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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Off the heels of Oculus Connect 4, Vizor, a WebVR software company, announced the official launch of its editor, Vizor 360. Previously operating in private beta, the editor is now available publicly, allowing users to effortlessly produce interactive and immersive tours, stories and experiences by simply dragging and dropping...
A call for support and advice, from George H. Simpson. When my daughter Anna (pictured left) was 9 years old she had surgery to lengthen the Achilles tendons on both legs. The only part of the operation she liked was that she got to pick pink for the color of...
Tremor Video DSP, a Taptica company, recently partnered with MAGNA and IPG Media Lab on a scientific media trial examining the impact of interactive video ads across tablets, desktop and mobile. Brands who participated in the trial included Amazon, Arby's, FCA and MillerCoors. Their report, “The Interactive Effect: A Key...
The recommendation comes from a new survey of 102 app developers. The survey, plus interviews with experts from 7 app development firms, is the source for a complete business guide to building a mobile app, from concept to monetization. More than 60% of app developers recommend a “freemium” model for...
Adotas recently caught up with Nikhil Sethi, co-founder and CEO of Adaptly (pictured left), to discuss the evolving social ad landscape, how advertisers can optimize creative at scale, and the future of marketing. Q: How have you seen the social ad landscape evolve and where are we today? A: We started...
DAM solution offers enhanced AI-powered auto-tagging, providing marketers instant value and full support in the cloud. Aprimo, a global provider of digital asset management and marketing operations solutions, today announced its category-leading Aprimo Digital Asset Management (ADAM) offers enhanced AI-powered auto-tagging to improve consistency, scalability and ease of use among...
MediaMath, an independent programmatic company for marketers, reiterated its support for, and announced an aggressive rollout of, the IAB's "ads.txt" initiative across its entire supply footprint. The rollout is immediate throughout MediaMath's Curated Market—the company’s guaranteed brand-safe, fraud-free premium media offering—within which the company will only buy over authorized paths...
Adotas talks with Sree Nagarajan, CEO, AffinityAnswers (pictured left) about how analyzing social behavior predicts brand engagement. Q: You’ve said that social affinity indicates that there is some kind of relationship between one brand and another. What specifically is behind it? A: It’s actually an indication that a relationship is...
This week Dennis Clerke (pictured left) became the new Chief Executive Officer of Ad-Juster (most recently he was president of NetSeer). There is a lot going on at this digital measurement and analytics company with products spanning display, mobile, video, search engine, social media, and rich media advertising. The...
by Daniel Oakins, Global Director of Publishing, Grapeshot Video is everywhere and is continuing to grow in popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just...