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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Most Marketers Clear on Goals and Intent. Only a Minority Very Confident They’ll Realize Potential in Time. In a new report released on March 26th, Advertiser Perceptions, a leader in data-driven business intelligence for the advertising industry, and MightyHive, a leading media consultancy, share the findings of a recent survey of over...
Websites with typos have an 85% higher ‘bounce’ or leave rate Web visitors are 70% less likely to click on an ad with a typo or grammatical error Poor grammar in Google Ads also costs US firms 72% more per click US businesses with bad grammar and spelling mistakes...
86% of business leaders take values into account when making important buying or partner organization decisions 80% of business leaders and 70% of senior marketers would terminate a business relationship with a supplier based on a failure to address a high-stakes communications issue 82% of consumers say they...
One-third of major digital advertisers reduced programmatic ad spend in 2018 MediaRadar, a leading advertising intelligence and sales enablement platform, released an analysis yesterday of the top 10 brands exhibiting “brand safe behavior.” Comparing 2018 to 2017, these 10 brands experienced a significant decrease in programmatic digital spend, while increasing direct digital spend...
Fourth annual report reveals industry benchmarks for key metrics that impact deliverability Here are some of the key points and trends from the report, The 2019 Hidden Metrics of Deliverability. This study looked at mail from the top webmail providers: Gmail, Microsoft (Hotmail, Outlook.com, etc.) and Verizon (Yahoo, AOL), and...
Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of...
Number of Recertified Companies Nearly Triples from 37 to 102 Over Prior Year, Total Recertified Seals More Than Double from 62 to 139 WASHINGTON, DC – March 7, 2019 – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today recognized more than a...
By, Kamiu Lee, CEO, ACTIVATE A new era of more thoughtful influencer marketing drives towards a broadening of the industry  When influencer marketing first entered the scene as a tool, brands used to build awareness, expand their reach and be associated with a dominant figure, there weren’t many pre-existing parameters to guide...
Uberall study finds that SMBs prefer Alexa over Google Assistant, Siri, Cortana Uberall, Inc., the location marketing solution for businesses competing to attract and win local brick-and-mortar customers, released a new study about how SMB (small- and medium-sized business) marketers feel about interactive voice technology. Interactive voice is the 2-way...
Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds. There is a generational difference in the...