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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - When News Corp. bought MySpace in 2005, the site was on top of the social media world -- 70,000 new users were signing up daily, Friendster's luster had faded (in the U.S.) and Facebook was something for snobby college kids. Four years later, Facebook is rivaling Google as...
EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Super Bowl ads are overrated. Are you just as sick of hearing about that Go Daddy commercial as I am? Remember...

AOL Telling True Stories

Last week AOL launched its new documentary website True Stories, featuring critically acclaimed and independent documentary films, some before the theatrical release. Films are available as free streaming video, supported by advertising. Or as pay-to-own downloads. Every month the new site will feature two full-length documentaries. The AOL release of...
ADOTAS - So you're at the checkout counter for the grocery store with a giant bag of potato chips -- hey, it's summer/barbecue time -- and a 50%-off coupon entitling you to half of those artery-clogging munchems for free. When you pass the clerk your coupon, he scans it,...
ADOTAS - In all the coverage of the rapidly improving video ad scene -- take a look at Media6Degrees addition of social targeting to pre-roll as well as YuMe's latest video ad units -- we'd be remiss not to mention Jivox's new Quattro unit, which may cross the line...
Pay-per-click leader Searchfeed today announced a referral partnership that will allow Internet users interested in PPC affiliate and content integration services to participate in a customer service-centric forum through Affilitate-Talk.com, a site dedicated to reviewing and informing users about various affiliate programs. Through the Affiliate-Talk.com forum, Searchfeed.com aims to provide...
ADOTAS -- Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. eMarketer noted that impression-based media buys are giving way, in some cases, to cost-per-lead advertising. According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely...
ADOTAS - Retargeting specialist Criteo has loaded its new advisory board with heavy hitters, including Dan Ciporin, former chairman and CEO of Shopping.com; Greg Coleman, president of the Huffington Post; Ron Grant, former president and COO of AOL; and Jim Warner, former EVP at Razorfish. Twitter endorsement advertising network ad.ly...
MIAMI, June 19, 2014 (ADOTAS) — Mozilla, The New York Times and The Washington Post today announced that they are teaming up to build a new content and commenting platform that will allow audiences to more deeply engage with media coverage and help news organizations everywhere better manage user...
ADOTAS -- Krux's third annual Cross Industry Study of web data collection activity reveals the significant extent that consumer data is “mined or used” by companies other than site owners at popular content, commerce and marketer websites. It also measures the “data leakage” associated with social media/sharing widgets. Study highlights include: Data...