The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

ScanLife Consumer Behavior Survey Reveals More than 50% of Consumers Use Mobile Coupon Apps Per Month

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September 30th 2014 | Adotas

After a survey of over 15,000 mobile users of its ScanLife App, mobile engagement solutions company Scanbuy reported that more than half of its respondents (51%) said they use mobile. coupon apps once or twice a month while 20% use them daily.  The poll was taken by users inside the ... more...

Return Path Aims to Better Measure Consumer Brands’ Marketing Performance with New Patent

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September 30th 2014 | Adotas

Return Path, a premium email marketing company, has recently been awarded a patent for measuring inbox placement. The patent was issued for incorporating multiple data sources into a method and system for monitoring the deliverability of email and specifically for determining how each is applied to measure inbox placement rates. According ... more...

Intergi Entertainment Changes Name, Takes on Playwire Brand

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September 30th 2014 | Press Release

(ADOTAS) Deerfield, Fla., September 30, 2014 – Intergi Entertainment today announced that it has become the world’s largest digital content ad exchange in Entertainment and Gaming with 4 billion ad views each month, across 165 countries. The company also leads by 5X in the U.S. Gaming and Entertainment sector as it ... more...

MarketLive Announces mCloud on Amazon Web Services

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September 29th 2014 | Press Release

(ADOTAS) Petaluma, CA – September 29, 2014 & Summit (Seattle WA) – MarketLive, the leading Total Commerce technology platform for fast-growing retailers, today announced mCloud, its official hosted database and online transaction processing (OLTP) engine based on Amazon Web Services (AWS). After extensive pilot testing, MarketLive is offering the AWS ... more...

Billboard and CLIO Rank Music’s Top Commercials

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September 29th 2014 | Adotas

Today, CLIO Music and Billboard present three exclusive song charts that rank the impact of advertisements on song popularity, powered by Shazam. The charts will be celebrated at the 55th annual CLIO Awards on October 1. Singer Aloe Blacc, who tops the Breakthrough chart with “The Man” for Beats by Dr. ... more...

Integral Ad Science Introduces Causal Impact to Determine the Causal ROI of Online Display Campaigns

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September 26th 2014 | Press Release

(ADOTAS) New York, NY – Sept. 26, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the industry’s first causal ROI measurement solution, Causal Impact. After a successful beta testing cycle with Fortune 500 advertisers and category ... more...

Vibrant Media’s Suite of Native Ad Products Open for Programmatic Business

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September 25th 2014 | Press Release

(ADOTAS) New York, September 25th, 2014 — Native advertising pioneer Vibrant Media is enabling programmatic buying of their suite of unique, native ad placements by officially launching what is already one of the world’s largest scale desktop and mobile native advertising private exchanges. Using both contextual and audience signals, advertisers ... more...

iSocket Launches Automated Guaranteed Buying with Wenner Media

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September 24th 2014 | Press Release

(ADOTAS) New York, NY (September 24, 2014) iSocket, the leader in programmatic direct and reserved media sales  today announced a partnership with automation Wenner Media, LLC, publisher of Rolling Stone, Us Weekly and Men’s Journal. iSocket’s publisher-facing tool, iSocket for Publishers (iFP), allows media sellers to streamline their reserved sales process ... more...

Millennial Media to Acquire Nexage For $108 Million

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September 23rd 2014 | Press Release

(ADOTAS) Baltimore, MD (September 23, 2014) – To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading ... more...

AppNexus Receives $25 Million Investment from WPP

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September 22nd 2014 | Press Release

(ADOTAS) New York, NY, September 22, 2014 – WPP, Xaxis, and AppNexus announced today a strategic transaction that will augment AppNexus’ position as the industry’s largest independent ad technology company. Under the terms of the agreement, AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream® (OAS), now known as Xaxis ... more...

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