News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

AppNexus Partners With Video SSP Dailymotion Exchange To Help Video Buyers Reach Target Audiences At Scale

Written on
June 6th 2016 | Adotas

AppNexus, an independent advertising technology company, today added Dailymotion Exchange (DMX) as the newest video SSP partner to its video platform. The alliance will combine the reach of AppNexus’ omnichannel DSP capabilities with the quality and scale of Dailymotion Exchange’s video inventory to ensure that advertisers and marketers around the ... more...

Inside America’s Gig Economy-Is it a game-changer for marketers?

Written on
June 6th 2016 | Adotas

From transportation, shopping, and yes, even moving, the gig economy is taking over. Enabled by technology platforms that connect freelancers to clients, selfstorage.com says it’s easier than ever to be your own boss. These new platforms are pushing boundaries, and sometimes crossing them–as voters in Austin, TX, proved when they voted ... more...

In Video Ads, Bigger isn’t Better

Written on
June 3rd 2016 | Eyal Hilzenrat

It almost feels like video has gone full-cycle. First, families would gather around the one TV set in the living or family room to experience TV together. Later, in the 1980s and 90s, as the family TV in the living / family room started to get bigger, families increasingly added ... more...

Broadcast and Cable Networks Will Base Upfront Agreements on 7-Day Nielsen Data

Written on
June 3rd 2016 | Adotas

Video Advertising Bureau reports that the majority of multiscreen premium content programmers will replace C3 with C7 as the primary trading currency. The majority of national broadcast and cable TV networks will use Nielsen “C7” data as currency for Upfront deals, according to a member poll by the Video Advertising Bureau ... more...

Madison Logic Partners with Tapad to Realize Attribution Across Every Channel for Global B2B Marketers

Written on
June 2nd 2016 | Adotas

B2B marketers can now deliver the right message to the right user at the right time across devices and channels. Madison Logic, a company focused on the digital needs of B2B marketers, is partnering with Tapad, a provider of unified, cross-screen marketing technology solutions. Now business-to-business (B2B) marketers can power targeted ... more...

Bizrate Helps You Get a Jump-Start on Engaging Holiday Shoppers

Written on
June 1st 2016 | Adotas

Bizrate Insights, a division of Connexity has examined what motivates shoppers during the Holiday shopping season and offers these suggestions based on tens of thousands of consumer post-purchase surveys. “Take a cue from designers and manufacturers who are already working on Fall and Holiday 2016. Sit down NOW to identify ... more...

Pixalate Ranks Smart RTB+ Exchange #1 in March

Written on
June 1st 2016 | Adotas

Full-stack publisher platform sees programmatic advertising grow 342% since Q1. Its publishing partners will see revenue surge by the end of 2016 as the ad-tech companySmart AdServer approaches its goal of doubling annual sales revenue to $68 million. The company, a global player in the programmatic advertising marketplace, serves ads ... more...

Push Notification Blocking: The Good, the Bad and the Ugly

Written on
June 1st 2016 | Adotas

An Adotas Q&A with Momchil Kyurkchiev, CEO and co-founder of Leanplum, explores the issues surrounding push blocking. Q: Leanplum’s latest report indicates users engage with push notifications on Android 2x more often than on iOS. Why do you think that is? A: It all comes down to design. Android users open push ... more...

Google Maps Adds Ads

Written on
May 27th 2016 | Adotas

Google has launched a new marketing opportunity with Google Maps. On their website’s blog Google recently wrote, “We’re … investing in more branded, customized experiences for businesses on Google Maps — geared towards helping you increase store visits. First, we’re experimenting with a variety of ad formats on Maps that ... more...

The International Language Of Images

Written on
May 26th 2016 | Adotas

Greg Pritchard, SVP, International Development, GumGum, explores the power of visual marketing. When Facebook announced its new chatbot initiative in early April, it was telling that one of its new Messenger partners turned out to be mobile shopping startup Spring. As The New York Times put it, “To browse for a ... more...


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