Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Search engine optimization (SEO) has undergone quite a transformation over the last year. Optimization techniques that used to be good are now bad; optimization techniques used to be marginal are now central. As a consequence, firms that have failed to update their SEO arsenals may be firing blanks – or...

No Sex For MySpace

Social Network MySpace has come to an agreement with 49 states and the District of Columbia to add vast and aggressive measures to fight against the infestation of sexual predators and other malicious use of the site, reports the WSJ.com. The site will include online protections and take part in...
We've all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have...
Adwords Excel plugin simplifies every aspect of Google AdWords reporting and analysis and provides actionable insights within seconds. The search marketing company NetElixir has launched a new AdWords analysis and reporting dashboard called LXRPlugin, which provides actionable insights to help businesses and agencies manage search marketing campaigns and helps considerable...
Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and their brand a voice. According to a new survey by Clutch, today, most businesses rely on a variety of digital marketing channels to drive sales and revenue.    Key Findings The top 3 digital...
Ari Brandt, CEO of MediaBrix, explores the power of app users' emotional data to maximize a brand's marketing goals. Q: How can advertisers use data to leverage emotions in apps? What kind of data needs to be collected? A: Advertisers can harness emotions in apps by tapping into data from bi-directional...
ADOTAS -- Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy’s, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise,...
MultiView, a provider of digital marketing solutions in the B2B space, issued an infographic that shows how B2B customers and prospects spend their time online. Headed by Scott Bedford, CEO, MultiView (pictured left) found that most people spend 7 to 8 hours online throughout the day, doing everything from...
Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and website content you’ve been creating and scheduling? The public relations team placing your content and name all on other publications? Yep,...
ADOTAS - Today, search marketing/SEO services provider Covario issued its Global Paid Search Spend Analysis for the first quarter of 2012, which showed, among other things, that paid search ad spend was up significantly from last year for technology and consumer electronics companies, PPC ad spend rose in the...