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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today released the results of its first proprietary study examining the industry challenge of "banner blindness." The message seems clear: Brands and publishers need to rethink banner ads. Results showed that only 14% of respondents recalled the last display...
Adotas talks with Sree Nagarajan, CEO of Affinity Answers. Q: Lots of marketers use social actions such as Facebook "likes" as a show of interest in brands. How does social "affinity" differ? A: Social affinity is designed to predict and quantify audiences that are in the 'pre-intent' phase - that place...
Sendible.com announced yesterday that it is the first UK Social Media Management company to integrate with Google+ Pages. The company reports that it has 100,000 users, including companies like BBC, Zynga and King.com.
ADOTAS - I am at the extremely well-attended Content Marketing World — the first conference of its kind here in Cleveland (from Junta42), and I am picking at one of the four different macaroni and cheese combinations they are offering tonight at the Rock & Roll Hall of Fame...
The latest controversy launched on Reddit by an anonymous poster criticizing the Thrive+ video agency/SSP has exploded across the adtech universe and has raised the topic of adtech cyber bullying and the appropriate use and purpose of ads.txt. I reached out to interview Fiona Walsh the CEO of Thrive+...
Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the...
SRAX plans to be the first public company to deliver a transparent data management and distribution system through a secure blockchain platform, token reward, and open source governance structure.  Social Reality, Inc. has released detailed development plans of the company's blockchain identification graph technology – BIG Platform. The 55-page BIG Platform White...
Hitwise recently has put its clickstream, search, and survey-based data into one comprehensive dashboard that enables marketers to combine insights with advanced modeling to segment, build and target media audiences through its platform or their own DSP. We sat down with London-based Nigel Wilson, ‎Managing Director at Hitwise (pictured below),...
ADOTAS - Today, search marketing/SEO services provider Covario issued its Global Paid Search Spend Analysis for the first quarter of 2012, which showed, among other things, that paid search ad spend was up significantly from last year for technology and consumer electronics companies, PPC ad spend rose in the...