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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

It appears that Fox will be the next major network to tap into the user-generated video craze. Fox Atomic, a new film division of Fox Filmed Entertainment geared towards 17-24 year olds, has announced a partnership with StupidVideos.com. StupidVideos.com is noted for its collection of user-generated videos that depict...
Yahoo Inc said Jerry Yang will step down as chief executive as soon as the board finds a replacement, sending its shares up 4 percent on hopes his departure will clear the way for a deal with Microsoft. Yang -- who will return to his former role as Chief Yahoo,...
ADOTAS - Giving the video DSP the chance to reach 30 million Australians daily, TubeMogul announced that its PlayTime DSP is the default video solution for Australian media agency Ikon Communications' new agency trading desk. Belgium-based pub-tech firm Twixi Media has introduced the ability to produce iPad applications (from basic design to publication...
ADOTAS – When News Corp. reports its fiscal earnings tomorrow, MySpace’s ability to generate revenue through ads will undoubtedly go under analyts’ microscope. The Wall Street Journal published an in-depth report on the subject today. Some key findings: Analysts say that the social site’s hypertargeting system is key to its success....
ADOTAS -- BlueKai says it now has access to over 100 million unique buyers, making it the largest source of user intent data available to online marketers, ad networks and publishers. Focused primarily on consumer intent in retail, auto and travel, the data exchange partners with data sellers to aggregate...
18-34 male-friendly brand Heavy.com today announced that it has closed a $20 million financing round from Polaris Venture Partners. This deals marks the second time Polaris has provided major funding to the site, dating back to the $10 mil Heavy received in early 2006. The financing, according to the Heavy.com...
ADOTAS - Ecommerce app platform developer Lexity officially launched its Lexity Pinterest Report app, which is designed to help small businesses measure and, ideally, benefit from trends on Pinterest, by providing insights into how their products are being purchased, how competitor products are being purchased and which Pinterest users...
ADOTAS – BBC Worldwide has officially confirmed that it has snagged Chris Dobson from Microsoft U.K.’s online service group. Dobson is the EVP and general manager of global ad sales for BBC Worldwide. Digitas announced that Jim Christie has joined the global interactive marketing firm as senior vice president, creative....
ADOTAS — A new infographic from AdTruth illustrates why mobile is one of the most dynamic marketing platforms and shows where we are today in terms of consumer privacy in the mobile market. From the growing popularity of mobile devices, to the rising worry among consumers about their privacy, global advertisers are realizing that they need...
Social networking portal Friendster will be placing Google ads on its site and using Google technology to power its search engine, according to CEO Kent Lindstrom in an interview with MarketWatch blogger Bambi Francisco. The financial details of the two-year deal were not disclosed, but Francisco believes it follows the...