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News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

DG Fast Channel, Enliven Get Hitched

Written on
May 8th 2008 | Kathleen

ADOTAS – Enliven Marketing Technologies today announced that it’s merging with DG FastChannel to better leverage their individual suites of interactive marketing / technology and media solutions. The transaction values Enliven at $98 million, inclusive of $4.5 million of debt. In mid-2007, DG FastChannel got into the interactive ad game when [...] more...

More Eyeballs on MySpace, Ad Revenue Still Weak

Written on
May 8th 2008 | Kathleen

ADOTAS – Shocker: it’s still hard to push ads on social networks. But the audience certainly keeps coming back for more (especially at MySpace). Hitwise reports that MySpace is the indubitable champion of the social networking space, getting 73.82% of the market share domestically in April. The runners-up: Facebook with 14.8%, [...] more...

Giant Realm Raises $2 Million

Written on
May 8th 2008 | Kathleen

ADOTAS – Giant Realm, Inc., an online gaming vertical advertising network, has raised $2 million in funding from SoftBank Capital. Giant Realm is an interactive portal and publisher group that targets men between the ages of 18 and 34. This latest cash infusion comes on the heels of a $3.5 million [...] more...

Microhoo is Dead: Will Yang Hang Too?

Written on
May 7th 2008 | Kathleen

ADOTAS – “We’ve withdrawn the offer and moved on,” Windows Live general manager Brian Hall, sniffed yesterday at a Merrill Lynch technology conference, officially giving Yahoo the corporate hand, CNET reports. So what does that mean for Yahoo’s chief, Jerry Yang, who played hard-to-get for months, repeatedly spurning Microsoft’s $44.6 billion [...] more...

Brave New Wireless World Dawns

Written on
May 7th 2008 | Kathleen

ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value [...] more...

Will Format Dynamics Start a Display Ad Revolution?

Written on
May 7th 2008 | Kathleen

ADOTAS – Has a new age of interactive advertising dawned? OK, that may be a tad dramatic, but the folks at Format Dynamics have found a way to tap into a completely new market for display advertisements – and it will probably shake up the increasingly stagnant just-waiting-for-a-big-innovation display market. So [...] more...

Spot Runner Grabs $51 Million

Written on
May 7th 2008 | Kathleen

ADOTAS – Spot Runner just secured a major round of cashola ($51 million!) from the likes of fancy-pants Groupe Arnault/LVMH, the U.K. media group Daily Mail and General trust, Spanish-speaking media titan Grupo Televisa and hedge fund Legg Mason Capital Management, among others. Spot Runner, an online virtual ad agency, will [...] more...

Blinkx Doubles Ad Sales Team

Written on
May 7th 2008 | Kathleen

ADOTAS – blinkx clearly doesn’t have a case of the economic blues: the company just doubled the size of its interactive advertising sales team. The video search engine said it made the move to capitalize on the booming Internet video market – and it says it may hire more bodies [...] more...

DirectoryM Launches Ad Platform Targeting Hispanics

Written on
May 7th 2008 | Kathleen

ADOTAS – The online audience for Spanish and Portuguese speakers in the U.S. and Latin America is mushrooming; in the U.S. alone, the group represents more than $680 billion in purchasing power, according to Kalorama Information. DirectoryM, a local interactive advertising platform, is hoping to tap into the market. DirectoryM is [...] more...

Win Apple Shopping Spree or Spa Day Through GlobalSpec

Written on
May 6th 2008 | Kathleen

ADOTAS – GlobalSpec, the largest online marketplace connecting buyers and suppliers in the industrial market segment, is launching its first-ever sweepstakes for media professionals through ADOTAS. The contest is targeted to media buyers and professionals and the lucky winner will nab a day at the spa or a shopping spree at [...] more...

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Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...

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