News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

IAB: 2013 Internet Ad Revenues Soar to Record $42.8 Billion, Surpass Broadcast TV for the First Time

Written on
April 10th 2014 | AdotasWire

NEW YORK, April 10, 2014 (ADOTAS) — U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever. This momentous figure marks an ... more...

BrightRoll Partners with Moat to Offer Independent Video Ad Viewability Measurement

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April 10th 2014 | AdotasWire

SAN FRANCISCO, April 10, 2014 – BrightRoll, the only independent and unified programmatic video advertising platform, today announced it will be making third-party viewability measurement and reporting available on the BrightRoll console to help customers plan, manage and optimize their video ad campaigns at no additional cost. BrightRoll is partnering with independent ... more...

WATCH: Mobile Document Scanner App Scanbot Now Available for Android

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April 10th 2014 | AdotasWire

BONN, Germany, April 10, 2014 (ADOTAS) – The doo team today announced the launch of Scanbot 1.0 for Android. The app is now available for download in the Play Store. Scanbot for Android is a mobile scanner app for creating high quality PDF scans of documents (incl. multi-page), receipts, business ... more...

Fortune 500 Brands Bid for Native Ads on Adiant’s New Exchange

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April 10th 2014 | AdotasWire

NEW YORK, April 10, 2014 (ADOTAS) – Adiant, owner of Adblade and IndustryBrains, the leading content-style advertising platforms, today announced the launch of its real-time bidding (RTB) exchange for native ads. Advertising agencies and demand side platforms (DSPs) can now bid on “in-content” ads across the web’s largest premium-only native ... more...

IBM to Acquire Silverpop

Written on
April 10th 2014 | AdotasWire

ARMONK, N.Y., April 10, 2014 (ADOTAS) — IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments and will accelerate IBM’s leadership in marketing automation. Financial terms of ... more...

Dialsmith Touts New 1st-of-its-Kind Video Rating Technology

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April 10th 2014 | AdotasWire

PORTLAND, Ore., April 10, 2014 (ADOTAS) —Dialsmith, worldwide developer, marketer and seller of the Perception Analyzer®audience response tools, has announced the general availability of Slidermetrix, a Software as a Service (SaaS) application that allows online publishers, media researchers and others sharing online content to easily add continuous, second-by-second ratings to ... more...

Report: More than Half of Digital Marketers Use Google PLAs to Target Mobile Users

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April 9th 2014 | AdotasWire

SAN FRANCISCO, April 9, 2014 (ADOTAS) – Kenshoo, the global leader in predictive media optimization technology, today released a new report titled “An Inside Look at Google Shopping Campaigns,” which details the results of a marketer survey regarding the use of Google’s Product Listing Ads (PLAs), as well as marketer commentary ... more...

Netbiscuits Offers Free Mobile Analytics Tools to Marketers

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April 9th 2014 | AdotasWire

LONDON, April 9, 2014 (ADOTAS) – Netbiscuits, are today encouraging marketers in businesses of all sizes to reconnect with consumers, by opening up its award-winning Mobile Analytics tools for free use. In a move which promises to demystify the mobile landscape, Netbiscuits has announced free enterprise-grade versions of its Mobile ... more...

Paul Cushman Joins Dstillery as Strategic Advisor

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April 9th 2014 | AdotasWire

NEW YORK, April 9, 2014 (ADOTAS) - Dstillery, the pioneer in audience targeting for brands, today announced that Paul Cushman (pictured), an expert in cross-screen digital marketing, has joined the company as a key advisor. The appointment is further evidence of Dstillery’s strategic focus on providing brands with the most effective ... more...

Jumpstart Partners with Rubicon Project to Launch Premium Automotive Private Exchange

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April 9th 2014 | AdotasWire

SAN FRANCISCO, April 9, 2014 (ADOTAS) —Jumpstart Automotive Group, an expert automotive marketing and advertising company today announced the creation of an automotive advertising marketplace (‘private exchange’) made possible through direct order automation. Jumpstart has signed an exclusive agreement with Rubicon Project (NYSE: RUBI), the company pioneering advertising automation and ... more...


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