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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Online video company VideoEgg just announced the launch of its new Eggnetwork social advertising platform at the MIXX conference in New York. The new service lets advertisers take advantage of VideoEgg's system of letting site owners easily integrate user-created video. Eggnetwork lets advertisers put ads in video that will...
ADOTAS -- A day after it won five Pulitzer Prizes, the New York Times released ugly first-quarter numbers today and doesn't expect much better in the second-quarter. The Times had first-quarter 2009 operating loss of $61.6 million as total ad sales dropped 28.4 percent year-over-year. Internet ad sales slipped 6.1...
ADOTAS – It’s back to the future take 20 million, with news of Yahoo-Microsoft partnership rearing its ugly head again. This time, Microsoft is slated to forge a search partnership with Yahoo to challenge Google’s overwhelming dominance in the field. Yesterday, Microsoft said the companies may work together, in lieu...
Simulmedia, a company that creates data-optimized national TV campaigns for major brands, announced that Kyle Hubert, who has been the company's Chief Scientist since December 2016, has been promoted to Chief Technology Officer.  "Kyle is also a true visionary in how technology can make television advertising not only work better for...
ADOTAS -- The death of display has been much hyped, including by me. Though obviously it's a tad tongue and cheek.  Display needs to change to become more effective, and Don Rainey, a partner with Grotech Ventures, a VC firm, says that display has it's role and place. "When you hear...
The company plans to extend its new advertising platform beyond News Corp websites such as MySpace
Sizmek today released its Viewability Benchmark Report, Winter 2015. The study, conducted by Sizmek Research, analyzed viewability data from more than 240 billion measured impressions in 2014 to identify trends related to the newly defined ad performance metric. Sizmek Research found the IAB’s ‘State of Viewability Transaction 2015’ – specifically...
With partnerships being formed in every direction, CNN and local tv site network Internet Broadcasting have joined to participate in the effort for a more efficient online ad marketplace. CNN will run Internet Broadcastings content on CNN.com and provide international news to the local television sites. Internet Broadcasting will...
COLOGNE, Germany, April 2, 2014 (ADOTAS) – Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, today unveiled a set of  "Acceptable Ads" guidelines in the form of an online Manifesto. The Manifesto is endorsed by a coalition of organizations that includes popular discussion site Reddit,...
REUTERS GROUP -- The unemployment rate surged to its highest level in nearly 16 years in December as a deepening economic slump forced companies to slash payrolls by more than half a million jobs. The Labor Department said today that the national unemployment rate rose to 7.2 percent in December,...