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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - The New York Times Co. may look like dreary news central with layoffs in the newsroom and advertising revenue dipping 27% to $571 million, it may be easy to overlook the bright side of the otherwise gloomy third-quarter earnings report. Beyond the headline-grabbing loss of $37 million for...
When we look back at 2014, we might see it as the turning point, the year that brand advertisers finally woke up to the promise of programmatic. After all, it was in 2014 that Procter & Gamble made its big announcement: the brand-advertising giant would be devoting 70 percent...
MoPub, Fyber and AerServ are first mediation partners making their premium ad demand services available via Tapjoy’s personalized monetization platform. Tapjoy, a mobile industry personalized monetization platform, announced it has partnered with several of the mobile industry’s leading ad mediation companies, including MoPub, Fyber and AerServ. These partnerships enable...
Technorati's "State of the Industry: The state of programmatic partnerships" Survey Finds Almost Half of Publishers Are Frustrated by Programmatic Demand Partners Not Able to Compete with Each Other on Each Impression. Technorati, which provides publisher-side solutions that bring parity to programmatic advertising and improve performances across revenue partnerships,...
SAN FRANCISCO and TORONTO, June 11, 2014 (ADOTAS) – BrightRoll, the largest independent video advertising platform, announced yesterday that Starcom MediaVest Group (SMG) Canada will leverage its award-winning technology platform to bring simplicity, scale and efficiency across digital video advertising in the region. As a leading media communications agency in Canada, SMG...
Jarain has released "Social Login Trends Across the Web: Q1 2015." After more than 20 quarters of analyzing and reporting on the social login trends and tracking across their customers’ tens of thousands of web and mobile sites, Janrain found that last quarter’s data indicates Google+ might even up...
Many marketers get this HUGE slip-up! They drop their blog when things get difficult. Why is this a HUGE fault? Because a weblog is the most effective promotion by assisting you to: To very quickly improve your crafting skills to grow your email lists...
The explosive growth of Internet advertising, targeting users with ads shaped by their online behavior, is getting an unusual two-day review by federal regulators as consumer and privacy groups call for more protections for users. The Federal Trade Commission's town-hall sessions on the "white-hot issue," as Commissioner Jon Leibowitz described...

GDPR Acronyms Rundown

Tom Wozniak (pictured left) gives the rundown of what GDPR acronyms you need to know.      FYI - The ABCs of GDPR Acronyms With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries. Along with all...
ADOTAS - Lijit decided to strike when Google least expected it, introducing its upgraded free analytics tool for small and midsized publishers during the search giant's I/O conference. Egads, the poor Googlers never saw the enhanced publisher dashboard coming, complete with unparalleled metrics such as popular search terms, social referral...