News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Viral Video Ads: What it takes to capture 18 million views

Written on
April 16th 2015 | Adotas

Every week Visible Measures compiles a viral video chart–and AdAge publishes it. Nothing could make it clearer that you have to tell a compelling story with can’t-take-my-eyes-off-it visuals if you are going to capture the nation’s–heck, the world’s–attention. Here are two that topped the chart this week. They are vivid ... more...

Simulmedia Extends “Better Business Outcomes” Guarantee To Digital Ads

Written on
April 16th 2015 | Adotas

Since early March, Simulmedia has guaranteed marketers and agencies a higher Return on Ad Spend (ROAS) against any advertiser’s designated target business outcome as compared to their concurrent TV advertising base campaign. Today during the company’s PeopleFront, a forum to discuss what data-driven, people-centric advertising means for the future of ... more...

Here come programmatic homepage takeovers and pushdowns! Are you on board?

Written on
April 16th 2015 | Adotas

Gannett, American Media, USAToday Sports, Accuweather, Bonnier Corp. and more are now offering programmatic ads for homepage takeovers and pushdowns thanks to an ad network, Undertone. “We anticipate this being able to unlock a lot of programmatic budgets for brands,” said Undertone Co-Founder Eric Franchi in an AdAge interview. As brands ... more...

AOL One–The arrival of a new ad-tech platform

Written on
April 15th 2015 | Adotas

AOL Inc. has launched ONE by AOL™, an open, unified programmatic platform enabling marketers to optimize against campaign goals across all screens, formats and inventory types. ONE delivers a consolidated, holistic view of marketing spend and performance across all screens – including TV – and is unprecedented in market today. ... more...

The Scoop: State of Cross-Channel Marketing Report

Written on
April 15th 2015 | Adotas

Marketers from around the world are adopting more customer-centric engagement strategies, according to new research from Experian Marketing Services. This was one of the key findings from its annual State of Cross-Channel Marketing Report, which benchmarks how marketers understand customers and context, personalize experiences and optimize marketing performance across all ... more...

Why Viewability Insight Without Action is Futile

Written on
April 15th 2015 | Roger Williams

“Without knowledge action is useless, and knowledge without action is futile.*” In advertising, insight from viewability reports simply isn’t enough; businesses must use this knowledge proactively to deliver what advertisers need. The ability to create actionable data was identified as the most important factor for success in a study ... more...

Viral Video Champs: Who’s making ads that get all the attention?

Written on
April 15th 2015 | Adotas

If you want your online video ads to take flight, you have to tell a compelling story with can’t-take-my-eyes-off-it visuals. Here are three video ads that lit up screens recently. Visible Measures tallies the stats and AdAge releases the info. For a complete list click here. #1 Take It–from ... more...

g-Shift Survey: Who’s Ready for Google’s Mobile-Friendly Algorithm Update?

Written on
April 14th 2015 | Adotas

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey ... more...

Retailers can now measure the impact of cross-device digital ad spending

Written on
April 14th 2015 | Adotas

Tapad, a provider of unified, cross-device technology solutions, today announced a strategic partnership with Placed, the leader in measuring in-store attribution. Through this partnership, Tapad is measuring the impact of unified, cross-screen marketing campaigns on in-store traffic and transactions. These measurement tools give marketers unprecedented insights into the full retail ... more...

Native Advertising Grows Up

Written on
April 14th 2015 | Matt Feodoroff

A recent report from MediaRadar revealed that, over the course of 2014, the amount of native ads purchased by brands rose significantly. By creating advertisements that closely resemble the content that viewers hope to consume, the goal is that the ad experience will be less disruptive and result in higher ... more...


« Previous Page Next Page »