News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

The Road Ahead: Mobile Marketing Resolutions that Industry Leaders Should Keep

Written on
February 2nd 2017 | Arun Pattabhiraman

Last year was a spectacular year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430 percent since 2013, and with more than 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. ... more...

Hitwise Launches Hourly Online Traffic Insights Reporting

Written on
January 31st 2017 | Adotas

Hitwise is rolling out its next-generation AudienceView platform that integrates data from its panel of 8 million web users, tracking behavior across 20 million websites and 500 million search terms in the US. It also reports on over 60,000 consumer characteristics. Hitwise, a company delivering large-scale online clickstream data ... more...

Ad-Juster Promotes Matthew Essenburg to CTO & Dan Lawton to CM/CBDO

Written on
January 31st 2017 | Adotas

Ad-Juster, a fully automated reconciliation and aggregation reporting system serving the digital ad industry, announced that it has promoted Matthew Essenburg (pictured top left) from Director of Research and Development to Chief Technology Officer and Dan Lawton (pictured below) from VP Business Development and Sales, to Chief Marketing/Chief Business ... more...

The Top 3 Technologies Revolutionizing E-Commerce

Written on
January 31st 2017 | Adotas

Staying up to date with rapidly evolving technologies in the e-commerce and marketing industries can be a daunting task. RTB House analyzed the top 3 most successful technologies impacting the e-commerce industry today. New Technologies On The Rise: In 2016, total retail sales across the globe reached a whopping $22.049 ... more...

Local Search Association 2017 Predictions: Insights from Location3′s Neels & Porter

Written on
January 30th 2017 | Adotas

With the rise in 2016 of voice search, virtual assistants, AI and location intelligence, it’s clear we’re entering a period of accelerating change. How will these and other technology developments impact the trajectory of the industry? How will they affect small-businesses and how will they impact multi-location brands? At the end ... more...

AdTheorent Integrates with Commerce Signals to Leverage Purchase Insights

Written on
January 27th 2017 | Adotas

Integration enables AdTheorent to optimize campaigns based on purchase data, measure online and in-store sales lift and glean audience insights to inform future campaigns. AdTheorent, Inc., a technology company offering data-driven predictive solutions, announced its engagement with Commerce Signals, a company focused on connecting advertisers and publishers to aggregate insights from ... more...

Amazon Go & the Need for Speed

Written on
January 27th 2017 | Steve Newcomb

Surprise, surprise – Amazon has raised the bar again. The company that introduced you to buying things with a single click has once more found a way to fundamentally alter consumer’s expectations for what it means to purchase something. With one-click purchasing, Amazon vanquished the most time-consuming step of the ... more...

VideoAmp Adds Keyword and Category Targeting Capabilities with New Grapeshot Partnership

Written on
January 26th 2017 | Adotas

Agreement Integrates VideoAmp’s Proprietary User Graph and Cross Screen DSP with Grapeshot’s Live Audience Pre-Bid Keyword-Driven Targeting Solution. VideoAmp, The Total Video platform for the TV and Video ecosystem, and Grapeshot, the technology company that deploys machine learning to unlock value from data, announced they have integrated Grapeshot’s Live Audience pre-bid ... more...

Video Header Bidding: The Publishing Industry’s Biggest Buzzword or Misnomer?

Written on
January 25th 2017 | Jayson Dubin

Header tags were arguably the biggest trend to come out of the programmatic space in 2015, and were poised for terrific potential as we entered 2016. Over the course of the past year, the hype did not disappoint. We saw header tags decimate the traditional waterfall-structured auction, allowing all DSPs, ... more...

Time Inc.’s Viant to Acquire Adelphic; Impact Radius Unveils ‘Media Partner Discovery’; Finalists for 2017 The Connected Marketer Institute Excellence Awards

Written on
January 24th 2017 | Adotas

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings. Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally. Time Inc.’s Viant, a people-based advertising technology company, has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform. Adelphic’s ... more...


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