Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

The 1Q18 EMEA ISG Index™ released by Information Services Group, a global technology research and advisory firm, found the sourcing market in Europe, Middle East and Africa slumped in the first quarter of 2018 as European enterprises focused attention and discretionary spending on preparations for the EU's General Data...
Adotas is pleased to offer a series of Tech Talks that provide insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO of LoopMe. When it comes to marketing tech, one of the more technical terms used is “cookie syncing”. How...
Lauren Fry Rejoins Simulmedia in new Position of VP Customer Success and Business Analytics. Becomes Third Senior Executive to Return to Streaking Data-Targeting National TV Company. Simulmedia, a company focusing on data-optimized national TV campaigns that deliver superior performance for major brands, today announced that Lauren Fry (pictured left) has rejoined the...
Ooyala and MPP Global Team Up to Increase Worldwide Video Revenue for Clients MPP Global, the provider of eSuite, the world’s smartest subscription platform, and Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, announce their worldwide partnership to bring a suite of...
Simplaex Announces UK Expansion and Appointment of Gordon Bonifacio as New Country Manager Simplaex, the company behind the Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, announces the opening of its new London office, and the appointment of Gordon Bonifacio (pictrued left) as Country Manager. In his new...
Adotas is pleased to launch a series of Tech Talks that offer insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO of LoopMe. “Online and Offline” need not be a stumbling block. One of the many terms you’ll hear in the...
DWA, a Merkle company, today announces that it has tapped Krish Sailam (pictured left) to serve as its VP of Programmatic. He will be based in the San Francisco office. Krish joins from Cadreon, where he was VP of Programmatic. “As more clients are demanding greater efficiencies, brand safety, and transparency...
IRIS.TV, an A.I. video personalization and programming pioneer, today announced the appointment of Daniel Harrison (pictured left) as Chief Revenue Officer. Mr. Harrison will lead the global sales, marketing and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with...
Bazaarvoice's latest innovation delivers highly relevant product recommendations based on unique shopping data Bazaarvoice, Inc. today announced its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions smarter and...
New acquisition to bolster publisher relationships and advance the company’s technology; creates the largest video Native Advertising company in the world ADYOULIKE, an in-feed native ad platform and pioneer in native advertising, announced  the acquisition of video technology platform Pulpix, a company that helps deliver better engagement for brands...