals three new trends about the Super Bowl audience that you probably haven't heard about yet. #1. More Women   *Based on women searching for the Super Bowl online (past winners, odds, and details) for 4 weeks ending 1/23/2016,...
 Retail TouchPoints, a source for customer engagement strategies in the retail industry, today announced the winners of the 2018 Customer Engagement Awards. The 2018 Retail TouchPoints Customer Engagement Awards recognize 10 retail companies that are pushing the boundaries of innovation and technology to engage consumers across channels. This year’s winners have each strived...