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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Though heavy users are more likely to use ad blockers, they are also significantly more likely than the average internet user (30.9% vs. 18%) to say advertising is important to their purchasing behavior, according to Kantar Media’s new Dimension study. The research, which was conducted between Nov. 30 and Dec....
Facebook's Earnings dropped dramatically this week. Paul Thompson, data location, and data privacy expert shares his thoughts. When Facebook reported Q2 2018 revenue, the company missed estimates on user growth and went so far as to warn investors that revenue growth rates will decline by "high single-digit" percentages in upcoming...
Research from OpenX, the Mobile Marketing Association, and MediaMath highlights opportunity to provide consumers a more rewarding advertising experience with opt-in video ads   OpenX, an independent advertising technology provider, today revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the...
High Click-Through is a Strong Signal of Success of Rewarded Ads Reports Smaato   Smaato, a real-time advertising platform for mobile publishers and app developers, today announced research revealing that January 1 through May 31, 2018, in-game click-through rates were 3.4 above the average, a strong signal that the rewarded video advertising prevalent in games...
What Brands Must Know About Consumer Perceptions when it comes to Influencer Selection, Campaign Planning and Evaluating Results on YouTube, Instagram, Facebook, Twitter, and more.   Goal The goal of the study conducted by Fullscreen and Shareablee was to uncover performance differentiators in the cross social digital influencer space. In particular, they...
According to Kantar Consulting’s 2017 U.S. MONITOR study, American women are better TV and advertising audiences than men. Fewer women would consider canceling TV than men (24% vs. 32%), less likely to pay to avoid ads (36% vs. 47%), and less likely to use ad blocking software (41% vs....
New Adthena study reveals key search trends in jersey and ticket sales, streaming battles and more for leading sites during the 2018 FIFA World Cup Adthena, an AI and machine learning-powered search intelligence company, today announced a new study examining US search activities during the 2018 FIFA World Cup. For...
49% of agencies rely on own advertising technology for programmatic media buys New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third-party technology and 17% rely...
A high-quality app presents real value to the users. It is much more than a mobile-friendly website. It can be a place where things happen the way you want them to. To create such an app, you should conceptualize it first and see what its purpose it will serve....
ARF study shows promise of customization does not significantly alter willingness to share data   Consumers are willing to share a variety of data regarding who they are, but not information that can be used to personally identify them or locate them in the physical world, even if it would enhance customization...