News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Sizmek Picks: Ads of the Week for June 15th – 19th

Written on
June 22nd 2015 | Adotas

Stand-out ads go that extra mile, pushing functionality just that little bit further to engage and inspire. These ads of the week all have that added bit of creative or interactive oomph that makes them capture the imagination.   _________________________________________________________________________ Campaign Name: Pitch Perfect 2 Country: Germany Advertiser: ... more...

Erwin Ephron Demystification Award Goes to David Poltrack

Written on
June 22nd 2015 | Adotas

The Advertising Research Foundation (ARF) announced that David Poltrack, Chief Research Officer of CBS Corporation and President of CBS Vision, has won this year’s Erwin Ephron Demystification Award. The announcement was made today by ARF President-CEO Gayle Fuguitt at the ARF’s annual Audience Measurement 2015 national conference. Poltrack also serves ... more...

News Bits: Totino’s Jurassic World; Doings at BHG.com, Viewbix & Connexity

Written on
June 22nd 2015 | Adotas

Moviepilot and Nativ.ly Deliver Dinos & Customers to Totino’s Moviepilot, a leading fan entertainment site, partnered with branded content marketing firm Nativ.ly to deliver mass impressions around Totino’s Pizza Rolls, hooked to Jurassic World. So far, the campaign has resonated with Moviepilot’s audience generating more than 20K reads on the site ... more...

Sticky’s Biometric Online Eye-Tracking Technology–a Q&A with President Jeff Bander

Written on
June 19th 2015 | Adotas

Q: How does the Sticky technology work? Sticky provides the world’s first biometric online eye tracking technology. When consumers turn on their webcam, the camera takes pictures of multiple area of the face creating a large number of triangles. Our patented algorithms are able through triangularization to identify what people ... more...

Cheetah Mobile’s Ad Platform Springs into Action

Written on
June 19th 2015 | Adotas

Cheetah Mobile Inc., a developer of mission-critical mobile utility applications, has launched the Cheetah Ad Platform, a mobile advertising technology platform that works with the world’s leading brand advertisers, publishers and developers to reach and engage with global consumer audiences at scale. Cheetah Mobile’s owned and operated mobile applications ... more...

Looking Ahead for Programmatic: Oh, the Places You’ll Go!

Written on
June 19th 2015 | Matt Feodoroff

It seems that everyone wants a piece of the programmatic pie, and it’s not just the big name tech and publishing giants that see the value of automated ad buying and placement. Hulu has made it known that it intends to start utilizing programmatic video technology and iHeartRadio is bringing ... more...

Legacy Reporting Practices Hinder Programmatic Buying, According to Metamarkets Study

Written on
June 18th 2015 | Adotas

Investigation Found 42% of Buyers Receive Data From Ad Exchanges via Spreadsheets. Metamarkets, a provider of real-time analytics for programmatic advertising, announced the release of “The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying,” a white paper that explores the impact of how exchanges provide data to buyers. Based ... more...

Retale Survey: 85% of Millennial Parents Use Mobile to Help Them Shop In-Store

Written on
June 18th 2015 | Adotas

A brand-new study by Retale, a location-based mobile platform connecting more than 3.5 million shoppers with their favorite major retailers locally, examines how millennial moms and dads use their smartphones to help them shop today. More than 500 millennial adult men and women (18-34 years old) across the U.S. were ... more...

Google’s New Flash Pause Tool — Are Video Ads Crippled? An Exclusive Q&A with Vince Meyer

Written on
June 18th 2015 | Vincent Meyer

Google’s latest Flash pause tool lets users pause plugin content that is peripheral to the main page. Q: What does this mean? Essentially, Google Chrome detects and pauses flash plugin content that’s independent of the main content. So, a flash banner ad would be paused, but a flash video game would still ... more...

Mobile Takes the Lead in a Disruptive Marketplace

Written on
June 17th 2015 | Josh Manion

Disruption continues to be the name of the game as new technologies upend old business models and new partnerships forge more opportunities for marketers and advertisers. And the mobile universe is still very much at the forefront. Just consider these three game-changers rippling through the mobile marketplace this spring: ... more...


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