News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Snap To It! Snapchat’s Feeling Pressure to Have Metrics Audited

Written on
March 10th 2017 | Adotas

With pressure from ad buyers to have Snapchat’s ad metrics audited by the Media Ratings Council (MRC), it will be interesting to see if the company complies and what the data reveal. Adotas spoke with Carl Erik Kjærsgaard, the co-founder and CEO of Blackwood Seven, (pictured below) about the importance ... more...

A Tech Marketer’s Guide to Surviving Digital Transformation

Written on
March 9th 2017 | Guy Blackden

Like it or not, digital transformation is happening, so keep your wits about you. New tech entrants are bringing solutions to market quickly. Smaller players are outmaneuvering legacy companies, which are acquiring startups to adapt. The increasing pace and scale of change creates significant challenges for tech marketers. Simultaneously, digital transformation is ... more...

AerServ Launches OpenAuction, an In-App Header Bidding Solution for Mobile Publishers

Written on
March 8th 2017 | Adotas

New Bidding Technology and Comprehensive Standards Allow for Increased Demand. AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, today announced the launch of OpenAuction, the first open call auction technology developed specifically for mobile publishers and app developers to take advantage of increased advertiser demand provided ... more...

AffinityAnswers Partners w/ LiveRamp; LiveRamp & PushSpring Enhance Partnership; Rumble Launches Custom Video Player; more

Written on
March 8th 2017 | Adotas

AffinityAnswers Partners with LiveRamp to Expand Distribution of its “Mutual Affinity” Social Media Audience Data. AffinityAnswers, a platform for predictive branding powered by affinity algorithms that measure social data across 60,000 brands and 400 million people worldwide, announced a partnership with LiveRamp, a leading provider of omnichannel identity resolution. Through the ... more...

Yahoo’s State of Native Report & Infographic

Written on
March 7th 2017 | Adotas

Leveraging data from more than 74.5 billion native ad impressions across its extensive network of more than 3,400 publisher properties, Yahoo’s The State of Native report provides marketers and advertisers with a unique look at the market and offers insights to help them get the most out of native. In ... more...

IRIS.TV Promotes Three in Top Management

Written on
March 7th 2017 | Adotas

IRIS.TV Promotes Christian De Gennaro, Rohan Castelino and Ryan Pershad. IRIS.TV, a video personalization company that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, announced three top management promotions: Christian De Gennaro from Vice President of Sales ... more...

Tosibox Wins Two Categories At IOT / M2M Innovation World Cup

Written on
March 6th 2017 | Adotas

Tosibox, a Finnish company offering secure remote connection solutions, has won the Industrial and Security Category Awards at the IOT / M2M Innovation World Cup. The pitching and award ceremony took place on Wednesday, March 1, in Barcelona, Spain. The award ceremony, organized for the 5th time, was held for the ... more...

ironSource Announces Expansion of Integration with AdMob Network

Written on
March 6th 2017 | Adotas

ironSource Announces Expansion of Integration with Google’s AdMob Network, Now Including Rewarded Video Demand. Mobile marketing and monetization platform ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand ... more...

Lenovo Case Study: Personalized Emails to the Rescue!

Written on
March 6th 2017 | Adotas

Michael Ballard, Senior Manager, Digital Marketing at Lenovo (pictured left), offers the company’s experience with personalized email and their recommendations on how to take advantage of the technology. We are all bombarded with messages competing for our attention. It’s no surprise that this message saturation has given rise to personalization. Personalization ... more...

Verizon Launches Exponent: New Venture Offering Software and Internet Platforms

Written on
March 3rd 2017 | Adotas

Verizon announced today the global launch of Exponent, a new business and technology venture offering a portfolio of software and internet platforms designed to enable carriers around the world to quickly deploy and launch next-generation solutions. Exponent offers a foundation for carriers to fuel their digital transformation and compete with ... more...


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