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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue.
With holiday gift-giving officially over, the returns and exchanges are just beginning. According to a new study from Retale (500 polled) that looks at post-holiday returns/exchanges, nearly 1-out-of-4 will return or exchange at least one of the presents that they received this holiday season. Additional findings from the report include: -          70%...
The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the right metric to monitor and present to a client. We tend to work hard in...
Digital Element, a provider of IP Intelligence solutions, today announced that AdOn Network, a provider of innovative, contextual and behavioral solutions for advertisers and publishers, is making a switch to NetAcuity IP Intelligence technology. AdOn Network, delivering more than 4 billion searches and 115 million unique users per month, wanted...
SAN MATEO, Calif. and HAMBURG, Gemany, April 30, 2014 (ADOTAS) -- Opera Mediaworks, the world’s largest mobile advertising platform, today announced the acquisition of apprupt, a leading mobile advertising company in Germany.  The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base...
ADOTAS - Back in September the rumor mill went wild with speculation that publisher-side platform the Rubicon Project was fixing to buy News Corp's Fox Audience Network, which seemed stuck in limbo after being spun off into MySpace following the departure of CEO and co-creator Adam Bain (now Twitter's...
ADOTAS - One day you're announcing that the number of publishers on your mobile ad network has tripled in a year, the next day you're acquired by Google. In an all-stock deal valued at $750 million, Google has acquired AdMob, virtually crowning itself king of mobile advertising. AdMob's 10.2 billion...
First Application of Grapeshot’s Keyword-Driven Targeting and Brand Safety Tools on a Mobile First Platform. Adelphic, the leading mobile and cross-channel demand side platform (DSP), and Grapeshot, the advanced keyword technology provider, announced that ad buyers can now leverage Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s mobile-first programmatic...

AOL Unveils Open AIM 2.0

ADOTAS -- Developers just got a brand new toy, courtesy of AOL. The company today announced the launch of Open AIM 2.0, a product that allows developers to access the AIM instant messaging network faster and integrate AIM into their sites and applications in customizable ways. Open AIM 2.0 offers...
ADOTAS - When ZEDO integrated Mpire's AdXpose into its ad network, I asked Ryan Polley, AdXpose senior vice president of strategic development, how he felt about ad networks always talkin' smack about ad verifiers, and he surprised me by answering, "Can you blame them?" "Agencies and networks and publishers...