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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. The weekend is so close, I can almost taste it!  Anyone have any exciting plans for the last weekend of...
DURHAM, N.C. and SAN FRANCISCO, November 14, 2013 (ADOTAS) – Appia, the leading mobile user acquisition network, today announced it had secured an additional $4.5 million in debt funding led by Portland, Maine-based North Atlantic Capital. The investment will accelerate Appia’s continued advancement in building the largest app install ad network,...
In a new infographic Sourcepoint offers a look at the impact of ad blocking--now and in the future. This follows its report last fall, The State of Ad Blocking, that examined its effect in several markets, its correlation to demographic data, top media properties and content category. That...
Netflix Inc. is experiencing what some might call growing pains and what others would see as foundations for future growth. Full-year profits for 2015 are expected to be less than last year for the streaming television service and television production company – but it’s for a very important reason....
According to a study released today by the marketing analytics company WebSideStory, the about half of all search queries are comprised of only the top 4% of all unique search queries on a given web site. For ecommerce sites, the numbers are even lower, with the majority of searches...

BBC Brands Magazines Online

In a move that could open the floodgates to online advertising opportunities, BBC Magazines will launch several websites for its magazine brands outside of the bbc.co.uk umbrella, including sites for Good Food, an adult cooking title, and Top of the Pops, a music magazine targeting teenage girls based on...
Unacast, a network of proximity data and the creators of the Real World Graph™, announced it is continuing to expand its New York team. Jarno Vanto and Tom Navin have been appointed to the roles of Chief Privacy Officer and VP of Product, respectively. The new hires come as...
ADOTAS - When asked which candidate for the U.S. presidency they'd vote for if the election were held today, the political alignment of U.S. voters who own iPhone or Android smartphones differs from that of the country's population as a whole by about 20 percent, according to a new...
The moment we have all been waiting for has arrived: CES International has kicked off in Las Vegas for four days, beginning yesterday. The CES 2013 trade show is the world's largest annual innovation event and offers presentations, exhibitions, events, and conferences for technology and gadget connoisseurs. We are providing...
ADOTAS -- In an unprecedented but expected move, Microsoft announced today that it could lay off up to 5,000 people and reduce headcount-related expenses, vendors and contingent staff, facilities, capital expenditures and marketing. The company reported revenue of $16.63 billion for the second quarter ended Dec. 31, 2008, a 2%...