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The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Welcome Aboard: Industry Hirings

Written on
March 10th 2010 | Gavin Dunaway

ADOTAS – Yahoo! vet Cheryl Kellond has joined the management team at Panache, taking on the role of executive vice president. With 15 years in the industry, Kellond was previously vice president of advertiser product marketing. With the promotions of Calvin Wong to chief operating officer; Sushene Swenson to vice president [...] more...

Fuze Box Launches Tweetshare for Twitter Fan Pages

Written on
March 10th 2010 | Gavin Dunaway

ADOTAS – A user’s Twitter homepage is limited to a link and 140 characters. It’s nothing like a fan page on Facebook, which offer a world of engagement options for brands via polls and the sharing of content. Many brands on Twitter will link back to their Facebook fan pages, [...] more...

iPhone-aholics Anonymous — or Unanimous?

Written on
March 10th 2010 | Gavin Dunaway

ADOTAS – Ever since I read it as a boy, Ray Bradbury’s story 1953 “The Murderer” has haunted me. In the near future a psychologist visits a patient at an insane asylum who has given himself the moniker of “the Murderer” — he doesn’t slay humans, but any piece of [...] more...

Liquidus Offers Traditional Branding With Video Inventory

Written on
March 10th 2010 | Gavin Dunaway

ADOTAS – Minimalism has no place in interactive advertising — the more features the merrier. However, one should never stray too far from the classics. Hence why Liquidus has upgraded its inventory-displaying rich media banners to feature custom branded messages, tossing a little tradition in with innovation. Integrated into the [...] more...

Rubicon Partners With mOcean to Offer Mobile Platform

Written on
March 9th 2010 | Gavin Dunaway

ADOTAS – The Rubicon Project is taking it’s revenue optimization to the mobile world. Through a partnership with mobile ad platform mOcean Mobile, REVV for mobile (RFM) will give premium publishers a platform to match each mobile ad impression with the highest paying demand source. Integrated within the REVV for publishers [...] more...

EXCLUSIVE: ‘There Is No Ad’ — StumbleUpon Revamps Ad System

Written on
March 9th 2010 | Gavin Dunaway

ADOTAS – Don’t call it a social networking site, CEO and co-founder Garrett Camp says about categorizing StumbleUpon in the social mediascape. He prefers either “social or content discovery” network. Marc Leibowitz, VP of business development and marketing and a Google AdWords vet, chimes in: “We consider StumbleUpon more complementary to [...] more...

Mobile Apps Go Native With Appcelerator’s Titanium Upgrade

Written on
March 9th 2010 | Gavin Dunaway

ADOTAS – I grew up in Washington, DC, and moved to New York City in my swingin’ 20s, trading one tourist hotspot for another. Years spent passing large, bumbling groups of visitors, all wearing the same neon color t-shirts as well as tacky hats and sunglasses (sometimes they even ride [...] more...

Agencies: Working Hard or Hardly Working?

Written on
March 9th 2010 | Mark Kahn

ADOTAS – A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners and [...] more...

Got Funds? DataXu and DoubleVerify

Written on
March 8th 2010 | Gavin Dunaway

ADOTAS – Series B funding rounds ended quite bountifully for both DataXu and DoubleVerify, with the two raking in $11 million and $10 million, respectively. Menlo Ventures led the bidding for real-time bidding platform DataXu. Also participating were Flybridge Capital Partners, who bankrolled the company’s Series A round last April, and [...] more...

Facebook and Twitter Mobile Access Explodes

Written on
March 5th 2010 | Gavin Dunaway

ADOTAS – I logged onto Facebook today to see a friend apologize (in third person, as appropriate for the site) because her “mobile uploads for roughly the next two weeks will all look distinctly Japanese-photobooth (there IS an app for that). She apologizes. She cannot help herself.” Japanese-photobooth? Her smartphone app [...] more...


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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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