News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

The Future of Advertising? How the IAB’s Dynamic Ads Standard Changes the Game

Written on
November 15th 2016 | Diaz Nesamoney

In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile the missing piece in the personalized digital advertising puzzle – programmatic and dynamic creative – has been evolving much more slowly. This is about to change. The Interactive Advertising Bureau (IAB) recently introduced a revolutionary ... more...

Attribution Accelerator: Marketers Meeting Nov. 30 to Promote Faster Introduction of Marketing Measurements

Written on
November 14th 2016 | Adotas

Attribution Accelerator event, to be held November 30 in New York, will bring together top industry experts to quicken the pace at which new marketing measurement solutions are brought to market. Leading advertisers, agencies, media, analytics experts and marketing technologists will gather in New York on November 30th to discuss ... more...

Putting Things in ConTEXT–Well, It’s Really Pro Text

Written on
November 11th 2016 | Adotas

Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer texting vs a voice call for customer service needs and another 81% are frustrated being tied to a phone or computer in order to reach ... more...

2016 Lead Scoring Survey Report from Demand Gen Report

Written on
November 10th 2016 | Adotas

Data-driven approaches to lead scoring are beginning to bear fruit, with the added benefit of better aligned marketing and sales teams. B2B organizations such as Extole are seeing big payoffs when it comes to aligning marketing and sales teams on the behaviors that matter to score leads. This, in turn, ... more...

Meredith Digital and The Trade Desk Launch First-Ever Programmatic Shopper Marketing Media

Written on
November 10th 2016 | Adotas

Leading Publisher and Global Programmatic Technology Platform Collaborate to Bring Programmatic Media to Digital Shopper Marketing, Driving ROAS and Measurable In-Store Lift for CPG Brands. Meredith Corporation, a media and marketing company serving 102 million unduplicated U.S. women and three out of four Millennial women, has partnered with The Trade Desk, ... more...

MVPDs’ Video-On-Demand Viewers Watch Shows 50% Longer

Written on
November 10th 2016 | Adotas

They’re watching more overall, and ad engagement is up. Even with the rise of alternate viewing platforms, more than half of on-demand viewing happens through a cable box. People who access video on demand (VOD) from multichannel video programming distributors (MVPDs) watch 50% more of any given 30-minute primetime program ... more...

The Power of Real-Time Conversation Data: Happy Holidays!

Written on
November 8th 2016 | Amit Avner

The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes are always high, but the game gets much more intense every year around the holidays as more brands compete for a dwindling share of audience attention. Your marketing can gain an edge ... more...

IAB Names Dennis Buchheim SVP; James Smith, CEO, ChoiceStream; IRIS.TV Expands Advisory Board: David Clausen, Andrew Kraft & Eric Nowlin

Written on
November 7th 2016 | Adotas

IAB (Interactive Advertising Bureau) announced that Dennis Buchheim (pictured left) has joined the trade organization as Senior Vice President, Data and Ad Effectiveness, and General Manager of the IAB Data Center of Excellence. With a successful track record in building digital advertising technology products for some of the industry’s biggest ... more...

3 Tips to Stand Out on Black Friday and Cyber Monday Ads

Written on
November 7th 2016 | Adotas

The end of November will bring us a massive sale in many international and local e-shops. Black Friday has been a big deal for decades, initially in the USA, but now all over the globe. RTB House analyzed hundreds of campaigns in almost 40 markets and determined what kind of ... more...

Q3 2016 App Install Marketing Survey from AdColony

Written on
November 4th 2016 | Adotas

As mobile app stores continue to become increasingly crowded, the job of the app install marketer becomes ever more challenging. The Q3 2016 App Install Marketing Survey from AdColony (the 6th of its kind since 2013) was just released. This study is focused on a multitude of topics, including, but ... more...


« Previous Page Next Page »