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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS – Not satisfied with merely ruling the Internet and search engine advertising, Google has set its all-consuming eyes on the advertising industry as a whole. The titan will reportedly offer advertisers a free media planning tool called AdPlanner that it said will help them track down the audiences...
Behavioral and purchase data paired with real-time viewership will enable brands to develop highly integrated television and digital campaigns. Samba TV, a provider of real-time audience driven advertising and analytics, today announced it has been selected as the first smart TV data provider to MediaMath, a global technology company,...
ADOTAS – Here are some of the billboards we passed on the information superhighway this morning: AdTruth has partnered with mobile SSP Inneractive, which will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps. This partnership will allow publishers to more accurately price mobile inventory, leading to higher...
NEW YORK (September 20, 2012) – Conductor, a leader in Search Engine Optimization (SEO) technology, today announced major advancements to its market-leading SEO technology platform, Conductor Searchlight™ during the sold-out C3 user-conference in New York City. The new, enterprise-class features were announced by Seth Besmertnik (pictured), CEO of...
ADOTAS - The summer of consolidation continues! Nielsen has acquired Marketing Analytics, which specializes in... Marketing anayltics, of the online variety -- in particular, marketing mix modeling, technology that will be indelibly useful to Nielsen as it launches its television-style online analytics product. Nielsen gains 52 employees with the deal along with...
ADOTAS - It looks like what appears on screen when a cat runs across the keyboard: VAR KMCID='Z9iGGN1n1-zeVqbgzrlKkl39hiY'; if(typeof(_kmil) == 'function')_kmil(); That's the contents of the global identifier variable KMCID set when a user hit any site using KISSmetrics' tracking technology (such as Hulu or Spotify) before July 29 and the...

YouTube Expands Mobile Reach

YouTube is opening its services to run on millions more handset phones which the company announced today. The company is expanding its service availability from a few phones to a wide range used by 100 million users globally that stream videos to mobile screens, reports Reuters. Dwipal Desia, YouTube’s mobile product...
ADOTAS -- The latest analysis from AdGooroo examines recent paid search trends surrounding Black Friday and Cyber Monday. A few key takeaways include: Black Friday: In both 2010 and 2011, four of the top 10 advertisers were deal and couponing sites, By 2012, the top 10 consisted entirely of leading traditional brick-and-mortar retailers as...
The Interactive Advertising Bureau (IAB) and Adweek Magazine today announced the line-up of brand marketers who will serve as the judging panel for the 2006 MIXX Awards. The interactive advertising-devoted MIXX Awards is the only juried competition that recognizes excellence in both creativity and effectiveness. The MIXX Awards recognizes the...
Lotame, an independent data management platform focused on helping companies maximize the value of their data, announced the launch of Lotame Data Stream, an always-on source of rich consumer data, powered by billions of data points from Lotame's global data exchange. Lotame Data Stream allows global enterprises to combine...
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