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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the...
Experienced CMO, CRO, Global Operations Director and CQO Guide International Programmatic Growth Smart (formerly known as Smart AdServer) announced that it has made three key hires to drive international growth and client support, as it has extended its footprint into ten countries and expanded its offering to a full-stack ad-tech...
Hitwise recently has put its clickstream, search, and survey-based data into one comprehensive dashboard that enables marketers to combine insights with advanced modeling to segment, build and target media audiences through its platform or their own DSP. We sat down with London-based Nigel Wilson, ‎Managing Director at Hitwise (pictured below),...
MultiView, a provider of digital marketing solutions in the B2B space, issued an infographic that shows how B2B customers and prospects spend their time online. Headed by Scott Bedford, CEO, MultiView (pictured left) found that most people spend 7 to 8 hours online throughout the day, doing everything from...

Kantar Consulting Launches

Kantar, WPP’s data and investment division, today announced the launch of Kantar Consulting, an integrated sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. Kantar Consulting offers fully integrated ‘brand and marketing’, and ‘retail, sales and shopper’ consultancy. Built on a deep understanding of how and why...
Any marketer knows that uncovering the keywords potential buyers use to find a retail site is a critical component of a well thought-out search engine optimization campaign. However, if you’re limiting your keywords to only popular terms most used by people searching the web, you may be missing out....
NEW YORK (October 25, 2012) – Rakuten LinkShare today announced the continued expansion of its international presence with the launch of its affiliate marketing network in Australia. The performance marketing network already operates in the United States, Canada, the United Kingdom and Japan. “Launching our services in Australia...
Viant, a Time Inc., people-based advertising technology company, announced an expanded partnership with Urban Science, a global automotive performance improvement consultant. For automotive marketers, this deeper collaboration solves the challenge of targeting in-market customers while enabling them, for the first time, to quickly and accurately attribute a sale to...
Americans are highly interested in purchasing products directly from TV commercials and programs using their remotes, according to a new t-commerce study released today by Connekt. However, many don’t realize the capability currently exists, suggesting a need for greater consumer education. Next-Generation Connected TVs Fulfill Promise of TV Commerce The study found a strong consumer appetite for buying goods...
1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled "Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue...