News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Social News, Do’s, and Views

Written on
February 18th 2015 | Adotas

OUCH! Pinterest to Remove Affiliate Links, Redirects and Trackers! Pinterest is a social network that’s been very good for affiliate marketers. But recently Pinterest declared, “we are removing affiliate links to ensure we’re providing the best possible experience for Pinners. Recently, we observed affiliate links and redirects causing ... more...

Ad Fraud Rates: The Real (Better) Story

Written on
February 18th 2015 | Kalia Doner

ComScore’s CEO, Serge Matta, offered some good news about online ad fraud rates in a revealing interview he gave to Beet.TV. Turns out the problem is already being remedied by premium publishers, and the trickle down effect is also in play.  Matta said in the interview that almost 80% ... more...

Facebook’s® Marketing Partnerships: BLiNQ Media Joins ‘Em & Likes ‘Em

Written on
February 17th 2015 | Adotas

The Facebook Preferred Marketing Developer (PMD) program was created to help businesses scale their marketing efforts on Facebook. The structure gives partners one badge to signify that they meet or exceed Facebook partner standards. It also organizes partners based on specific areas of expertise: Ad Technology: Scale ... more...

“eTail West” News from PostUp and UnsubCentral

Written on
February 17th 2015 | Adotas

PostUp, a leading digital and email marketing solutions company, and UnsubCentral, a PostUp company and the leader in email compliance, suppression, and opt-out management, today announced they will be joint sponsors at eTail West. Taking place in Palm Springs, February 17-20, 2015, eTail West is the event where over 1800 ... more...

Oban Digital Internationalization Study Shows How Provincial Most Sites Are

Written on
February 17th 2015 | Adotas

As worldwide business-to-consumer (B2C) ecommerce sales are poised to explode to $1.35 trillion by 2018 and exported ecommerce is estimated to surge to $130 billion by 2020, are businesses around the globe preparing to take full advantage?  Not according to an Oban Digital Internationalization study mounted in partnership with Digital Doughnut. The ... more...

Crossing the Channel Part 2: TV & Online Video

Written on
February 17th 2015 | Katrin Ribant

In our first “Crossing the Channel” article, we broke down the complexity of the Display ecosystem. Now we’ll look into the channels of video and television. More precisely, we’ll take a nuanced look at how marketers can design ways to measure performance across video and TV that includes other relevant ... more...

Original Series, Global Expansion and Exclusive Deals Top Netflix’s Future Plans

Written on
February 13th 2015 | Peter Koeppel

Netflix Inc. is experiencing what some might call growing pains and what others would see as foundations for future growth. Full-year profits for 2015 are expected to be less than last year for the streaming television service and television production company – but it’s for a very important reason. Netflix ... more...

Creating Better Content in the Name of Love

Written on
February 13th 2015 | Krista LaRiviere CEO and Co-Founder gShift

It’s the marketing season of love and the financial stakes are massive. The National Retail Foundation (NRF) estimates consumers will spend $18.9 billion this year on Valentine’s Day. This is great news for retailers, but challenging when one considers how fierce the competition is. From candy to jewelry to personal ... more...

Sizmek’s Picks: Ads of the Week for Feb. 9-13

Written on
February 13th 2015 | Adotas

In the entertainment industry, marketers are always looking to create a big splash or immersive experience that will draw audiences into their ads. This week’s campaigns show how it’s done! Whether you’re a movie lover, TV addict or a sports fanatic, these ads will leave you begging for more. ... more...

AdAge and WSJ on the iab Leadership Meeting and the Viewability Crisis

Written on
February 12th 2015 | Kalia Doner

As advertisers demand more and more certainty about viewers, publishers and ad suppliers feel the pressure. You could sense the tension it causes even when the attendees of last week’s iab Leadership meeting weren’t talking about it! Randall Rothenberg, President and CEO at IAB opened the meetings, saying: “Through the ... more...


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