News
The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.
Forrester Releases Wave Report on Cross Channel Campaign Management Tools
ADOTAS – Late yesterday, Forrester Research released its new Wave Report on cross-channel campaign management. The report took a close look at the challenges advertisers and marketers face in a cross-channel campaign — from designing and budgeting it to executing it and analyzing its effectiveness, considering the complexities in understanding [...] more...
AdTruth Gains W3C Thumbs-Up for Privacy Protection
ADOTAS - Since launching in 2011, device fingerprinting service AdTruth has taken pains to illustrate its cookie-free tracking methods protects users’ privacy: It registered with the Internet Advertising Bureau, it implemented Mozilla’s Do Not Track header (and it was the first device identification provider to do so), it scored a [...] more...
eXelate, Nielsen Catalina Solutions Partner to Bring CPG Data Online
ADOTAS – Big-time data management and marketplace service eXelate announced today it’s joining up with big-time ad analytics firm Nielsen Catalina Solutions, with the goal of helping consumer packaged goods (CPG) marketers deliver more relevant digital ads to consumers, based on those consumers’ purchase behavior in brick-and-mortar stores. Nielsen Catalina Solutions [...] more...
Study: People Who Visit Brand Websites Spend More in Brick-and-Mortars
ADOTAS - According to a recent study, conducted by Accenture, comScore and dunnhumby USA, people who visit the websites of consumer packaged goods (CPG) brands end up purchasing 37 percent more worth of goods from the brand in question in brick-and-mortar retail establishments than people who don’t visit such sites. In [...] more...
Clearstream Rolls Out Verification for Online Video Ads
ADOTAS – Earlier this week, new startup Clearstream made its debut, announcing its verification technology for online video ads. The company aims to measure the quality and relevance of the videos on a page where an ad is placed, and at the same time, it’s announced a metric for measuring the [...] more...
Study: How Do Marketers Define Social Media ROI?
DM CONFIDENTIAL – Wildfire recently conducted a survey of more than 700 marketers from around the globe to gauge their thoughts on measuring the business impact of social media. One of the findings was that measuring social media ROI is most frequently defined as an increase in fans, “likes,” comments [...] more...
This Week’s New Hires
ADOTAS – It’s that time of the week again — as you’re heading out the door for the weekend, we’re rounding up who passed through that big metaphorical revolving door over the course of the week. Here’s what we’ve been told about the high-level hires among the businesses you know: • [...] more...
Compass Labs Relaunches Behavior-Based Social Ad Targeting Platform
ADOTAS – Social media advertising company Compass Labs recently launched (without much fanfare, until right now) notable updates to its CLIQ platform, which targets ads to social media users based on behavior and social sharing, rather than through simple profile information and status updates. CLIQ launched relatively quietly back in [...] more...
Skyfire Lands $8 Million in Funding, Plans to Expand into Europe
ADOTAS – Mobile browsing/video optimization company Skyfire announced it’s raised $8 million in funding today. Verizon Investments, Matrix Partners, Trinity Ventures and Lightspeed Venture Partners all participated in this third round of funding. It had already raised $31 million in previous rounds. Skyfire first became recognized by providing browser apps, particularly because [...] more...
Survey: Younger People Aren’t So Worried About Data Access
ADOTAS - By conventional wisdom, there’s something of a paradox going on among younger people. The generation that never really knew an internet-free world, or at least plunged online before reaching adulthood, is supposed to be extremely web-savvy as a whole. But, in spite of what they know about how [...] more...
-
Loading ...
Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- The Future of the Performance Channel | Judewa: [...] Source: Adotas.com [...]
- Morning Announcements for Thursday, February 9 | Duncan/Day Advertising: [...] Groups Look Past Daily Deals, to Content [Street Fight] Looking at Social Ad Effectiveness
- Poor SEO results in missed potential - KoMarketing Associates: [...] According to a recent BrightEdge study, about $112 million was left on the table
- Video: “Build an SEO Foundation” Excerpt | Seo Video: [...] original here: Video: “Build an SEO Foundation” Excerpt This entry was
