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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution that offers all the...
ADOTAS - While proudly proclaiming it is one of the online video playback services partnering with Twitter for its recent upgrade, Brightcove also noted it lately released a research report that found social networking sites were the fastest growing traffic drivers for online vids in the second quarter. The report...
ADOTAS --  Solve Media released their latest findings from an online survey today which showed that 59% of agency digital media buyers see bot traffic negatively impacting campaign performance. Based on current levels of bot traffic, the global display advertising industry is expected to waste up to $11.6B in 2014...
ADOTAS - I never thought I'd say this, but kudos to Facebook and Google for sticking up for user privacy rights. At least in France. You see, in March the French government passed these rather ridiculous data storage requirements for online video, email, social and ecommerce companies to keep customer...
ADOTAS – Online ads? How last millennium. According  to Podtrac, the leading network of podscasts and online shows, that is. Today, Podtrac announced the results of four independent advertising effectiveness studies with TNS, a market research company. The reports find that podcasts have a three-fold ad effectiveness increase over traditional...
S4M (Solutions for Mobile), the adtech platform specializing in mobile, received the 2015 Cristal Festival’s Best Start-Up Award in the Marketing Innovation category. The Cristal Festival Jury, composed of marketing, technology, and media industry experts from around the world, awarded S4M with the honor due to its creation and...
Stephen Pickens, VP of partnership development at KRE8 to moderate MediaPost Attribution Event discussion: Tuning In: Making the Digital/TV Connection; Serpt. 29 in NYC. The discussion outline: "Often framed as market rivals, TV and Web are fully complementary media for the consumers who actually use them. Understanding the dynamic between...
ADOTAS – Marchex has joined the stampede into the mobile advertising arena. The local interactive advertising company and local content publisher has announced it’s entering into agreements with mobile advertising providers AdMob, Ringleader Digital and 4INFO to provide call-based ad services. Marchex’s VoiceStar Subsidiary will deliver call tracking services to...
ADOTAS - Marchex, Inc., a local online ad company and publisher of local content, announced today the release of the new “2008 Perspective on Local Online Advertising and Content.” The 23-page report combines an updated overview of local industry trends with specific tactics for marketers, addressing local online advertising,...
ADOTAS - Last week, Mozilla's Global Privacy and Public Policy Leader Alex Fowler told attendees of the 2011 Privacy Identity Innovation conference that between 1% and 2% of users have turned on the "do not track" feature added to the Firefox 4 browser. Well, that must mean the majority of Firefox...