News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

eXelate Introduces B2BX Data-as-a-Service To Power Digital Marketing Outreach

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September 4th 2014 | Press Release

(ADOTAS) NEW YORK, NY— September 4, 2014 – eXelate, the leading independent data platform, today announced the availability of B2BX, a B2B Data as a Service Solution available directly to advertisers via its maX DMP and through its network of more than 125 media partners and platforms including AppNexus, MediaMath, ... more...

Neustar and comScore Partner to Improve Brands’ Digital Ad Delivery

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September 4th 2014 | Press Release

(ADOTAS) STERLING, VA, – September 4, 2014 – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, today announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers a unified marketing solution incorporating validated Campaign Essentials™ (vCE®) ad validation metrics in its offering. ... more...

Affinity Global Launches Mobile Branding and Monetization Solution

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September 3rd 2014 | Press Release

(ADOTAS) Chicago, Illinois, September 3, 2014: Affinity Global Inc., the world’s leading provider of innovative display advertising and monetization solutions today announced the launch of its premium, above-the-fold and high impact Mobile ad units namely M-Footer and M-Page, marking Affinity’s entry in the mobile advertising domain. Affinity’s flagship mobile ad unit, ... more...

PointRoll Appoints John Galvin as Chief Technology Officer

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September 3rd 2014 | Press Release

(ADOTAS) NEW YORK — September 3, 2014 — Doubling down on world-class engineering, PointRoll named as Chief Technology Officer John Galvin, who has brought technology leadership to a wide array of businesses from advertising technology to multinational enterprise software development practices. Prior to joining PointRoll, the leader in cross-screen data-driven marketing ... more...

Meredith Xcelerated Marketing Recognized with Top Honors at 2014 Content Marketing Awards

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August 28th 2014 | Press Release

(ADOTAS) New York (August 28, 2014) – Meredith Xcelerated Marketing (http://www.mxm.com/) (MXM), the leading content-powered, customer engagement agency and a part of Meredith Corporation (NYSE: MDP; www.meredith.com), announced today it has won 10 Content Marketing Awards for its work on behalf of clients including Kia Motor Company, Kraft Foods, Publix,  ... more...

InMobi inks global partnership with Factual to increase Mobile Ad Efficacy for Brands

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August 28th 2014 | Press Release

(ADOTAS) Singapore & Los Angeles, August 27, 2014 – InMobi, the world’s largest independent mobile advertising platform, and Factual, the preeminent location data company in mobile marketing, today announced a partnership to create a rich set of audience targeting solutions for brand advertisers. InMobi’s anonymous dataset of global mobile consumer ... more...

Eyeview and LiveRamp Partnership Delivers Powerful Data Solutions to Brands

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August 27th 2014 | Press Release

(ADOTAS) NEW YORK, NY–Aug 27, 2014 – Eyeview, the leading provider of personalized online video advertising solutions, today partners with LiveRamp to leverage data onboarding service capabilities and provide customers of both brands with the ability to create more meaningful interactions with consumers. In partnering with LiveRamp, Eyeview enables customers to ... more...

Rubicon Project Selected to Power Global Exchange for International Media Group, Future plc

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August 27th 2014 | Press Release

(ADOTAS) LONDON – 27 AUGUST, 2014 – Rubicon Project (NYSE: RUBI), which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is launching a global advertising exchange for Future plc (LSE: FUTR), the award-winning international media group and leading digital business.  This will enable advertisers ... more...

Evolve Media Further Strengthens Viewability Through Partnership with Moat

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August 26th 2014 | Press Release

(ADOTAS) LOS ANGELES, CA – AUGUST 26, 2014 – Evolve Media, the largest publisher of enthusiast content on the web, publishing passion-fueled content for men and women under its vertical portfolios, CraveOnline and TotallyHer, today announced a partnership with Moat to help Evolve audit the viewability of all of its ... more...

MediaMath Enables Advertisers to Access FBX’s API through the TerminalOne Platform API

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August 26th 2014 | Press Release

(ADOTAS) NEW YORK, NY — August 26, 2014 — MediaMath, the creator of the TerminalOne Marketing Operating System™ (T1) for digital marketers, now enables advertisers to access FBX inventory through the T1 Platform API, further enhancing the platform’s capability. MediaMath is one of the few select demand-side technology partners that have ... more...


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