News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Connexity’s Bizrate Insights: Back-to-School Shopping Starts Before the End of the School Year

Written on
May 5th 2016 | Adotas

Back-to-school (“BTS”) shopping may not heat up until July, but 5% of shoppers have already started by April and another 7% plan to start before June, according to verified online buyers’ surveyed by Bizrate Insights, a division of marketing solutions firm Connexity. Over half of shoppers will kick off BTS ... more...

Know Before You Buy: 5 Ad Tech Trends That Small Agencies Should Embrace with Caution

Written on
May 5th 2016 | Meghan Grienenberger

Meghan Grienenberger, Vice President, Media Operations, MBuy, offers sharp insights and advice. When you’re a small agency, you routinely work with limited resources, but clients still expect you to adopt the latest trends to achieve their goals. This is an understandable expectation, but the reality is that the market is ... more...

ironSource: App Economy Sees Over 60% Growth of Candidate-Oriented Apps

Written on
May 4th 2016 | Adotas

ironSource, a company focused on app discovery, today announced its Q1 insights from the company’s Fastest Growing Apps platform, a free data and analytics tool that enables app developers to understand app market trends by identifying the categories and apps with the quickest acceleration of growth. According to the data, ... more...

Meeting the 3 Challenges of Cross-Device Targeting

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May 3rd 2016 | Adotas

An Adotas Q&A with Pete LaFond, Vice President of Marketing at TruSignal. Q: Why is cross-device targeting so important for marketers today? A: There are really three key reasons. The first is that consumers are living cross-device lives. In order to maximize impact in this new reality, ... more...

Video Best Practices–A New Yahoo! Report

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May 2nd 2016 | Adotas

Video advertising has quickly become a key pillar of digital campaigns, but many marketers still struggle to create content that captures viewers’ attention. Yahoo recently partnered with Nielsen & Hunter Qualitative to find out exactly what makes video ads effective, and the report–Video Best Practices– yielded some interesting insights for ... more...

Experian Launches Audience Management Platform to Make Programmatic TV a Reality

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May 2nd 2016 | Adotas

Advertisers, agencies and publishers can use Audience Engine to build and execute addressable advertising campaigns at scale in just a few clicks. Experian Marketing Services, specializing in data-driven marketing and cloud-based marketing technology, unveiled an audience-management platform that will change the way the advertising industry buys and measures media. The Audience ... more...

Vibrant Media, Native Ad Company, Bills Its Billionth Dollar

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April 29th 2016 | Adotas

The native ad company, Vibrant Media, started in a small office in London’s East End in 2000 and hit a landmark $1bn in total turnover to date in April 2016. Global Reach The ad tech company, which operates from 14 global offices, delivers native advertising to engage consumers and drive traffic to ... more...

Overcoming Ad Blocking with Influencer Marketing

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April 29th 2016 | Adotas

Insights from Brendan Lattrell, Co-founder and CEO of Grapevine According to a recent report from Adobe and PageFair, there are currently 198 million active ad blocker users around the world, and usage of ad blockers has grown by an astonishing 41 percent just in the past 12 months. I, like many ... more...

LiveRamp Expands Data Onboarding Service to United Kingdom and France

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April 28th 2016 | Adotas

LiveRamp, an Acxiom company, announced that it has launched its data onboarding service in the United Kingdom and France to meet rapidly growing demand from clients and partners. Global and local brands can now use LiveRamp to activate offline first- and third-party data across their marketing stack, enabling them to ... more...

OpenMarket Survey/Infographic Reveal Millennials Prefer Texting But Marketers Miss the Boat

Written on
April 28th 2016 | Adotas

Despite a Majority of Millennials Preferring to Text, Currently Only 30 Percent Receive SMS from Companies. OpenMarket, a company focused on enterprise mobile engagement, announced the results of its nationwide survey, which polled 500 millennials on their communication preferences. Findings reveal millennials have an overwhelming affinity for texting. In fact, when ... more...


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