Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Ecosystem representatives see advanced data analysis tools, more in-feed inventory as keys to engagement and scale at affordable prices. Advertising industry representatives are increasingly emphasizing native advertising and programmatic buying as pathways to more relevant, engaging and impactful campaigns, according to a series of insider interviews conducted by digital solutions...
Hitwise has produced Hourly Peak Week Trends: What to Look Out For on Black Friday & Cyber Monday 2017. You can download the whole report here. A Quick Look To start, let’s take a look at total traffic to the Hitwise Retail 500 over the last few holiday seasons. Retailers received...
Off the heels of Oculus Connect 4, Vizor, a WebVR software company, announced the official launch of its editor, Vizor 360. Previously operating in private beta, the editor is now available publicly, allowing users to effortlessly produce interactive and immersive tours, stories and experiences by simply dragging and dropping...
A call for support and advice, from George H. Simpson. When my daughter Anna (pictured left) was 9 years old she had surgery to lengthen the Achilles tendons on both legs. The only part of the operation she liked was that she got to pick pink for the color of...
Tremor Video DSP, a Taptica company, recently partnered with MAGNA and IPG Media Lab on a scientific media trial examining the impact of interactive video ads across tablets, desktop and mobile. Brands who participated in the trial included Amazon, Arby's, FCA and MillerCoors. Their report, “The Interactive Effect: A Key...
The recommendation comes from a new survey of 102 app developers. The survey, plus interviews with experts from 7 app development firms, is the source for a complete business guide to building a mobile app, from concept to monetization. More than 60% of app developers recommend a “freemium” model for...
Adotas recently caught up with Nikhil Sethi, co-founder and CEO of Adaptly (pictured left), to discuss the evolving social ad landscape, how advertisers can optimize creative at scale, and the future of marketing. Q: How have you seen the social ad landscape evolve and where are we today? A: We started...
DAM solution offers enhanced AI-powered auto-tagging, providing marketers instant value and full support in the cloud. Aprimo, a global provider of digital asset management and marketing operations solutions, today announced its category-leading Aprimo Digital Asset Management (ADAM) offers enhanced AI-powered auto-tagging to improve consistency, scalability and ease of use among...
MediaMath, an independent programmatic company for marketers, reiterated its support for, and announced an aggressive rollout of, the IAB's "ads.txt" initiative across its entire supply footprint. The rollout is immediate throughout MediaMath's Curated Market—the company’s guaranteed brand-safe, fraud-free premium media offering—within which the company will only buy over authorized paths...
Adotas talks with Sree Nagarajan, CEO, AffinityAnswers (pictured left) about how analyzing social behavior predicts brand engagement. Q: You’ve said that social affinity indicates that there is some kind of relationship between one brand and another. What specifically is behind it? A: It’s actually an indication that a relationship is...