News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Breaking News: IAB Annual Leadership Meeting Highlights & Insights

Written on
January 29th 2016 | Jeremy Ostermiller

Jeremy Ostermiller, CEO, Altitude Digital and Manny Puentes, CTO, Altitude Digital provide an up close and insightful look at what’s been going on at the “IAB Annual Leadership Meeting: The Next $50 Billion”. ________________________________ Q: What’s the most common topic of conversation at IAB this week? What marketing challenge is on everyone’s ... more...

ScribbleLive Acquires Visually

Written on
January 29th 2016 | Adotas

ScribbleLive Acquires Visual.ly to Help Brands Engage Consumers With Content. ScribbleLive, a global content marketing company, announced today that it has acquired Visual.ly, a content creation platform. The integration of the two companies’ platforms and solutions will create an all-in-one content marketing platform that marries data science with content creation. ScribbleLive’s marketing ... more...

A Study in Brand Transformation–Interrupt Advertising Interrupted

Written on
January 29th 2016 | Adotas

Skyword’s A Study in Brand Transformation examines how marketers are handling the shift from interrupt advertising. The rapid decline of interrupt advertising has forced marketers to begin looking for other ways to reach and connect with consumers. Many brands are turning to sustained storytelling as the primary way to engage with ... more...

ironSource’s “Q4 Fastest Growing Apps” Insights

Written on
January 29th 2016 | Adotas

Lite Apps Rise in Popularity and Emerge as a Top Growing Sector. ironSource, an app discovery company, announced its Q4 insights from the company’s Fastest Growing Apps platform, a free data and analytics tool that enables app developers to understand app market trends by identifying the categories and apps ... more...

Digilant Acquires License to DeltaX’s Dynamic Creative Optimization Technology

Written on
January 28th 2016 | Adotas

Digilant, a global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, announced the acquisition of DeltaX’s Dynamic Creative Optimization “DCO” technology. Digilant will integrate DeltaX’s DCO functionality to optimize creative messaging and storytelling for advertisers along the purchase journey. Leveraging both ... more...

Versium Launches Automated Predictive Lead Score Service

Written on
January 28th 2016 | Adotas

Automated Service Builds Custom Predictive Models in Hours vs. Months, Empowering Marketers to Harness Machine Learning for Customer Acquisition, Reducing Their Dependency on Data Science Specialists. Versium, a data technology company that delivers automated data technology solutions to marketing agencies and enterprises, announced the LifeData® Predictive Lead Score service. This self-service ... more...

Kinetic Social’s Q4 Social Trends Report

Written on
January 28th 2016 | Adotas

Kinetic Social has released its Q4 2015 SOCIAL TRENDS REPORT, looking at spending and performance across Facebook, Twitter, Instagram and Pinterest. Q4 is an exciting time of year in the advertising space. The speed of work picks up significantly as brands clamor for share of wallet in the biggest consumer ... more...

Relax, Ad Blockers Won’t Kill Your Online Publishing Biz

Written on
January 27th 2016 | Tony DAnna

In the continuing discussion on the effects of ad blocking, here’s one more perspective on the issue. At a time when developers are releasing tools that allow consumers to block advertising, the opportunity to monetize content is becoming endangered. This new environment requires publishers to pivot to a new model and ... more...

How Brands Can Reach Fans During Super Bowl 50

Written on
January 27th 2016 | Adotas

Through lookalike modeling, location data and third-party data segments, The Trade Desk identified the regions, affinities, and interests of fans of Super Bowl 50. Here’s their infographic covering the final eight teams. Their advice to brands: Don’t go for the “Hail Mary!” Panther Fan Profile Demographic: College Students Interests: Lexus, health & ... more...

Tiller Launches with More Than One Hundred Premium Publisher Clients

Written on
January 27th 2016 | Adotas

Announcing the arrival of a new ad management platform for publishers to enhance performance of native and recommended content utilizing machine learning and robust analytics. Publishers have a new way to increase revenue, thanks to the launch of Tiller - a patent-pending optimization platform that uses machine learning to choose the ... more...


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