News
The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.
Survey: Younger People Aren’t So Worried About Data Access
ADOTAS - By conventional wisdom, there’s something of a paradox going on among younger people. The generation that never really knew an internet-free world, or at least plunged online before reaching adulthood, is supposed to be extremely web-savvy as a whole. But, in spite of what they know about how [...] more...
Social Graph 33Across Acquires Tynt, Reaches 1.25 Billion Users
ADOTAS – Today, social ad targeting company (and self-described “social graph”) 33Across announced it had acquired Tynt Multimedia, a company that creates software that analyzes user engagement for online publishers. Since 33Across looks at social data from over 200 million internet users, and Tynt works with over 500,000 publishers worldwide [...] more...
CPX Introduces Cookie-Free IP Targeting
ADOTAS - Today, digital advertising company CPX Interactive announced its new cookie-free IP targeting system, partnering with audience targeting solutions company Semcasting. According to CPX, the process, leveraged with its reach and Semcasting’s available data, has more than three times the reach of cookie-based targeting and is 77 times [...] more...
Study: Some Industries Would’ve Made $112 Million More with Better SEO
ADOTAS – According to a study conducted by search engine optimization platform BrightEdge, retail, financial services and technology brands could’ve earned $112 million more in sales if they had utilized, as a release issued this morning puts it, “more aggressive or effective search optimization activities.” On average, the survey found, [...] more...
Infographic: Where Google Made Its Billions in 2011
ADOTAS – Google‘s earnings for the fourth quarter of 2011 were regarded as enough of a disappointment to send its stock tumbling about 8 percent after the numbers were announced on Thursday, but the search behemoth still pulled in $37.9 billion in revenue over the course of the year — [...] more...
IBM Up, Google (Relatively) Down for 2011 Q4
ADOTAS – Tech powerhouse IBM today released its Q4 results — and wow, did they beat the Street. Non-GAAP earnings came in at $4.71 (GAAP earnings per share were $4.62). Revenues from the software segment were $7.6 billion, an increase of 11 percent over last year. IBM named Ginni Rometty new [...] more...
New Hires: Weekly Roundup
ADOTAS – It’s been another busy week of acquisitions, promotions, new hires, creations of new positions, openings of new offices and new divisions — What have the people you know been up to? Here’s a brief list of what you may have missed. • Mobile ad network Greystripe (a division [...] more...
Infographic: Who Is the “Connected Consumer?”
ADOTAS – Rich media mobile and social merchandising and analytics provider Zmags recently conducted a study on the habits of online and mobile shoppers, looking into what devices people were using to shop, how they’re using Facebook to shop, and what kinds of items they’re buying on which devices. The [...] more...
Adometry Releases Enhanced Attribution Software Suite
ADOTAS - Ad attribution and verification tech company Adometry has announced it’s released an updated and enhanced version of its Adometry Ad Analytics Suite. With the Suite 2.0, advertisers can start engaging with the attribution and optimization capabilities in a speedier fashion (as little as two weeks, according to a [...] more...
Infographic: Who Did The SOPA Blackout Affect?
ADOTAS – Yesterday, some of the most popular websites out there went black, shutting out users trying to access them, in protest of the Stop Online Piracy Act (SOPA), a bill viewed as draconian and potentially detrimental by many of the largest internet companies in the U.S. While the blacked-out [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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