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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Super Bowl Advertising Recall

ECI conducted 2 online studies among viewers of the NE vs LA championship football game. Each wave interviewed over 600 adults, 1 wave occurred immediately after the game and another a week later. Respondents reviewed a list of 69 brands, of which 35 had ads appearing during the game,...
Advertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety. A new report from Advertiser Perceptions confirms the complementary nature of TV and digital video as advertisers pour more money into sight, sound and motion strategies. According to the report, 51% of advertisers intend...
The all-new data also shows that men now outpace women in dating app engagement and summer months drive mobile dating subscriptions Liftoff, a leader in mobile app marketing and retargeting, today released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the...
New data from Lotame releases the top audience data segments from 2018 Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, today released statistics looking at what prepackaged data audience segments U.S. marketers purchased from January to October 2018 compared...
No matter where your business is located, email marketing is one of the best channels you can use to increase the visibility of your brand, drive conversions, and boost revenue. It’s important for any business to master email marketing. The question is: how do you do so? Just like any...
As most businesses are making the transition to be completely consumer-oriented, you might assume that overall brand loyalty in America has increased. Added customer care is sure to make them dedicated, right? Not necessarily. We have actually seen a decline in brand loyalty. Consumer-facing business models can inspire brand...
Research shows more companies invested significantly in account based in 2018 and investments will continue to rise in 2019 B2B organizations are doubling down on Account Based Marketing in 2019, according to a report released today by research and advisory firm, TOPO. The Account Based Benchmark Report analyzes the strategies of...
Today, 90% of Twitter ads, 85% of Facebook ads, 60% of YouTube ads are “dark” or hidden from public view. Instead, the ads are only shown to targeted audiences. This means that no one can truly understand a brand’s campaign strategy. This is especially problematic during prime advertising times...
Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LIII, subject to revision, is $382 million. This would be the third largest amount in history, trailing only the 2017 and 2018 games. There was a total of 49 minutes, 45 seconds of national commercial time from...
Many Businesses in the Host City and Around the United States See Search Spikes Yext, Inc. (NYSE: Yext), a leader in digital knowledge management (DKM), released new research on how consumer search behavior changes during the Super Bowl. The data revealed that Google Search Views skyrocket in key verticals like food...