News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

PunchTab’s Founder Mehdi Ait Oufkir Talks About Growing Popularity Of The Mobile Wallet

Written on
December 3rd 2014 | Caroline Albanese

Today, PunchTab released a new report on the growing popularity of the mobile wallet and other trends among consumers. The report highlighted which mobile payment apps are most popular, which features are most important to users, and what consumers would like to see in future mobile ... more...

Weekend Before Thanksgiving Sees Greater Percentage Of New Devices

Written on
December 3rd 2014 | Dave Hoch

Whether you call it Grayish Friday or Black November, it’s increasingly clear that the days of lining up for sales on Black Friday are gone. With major retailers like Walmart and Amazon starting their deals a full week early on November 21st, the traditional appeal of Black Friday has lost its mojo. More and ... more...

Online and Mobile Shopping Emerge As Big Winners For Holiday Shoppers

Written on
December 3rd 2014 | Caroline Albanese

Mobile shopping emerged as the big winner on Black Friday despite an 11% drop in overall spending compared to last year. Data collected over this past Thanksgiving weekend by Bizrate Insights found that online purchases made on a mobile phone nearly doubled from the year before. Predictive analytics platform, Custora ... more...

Brightroll Infographic Shows What Advertisers Can Do To Protect Themselves From Ad Traffic Fraud

Written on
December 2nd 2014 | Adotas

A continuing problem, ad traffic fraud which costs marketers billions of dollars every year.  Fraudsters used to use actual humans (i.e. click farms) to generate false traffic, but now automated bots have taken over and have become harder to detect. Brightroll has released an infographic titled “Attack of the Bots” on ... more...

Bizrate Report Reveals Mobile E-Commerce Purchases Nearly Doubled Thanksgiving Weekend

Written on
December 2nd 2014 | Adotas

Even though Black Friday spending was down 11%, mobile spending was higher than ever. Data collected over the weekend by Bizrate Insights, a division of Connexity (formerly Shopzilla), from nearly 5 million shoppers, finds that online purchases made on a mobile phone nearly doubled this Thanksgiving weekend versus last year’s ... more...

New GfK Study Shows Digital Media Players Enhance And Detract From Traditional TV Advertising

Written on
December 1st 2014 | Adotas

While digital media players clearly enable use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing. The report, “Digital Media Players 2014,” shows that 19% of TV viewers now ... more...

As Year Winds Down, Adweek Ranks The Top Ads of 2014

Written on
December 1st 2014 | AdWeek

Score one for advertising, and for anti-advertising too. Plenty of campaigns—in all sorts of styles, themes and textures—found the perfect formula of idea and execution to produce something brilliantly compelling in 2014. Adweek released its of the top 10 best ads today and none disappoint. It was Droga5 and Newcastle Brown Ale’s ... more...

Just In Time For Cyber Monday: IBM Unveils This Year’s Hottest Holiday Trend Is Mobile

Written on
November 26th 2014 | Adotas

IBM projects another strong shopping season with online sales projected to increase 15 percent over the five-day period between Thanksgiving and Cyber Monday.  The biggest increase in online sales is expected on Cyber Monday, predicted to grow 15.8 percent, followed closely by Thanksgiving with a projected increase of 15.6 percent. ... more...

Old Navy Makes Black Friday A Little Easier With New Campaign on Yahoo

Written on
November 26th 2014 | Adotas

This year, Old Navy is launching a new multi-channel holiday ad campaign on Yahoo just in time for Black Friday. To help consumers get a shopping head start and learn about new Black Friday deals at Old Navy, the campaign includes a dynamic display ad on the Yahoo homepage reaching consumers that visit ... more...

Blab CEO Randy Browning On Predicting Online Trends: Intelligence Is Key

Written on
November 26th 2014 | Caroline Albanese

Blab Inc.,the predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance, announced earlier this week it has partnered with Razorfish, one of the fastest-growing digital and technology agencies.  As a result of the relationship, Blab now lives inside Razorfish WAVE, ... more...


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