News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

MediaMath Launches Unique Hyperlocal Targeting Offering in Partnership with Factual

Written on
August 9th 2016 | Adotas

New product gives marketers a tool to target their mobile programmatic campaigns based on the user’s real-time location. Global technology company, MediaMath, today announced its unique hyperlocal targeting capabilities to enable marketers to deliver high-performing mobile advertising to users based on their real-time location. Location data combined with unmatched global scale ... more...

Social Media Advertising Report from Advertiser Perceptions: Programmatic Making Big Jump

Written on
August 9th 2016 | Adotas

MARKETERS TO EXPAND PROGRAMMATIC ADVERTISING ON SOCIAL MEDIA, WHILE MEASUREMENT GAP WIDENS. Nearly half (47%) of all advertisers will increase social media advertising spending in the next six months, predominantly on sharing networks and buying programmatically. That’s according to the first Social Media Advertising Report from Advertiser Perceptions, the business intelligence ... more...

Clicked Video Bounce Rate Is Huge! Here’s Why and What to Do About It

Written on
August 5th 2016 | Field Garthwaite

Everyone knows video is the fastest growing form of media and from a monetization perspective, demand continues outstrip supply. But, while digital publishers attempt to attract users to watch their content at scale, the average drop off rate on all clicked video views average between 70-90%. That is a very ... more...

Courtney O’Donnell Earns Google Search Excellence Award; Yahoo! Search Case Study; Boomtrain–5 Things You Can Do to Make Your Customer Experience Stickier

Written on
August 5th 2016 | Adotas

Courtney O’Donnell, the Senior Shopping & Feed Manager at Elite SEM was one of only 10 ad execs nationwide to get The 2016 Google Search Excellence Award. The awards are given annually to the top 10 individuals at Google’s partner ​advertising agencies to highlight their excellent work and thought leadership ... more...

Getting Digital Right: Millward Brown Digital’s Report

Written on
August 4th 2016 | Adotas

Millward Brown Digital study depicts an industry still searching for an integrated approach to ROI measurement with 74% saying they would increase spend in digital, 43% in traditional, if better tools existed. Though brand confidence in the use of Big Data is increasing, the majority of marketers lack confidence in their ... more...

Online Trust Alliance Finds Majority of Native Ads Confusing

Written on
August 3rd 2016 | Adotas

71% of native advertisements on top media sites fail to provide adequate consumer transparency and disclosure. The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today announced the results of its Native Advertising Assessment. The analysis of the native advertisements on the top 100 news ... more...

3 Ways Unique Domain Names Boost Mobile App Marketing

Written on
August 2nd 2016 | Jeff Sass

As soon as the phrase “There’s an app for that” was coined, many believed apps would replace websites and clever domain names would fade away. But that hasn’t been the case. While it’s true that app usage is increasing, more people are also spending more time on the web via mobile ... more...

Yahoo! Report: The State of Native Advertising

Written on
August 2nd 2016 | Adotas

Building on the knowledge Yahoo! gained in the first quarter of 2016 from a similar study, their data scientists examined global data about the state of native advertising in the first half of 2016. This time, they looked at buying trends for advertisers as well as monetization opportunities for publishers. ... more...

Experian’s Second Annual #SuiteLife Awards

Written on
August 1st 2016 | Adotas

Experian recognizes top brands for exceptional marketing campaigns: MAC Cosmetics, American Eagle Outfitters, GODIVA Chocolatier, Neiman Marcus, Finish Line and others. As the veil was lifted off the second annual #SuiteLife Awards, Experian Marketing Services, a data-driven marketing and cloud-based marketing technology company, acknowledged several of the world’s ... more...

Factual Joins the Network Advertising Initiative

Written on
July 29th 2016 | Adotas

Membership emphasizes Factual’s responsible approach to protecting consumer privacy in mobile. Factual, the neutral data company that makes location data accessible to everyone, announced today that it has become a member of the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital ... more...


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