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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Any marketer knows that uncovering the keywords potential buyers use to find a retail site is a critical component of a well thought-out search engine optimization campaign. However, if you’re limiting your keywords to only popular terms most used by people searching the web, you may be missing out....
ADOTAS - Device fingerprinter BlueCava corralled some hot names for its new advisory board: Joe Sullivan, Facebook chief security officer; Ellen Moskowitz, vice president of Fraud Management Solutions at MasterCard; Brian Waldman, vice president of marketing and strategy at Merchant Warehouse; Steven Klebe, vice president of business development and...
ADOTAS - Today, search marketing/SEO services provider Covario issued its Global Paid Search Spend Analysis for the first quarter of 2012, which showed, among other things, that paid search ad spend was up significantly from last year for technology and consumer electronics companies, PPC ad spend rose in the...
Adwords Excel plugin simplifies every aspect of Google AdWords reporting and analysis and provides actionable insights within seconds. The search marketing company NetElixir has launched a new AdWords analysis and reporting dashboard called LXRPlugin, which provides actionable insights to help businesses and agencies manage search marketing campaigns and helps considerable...
Hitwise recently has put its clickstream, search, and survey-based data into one comprehensive dashboard that enables marketers to combine insights with advanced modeling to segment, build and target media audiences through its platform or their own DSP. We sat down with London-based Nigel Wilson, ‎Managing Director at Hitwise (pictured below),...
MultiView, a provider of digital marketing solutions in the B2B space, issued an infographic that shows how B2B customers and prospects spend their time online. Headed by Scott Bedford, CEO, MultiView (pictured left) found that most people spend 7 to 8 hours online throughout the day, doing everything from...
NEW YORK (October 25, 2012) – Rakuten LinkShare today announced the continued expansion of its international presence with the launch of its affiliate marketing network in Australia. The performance marketing network already operates in the United States, Canada, the United Kingdom and Japan. “Launching our services in Australia...
The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to...
As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain...
Ari Brandt, CEO of MediaBrix, explores the power of app users' emotional data to maximize a brand's marketing goals. Q: How can advertisers use data to leverage emotions in apps? What kind of data needs to be collected? A: Advertisers can harness emotions in apps by tapping into data from bi-directional...
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