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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

BBC Brands Magazines Online

In a move that could open the floodgates to online advertising opportunities, BBC Magazines will launch several websites for its magazine brands outside of the bbc.co.uk umbrella, including sites for Good Food, an adult cooking title, and Top of the Pops, a music magazine targeting teenage girls based on...
ADOTAS -Who said B2B marketing and social networking didn't mix? Spiceworks, a social business network for IT professionals, has launched Vendor Pages -- basically the equivalent of a Facebook fan page or LinkedIn company page, only Vendor Pages are aimed at technology companies that want to engage with the...
Record label EMI Group Plc, home of hit musicians like the Rolling Stones, Britney Spears and Coldplay, has announced that it will be selling high-bitrate tracks on the iTunes music store without the industry-standard digital rights management software that protects them from being played on unauthorized devices. EMI will charge...
ADOTAS – Usage of picture and video phones is up about 17% for all adults and 90% of adults reported that they regularly or occasionally use a cell phone, according to recent findings from BIGresearch, in a study of almost 16,000 consumers. The study found that most adults are...
This week, research service provider LexisNexis has selected Wunderman as the agency to lead its direct marketing and advertising efforts for its U.S. Legal Markets (USLM) group. Wunderman. which will service the LexisNexis account from its NYC location, will begin creating integrated marketing and advertising campaigns that target legal careers...
ADOTAS - Device recognition service AdTruth (a division of fraud prevention/detection company 41st Parameter) held meetings earlier this month on two continents with representatives of 18 digital advertising companies, and they've emerged with AdTruth suggesting its technology might become much more widely adopted as a solution for addressing issues...
ADOTAS - Groupon CEO Andrew Mason is oft-hailed in the tech press as a "funny guy," though I've never found his wittiness to break above George W. Bush-style self-effacing (and comparing your company to boy band *NSYNC is just... odd), but I may have to give his act another...
Right now, brands are finding themselves increasingly preoccupied with the issue of brand safety. In the days when advertising was a more manual process, conducted solely in print publications and on billboards and television screens, this wasn’t so much of an issue: brands dictated where their ads would go,...
Media giant Viacom is seeking a $1 billion settlement against Google alleging that the Internet company negligently allows its copyrighted videos to appear on its video- sharing site YouTube. Viacom filed a complaint in the U.S. District Court of the Southern District of New York. The media giant claims that...
Internet research firm JupiterResearch has released a report saying that while search marketing agencies handle the largest amount of paid search spending in the industry (nearly half of marketers outsource), loyalty to an agency is relatively low. This essentially means that marketers are ready to switch agencies at the...