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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS -- Microsoft Corp. bought online advertising management company Rapt Inc. today. In a statement, the software company said it will provide clients with an integrated asset and inventory management system – and help Web publishers control how they package and price online advertisements. Financial terms of the deal...
ADOTAS -- Overall advertising may be slowing but 2009 will be the first year that ad spending online is greater than local and national spot TV, according to Myers Publishing. EMarketer notes that with with online expenditures rising from 10.6% of the total in 2008 to 12.2% this year, the...

Shopit Scores $2.5M Series B

ADOTAS – Peer-to-peer social commerce site Shopit has locked up a Series B round of financing totaling $2.5 million. The round, which is the first tranche of a total of $7 million of capital planned for the company, included new investors, Emerson Ventures of Toronto, Canada. Previous rounds of...
ADOTAS – Google is killing its 6-month-old virtual world offspring Lively by the end of year. Many are saying the move was inevitable, since for once, the pioneer joined the virtual world movement long after its wave had crested. Google explained the decision on its blog, writing: “It has been a...
LONDON and BALTIMORE, November 25, 2013 (ADOTAS) -- It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted Christmas Day will see mobile traffic overtake desktop for the first time. Mobile stats from Affiliate Window also indicate mobile activity is ramping up....
ADOTAS – The speculation of who will take the reins at Yahoo seems to be narrowing in focus. Today, two new (probably founded in reality) rumors have emerged from the fray. The first is that Peter Chernin, News Corp.’s COO, was approached by board chairman Roy Bostock for Yahoo’s top...
During these tough and uncertain economic times, one career path is thriving. Demand for SEO professionals has never been greater, and the salaries commanded by SEO professionals are on the rise in most major markets. Companies are approaching organic search with high expectations and devoting greater attention...

Chinese Firm Sues Microsoft

A small tech firm in China is suing giant, Microsoft alleging that the software company has stolen one of its projects that allows online users to type in Chinese character. Microsoft countered this claim today according to Reuters. Zhongyi Electronics Ltd., claims the firm has utilized its inputting technology and...
NEW YORK,  February 11, 2014 (ADOTAS) – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has acquired a UK based mobile ad serving and analytics company, Simplytics.  This strategic acquisition allows Integral to add mobile verification for both in-app...
SIM Partners recently published a blog post with a helpful 10 question digital strategy checklist for brands. The post quickly recaps recent research from Altimeter Group and others that demonstrate the continued growth of local search queries, app-based local search queries, smartphone proliferation and Apple Maps. Each of these...