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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Sendible.com announced yesterday that it is the first UK Social Media Management company to integrate with Google+ Pages. The company reports that it has 100,000 users, including companies like BBC, Zynga and King.com.
Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today released the results of its first proprietary study examining the industry challenge of "banner blindness." The message seems clear: Brands and publishers need to rethink banner ads. Results showed that only 14% of respondents recalled the last display...
In Martech Today there’s a pretty good overview of the different experiences a company can have when it comes to instituting ads/txt: A paragraph from that article follows… Getting on board “The hardest part for a publisher is ensuring that it has a complete list of the unique IDs its sellers...
Revcontent, a content recommendation platform, announces the acquisition of machine learning company, Rover, for its advanced personalization and recommendation technology. The acquisition of Rover is the next step in delivering personalized discovery, one recommendation at a time. “Revcontent and Rover share a vision of a personalized web, a...
Tremor Video DSP, a Taptica company, recently partnered with MAGNA and IPG Media Lab on a scientific media trial examining the impact of interactive video ads across tablets, desktop and mobile. Brands who participated in the trial included Amazon, Arby's, FCA and MillerCoors. Their report, “The Interactive Effect: A Key...
ADOTAS - I am at the extremely well-attended Content Marketing World — the first conference of its kind here in Cleveland (from Junta42), and I am picking at one of the four different macaroni and cheese combinations they are offering tonight at the Rock & Roll Hall of Fame...
Sizmek Inc., an independent buy-side advertising platform delivering impressions that inspire, announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers greater workflow efficiency for HTML5 video measurement. Working in tandem with Sizmek’s data enablement, creative optimization and media execution capabilities, Sizmek’s Verification API framework provides a unified, streamlined way...
Off the heels of Oculus Connect 4, Vizor, a WebVR software company, announced the official launch of its editor, Vizor 360. Previously operating in private beta, the editor is now available publicly, allowing users to effortlessly produce interactive and immersive tours, stories and experiences by simply dragging and dropping...
A call for support and advice, from George H. Simpson. When my daughter Anna (pictured left) was 9 years old she had surgery to lengthen the Achilles tendons on both legs. The only part of the operation she liked was that she got to pick pink for the color of...
Bazaarvoice CGC Index 2017 shows growing influence of consumer-generated content on shopper decisions. Consumer-generated content (CGC) has never been more influential for shoppers or important to marketers’ strategies. Bazaarvoice, Inc., a provider of CGC, advertising, and personalization solutions, released its annual CGC Index, an in-depth analysis of how...