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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - Today, search marketing/SEO services provider Covario issued its Global Paid Search Spend Analysis for the first quarter of 2012, which showed, among other things, that paid search ad spend was up significantly from last year for technology and consumer electronics companies, PPC ad spend rose in the...
Adotas talks with Sree Nagarajan, CEO of Affinity Answers. Q: Lots of marketers use social actions such as Facebook "likes" as a show of interest in brands. How does social "affinity" differ? A: Social affinity is designed to predict and quantify audiences that are in the 'pre-intent' phase - that place...
Experienced CMO, CRO, Global Operations Director and CQO Guide International Programmatic Growth Smart (formerly known as Smart AdServer) announced that it has made three key hires to drive international growth and client support, as it has extended its footprint into ten countries and expanded its offering to a full-stack ad-tech...
Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and website content you’ve been creating and scheduling? The public relations team placing your content and name all on other publications? Yep,...
The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to...
Any marketer knows that uncovering the keywords potential buyers use to find a retail site is a critical component of a well thought-out search engine optimization campaign. However, if you’re limiting your keywords to only popular terms most used by people searching the web, you may be missing out....

Kantar Consulting Launches

Kantar, WPP’s data and investment division, today announced the launch of Kantar Consulting, an integrated sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. Kantar Consulting offers fully integrated ‘brand and marketing’, and ‘retail, sales and shopper’ consultancy. Built on a deep understanding of how and why...
NEW YORK (October 25, 2012) – Rakuten LinkShare today announced the continued expansion of its international presence with the launch of its affiliate marketing network in Australia. The performance marketing network already operates in the United States, Canada, the United Kingdom and Japan. “Launching our services in Australia...
1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled "Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue...
The REAL State of Ads.txt Adoption   Ads.txt Adoption Rate by Adform Business Intelligence (October 2017)