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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Findings show a large majority of digital marketers are using at least one custom KPI easily linking digital media spend with measurable business results   A survey of 1,000 brand marketers in the US and 501 in Canada reveals that the vast majority (86%) are likely to increase their investment in 'outcome-driven media'...
By Chip Crane, Executive Director, Client Solutions, Resonate In the marketing world, the concept of the “energy drink consumer” conjures up a certain stereotype: single teenage and early 20s males desperate to keep their eyes open during and after long nights of playing video games in their basements. This is...
Nearly Half Will Try to Only Buy from Brands They Believe Will Protect Their Data Janrain®, the company that pioneered the Customer Identity and Access Management (CIAM) category, today announced the results of its Brand Trust Survey, which shows U.S. consumers generally trust online retailers with their personal data. This...
The rule of thumb regarding efficient frequency in advertising is guided by an old adage that states that a person needs to see an advertisement at least three times for a message to start to sink in. However, our new groundbreaking research study, published in the Journal of Advertising...
Most people use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook. In addition, women tend to use social media more frequently than men. People tend to use social media – particularly YouTube and Instagram – more in 2018 compared to 2017, according to a new survey from The Manifest, a business news and how-to website. Nearly two-thirds of social media users report they use YouTube (63%) and Instagram (61%) more...
New Report Improves Marketers’ Ability to Uncover the Human Element Behind Consumer Decision-Making  Resonate, a provider of consumer intelligence for marketers, today announced the launch of its Personal Values Report, a new tool in the Resonate platform designed to make it even easier for brands to build strategies around the...
New report from Slidely reveals that video marketing has hit a critical tipping point leading into the 2018 holiday season, with more than 50% of businesses and marketers reporting video adoption within the last year.   The 2018 holiday marketing season is poised to mark the mass adoption of video marketing,...
PeerLogix, Inc (OTC: LOGX), the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced today their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership...
The joint report analyzed iOS and Android and also indicates a saturated gaming app market, as the costs to acquire users who purchase in-app game items jump a whopping 56 percent YoY   Liftoff, a leader in performance-driven mobile user acquisition, in partnership with Leanplum, today released its annual Mobile App...
  The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement   In the wake of a number of recent brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, together with...