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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Edmunds.com, a leading online resource for automotive information, today launched its Interactive Vehicle Tours--complete multimedia experiences about selected vehicles. In each Interactive Vehicle Tour (IVT), users have the opportunity to view brief, informative videos about specific features; a longer video highlighting the vehicle's road test; fully interactive 360-degree virtual-surround interior...
Search engine SpivO, owned by online marketing and research company Adviatech, added video and audio search capabilities on Friday. SpivO now searches the full range of multimedia, which includes their image search which launched earlier last week. "One of the neat features that we're building into it right now,...
AOL revealed today that it has formed a tie-up with China's number two media company, Shanghai Media Group (SMG), one of the online giant's first such pairings since it withdrew from the Chinese market in 2003. According a Reuters report, under their new relationship, the broadband content arm of will...
For 19 months, online research company Fathom Online has been tracking keyword prices in several vertical industries to determine overall keyword price trends. The resulting Q1 2006 Keyword Price Index (KPI) results reveal that the average keyword bid price has dropped about 3% from $1.43 to $1.39 per keyword...
Today, Scripps Networks Web sites announced that they've topped Nielsen//NetRatings' Home and Fashion category for the month of March. According to Nielsen/NetRatings data, the combined Scripps Networks Web sites - HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACtv.com and HGTVPro.com - welcomed 13.3 million unique visitors and more than 334 million page...

CNET Invades the Airwaves

Online news and technology publishing network CNET has launched their new CNET TV video network. CNET TV will re-package CNET video for TV and the Internet. From News.com and CNET.com to Download.com and GameSpot.com, CNET-produced video streams are fully integrated with their websites. CNET says the popularity of their...
Viewpoint-owned Unicast today claimed that Honda and MSN have launched the industry's first click-to-full screen video ad, which will powered by Viewpoint technology. The ad, created jointly by Unicast and RPA, Honda's advertising agency, features the 2006 Honda Odyssey and is currently live on the MSN Autos web page. Users...

Fox Joins Online TV Herd

Just days after ABC announced it's re-airing episodes of "Lost" and "Desperate Housewives" online News Corp owned Fox network -- home to hits like "The Simpsons" and "American Idol" — is jumping on the bandwagon by signing a six-year agreement with its 187 affiliated stations that will let it...
Google announced yesterday the release of its beta web-based Google Calendar, which enables users to access, manage, and share their appointments in one place. Once users sign in to their Google accounts to use the calendar, they can search the web for events to add to the calendar...
The New York Times Company reported yesterday that online advertising revenues increased 23.6% in March due to continued growth in classified and display ads. Year-to-date online ad revenues increased 23%. Janet L. Robinson, the Company's President and CEO, said in a press statement, "Both print and online real estate...
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