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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

IAB Tech Lab kicked off a Blockchain Working Group with co-chairs Richard Bush, Chief Product & Technology Officer, NYIAX (pictured top left) and Michael Palmer, Global Director Product, Platform, GroupM (pictured lower left). Here's their blog post on the initiative. We are excited to announce that the IAB Tech Lab...
I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization. After decades of blasting consumers with one size fits all messaging—not just on TV...
Autoplay will only be allowed when the media itself doesn’t include sound, or when the user has indicated an interest in the media. The following was posted on the Chromium blog on September 14. Users watch and listen to a lot of media, and autoplay can make it faster...
Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking Over 500 Billion Bot Requests in Past Three Years. Blocked Bot Requests on Track to Top 1 Trillion by Q1 2018. Videology, a software provider for converged TV and video advertising, announced that the company has blocked about 550 billion...
A joint study from Bazaarvoice and Ad Age research shows that data sources, freshness and quality are unclear among both agency and brand-side marketers. Bazaarvoice, Inc., a provider of consumer-generated content (CGC), advertising, and personalization solutions, announced the results of “More Data, More Problems: Trust, Transparency & Targeting in 2017,”...
After 22 Strong Quarters, Mobile Video Goes Flat, New Ooyala Q2 2017 Video Index Reveals. Ooyala, a provider of software and services that simplify the complexity of producing, streaming and monetizing video, released its Q2 2017 Global Video Index, revealing video consumption on mobile devices stayed essentially flat in the...
An ADOTAS Q&A with Christophe Menard (pictured left), General Manager of Sublime Skinz Inc (USA), explores the new IAB ad standards, the transition to HTML, and how that affects online publishers and advertisers. The IAB New Ad Portfolio replaces all the previous creative display guidelines for mobile and desktop –...
Adform, one of the world’s leading independent advertising technology platform companies announced today that the Media Rating Council (MRC) has granted Adform accreditation for its viewability measurement across Desktop, Mobile Web and App environments for both Display and Video ads. “We congratulate Adform for earning MRC accreditation,” said George W....
New Senior Director, Tal Almany (pictured left), to drive solution featuring server-side wrapper and direct integration links via OVPs and app SDKs. Video ad serving platform SpotX announced a new header bidding suite built specifically for video, featuring a server-side wrapper and an advancement of the company's shift from...
AdYouLike is one of world's largest artificial-intelligence-driven ad platforms. Adotas and General Manager U.S. and Chief Revenue Officer at ADYOULIKE Francis Turner (pictured left) sat down to discuss how artificial intelligence is changing the ad world. Q: What are your thoughts on the state of innovation within the adtech...