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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - Today, search marketing/SEO services provider Covario issued its Global Paid Search Spend Analysis for the first quarter of 2012, which showed, among other things, that paid search ad spend was up significantly from last year for technology and consumer electronics companies, PPC ad spend rose in the...
NEW YORK (October 25, 2012) – Rakuten LinkShare today announced the continued expansion of its international presence with the launch of its affiliate marketing network in Australia. The performance marketing network already operates in the United States, Canada, the United Kingdom and Japan. “Launching our services in Australia...
Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the...
The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to...
Hitwise recently has put its clickstream, search, and survey-based data into one comprehensive dashboard that enables marketers to combine insights with advanced modeling to segment, build and target media audiences through its platform or their own DSP. We sat down with London-based Nigel Wilson, ‎Managing Director at Hitwise (pictured below),...
New creative service addresses $7.57B app install ad market by using machine learning and unique insights from history working with highly interactive gamer ads. App marketers’ conversion rates increase by 60%. Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Chartboost Creative Studio collaborates directly...
As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain...
1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled "Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue...
ADOTAS - And as their display prophets foresaw, it came to be that Google ruled all online advertising. While it's not surprising to hear Google dominated search revenue (a 59.6% share in 1Q11, a tad bit above 59.1% in 4Q10), the latest stats from market researcher IDC also show...