News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Fake News in Programmatic Advertising: BrightRoll Highlights Concerns

Written on
May 31st 2017 | Adotas

BrightRoll surveyed over 400 programmatic advertising decision makers to understand their growing concerns about fake news. The survey yielded some interesting insights which are highlighted below: 96% of advertisers are concerned about fake news in programmatic advertising. 31% will reduce spend with programmatic partners whose inventory includes brands associated with ... more...

Food & Beverage Ads: The Big, Bold Flavor on Mobile

Written on
May 30th 2017 | Adotas

With the exponential growth of food-driven content like Buzzfeed’s Tasty, Tastemade and now Well Done from Time Inc., food content is everywhere on mobile devices. So it will come as no surprise that 42% of all ads run in Q1 2017 via Positive Mobile’s In-Feed Mobile Video Ads ... more...

Performance Marketing Goes Mainstream: What You Need to Know

Written on
May 30th 2017 | Jill Hara

It used to be that the terms “performance marketing” and “affiliate marketing” were interchangeable. Affiliate programs, after all, are the original pay-for-performance model, since affiliate publishing partners are paid a commission in exchange for driving impressions and conversions on behalf of an advertiser. But while affiliate advertisers may have been the ... more...

Kantar Media Partners with Hookit: Will Provide Social & Digital Media Measurement & Valuation

Written on
May 26th 2017 | Adotas

New Partnership Provides Most Comprehensive Sponsorship Measurement Capabilities for the Sports Industry. Kantar Media, a media intelligence company, is pleased to announce a global partnership with Hookit, for sports clients worldwide. By partnering together, Kantar Media and Hookit will combine efforts to provide clients with a single source for data and ... more...

Tick, Tick, Tick, Tech–Time’s Up! Why there must be more women execs

Written on
May 25th 2017 | Deborah Kilpatrick

Q: Why is it important to have women executives in tech? A: It’s no secret that the tech industry is extremely male-dominated. And according to a recent Comparably survey, one in four women who work in the tech industry has been sexually harassed. These statistics should prove to be alarming, ... more...

Transforming Your Business Through Smart B2B Networking

Written on
May 24th 2017 | Adotas

Federico Cella, founder and CEO of Lynkos (pictured left), a B2B social networking platform, shares his insights on the power of well-designed networking to transform businesses. For information on Lynkos visit https://www.lynkos.com/en. Q: What is the main aspect of social media that businesses neglect when it comes to networking? A: There ... more...

Accurate Multiple-Vendor Programmatic Reporting: Fantasy or Reality?

Written on
May 23rd 2017 | Dan Lawton

The biggest challenge to true programmatic reporting has been normalizing data from multiple vendors, because there is tremendous disparity from vendor to vendor in what they support and what dimensions they provide. In trying to get all the data aggregated in one place, you’re not even talking the same ... more...

ShareableMetrics launches version 2.0 of its social sharing analytics platform.

Written on
May 22nd 2017 | Adotas

ShareableMetrics 2.0 Platform Gives PR Pros Social Engagement Metrics & Insights at Their Fingertips. ShareableMetrics has launched version 2.0 of its social sharing analytics platform, making it easier than ever for public relations professionals to improve marketing and sales efforts based on how consumers engage with their content. “Our new features are ... more...

Google and AppsFlyer Formalize Official Collaboration

Written on
May 19th 2017 | Adotas

With the launch of Google’s App Attribution program, AppsFlyer makes it faster and easier for mobile marketers to set up, measure and optimize their app campaign performance with the search giant. AppsFlyer, a mobile attribution and marketing analytics company whose mission is to make the marketing industry more measureable, announced its ... more...

GDM Group Ensures Brand Safety with Take1 for Video Advertisers

Written on
May 18th 2017 | Adotas

GDM Group couples manual vetting with fraud protection. Global Digital Marketing Group (GDM Group), a digital performance marketing company that lets brands and agencies engage global audiences, today launched Take1 — a video advertising solution for engaging worldwide audiences in a brand-safe environment. Leveraging GDM Group’s international database and technical capabilities, ... more...


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