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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Below is the latest update on the agenda for Industry Preview, which takes place January 17-18, 2018 at the Grand Hyatt New York. It offers a look at what to expect in the next 12 months in marketing technology. DAY 1 — WEDNESDAY, JANUARY 17 9:05 AM - The Four: What To Do – Scott...
Mobivity Holdings Corp., makers of a platform for intelligent and personalized marketing in the real world, announced plans to make blockchain distributed data architecture the backbone of its next-generation platform, MobivityMind, in 2018. MobivityMind is an AI-driven platform for commerce and customer communication in brick and mortar locations, and...
Americans are highly interested in purchasing products directly from TV commercials and programs using their remotes, according to a new t-commerce study released today by Connekt. However, many don’t realize the capability currently exists, suggesting a need for greater consumer education. Next-Generation Connected TVs Fulfill Promise of TV Commerce The study found a strong consumer appetite for buying goods...
SRAX plans to be the first public company to deliver a transparent data management and distribution system through a secure blockchain platform, token reward, and open source governance structure.  Social Reality, Inc. has released detailed development plans of the company's blockchain identification graph technology – BIG Platform. The 55-page BIG Platform White...
Hitwise, a global marketing intelligence company,  created an audience of Americans with household incomes of $250,000 or more, putting them in the 2% of American earners, according to the Wall Street Journal. Hitwise then looked at their online shopping searches conducted between November 19 through December 9, 2017 and compared...
The Media Rating Council (MRC) has released new standards for digital audience-based measurement. The Digital Audience-Based Measurement Standards build on the MRC’s prior work on viewable impression measurement and invalid traffic filtration requirements and spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics...
The Moneytizer, a French advertising platform dedicated to optimizing the ad revenues of small- and medium-sized websites, has announced its launch in the US market. The platform currently counts more than 1,000 small- and medium-sized websites across the US as users of its technology; worldwide users of the technology...
The Tapad Device Graph™ Complements Freckle’s IoT Capabilities to Extend Scale and Precision of Audience Data Tapad, the leader in cross-device marketing technology and Freckle IoT, the global leader in multi-touch, offline attribution, today announced they are partnering to provide brands with a holistic and insightful view of their customers, in...
Only 26 Percent of Marketing Firms Have Appointed Senior Data Execs, Most Rely on Backwards-looking Tools, and Firms are Struggling to Collaborate on Data Marketers were awarded an average grade of C-minus for marketing intelligence capabilities, according to a newly commissioned study conducted by Forrester Consulting on behalf of Velocidi....