Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Americans are highly interested in purchasing products directly from TV commercials and programs using their remotes, according to a new t-commerce study released today by Connekt. However, many don’t realize the capability currently exists, suggesting a need for greater consumer education. Next-Generation Connected TVs Fulfill Promise of TV Commerce The study found a strong consumer appetite for buying goods...
Experienced CMO, CRO, Global Operations Director and CQO Guide International Programmatic Growth Smart (formerly known as Smart AdServer) announced that it has made three key hires to drive international growth and client support, as it has extended its footprint into ten countries and expanded its offering to a full-stack ad-tech...
IPsoft Appoints Digital Management Visionary, Anurag Harsh, as Chief Marketing Officer IPsoft, the leader in artificial intelligence, cognitive and autonomic solutions, today announced the appointment of Anurag Harsh (pictured left), a well-known business leader in the technology industry, as Chief Marketing Officer (CMO). As CMO, Harsh will lead the company’s global...
UnsubCentral, a PostUp company, announces its Super Scrubbing service, which allows marketers to compare and scrub multiple lists, prioritize partners, ensure email list data security, maintain opt-out compliances and protect brands from irreparable harm. This solution enables one-to-one, people-based marketing by preventing different affiliates from sending equivalent email offers to...
Rising Smartphone Penetration, Improved Connectivity, Convenience Contribute to Significantly Increased Mobile Viewing and Traditional TV Disruption. State of the Broadcast Industry 2018 Report Highlights: Mobile video consumption is an estimated 28 minutes a day, up 25% from 2016, per Zenith Media Live, linear OTT viewing will surpass traditional broadcast TV viewing...
Hitwise, a global marketing intelligence company,  created an audience of Americans with household incomes of $250,000 or more, putting them in the 2% of American earners, according to the Wall Street Journal. Hitwise then looked at their online shopping searches conducted between November 19 through December 9, 2017 and compared...
Simulmedia, a company that creates data-optimized national TV campaigns for major brands, announced that Kyle Hubert, who has been the company's Chief Scientist since December 2016, has been promoted to Chief Technology Officer.  "Kyle is also a true visionary in how technology can make television advertising not only work better for...
Even as online retailers like Amazon hit company records for Cyber Monday sales, consumers across the web abandoned $24 billion worth of goods in their shopping carts during Black Friday and Cyber Monday. Meanwhile, retail advertisers saw their efforts convert at a higher rate on Black Friday this year than in 2016. That's according to data from the...
Tim Carr, the chief lifter at LIFT Agency, shares his insights on using direct mail in the digital age. For decades, direct mail was seen as a surefire way for brands to reach consumers. But due to the rise of less expensive, more exciting digital channels, much of the marketing...
Mobile Posse and Phoenix Marketing International issued research on which mobile users are most interested in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatic opening of relevant content when a phone is unlocked, making it the first screen a user sees. Research Overview: A study of 900 mobile phone users...