News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Fighting Ad Fraud Effectively: A Forensiq Case Study

Written on
July 28th 2017 | Adotas

Forensiq helped Ubimo, a mobile DSP focused on driving mobile campaign strategies for brand clients, ensure that it was running campaigns in the highest quality of settings, leading to savings across the board on ad spend and providing increased transparency and confidence in campaigns. Because the topic of fraud has been ... more...

Consumers Are Spending 19% More Time Watching Video Ads

Written on
July 27th 2017 | Adotas

New report from Extreme Reach shows dramatic improvement in viewability, completion and time spent metrics for video ads. Extreme Reach, a cloud technology platform for TV and Video ad workflow and Talent and Rights management, today unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer ... more...

Facebook–the next big search engine?

Written on
July 27th 2017 | Adotas

Adotas talks with Tom Lynch, VP of Agency Development, at Location3, about Facebook’s becoming the next big search engine and local marketing platform for franchise systems and multi-location businesses. Q: With Facebook spending more efforts and money in implementing its search function, how do you think this will impact users? A: Facebook ... more...

Neuranet Launches Flexitive 2.0 to Help Media Companies Adapt to New IAB Standard Ad Unit Portfolio

Written on
July 26th 2017 | Adotas

The cloud-based responsive design software company announces platform upgrade to help media companies drive growth and adapt quickly following the release of the new global IAB digital advertising guidelines. Neuranet, the technology company behind responsive design software Flexitive, today announced the next generation of its HTML5 based software, Flexitive 2.0. The platform ... more...

IAB New Standard Ad Unit Portfolio

Written on
July 26th 2017 | Adotas

Executive Summary: This document, providing the guidelines for the IAB New Standard Ad Unit Portfolio, has been developed by the IAB Tech Lab Flex Ads Committee after review of all feedback received on the draft for public comment document published in September 2016. For the full report click here and ... more...

Why Are Ad Agencies So Hard Hit By Recent Changes in the Media Industry?

Written on
July 25th 2017 | Paul Vincent

An Adotas Q&M with Paul Vincent, CEO and founder of Neuranet, explores the pressures on and changing roles of ad agencies in the increasingly complex digital world. Q: What changes have occurred within the media industry that are affecting ad agencies? And why are ad agencies being hit so ... more...

Viamedia Invests Heavily in Advanced Ad Solutions for Delivering Smarter Local TV Campaigns

Written on
July 24th 2017 | Adotas

Viamedia debuts placeLOCAL to Serve its MVPD Clients and SpotHop to Serve Google Fiber Local Advertisers, Both More Powerful Tools for Local Account Sellers. Viamedia, an independent cable TV ad management company, launched placeLOCAL and SpotHop — new tools, to be implemented by Viamedia sales representatives, leveraging the latest in Viamedia-developed ... more...

Podcastone Launches New Mobile App with Enhanced Social And Interactive Features, Including Immersive Video Content

Written on
July 24th 2017 | Adotas

MANDT VR and PodcastOne Are Producing Premium 360-Degree and VR Content to Enhance Audience Experience; More Than 1000 Videos Are Already Available, Representing the World’s Largest Collection of Serialized VR Content. PodcastOne, the nation’s largest advertiser-supported podcast network, with more than 200 programs, presenting over 340 hours of new ... more...

Six Tweaks Your Interface Might Need

Written on
July 21st 2017 | Adotas

Alexandre Serrurier, Product Owner at Smart AdServer, offers his insights into how to create a user experience that attracts and engages users. Is your website’s user experience painless? Let’s face it: Any website that leaves a user confused or frustrated is bad for business. First impressions are crucial, and improving yours ... more...

People-Based Advertising: The SRAX Guide

Written on
July 20th 2017 | Adotas

The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision. SRAX, an advertising technology company providing the tools to automate digital marketers and content owners’ campaigns across digital channels, announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most ... more...


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