News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

“Peak Week” Hour-By-Hour Stats From Hitwise

Written on
December 20th 2016 | Adotas

The Online Rush Shopping Started Thanksgiving Evening A custom Hitwise analysis of hourly shopping data during this year’s “peak week” (Thanksgiving Day through Cyber Monday) reveals how, when and where U.S. shoppers navigated the online retail space during the busiest shopping week of the year. Retailers can use this data ... more...

Experts from AdColony Look to the Future

Written on
December 20th 2016 | Adotas

VERTICAL VIDEO “Look at the top free and top grossing mobile games in the world – they’re now mostly in portrait orientation. It’s more rare today to find horizontally oriented games, and ones that even accept landscape or letterboxed advertising experiences in a portrait app. That alone speaks to the ... more...

Issues & Attitudes Facing Digital Advertisers/Marketers in 2017: Hold on to your hat!

Written on
December 19th 2016 | Adotas

Steven Wastie, VP of Marketing (pictured left) at Origami Logic, offers insights into the issues and attitudes that digital advertising and marketing will face in the new year. 1. Marketing performance data will no longer be trusted. In 2016, the quality of the data used to determine the performance of marketing activities ... more...

Mobbo’s Power Index: Who’s Leading in the Mobile Attribution Space?

Written on
December 16th 2016 | Adotas

Attribution enables marketers to measure their promotional activities by pinpointing which sources, channels, publishers, campaigns and creative variations led users to install an app, and which did not. Armed with this knowledge, marketers are able to efficiently allocate their budget. An attribution SDK is therefore a must-have component of any ... more...

AppsFlyer Introduces First Ad Revenue Attribution Solution for Mobile Apps

Written on
December 15th 2016 | Adotas

AppsFlyer, a mobile attribution and marketing analytics company, announced its new Ad Revenue Attribution solution. This first-to-market solution enables mobile publishers to take all sources of revenue — including advertising — into consideration when assessing the overall lifetime value (LTV) of their users. This allows for a holistic approach when ... more...

Hitting the Mark with Mobile Advertising

Written on
December 15th 2016 | Cristy Ebert

As we approach the tenth anniversary of the first iPhone, arguably the dawn of a new era in communication, mobile advertising has reached new levels of sophistication and prominence. But a close look at statistics on mobile ad effectiveness—and widespread audience frustration evidenced by the fact that ad blockers are ... more...

Eyeota’s New NYC Office; IRIS.TV Hires 2 VP-Sales; Hitwise: Hot Holiday Gifts; Opera Mediaworks Rebrands as AdColony; Dstillery and Bombora Partner Up; ViralGains Hires Ginches & Kiladis; Jivox Partners with AppNexus

Written on
December 14th 2016 | Adotas

Eyeota Opens New York City Office as the Center of its U.S. Operations. Eyeota, an audience data company, has opened its first U.S. office in New York’s Union Square. The expansion follows a successful round of funding earlier this year and will allow the company to widen its footprint in the ... more...

Conductor Survey: Inside Scoop on Marketing Execs’ 2017 Strategy

Written on
December 13th 2016 | Adotas

After surveying 387 marketing executives, Conductor produced an intriguing report: MARKETING EXECUTIVES REVEAL THEIR 2017 MARKETING STRATEGY • 82% of respondents introduced 1 to 5 new technologies in 2016, but 53% say they feel “overwhelmed” by the amount of data in their marketing technologies. • “Organic Traffic” was the top performing channel ... more...

JumpCrew Secures 3.3M for Social Media Marketing Platform for Local Businesses

Written on
December 13th 2016 | Adotas

JumpCrew, has secured $3.3 million in seed funding to make social marketing campaigns available, actionable and affordable to local marketers. With this funding round, JumpCrew who initially penetrated the B2B market by delivering lead gen and sales outsourcing solutions, unveils JumpSocial, a social marketing product for local businesses. The new ... more...

The Biggest Challenges in Programmatic Advertising

Written on
December 9th 2016 | Adotas

At the Digiday Programmatic Summit in Palm Beach, Florida, last month, attendees from agencies and brands were asked to jot down their biggest challenges in programmatic advertising. The mind map (below) lays out their major concerns. Among the big programmatic issues for brands and agencies are the number of vendors, ... more...


« Previous Page Next Page »