News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Starcom MediaVest CEO, Laura Desmond, Named Chair of Ad Council

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July 7th 2014 | Press Release

(ADOTAS) New York, July 7, 2014 – Laura Desmond, Global Chief Executive Officer of Starcom MediaVest Group, has been named Chair of the Board of Directors of the Advertising Council. She succeeds Debra L. Lee, Chairman & Chief Executive Officer of BET Networks. David Kenny, Chief Executive Officer of The ... more...

Saxon Global Announces Informative Webinar on Relative Features of Native, HTML 5 & Hybrid platforms

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July 7th 2014 | Press Release

(Adotas) – Irving, TX: 4th July, 2014 : Saxon Global Inc., a leading provider of enhanced IT consulting, and engineering solution services, today announced that it will host an informative webinar on July,15th 2014 highlighting various nuances of using Native, HTML 5 & Hybrid platforms to deploy Enterprise Mobility Initiatives. Such ... more...

TotallyHer Media Recruits L’Oreal Veteran Farrah Linden as New Beauty Director

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July 7th 2014 | Press Release

(ADOTAS) LOS ANGELES, CA JULY 7, 2014 – TotallyHer Media (www.totallyhermedia.com) Evolve Media LLC.’s women’s lifestyle publishing group, announced today the hiring of digital brand marketing expert Farrah Linden as TotallyHer’s first Beauty Sales Director. In this newly created role, Farrah will be charged with cultivating media and content partnerships ... more...

Facebook to Acquire LiveRail

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July 2nd 2014 | Press Release

SAN FRANCISCO, Cal., July 2, 2014 (ADOTAS) — Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail. The companies did not disclose how much Facebook is paying for seven-year-old LiveRail. “What LiveRail ultimately offers is a complete advertising solution for video publishers,” Facebook vice president of ... more...

Adform Launches Fully Integrated DMP

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July 2nd 2014 | Press Release

New York, NYC (June 30, 2014) – Adform, (www.adform.com), the premier ad tech partner for U.S. and European media agencies, trading desks, advertisers and publishers, today announced the launch of a data management platform (DMP) designed to enable publishers to monetize their audience data, and agencies and advertisers to target ... more...

Karl Bunch Joins iSocket as CTO

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July 1st 2014 | Press Release

San Francisco (July 1, 2014) – iSocket, the leader in automation for guaranteed media buying and selling, today announced that former AppNexus executive Karl Bunch has joined the company in the newly-created position of Chief Technology Officer responsible for overseeing the company’s product vision. Mr. Bunch comes to iSocket from AppNexus (New ... more...

ChoiceStream Adds Sabine Cummins as VP Agency & Client Partnerships

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July 1st 2014 | Press Release

BOSTON—(June 30, 2014)—ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, today announced that Sabine Cummins is joining the team based in Chicago as vice president of agency and client partnerships.  ChoiceStream is an ad platform that delivers, executes, and optimizes each phase of online, ... more...

LiquidM Adds Programmatic Heavyweight as CRO

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June 30th 2014 | PR

New York – June 30, 2014 – LiquidM, the only full-stack Mobile Advertising Management Platform (MAMP), today announced the appointment of Julian Tol as Chief Revenue Officer. Tol will join LiquidM’s executive team alongside CEO Christof Wittig and CPO Roi Chobadi, and will be responsible for global revenue, new strategic ... more...

Integrate & Marketo Team Up

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June 30th 2014 | PR

Scottsdale, AZ – June 30, 2014 – Integrate, the leading provider of cloud-based, closed-loop marketing software, today announced that it has joined the Marketo LaunchPoint™ Ecosystem, the most complete ecosystem of marketing solutions. By connecting Marketo and Integrate accounts, users can rapidly capitalize on customer insights and fuel their marketing programs’ ... more...

AudienceScience Names Frank Suljic VP, Sales

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June 30th 2014 | PR

New York – June 30, 2014 — AudienceScience® today announced that Frank Suljic has joined the company as Vice President of Sales. The 24-year sales veteran will focus on growing the ad technology company’s enterprise customer base and helping strategic advertisers address issues of transparency and accountability in ... more...


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