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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Tim Carr, the chief lifter at LIFT Agency, shares his insights on using direct mail in the digital age. For decades, direct mail was seen as a surefire way for brands to reach consumers. But due to the rise of less expensive, more exciting digital channels, much of the marketing...
Why your most powerful influencers might not be online. A recent study reveals what all marketers already know: only four percent of consumers trust traditional advertising and marketers. Forward thinking marketers pivoted away from traditional methods, and many found an influencer network to work with, filled with individuals who possess...
Ecosystem representatives see advanced data analysis tools, more in-feed inventory as keys to engagement and scale at affordable prices. Advertising industry representatives are increasingly emphasizing native advertising and programmatic buying as pathways to more relevant, engaging and impactful campaigns, according to a series of insider interviews conducted by digital solutions...
New Data Offering Includes Carrier-Level Demo, Interest & Intent Data. PushSpring, an independent app-based mobile audience platform, announced a new data offering from Pinsight Media, a first-party mobile data and insights provider and wholly-owned subsidiary of Sprint. Marketers will now be able to leverage Pinsight’s carrier-level demographic, interest and intent...
The latest controversy launched on Reddit by an anonymous poster criticizing the Thrive+ video agency/SSP has exploded across the adtech universe and has raised the topic of adtech cyber bullying and the appropriate use and purpose of ads.txt. I reached out to interview Fiona Walsh the CEO of Thrive+...
Adotas asked Yoni Eyal, General Manager of ironSource in China, to unravel the mysteries of that country's mobile market. Q: How can mobile app companies and brands reach Chinese audiences? A: For foreign advertisers looking to penetrate the Chinese market, there are several key issues to be aware of:...
Hitwise recently has put its clickstream, search, and survey-based data into one comprehensive dashboard that enables marketers to combine insights with advanced modeling to segment, build and target media audiences through its platform or their own DSP. We sat down with London-based Nigel Wilson, ‎Managing Director at Hitwise (pictured below),...
Hitwise has produced Hourly Peak Week Trends: What to Look Out For on Black Friday & Cyber Monday 2017. You can download the whole report here. A Quick Look To start, let’s take a look at total traffic to the Hitwise Retail 500 over the last few holiday seasons. Retailers received...
Leveraging data from more than 74.5 billion native ad impressions across its extensive network of more than 3,400 publisher properties, Yahoo’s The State of Native report provides marketers and advertisers with a unique look at the market and offers insights to help them get the most out of...
UnsubCentral, a PostUp company and performance-marketing veteran, announced an integration with Marketo that will allow marketers to seamlessly sync mailable and non-mailable email list data between partners, ESPs, or other platforms. The integration will allow marketers to centralize and share their data with a secure solution, eliminating the need for...