News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

New Sizmek Audience Suite Delivers Unified View of Sizmek Performance Metrics

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July 10th 2014 | Press Release

(ADOTAS) New York, NY, July 10, 2014 – Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, ... more...

Amobee and American Media Inc. Partner to Deliver Digital Consumer Lifestyle Advertising Inventory

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July 9th 2014 | Press Release

(ADOTAS) REDWOOD CITY, CA–(Marketwired – Jul 9, 2014) - Amobee, the company defining digital advertising, today announced a partnership with American Media Inc. (AMI), the leading owner and operator of print and digital celebrity and active lifestyle media brands in the United States. As part of the partnership, Amobee will manage and ... more...

Scanbuy Reinvents ScanLife App to Offer Personalized Digital Deals

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July 9th 2014 | Press Release

(ADOTAS) NEW YORK CITY – July 9, 2014 – Scanbuy, the world’s leading mobile engagement solutions provider, today announced a major upgrade to its popular ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning ... more...

Sitecore Expands Social Media Marketing Company Komfo With Majority Investment

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July 8th 2014 | Press Release

(ADOTAS) SAN FRANCISCO– July 8, 2014 – Sitecore, the global leader in customer experience management, today announced it will offer enhanced social media management capabilities to its customers with the introduction of Sitecore  Social Powered by Komfo. Sitecore has acquired a majority stake in Komfo, a Danish social media marketing and community engagement ... more...

Airpush Announces Latest Innovation: Share of Voice (SOV)

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July 8th 2014 | Press Release

(ADOTAS) – Airpush (voted Forbes #2 Most promising company 2014), announces the release of Share of Voice (SOV), the newest update to our Optimizer tool. For the first time ever, Share of Voice allows advertisers to monitor the percentage of wins a campaign is earning in order to precisely track ... more...

PubNative Launches the First API-based Mobile Publisher Platform

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July 8th 2014 | Press Release

(ADOTAS) - Berlin/San Francisco/Seoul – July 8, 2014 - PubNative, a Berlin-headquartered mobile publisher platform100 percent focused on native advertising, announced that it raised a 7-digit investment from mobile games marketing platform AppLift. PubNative is the first supply-side platform (SSP) that can be accessed through an Application Programming Interface (API) and therefore does ... more...

Starcom MediaVest CEO, Laura Desmond, Named Chair of Ad Council

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July 7th 2014 | Press Release

(ADOTAS) New York, July 7, 2014 – Laura Desmond, Global Chief Executive Officer of Starcom MediaVest Group, has been named Chair of the Board of Directors of the Advertising Council. She succeeds Debra L. Lee, Chairman & Chief Executive Officer of BET Networks. David Kenny, Chief Executive Officer of The ... more...

Saxon Global Announces Informative Webinar on Relative Features of Native, HTML 5 & Hybrid platforms

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July 7th 2014 | Press Release

(Adotas) – Irving, TX: 4th July, 2014 : Saxon Global Inc., a leading provider of enhanced IT consulting, and engineering solution services, today announced that it will host an informative webinar on July,15th 2014 highlighting various nuances of using Native, HTML 5 & Hybrid platforms to deploy Enterprise Mobility Initiatives. Such ... more...

TotallyHer Media Recruits L’Oreal Veteran Farrah Linden as New Beauty Director

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July 7th 2014 | Press Release

(ADOTAS) LOS ANGELES, CA JULY 7, 2014 – TotallyHer Media (www.totallyhermedia.com) Evolve Media LLC.’s women’s lifestyle publishing group, announced today the hiring of digital brand marketing expert Farrah Linden as TotallyHer’s first Beauty Sales Director. In this newly created role, Farrah will be charged with cultivating media and content partnerships ... more...

Facebook to Acquire LiveRail

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July 2nd 2014 | Press Release

SAN FRANCISCO, Cal., July 2, 2014 (ADOTAS) — Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail. The companies did not disclose how much Facebook is paying for seven-year-old LiveRail. “What LiveRail ultimately offers is a complete advertising solution for video publishers,” Facebook vice president of ... more...


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