News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Google Helps Police Internet in India

Written on: May 19th 2008 | Kathleen

ADOTAS – It’s a brave new world, and Google is here to help. The company helped the Indian police arrest a 22-year-old IT professional, Rahul Vaid, on Friday. His crime? Posting derogatory content about Sonia Gandhi, a prominent politician, on an online community (on the social networking site Orkut owned by [...] more...

News Corp. Launches Ad Network for Jet-Setters

Written on: May 19th 2008 | Kathleen

ADOTAS – News Corp. has unveiled a global interactive advertising network specifically geared toward rich finance wonks. The network will shill financial ads on sites News Corp. snapped up in its $5.2 billion purchase of Dow Jones & Co. last December. The network, Worthnet.Fox, will sell ads on Barron’s Online, The [...] more...

Search Ads Perform Better Than Display

Written on: May 19th 2008 | Kathleen

ADOTAS – Display ads may be pretty (pricey) vehicles with bells and whistles that dazzle the eyes, but it seems that cheap but effective search ads get better results, according to a report in The New York Times. While online advertising is still much stronger than other forms of advertising, there [...] more...

Interpolls To Serve Ads on Google

Written on: May 19th 2008 | Kathleen

ADOTAS – Interpolls, a rich media technology company, has announced that it will serve interactive ads and technology — including Rich Media Widgets, live on-air voting, polls, sweepstakes and video banners — on the Google content network. The new deal will give Google’s publishers and advertisers direct access to Interpolls’ suite [...] more...

NearbyNow, HubSpot Reel in CASH Money

Written on: May 19th 2008 | Kathleen

ADOTAS – Two interactive firms have recently announced an influx of moola from investors. NearbyNow, an online service that allows domestic consumers to search inventory at their local mall today announced an investment of $11.75 million in Series C funding, led by Norwest Venture Partners to grow the company’s Internet and [...] more...

ADOTAS Searches for Promising Writers

Written on: May 18th 2008 | Editor

ADOTAS is seeking new writing contributors to our thriving publication. We’re growing in visitors each month because of innovative and interesting content that doesn’t feel like watching paint dry. We are not interested in more blah blah, but infact welcome edgy, thoughtful and unique stories from online advertising industry participants who [...] more...

Yahoo Doesn’t Share Market Enthusiasm for Icahn’s Plan

Written on: May 16th 2008 | Kathleen

ADOTAS – It was so NOT that time of the month: Yahoo Inc. chairman Roy Bostock rejected billionaire Carl Icahn’s assertion that the company acted “irrationally” when it recently rejected Microsoft’s $47.5 billion takeover bid. Bostock added that Yahoo is open to negotiating a deal with Microsoft or another buyer – [...] more...

Yahoo Puts Finger in the Dam With WPP

Written on: May 16th 2008 | Kathleen

ADOTAS – Beleaguered Yahoo Inc. has just penned a multi-year deal with advertising big gun WPP Group, enabling the company to buy ads on Yahoo’s interactive advertising exchange and place them on Yahoo and its partner sites. While observers say the deal had been in the works for months, it’s just [...] more...

MySpace Suicide Indictment May Set “Scary” Precedent

Written on: May 16th 2008 | Kathleen

ADOTAS – The Missouri woman who allegedly masterminded a hoax on MySpace that led to a 13-year-old girl’s suicide has been indicted in Los Angeles, and the case has serious implications for the Web at large, experts say. Prosecutors are using a computer law that was drafted decades ago that could [...] more...

AOL Unleashes Yet Another Mom Blog

Written on: May 16th 2008 | Kathleen

ADOTAS – Does the World Wide Web need another parenting site? Apparently! AOL today announced the launch of Platform-A ad supported ParentDish.com which features a mix of videos, blog posts and celeb contributions that provide “informative, accessible, focused and personal content,” the company said. Platform-A will serve up display advertisements [...] more...

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Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...