News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

The IAB Mobile Programmatic Playbook is Available

Written on
March 20th 2015 | Adotas

The IAB Mobile Programmatic Playbook is now available. This playbook, says Rob Kramer co-chair of the IAB’s Mobile Programmatic Buying Working Group and General Manager of Mobile at OpenX, is the first IAB programmatic document that covers all aspects that are unique to the mobile programmatic environment so that ... more...

Opera Mediaworks Launches Opera Select–a premium mobile exchange

Written on
March 20th 2015 | Adotas

In the past year, according to Opera Mediaworks, there’s been a giant shift in the programmatic space – and that shift is toward private marketplaces and programmatic direct, where the massive, open exchange is narrowed down to a smaller subset of buyers and sellers to create a premium environment that ... more...

ROI OF CUSTOMER IDENTITY MANAGEMENT: Personalized Engagement for Short- and Long-Term Gains

Written on
March 19th 2015 | Adotas

Janrain and the Altimeter Group issued a white paper, Marketing’s New Imperative: Customer Identity Management. Andrew Jones, former analyst for the Altimeter Group, has created a three-part series highlighting the main points in the paper. This is PART  TWO: ROI OF CUSTOMER IDENTITY MANAGEMENT Consolidating customer identity makes insights actionable across ... more...

News Bits: WebTeb Wins Arab Social Media Influencers Summit Award; J. Peter Ban promoted to COO of Simulmedia; Making Email Fun Again

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March 19th 2015 | Adotas

WebTeb, the leading Arabic health and lifestyle portal, announced today that it has won the ASMIA Award – the Arab Social Media Influencers Summit Award. The award was presented today to Dr. Mahmoud Kaiyal, WebTeb’s founder and CEO by his Highness Sheikh Mohammed Bin Rashid Al Maktoum, the UAE ... more...

AppNexus Acquires Yieldex: Watch the Video

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March 18th 2015 | Adotas

AppNexus, the world’s leading independent ad tech company, today announced its acquisition of Yieldex, a market leader in publisher forecasting, pricing, and direct-sales analytics tools. The integration of Yieldex into the AppNexus platform supports AppNexus’ rollout of an integrated, full-stack publisher solution and positions the company to create a comprehensive ... more...

New Programmatic Marketplace for Global Brands and Broadcasters

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March 18th 2015 | Adotas

Videoplaza, an Ooyala company and Europe’s leading provider of video advertising and monetization technology, today announced a partnership with TubeMogul (NASDAQ: TUBE), a leading enterprise software company for video advertising, to create a premium programmatic marketplace for global brands and broadcasters. Pairing TubeMogul’s platform with Konnect, Videoplaza’s sell-side programmatic solution, ... more...

News America Programmatic Advertising Launches with OwnerIQ Partnership

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March 18th 2015 | Adotas

News America Marketing (NAM) announced the addition of a new product to their portfolio, News America Programmatic Advertising, thanks to a partnership with OwnerIQ, the leading digital marketing solution for retailers and product brands. The new product provides NAM clients with a robust, audience-centric and response-driven digital display product. The ... more...

Condé Nast Entertainment Partners with Rapt Media to Create Interactive Video Experiences

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March 18th 2015 | Adotas

Rapt Media today announced an agreement that will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ’s original digital video programming as well as its advertising offerings. CNÉ is a division of Condé Nast that focuses on the development, production, and distribution of original television, feature film, and digital video ... more...

Moving Moments: Video Ads Perform on Instagram

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March 17th 2015 | Adotas

Instagram is all about capturing and sharing the world’s moments. And some moments need more than a still image to come to life. Two years ago Instagram introduced video to bring their audience another powerful way to share stories. And last October they began offering video ads in the US. ... more...

A 16-Brand Bracket for March Madness to Measure Social Media Activity of Sponsors

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March 17th 2015 | Adotas

In the spirit of March Madness, AddThis has created their own Brand Bracket, pitting 16 of the tournament sponsors against each other. Victories will be  measured by social media and content sharing activity. Look for follow up news on this tournament’s losers and winners, here, at adotas.com. Anytime someone shares, ... more...


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