News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

C-Suite TV’s niche audience joins SpotXchange’s programmatic platform

Written on
May 20th 2015 | Adotas

America’s biggest decision makers can now be targeted with video ads programmatically thanks to a new partnership between on-demand business channel, C-Suite TV, and programmatic video ad platform, SpotXchange. C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives. SpotXchange is a video advertising ... more...

Propel Media Launches with Profitable First Quarter Earnings

Written on
May 20th 2015 | Adotas

Propel Media, Inc., formed by the January merger of Kitara Media Corp. and Future Ads LLC, announced that it achieved revenue of $21.5 million and adjusted EBITDA of $5.2 million in its first quarter as a combined public company bringing together online video, display and mobile advertising technology solutions for ... more...

MediaBrix Takes 100% Viewability and a Powerful Emotional Targeting Product Suite To The UK

Written on
May 19th 2015 | Adotas

MediaBrix announced the expansion of their operations to Europe, appointing Ryan Carter as Managing Director, UK to head up a new office in London. The move allows MediaBrix to continue bringing the highest standards of mobile brand advertising to a burgeoning market. With extensive sales ... more...

IZEA Wizardry: Connecting social media content creators with the world’s biggest brands

Written on
May 19th 2015 | Adotas

Bringing social media content creators and leading brands together has been a challenge says IZEA founder and CEO Ted Murphy. “I wish I could say it’s been an easy path, but the reality is that it’s has been a long struggle to convince brands and agencies to let social media ... more...

Salesforce’s 10th Annual Connections Conference Scheduled for June 16-18

Written on
May 18th 2015 | Adotas

Salesforce, a CRM company, announced Salesforce Connections 2015 will take place June 16-18, 2015, at the Jacob K. Javits Center in New York. You can register for free. “New York is the global hub of marketing and advertising, and that’s why we’re excited to bring our 10th annual Connections ... more...

Battling Bots: Videology and White Ops Take Aim

Written on
May 18th 2015 | Adotas

Videology, a software provider for converged TV and video advertising, and White Ops, a pioneer in online ad fraud detection, have unveiled their partnership to combat bots and other non-human activity in online video at scale. This announcement is the result of each company’s efforts against the global botnet scourge ... more...

Sizmek Picks: Ads of the Week May 11th-15th

Written on
May 18th 2015 | Sizmek

The web is a noisy place, with every ad competing for attention against other ads, apps, and in-your-face content. These ads rock the challenge and rise above the noise using cool features, smart creative and gotta-try-that interactivity. Campaign Name: Citrix: Workspace Country: USA Advertiser: Citrix Media Agency: Y&R: ... more...

JUICE Moblie Offers 100% Viewability for In-App and Mobile Web Ads

Written on
May 15th 2015 | Adotas

JUICE Mobile, a mobile ad tech firm, announced today that it will offer 100% viewability for both in-app and mobile web ads. This offer will apply to ads run via the company’s two proprietary ad tech platforms – Nectar®, a mobile programmatic direct platform, and Swarm, a mobile DSP. “We ... more...

IBM Adds to Their Marketing Cloud; Kre8 Media Adds New VP; XAPPmedia Lands Additional $3.8 Million in Funding

Written on
May 15th 2015 | Adotas

IBM announced new design and analytics as part of IBM marketing cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver customer experiences with a focus on personalization. Now, brands of all sizes ... more...

Data Leads the Way: 5 Steps to Individualize Your App

Written on
May 15th 2015 | Pierre Barbeau

When mobile marketers set out to build an app, they usually begin with feature functionality. Does the app work? Does it do all of the things we want it to do? However, once the app is in the hands of clients, marketers might be in for a rude awakening if ... more...


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