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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

The results of 24/7 Real Media's year-end Behavioral Targeting Report show that behavioral targeting became one of the year's most effective methods of online advertising. While the report tracked the expected growth of 24/7 OnTarget impressions, up 200 percent, and clickthroughs, up 166 percent, and confirmed the effectiveness of...
Internet security software company Symantec and Hotbar, a company that distributes an ad-supported Internet Explorer toolbar and skinning application have reached an out of court settlement. Their disagreement revolved around Symantec's labeling of the Hotbar application as low-risk adware. The Symantec software package then allows users to uninstall hotbar....
DoubleClick today announced the North American launch of DART Search, the company's new search engine marketing technology solution, which provides agencies and advertisers with robust keyword management, bid management and reporting. Built on DART, DoubleClick's trademark ad management platform, DART Search enables agencies and advertisers to manage the...
AskJeeves.com, home of the fourth most popular U.S. Internet search site, is leaving its butler mascot behind and rebranding itself as Ask.com, a sleeker site with many new specialized search tools. Seeking to improve upon the number and functionality of specialized searches like those offered by its major competitors...
They're back. To commemorate and build anticipation for the March 12th debut of the sixth season of HBO's The Sopranos, streaming video provider Klipmart, in conjunction with New York agency Deep Focus, is unveiling a new online ad campaign. The ad units include teaser clips from the new shows,...
Maker of pioneering web analytics software ClickTracks Analytics Inc, today released ClickTracks version 6.1. The upgrade features a new Click Fraud reporting technology, a Robot View, and an integrated keyword ranking system. The Click Fraud detector, the most notable addition to the ClickTracks software package, works by reporting on pay-per-click...
About.com will expand its Health Channel to include new online video programming. The site has added videos that offer users the latest tips on various health topics such as the new food pyramid, the real facts about bird flu, and treating kids' fevers. Dr. Mona Khanna, MD,...
The liberal political group Moveon.org has sent out a petition to put a stop to the launch of AOL's certified email service that would get around spam filters and deliver messages directly to subscribers. According to TechWeb, the online petition was emailed to MoveOn.org's 3 million subscribers including...
According to the ReveNews blog yesterday, Jeremy Palmer suggests that Yahoo! Search Marketing will no longer allow competitive trademarks or advertising after March 1, 2006. According to the report, Palmer received an email from Yahoo! explaining, "Previously, we allowed competitive advertising by allowing advertisers to bid on third-party...
Carat Fusion announced today an exclusive advertising buyout of Slate.com's standard interactive ad units on behalf of Hyundai. The objective of Carat's move is to open Hyundai to the Slate audience of educated decision-makers and online shoppers. As of yesterday, Hyundai was featured in a special home page site...
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