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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS -- Forget colorful ads set in playgrounds with frighteningly upbeat kids and adults insisting that they’re “Lovin’ It!” … Ol’ McDonald’s is moving off the farm and onto a nearby computer screen, The New York Times reports. It turns out that McDonald’s is the secret sponsor of a mysterious,...
ADOTAS - Donovan Data Systems (DDS) and MediaBank announced today the U.S. Department of Justice had approved their merger, in which the two companies are rebranded as Mediaocean. And although mergers and acquisitions happen all the time, Mediaocean's initial aim is the creation of Mediaocean OS, a universal operating...
Advertiser Perceptions finds new priority on live presentations, heightened interest in where networks go next with content, data, and addressability. A new study by Advertiser Perceptions finds the 2016 Upfront/NewFronts presentations and supporting pre-event communications made a significantly greater impact on advertisers compared to 2015. One-third of advertisers are...
Ektron Inc., an innovator in web content management software, today announced an alliance with market-driven IT solutions provider e.magination to deliver web content management solutions to e.magination clients using Microsoft.NET technologies. e.magination uses Ektron CMS400.NET in designing and developing customer-facing websites for commercial enterprises and government agencies. "e.magination has been...
Prefound.com, a social search indexing site started earlier this year, has just added several new features to improve its usability. Users can now upload URLs manually without having to download software, as well as import links from del.icio.us, Yahoo MyWeb 2.0, and Furl, and access RSS feeds to individual...
ADOTAS - Well, shoot -- my iPhone alarm didn't go off and I totally missed Facebook's IPO. What's that? You guys didn't hear about it? Oh, that's because it's limited to Goldman Sachs' clients. Along with a $50 million investment from Digital Sky Technologies, the reputable/infamous (a matter of perspective)...
ADOTAS – AOL’s Platform-A has launched spot marketplace, in what it calls the industry’s largest online spot advertising market for display advertising. Platform-A hopes to give interactive advertisers more control when they’re selecting online placements. Advertisers will bid on select unsold inventory across Platform-A’s network on a cost-per-thousand (CPM) or...
SANTA MONICA, CALIF. (October 9, 2012) – Adconion Media Group, one of the largest global multi-screen, multi-channel audience platforms, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 winners.  Inclusion in the OnHollywood 100 signifies leadership amongst its peers and game-changing approaches and...
ADOTAS – Sixty million iPhone apps have downloaded from the Apple store, most of them free. While the apps are undeniably neat-o and useful, the question remains: how to monetize these little numbers? AdMob and a gaggle of iPhone Free App Developers think they’ve found the answer – advertising within...
Attribution enables marketers to measure their promotional activities by pinpointing which sources, channels, publishers, campaigns and creative variations led users to install an app, and which did not. Armed with this knowledge, marketers are able to efficiently allocate their budget. An attribution SDK is therefore a must-have component of...