News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

AOL and Publicis Groupe’s Programmatic Video Expansion Aligns As Market Shifts

Written on
October 9th 2014 | Adotas

Announced at the onset of Advertising Week in New York City and before AOL’s second annual Programmatic Upfront, the company divulged that they and Publicis Groupe, the French multinational advertising and public relations company, plan to expansion of their multi-faceted six-year relationship into programmatic video and linear TV. The move will provide VivaKi, ... more...

comScore and Datalogix Announce Joint Measurement Solution

Written on
October 8th 2014 | Adotas

ComScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two digital ad measurements to help brands close the loop between digital ad exposure and in-store sales. The partnership allows comScore’s U.S. clients to supplement validated Campaign Essentials ... more...

As Digital Marketing Changes, DWA Hires Former IDG CEO Matthew Yorke to Lead Global Charge

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October 8th 2014 | Adotas

DWA, the global marketing agency specializing in the technology sector, today announced that Matthew Yorke has joined the company as President, Global Business Innovation and CMO. At the agency, Yorke will be responsible for applying his publishing and marketing expertise to agency innovation as technology, media and marketing converge. “DWA has nearly ... more...

RevMob Mobile Ad Network Announces New SDK to Enhance Conversions

Written on
October 7th 2014 | Adotas

RevMob, a mobile ad platform for global publishers, developers and advertisers, today announced an updated software development kit (SDK) featuring new rich media and video advertising capabilities as well as enhanced algorithms for targeted user acquisition. “In addition to offering one of the highest eCPMs in the industry, RevMob continues to ... more...

NPR to Leverage XAPPmedia’s New Interactive Audio Content Ads

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October 2nd 2014 | Adotas

XAPPmedia, known as the provider of  interactive audio advertising services, has launched interactive audio advertising service called XAPP Content Promos. This is a proprietary voice interaction solution that allows consumers to access content by speaking while using audio apps. The microphone on mobile devices is used to allow the 100 ... more...

BrightRoll’s New Study with Nielsen Reveals How Mobile Video Translates to TV

Written on
October 1st 2014 | Adotas

BrightRoll, one of the largest independent video advertising platforms, released findings from a study called BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments. The BrightRoll-commissioned study conducted by Nielsen examines media efficiency across TV and mobile video. “While TV still has the broadest reach among mass media channels, consumer habits have ... more...

ScanLife Consumer Behavior Survey Reveals More than 50% of Consumers Use Mobile Coupon Apps Per Month

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September 30th 2014 | Adotas

After a survey of over 15,000 mobile users of its ScanLife App, mobile engagement solutions company Scanbuy reported that more than half of its respondents (51%) said they use mobile. coupon apps once or twice a month while 20% use them daily.  The poll was taken by users inside the ... more...

Return Path Aims to Better Measure Consumer Brands’ Marketing Performance with New Patent

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September 30th 2014 | Adotas

Return Path, a premium email marketing company, has recently been awarded a patent for measuring inbox placement. The patent was issued for incorporating multiple data sources into a method and system for monitoring the deliverability of email and specifically for determining how each is applied to measure inbox placement rates. According ... more...

Intergi Entertainment Changes Name, Takes on Playwire Brand

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September 30th 2014 | Press Release

(ADOTAS) Deerfield, Fla., September 30, 2014 – Intergi Entertainment today announced that it has become the world’s largest digital content ad exchange in Entertainment and Gaming with 4 billion ad views each month, across 165 countries. The company also leads by 5X in the U.S. Gaming and Entertainment sector as it ... more...

MarketLive Announces mCloud on Amazon Web Services

Written on
September 29th 2014 | Press Release

(ADOTAS) Petaluma, CA – September 29, 2014 & Shop.org Summit (Seattle WA) – MarketLive, the leading Total Commerce technology platform for fast-growing retailers, today announced mCloud, its official hosted database and online transaction processing (OLTP) engine based on Amazon Web Services (AWS). After extensive pilot testing, MarketLive is offering the AWS ... more...


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