News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Meredith Expands Digital Capabilities with Acquisition of Selectable Media

Written on
January 6th 2015 | Adotas

Meredith Corporation (NYSE:MDP), the leading media and marketing company serving American women, announced today that it has acquired Selectable Media, a leading native and engagement-based advertising company. “The addition of Selectable Media further enhances our ability to offer clients innovative native and engagement-based advertising solutions across both Meredith Digital’s audience of ... more...

TapSense Launches Programmatic Ad Platform for Apple Watch

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January 5th 2015 | Adotas

San Francisco, Jan 4th, 2015 - Continuing its lead in wearables, TapSense, a leading mobile ad exchange, today announced the industry’s first programmatic ad platform for Apple Watch. The platform provides full suite of solutions for developers and brands to get started on the new Apple Watch platform including SDK ... more...

Facebook Acquires Californian Speech-Recognition Startup Wit.ai

Written on
January 5th 2015 | Adotas

Facebook announced today that it had acquired a voice-recognition startup Wit.ai that claims to “turn speech into actionable data,” a move that could give the social network more information for targeted advertisements. Wit.ai, a two year old Palo Alto, California, will move to Facebook’s offices in nearby Menlo Park, according to a ... more...

Kitara Media Adjourns Special Meeting of Stockholders Relating to Proposed Merger

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December 29th 2014 | Press Release

Kitara Media Corp. (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers (“Kitara”), today announced that its Special Meeting of Stockholders (the “Special Meeting”) relating to its proposed merger with Future Ads LLC (“Future Ads”) was adjourned to January 6, 2015, at 10:00 ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014 | Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

Awesome! ADWEEK Infographic on 2014′s Smart Social Media Campaigns

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December 26th 2014 | Adotas

From ADWEEK –a great graphic that shows what smart brands did on social media that got BIG attention and Big results. Data from unmetric.com’s social media intelligence platform. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F12%2Fawesome-adweek-infographic-on-2014s-smart-social-media-campaigns%2F'; addthis_title = 'Awesome%21+ADWEEK+Infographic+on+2014%26%238242%3Bs+Smart+Social+Media+Campaigns'; addthis_pub ... more...

ComScore Reports Desktop Retail Spending Hits $1 BILLION for Five Days in a Row

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December 23rd 2014 | Adotas

comScore reports U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season—and the figures are looking like the making of a Happy Merry end o’ the year! As of Dec 17th consumers had spent $42.5 billion online, a 15% increase over ... more...

Who Says You Can’t Buy Friends?

Written on
December 23rd 2014 | Adotas

Social Reality, Inc. specializes in automated digital platform technology and social management software for Internet advertising.  They’re boosting their social standing by acquiring Five Delta—a privately held company that specializes in the execution and management of media buys across all social platforms. Five Delta has developed patent pending technology that will ... more...

IAB Shares Their 2015 Predictions: “2015 Will Be a Big Year for Mobile”

Written on
December 23rd 2014 | Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Anna Bager, Scott Cunningham and Mike Zaneis of IAB share their thoughts on the new year ahead. Anna Bager, SVP and GM of Mobile and Video at IAB Mobile: o   2015 will be ... more...

CORRECTION: Third Quarter Online Ad Spend Goes Through the Roof: $12.4 Billion

Written on
December 22nd 2014 | Adotas

When posted this story headline and first line said “fourth quarter”; the figures were for third quarter. We regret the editorial error. Third quarter figures reported here are correct. –Adotas The third quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17%  since the same time last year. ... more...


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