Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Opera Mediaworks, a mobile advertising and marketing platform, and Immersion Corporation, a developer and licensor of haptic technology, today announced a new mobile advertising campaign for Lexus that is enhanced with Immersion's TouchSense® technology. Lexus, in partnership with its advertising agency Team One, has launched a haptic ad campaign...
ADOTAS -- Online advertising may be having a moment: according to a study by Burst Media last month, only about half of online video viewers tune out after seeing an instream ad. Self-service online video advertising platform Jivox plans to capitalize on the burgeoning market by offering smaller, mom-and-pop...
Prices in the online keyword auction have stabilized over the past few months, according to the most recent Keyword Price Index (KPI) released by Fathom Online. Prices have dropped 16 percent since December 2004, falling in the last two months of 2005 an average of two percent from November's...
According to a new study by Yahoo and MediaVest called “Passionistas: The New Empowered Consumers,” highly-engaged consumers are more likely than most to create and share content online about issues they are passionate about and even the brands associated with them. Should marketers tap into this community, they would...
The International Data Group (IDG) has combined the customer data from its print and online media readers with its attendee lists from IDG trade shows to create a huge database of North American IT professionals. The IDG Connect database contains more than six million prospective IT buyers who regularly consume...
LoopMe, the AI-driven mobile advertising platform, announced a partnership with Commerce Signals, which connects marketers with near real-time insights from payment transaction data. The partnership will enable brands to close the advertising feedback loop and optimize mobile advertising campaigns to sales in-flight, using self-learning artificial intelligence systems and near...
ADOTAS - Aw man, do I really have to cut into my Facebook time? I mean, Mark just posted a whole bunch of pictures of his trip to Machu Picchu and Kelly is totally having an online nervous breakdown and I've got front row seats to the train wreck. Well,...
Time has run out for 28-year-old Chen Hui. Reuters reports that a Chinese court has sentenced the founder of the country's largest pornography site to life imprisonment on Wednesday, while also jailing eight of the site's organizers. The Taiyuan Intermediate People's Court slammed the gavel on Hui, 28, and ordered...
ADOTAS – It remains to be seen if Microhoo will be resurrected, but in the meantime, it seems that Time Warner Inc.’s AOL has approached Microsoft for a potential merger. And AOL isn’t alone, The Times reports. A number of other companies (none named in the article) have...

Industry Roundup

ADOTAS - DoubleVerify expanded a bit this holiday season, but in all the right spots (call it "festively plump") -- Heather Barc, who was a senior sales manager at IAC Advertising Solutions, has come on in the newly created position of East Coast sales director. Previously the director of...