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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Adwords Excel plugin simplifies every aspect of Google AdWords reporting and analysis and provides actionable insights within seconds. The search marketing company NetElixir has launched a new AdWords analysis and reporting dashboard called LXRPlugin, which provides actionable insights to help businesses and agencies manage search marketing campaigns and helps considerable...

No Sex For MySpace

Social Network MySpace has come to an agreement with 49 states and the District of Columbia to add vast and aggressive measures to fight against the infestation of sexual predators and other malicious use of the site, reports the WSJ.com. The site will include online protections and take part in...
We've all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have...
Ari Brandt, CEO of MediaBrix, explores the power of app users' emotional data to maximize a brand's marketing goals. Q: How can advertisers use data to leverage emotions in apps? What kind of data needs to be collected? A: Advertisers can harness emotions in apps by tapping into data from bi-directional...
Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and their brand a voice. According to a new survey by Clutch, today, most businesses rely on a variety of digital marketing channels to drive sales and revenue.    Key Findings The top 3 digital...
MultiView, a provider of digital marketing solutions in the B2B space, issued an infographic that shows how B2B customers and prospects spend their time online. Headed by Scott Bedford, CEO, MultiView (pictured left) found that most people spend 7 to 8 hours online throughout the day, doing everything from...
Search engine optimization (SEO) has undergone quite a transformation over the last year. Optimization techniques that used to be good are now bad; optimization techniques used to be marginal are now central. As a consequence, firms that have failed to update their SEO arsenals may be firing blanks – or...
New creative service addresses $7.57B app install ad market by using machine learning and unique insights from history working with highly interactive gamer ads. App marketers’ conversion rates increase by 60%. Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Chartboost Creative Studio collaborates directly...
Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the...