News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

U.S. Paid Search Spend Sees First Drop in Six Years: IgnitionOne’s Q1 2016 Digital Marketing Report

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April 19th 2016 | Will Margiloff

U.S. Paid Search down 5%; Impressive Rise in Mobile Impressions; Facebook Dominating Programmatic Display. IgnitionOne, a global marketing cloud company, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics. Q1 marked a drop in U.S. paid search spend for the first time ... more...

DigitasLBi Appoints Joanne Zaiac, COO, North America & Laurent Ezekiel Managing Dir. NYC; Nativo Names Eugene Cherny as VP of Product

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April 19th 2016 | Adotas

DigitasLBi’s Laurent Ezekiel Appointed Managing Director of the Agency’s 600+ New York Operation; Succeeds Joanne Zaiac who Elevates to Chief Operating Officer, North America. DigitasLBi, a global marketing and technology company, announces that its Global Client Services Director Laurent Ezekiel is appointed Managing Director, New York region (includes Atlanta). Ezekiel succeeds ... more...

Four Points to Consider When Refining Programmatic

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April 18th 2016 | Vin Turk

Programmatic advertising takes the term “data driven” to a whole new level. While many advertisers are using first and third-party data to target their campaigns, they may not be leveraging their data to the fullest possible extent. It’s more than just putting the data into play – it’s really delving ... more...

Datorama Named a 2016 Gartner “Cool Vendor in Data-Driven Marketing”

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April 18th 2016 | Adotas

Datorama, a marketing analytics innovation firm, announced the company has been recognized as a 2016 Gartner Cool Vendor in Data-Driven Marketing. Datorama’s platform gives marketers the ability to connect all of their data sources together, whether it’s a handful or hundreds, to form a single source of truth for more ... more...

Bizrate Insights’ Updates: Mobile as a Primary Ecommerce Platform

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April 15th 2016 | Adotas

“Thanks to thousands of daily surveys of recent online buyers, we are able to keep a pulse on the emergence of mobile as a primary ecommerce platform,” explains Hayley Silver, Vice President, Bizrate Insights, a division of Connexity. “Here are some recent observations.” Mobile vs. Desktop Online purchases on ... more...

Ads and App Monetization – Three Things You’re Still Doing Wrong!

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April 15th 2016 | Aurelie Guerrieri

Do you feel like you have app monetization under control? Or is it that thing that keeps you up at night, a constant worry you might be doing it wrong, letting it eat up your time and resources as you blindly try to figure it out? Missed monetization opportunities ... more...

Lotame Partners With Kantar Shopcom to Offer New Combined CPG Audience Segments

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April 15th 2016 | Adotas

Reaching 115 Million Households in CPG Media Campaigns With Data From 95% of US CPG Spend From All Outlets. Lotame, the universal cross-device data management platform dedicated to humanizing the consumer decision journey, announced its partnership with Kantar Shopcom, a data platform that uses proprietary analytics to provide actionable insights to ... more...

Experian Marketing Services: Annual Global Study Of Marketing Challenges

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April 15th 2016 | Adotas

Experian Marketing Services, a company focused on data-driven marketing and cloud-based marketing technology, released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges, priorities and other key issues affecting marketers worldwide. The Top Challenge This year, the top challenge marketers faced also is their top priority: knowing their ... more...

Neustar Expands Omnichannel Marketing Capability to Connected TV Through Partnership with Tremor Video

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April 14th 2016 | Adotas

Neustar, Inc., a neutral provider of real-time information services, announced the expansion of its long-standing partnership with Tremor Video, the premium video marketplace elevating brand advertising effectiveness across all screens, to include precision targeting across desktop, mobile, and now, connected TV inventory. Neustar’s omnichannel marketing offers Tremor Video clients an additional ... more...

Balancing Your Customer Revenue Mix Can Make You a Rocket – or Leave You Running in Place

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April 14th 2016 | Shauli Rozen

CMOs in customer-centric organizations are at the heart of driving company growth. They act as the voice of the customer and need to make sure investment is directed at growing the customer base, while keeping existing customers happy and engaged. Investment, however, is a zero-sum game, and the reality of ... more...


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