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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

LONDON and WASHINGTON, D.C., June 6, 2014 (ADOTAS) -- While today’s business executives across the world make decisions based on data, they are still pitting this against their intuition, a new report finds. Published today, "Decisive Action: How Businesses Make Decisions and How They Could Do It Better," authored by...
ADOTAS -- It’s no surprise that today’s marketers are becoming increasingly mobile and need to perform more of their duties while “on the go.” Whether it’s working from home, airports, hotels, or coffee shops, they need access to information when and where they want it. In addition, organizations are...
ADOTAS - Publishers using the ShareThis plugin for their websites gain access to additional analytical sharing tools as of today. The Social Quality Index (SQI), unveiled last year, has been brought to life with the SQI Analytics Dashboard and Lookup. According to ShareThis CEO Kurt Abrahamson in a phone...
Your customers all have mobile devices. Most walk around with Androids and iPhones. You have built your killer application, but your customers do not download it, and when they do, they do not use it. So how can you best engage your customers in the mobile channel? Directly. SMS remains...
Plastic Jungle, a Web site for discount gift card exchanges, whether users want to buy, sell or trade pre-owned gift cards, has announced that all of its transactions are guaranteed. Now users can purchase gift cards at a savings, offload them for quick cash, or trade them with others...

The Next Content Farms

ADOTAS - This sounds familiar -- Demand Media's biggest problem is that its content is cheap, says Josh Hannah, former co-owner of eHow and current partner at venture capital firm Matrix Partners. eHow is at the core of Demand Media's web content engine and has legacy good marks in Google's...
Threatened by the rising popularity of satellite radio, industry giant Clear Channel Communications today launched its first digital multicast channels in New York and San Francisco in an effort to give flagging terrestrial radio a modern overhaul. By splitting the frequencies of its radio stations into high-definition niches, Clear Channel...
ADOTAS -- Yahoo Inc. has lost a suitor. As many industry watchers predicted, News Corp.’s desire for Yahoo is not as ardent as Microsoft Corp.’s. Rupert Murdoch reportedly told investors at an annual Bear Stearns media conference today that News Corp. will not “get into a fight” with Microsoft. News...

AdBrite Gains Daniel Issen

AdBrite announced today that Daniel Issen has officially joined the company in the position of Vice President of Engineering. Issen is now responsible for software development at the firm. Ignacio Fanlo, CEO of AdBrite stated “We are excited to have a technology executive of Daniel’s caliber join AdBrite. Daniel has...
Reuters has announced that a selection of Red Bull Media House’s most authentic, entertaining, inspiring and engaging sports and lifestyle content will be made available through Reuters Media Express. Consumer appetite for action-sport content is through the roof, and Red Bull Media House takes fans to the front lines...