News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

iDiverse: Training the Diverse Workforce the Digital Media Industry Needs

Written on
April 28th 2017 | Adotas

LaNedra Brown, graduate of the iDiverse Digital Advertising Program at the College of San Mateo, shares her insights into the program and its importance for interactive media and advertising companies. As a professional basketball player with an international career spanning eleven years and four continents, working effectively with a rainbow of ... more...

Ads Optimized for Mobile: More effective than pop-up & static banner ads

Written on
April 28th 2017 | Adotas

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, used a survey-based experiment to explore which types of ads are most effective in a digital environment. Scrolls ads, a newer style of advertisement designed for mobile screens, show signs of being more effective ... more...

Bombora Launches Certified Agency Program to Promote Advanced B2B Intent Data Use

Written on
April 27th 2017 | Adotas

Just Media Is First Agency Partner to Meet Platinum Criteria: Delivers Highest Quality Value to Marketers. Marketers can now ensure that their partners are using business-to-business (B2B) Intent data in the most effective way. Bombora today announced the launch of the Bombora Certified Agency Program, recognizing and supporting agencies that create ... more...

Hitwise: Visits To News & Media Sites Jump Dramatically

Written on
April 26th 2017 | Adotas

One in every 12 visits online were made to News & Media sites in 2016. This has grown by 17%, from 1 in every 15 visits, compared to 2015, according to a new report from Hitwise, a unit of digital marketing company Connexity, Inc. CNN remains the industry leader ... more...

Comcast Technology Solutions Launches Linear Rights Metadata Management (LRM)

Written on
April 26th 2017 | Adotas

New service simplifies metadata processes, empowering content providers to more easily comply with rights management across multiple devices. Comcast Technology Solutions, a division of Comcast Cable that serves advertiser, content provider, global operator and technology markets, today announced Linear Rights Metadata Management (LRM). The new offering enables content providers and their ... more...

Spotlight: The NFL & Advertising

Written on
April 25th 2017 | Peter Koeppel

There’s been a lot of water cooler chat lately about the changes the NFL is contemplating for the 2017-18 football season. In many marketing circles, a favorite topic of conversation has been what’s in this restructuring for marketers. After all, there are a few ways that the NFL’s proposed modifications ... more...

Chrome’s Built-In Ad Blocker: What’s the Real Story?

Written on
April 25th 2017 | Adotas

On April 19th, the Wall Street Journal published an article that trumpeted Google’s intent (perhaps) to make an ad blocker a default setting in Chrome for desktop and mobile. “The ad-blocking feature…would filter out certain online ad types deemed to provide bad experiences for users as they move around the ... more...

Nokia & Kaltura Partner to Provide Next Generation TV Viewing Experience

Written on
April 24th 2017 | Adotas

Joint customers can now enjoy the combination of Kaltura’s TV platform and Nokia’s IP video technology and systems integration expertise. Kaltura, a video technology provider, today announced that it has entered into partnership with Nokia. Kaltura’s TV Platform provides a flexible solution for content and service providers who want to launch ... more...

Harnessing the Power of Voice Search

Written on
April 21st 2017 | Adotas

Alex Porter, President and Chief Strategy Officer of Location3, shares his insights on voice search and what it means to local marketers. Q: What can we expect from Google on the local search front? What might be some new opportunities from Google that local marketers should capitalize on? A: We anticipate ... more...

IAB Tech Lab’s OpenRTB native 1.2 adds dynamic creative/third party ad serving support

Written on
April 20th 2017 | Curt Larson

IAB Tech Lab’s OpenRTB Native Subgroup announced the release of version 1.2 of the OpenRTB Native Ads API Specification for a 30-day public review. I’m happy to announce that the OpenRTB Native Subgroup has released version 1.2 of the OpenRTB Native Ads API Specification for a 30-day public review period ... more...


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