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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

OpenMarket is a company focused on helping businesses successfully incorporate mobile communications technology into their marketing plan. They conducted a recent survey and discovered that 83 percent of millennials open text messages within 90 seconds of receiving them. However, almost 20 percent don’t receive any form of text services...
With the occasional jab, duck and left hook three leaders of the internet advertising industry faced off in person at the Right Media Open conference on Tuesday to debate the future of ad exchanges and online advertising. Showing up to the panel representing their advertising business and future ad...
BERLIN, March 24, 2014 (ADOTAS) -- Trademob GmbH, Europe’s leading expert in mobile app marketing, has announced the appointment of Heiko Genzlinger as the company’s CEO effective July 1st. With Genzlinger, the technology company adds a senior business leader with years of international management and online experience to the...
1. Media & Entertainment Disney takes the cake for top sentiment score in the Media & Entertainment industry in 2012. (This might also be due to mentions of vacations at the popular Disney parks.) The Discovery Channel and HBO follow in slots 2 and 3, and the MTV video music awards...
ADOTAS – EyeWonder, Inc., has upgraded its AdWonder Flash Component with new features that will doll up clients’ rich media and video ad campaigns. AdWonder 9.1 Flash Component will enable easy creation of widgets, advanced reminders and cutting-edge creative features. "This latest release of the AdWonder Component represents another major...
ADOTAS - Tomorrow Google+ will reportedly hit 10 million users, and apparently that will widen to 20 million users by the weekend. There's a lot of wide-eyed gee-gollying across the tech media about how the nascent social system has increased its user base 350% over six days. Which would be...
ADOTAS – Local search engine and advertising network Zvents has announced two new partnerships with Microsoft and Yellowpages.com that will give Zvents the broadest listing presence on the Web. As part of its deal with Microsoft, Zvents will work to enhance users’ experience on MSN City Guides. Zvents said it...
ADOTAS -- MRM Worldwide has laid off as many as 25 people in its New York office. According to ClickZ, the move was in response to client budget cuts. The digital ad company fired 10-15 within the past past, and this week laid off another round, possibly up to 10,...
ADOTAS (via BLOOMBERG) -- Demand for Web commercials played alongside video clips is fueling growth at marketing startups, putting such companies as Tremor Video Inc., YuMe Inc. and Adap.tv Inc. on course for initial public offerings this year. All three have picked bankers or are in discussions to sell...
Tremor Video DSP, a Taptica company, recently partnered with MAGNA and IPG Media Lab on a scientific media trial examining the impact of interactive video ads across tablets, desktop and mobile. Brands who participated in the trial included Amazon, Arby's, FCA and MillerCoors. Their report, “The Interactive Effect: A Key...