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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Writing review

Writemyessay.ca is not so much a writing service as it is a writing guide. The site’s conceit is that it is full of PhD students, or writers who have a PhD, who all spend time guiding people through how to write the perfect essay or paper. They are highly...
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s...
Company size and marketing budget are the top indicators of whether a small business will invest in SEO and pay-per-click (PPC) advertising. Small businesses rely on SEO experts to track on-site engagement for their SEO efforts, acco­­rding to a new survey from The Manifest, a B2B news and how-to website. More...
Emodo Audiences uses carrier data to verify data accuracy and improve targeting at the outset, preventing wasted ad spend and improving mobile advertising return on investment   Ericsson Emodo, Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time....
Facebook’s cost per thousand ad impressions (CPM) is up 122 percent since last year, while retail app acquisition costs have fallen 23 percent, signaling value somewhere - just not on Facebook Liftoff, a leader in mobile app marketing and retargeting, today released a new report on developing trends in the...
Giant Media today announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible opportunity to reach video consumers at the moment they are most engaged with the content they care about,” said Jeremy Stewart, SVP product & engineering of Giant Media....
Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem And To Boost Its Overall Performance Simplaex, today announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The...
Rising technology company recognized for employee engagement, development opportunities, company culture, and diversity in only its first year of eligibility. Kubient, a start-up video advertising technology company based in New York City, today announced that it has been named one of Inc. magazine’s 2018 Best Workplaces, the publication’s third annual...

GDPR Acronyms Rundown

Tom Wozniak (pictured left) gives the rundown of what GDPR acronyms you need to know.      FYI - The ABCs of GDPR Acronyms With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries. Along with all...
The majority of marketers choose this HUGE fault! They abandon their blog page when stuff get difficult. Why is this kind of a HUGE oversight? Because a blog page is the most effective promotion by aiding you: To immediately improve your composing skills to...