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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS – So much for peer pressure. Consumer purchases are more likely to be influenced by bloggers’ recommendations than what friends or other members of their social networks tout, a new study found. BuzzLogic, a social media analysis company and ad network, sponsored the study (which was conducted by...
ADOTAS – Rumors are swirling that a whole host of cuts and consolidations are about to land on AOL’s head. According to the Silicon Alley Insider, four major changes may be afoot: AOL departments may face up to 50% in expense cuts. Randy Falco will be farmed out to HBO, probably...
The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order. Gary Small, a neuroscientist at UCLA in California who specializes in...
ADOTAS – Gigya has named David Yovanno, erstwhile media business head for ValueClick, as its CEO. Yovanno replaces Eyal Magen, Gigya’s co-founder and CEO. Magen will become Gigya’s chief strategy officer. WidgetBucks has brought Jeff Bergstrom on board as CFO. Bergstrom’s 18-year financial career includes extensive involvement with technology and...
ADOTAS – This is an auspicious start: Indie videogaming site Crispy Gamer has just launched with 1 million unique visitors and $8.25 million in funding from Constellation Ventures and the company’s founders. The company is being led by Chris Heldman, former head of media entertainment at Google, who recruited...
ADOTAS – Marketing communications conglom Aegis Group continues its global march with the purchase of Malaysian digital ad agency IF. Financial terms weren’t disclosed, but Aegis noted that IF’s assets were valued at about $154,000. IF was founded in 2002 and specializes in creative, multimedia design and build, and online...

TuneCore Reels in $7M

ADOTAS – Digital music and video distribution shop TuneCore has raised $7 million in VC funding from Opus Capital, the company announced. Opus general partner Gil Cogan will join TuneCore’s board, alongside TuneCore CEO Jeff Price and Guitar Center CEO Marty Albertson. The funds will be used to increase brand...
ADOTAS – Social networks are officially mainstream, according to Forrester Research. An AdWeek report cites recent polling that shows that this year saw “significant growth for social media.” While 56% of those polled in 2007 took part in some form of social networking, 75% take part now, Forrester...
ADOTAS – A new health, wellness and self-improvement site has launched. Intent.com is co-funded by Mallika Chopra, Deepak Chopra’s daughter and the former director of product management for Yahoo, Sal Taylor Kidd. The site also has a social element, allowing users to create profiles and swap stories. Intent.com features include: INTENT...
ADOTAS – Get ready, get set: Oprah Winfrey is going to endorse Amazon’s Kindle today, the digital book reader, the FT reports. She calls it her “favorite gadget” and “life changing.” Looks like Q4 should be a healthy one for Kindle! Amazon’s founder, Jeff Bezos, is scheduled to appear on...