Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of...
Number of Recertified Companies Nearly Triples from 37 to 102 Over Prior Year, Total Recertified Seals More Than Double from 62 to 139 WASHINGTON, DC – March 7, 2019 – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today recognized more than a...
By, Kamiu Lee, CEO, ACTIVATE A new era of more thoughtful influencer marketing drives towards a broadening of the industry  When influencer marketing first entered the scene as a tool, brands used to build awareness, expand their reach and be associated with a dominant figure, there weren’t many pre-existing parameters to guide...
Uberall study finds that SMBs prefer Alexa over Google Assistant, Siri, Cortana Uberall, Inc., the location marketing solution for businesses competing to attract and win local brick-and-mortar customers, released a new study about how SMB (small- and medium-sized business) marketers feel about interactive voice technology. Interactive voice is the 2-way...
Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds. There is a generational difference in the...

Super Bowl Advertising Recall

ECI conducted 2 online studies among viewers of the NE vs LA championship football game. Each wave interviewed over 600 adults, 1 wave occurred immediately after the game and another a week later. Respondents reviewed a list of 69 brands, of which 35 had ads appearing during the game,...
Advertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety. A new report from Advertiser Perceptions confirms the complementary nature of TV and digital video as advertisers pour more money into sight, sound and motion strategies. According to the report, 51% of advertisers intend...
The all-new data also shows that men now outpace women in dating app engagement and summer months drive mobile dating subscriptions Liftoff, a leader in mobile app marketing and retargeting, today released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the...
New data from Lotame releases the top audience data segments from 2018 Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, today released statistics looking at what prepackaged data audience segments U.S. marketers purchased from January to October 2018 compared...
No matter where your business is located, email marketing is one of the best channels you can use to increase the visibility of your brand, drive conversions, and boost revenue. It’s important for any business to master email marketing. The question is: how do you do so? Just like any...