News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Tagcade LLC Changes Name to Pubvantage

Written on
September 8th 2016 | Adotas

Pubvantage, an ad serving and unified reporting provider, announced this week that Tagcade LLC has officially changed its name to Pubvantage. Pubvantage has recently launched a number of new products that have completely transformed the company. Pubvantage has also launched a new branded website. Pubvantage offers publishers and ad networks ... more...

Samba TV Partners with MediaMath to Offer Programmatic Segmenting and Retargeting of TV Audiences

Written on
September 7th 2016 | Adotas

Behavioral and purchase data paired with real-time viewership will enable brands to develop highly integrated television and digital campaigns. Samba TV, a provider of real-time audience driven advertising and analytics, today announced it has been selected as the first smart TV data provider to MediaMath, a global technology company, that will ... more...

Telmar Applies Time-Spent Reach & Frequency Methodology to USA Touchpoints.

Written on
September 6th 2016 | Adotas

For the first time, marketers will be able to calculate reach and frequency against a database of how people spend their time on activities and media. Telmar, an audience planning software company, announced that as part of the rollout of its RFTSM time-spent reach and frequency capability, marketers can now ... more...

Taking Print to Digital: The power of video done right

Written on
September 6th 2016 | Adotas

The Hollywood Reporter-Billboard Media Group, owner and operator of several of the leading entertainment publications for industry professionals and fans, has consistently looked to innovate around video to build and grow its audience across its portfolio of brands. We sat down with the digital teams of two of its leading ... more...

Have We Reached the Tipping Point of the App Era?

Written on
September 2nd 2016 | Adotas

Andy Shirey, Senior Product Manager, OpenMarket, explores the life cycle of apps. Did you know more than half of all apps are deleted within a month of installation? And another 30% don’t even make it through the first hour. As the stats prove, and as your personal experience with them ... more...

TMT LAB’s Spot Direct™ Synchronizes Prime Time TV Spots With Google DoubleClick and Twitter

Written on
September 1st 2016 | Adotas

TMT LAB’s Spot Direct™ Synchronizes Prime Time TV Spots With Google DoubleClick and Twitter on any Second Screen. TMT LAB Inc. has announced the integration of its patent pending TV/online ad synchronization solution called Spot Direct with Twitter and Google DoubleClick inventories. Spot Direct™ is a unique tool that solves a problem ... more...

Interactive Video’s Expanding Influence and Power

Written on
August 31st 2016 | Adotas

An Adotas Q&A with Antonio Bolfo, co-founder of Verse, explores the expanding influence and power of interactive video. Q: What are some examples of how brands have used interactive video to tell more in-depth, richer stories? A: Even in our beta year (we just launched in July) some of the biggest media ... more...

IRIS.TV & Vemba Partnership Offers Turnkey A.I./Machine Learning Personalization

Written on
August 31st 2016 | Adotas

IRIS.TV and Vemba Partnership Provides Publishers With Turnkey A.I./Machine Learning Personalization and In-Stream Placement of Branded Content. IRIS.TV, a video personalization company that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, announced a partnership with Vemba, a ... more...

ScribbleLive Acquires Linkdex; Opera Mediawork’s Q2 Mobile First Insights Report; LoopMe Study On Video Ad Failures; Fluent’s Marketing to Millennials 2016

Written on
August 29th 2016 | Adotas

ScribbleLive Acquires Linkdex; Bridging the Content Marketing and SEO Gap ScribbleLive, a content marketing company, announced that it has acquired Linkdex, the Enterprise SEO Platform, in what is the first big organic search and content marketing software tie-up. With this acquisition, ScribbleLive adds another integral piece to their platform, helping marketers ... more...

Shareablee Becomes an Official Facebook Media Solutions Partner

Written on
August 29th 2016 | Adotas

Shareablee Inc., a company devoted to social media measurement that partners with broadcasters CBS, NBC, ESPN, FOX News and CNN, among others, announced that it is now a Facebook Media Solutions partner. Shareablee’s expanded partnership with Facebook makes it one of a select group of companies globally that are endorsed ... more...


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