News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Brands and Retailers Are Searching, Searching: Who Will Find the Pot of Gold?

Written on
July 24th 2015 | Jonathan Opdyke

Q: What do the findings in Searchmetrics’ SEO Survival Guide/2014 Ranking Factors Study mean for brands and retailers looking to have an equal level of visibility outside of Google, Amazon or eBay and will there be a shift in visibility for these search players on mobile? A: The findings back up ... more...

Tune Into This GfK Infographic & Study of “Over-the-Top” TV Viewing

Written on
July 23rd 2015 | Adotas

At a time when streaming video viewing is upending TV business models, a new GfK study sheds light on the phenomenon, including which Internet-connected devices and services different viewers prefer. The 2015 Ownership and Trend Report, from GfK’s The Home Technology Monitor™, reveals that households with at least one member of ... more...

Alibaba Group and Unilever China Form Strategic Partnership

Written on
July 22nd 2015 | Adotas

Alibaba Group and Unilever China announced today a comprehensive strategic partnership that will enable Unilever to reach customers across China with unprecedented precision and effectiveness through Alibaba Group’s data-driven ecosystem. Key areas of collaboration include rural China penetration, cross-border e-commerce, consumer protection and Big Data. “We are very pleased to amplify ... more...

200 Leading National Advertisers: Ad Age Reports Slim Growth

Written on
July 22nd 2015 | Adotas

Major marketers increased 2014 U.S. ad spending by a slim 2.0%, according to Advertising Age’s annual report on the nation’s top 200 advertisers. Total U.S. ad spending for the 200 Leading National Advertisers reached a record $137.8 billion in 2014, but the growth rate was the lowest since the ad-market recovery ... more...

Mapping ROI Through the Video Ad Sales Funnel

Written on
July 22nd 2015 | Hillel Scheinfeld

A buyer’s journey is complex. When we consider purchases, there are a number of factors that ultimately contribute to the purchase itself. Brands and marketers are still trying to figure out which strategies can help influence the purchase path by driving intent and moving consumers through the sales funnel. We’ve seen ... more...

Technorati’s New Pub-Tech Platform Blows Up the Daisy Chain

Written on
July 21st 2015 | Adotas

Technorati, advertising technology specialists, are launching a sophisticated and demand-agnostic technology called SmartWrapper, that will let publishers scale revenue, lower the cost of Advance Bidding, and blow up the daisy chain (programmatic sequential selling of inventory). It’s the first feature of a larger platform solution, called Contango, that delivers parity ... more...

Simulmedia Releases INSIGHTS For Rapid, Interactive Post-Campaign Reporting

Written on
July 21st 2015 | Adotas

Simulmedia, a New York based marketing technology company that takes a digital approach to TV advertising, has announced the release of INSIGHTS, powered by its VAMOS platform. The INSIGHTS application is a self-service online portal through which clients can access reporting for their campaigns, request future campaign options, and receive ... more...

Have Pirates Stolen Your Apps or Ads & Revenue? A Q&A with Arxan CMO Patrick Kehoe

Written on
July 21st 2015 | Adotas

Arxan has released a report: The State of Application Security/The State of Piracy Arxan provides application protection for companies deploying high-value applications with sensitive information, digital assets or IP on mobile, desktop, and embedded server platforms — including those connected as part of the Internet of Things (IoT). Arxan is currently ... more...

Google’s Now Second Most Valuable Company in the World (Apple’s #1)

Written on
July 20th 2015 | Adotas

Google reported better than expected Q2 2015 earnings, sending stock prices up by around 12%. HIghlights of the report: — Revenues of $17.7 billion and revenue growth of 11% year-over-year; (without fluctuations in currency, revenue growth would have been 18% year-over-year) — Strong performance of core search business, particularly mobile, and ... more...

Facebook’s Video Platform for Brands & Publishers: iHeartRadio Likes It, Do You?

Written on
July 20th 2015 | Adotas

Seems that Facebook wants to turn the site into a video platform for brands, publishers and creators. You can upload clips straight to Facebook through the BumeBox’s social platform with a branded logo at the top of the screen, similar to what Periscope streams look like. But that isn’t streaming, since ... more...


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