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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Programmatic is undoubtedly important. And the proportion of advertising bought this way will only increase. But most of what’s said about programmatic is simply not relevant to B2B marketers. The most widely touted programmatic approaches won’t work, considering the limited nature of B2B’s target audiences. Most solutions are designed to reach...
Shorter, robust and adaptive interactive video ads are here to the rescue. In a world where even Youtube is aiming to kill the 30-second pre-roll, marketers are again on a quest to redefine digital video advertising. While new standards are successfully cutting ads down to a mere 15, 10...
Tony Tie, senior search marketer at Expedia Canada, shares his insights into the similarities and differences between marketing to Boomers and Millennials. Millennials may be starting their professional lives while Baby Boomers settle into the freedoms of retirement, but both generations want to experience life — albeit in different ways,...
We've all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have...
ADOTAS -- Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy’s, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise,...
Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and their brand a voice. According to a new survey by Clutch, today, most businesses rely on a variety of digital marketing channels to drive sales and revenue.    Key Findings The top 3 digital...
ADOTAS - Anametrix has roped in the pros for its newly formed advisory board. The starting lineup consists of: technology entrepreneur Michael Robertson of MP3.com and Gizmo5 fame; Fred Bourgeois, founder of six technology companies; serial entrepreneur and venture capital backer Neil Senturia; business development specialist Eric Otterson, who...
Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and website content you’ve been creating and scheduling? The public relations team placing your content and name all on other publications? Yep,...
Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the...
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