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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

MSN and SuperPages.com (Verizon's online yellow page directory), have allegedly reached an agreement where SuperPages' ads will be served in MSN Local search results. Though there is no official release out on this deal yet, as of yesterday local search ads have already started appearing on MSN's Local Search engine....
Fidelity Assets, a highly specialized online marketing and advertising company that offers SEM solutions exclusively for real estate brokers and agents, unveiled two new services at this week's Real Estate Connect conference. The products—Web Leads and Web Traffic—will help manage and optimize Fidelity Assets' clients' online marketing campaigns. Web Leads...
Today, Microsoft announced plans to launch a search advertising system in the US by June that will up the ante against Google and Yahoo. Since last spring, the company has been testing out their online advertising platform, adCenter, which is currently said to account for about 25 percent of the...
On Thursday, Mozilla Corporation released the latest update to Thunderbird, its free, open-source email application that has been downloaded 18 million times since its launch in December of 2004. Called "Thunderbird 1.5", this new version of the popular platform offers users increased security and notable improvements in the areas of...
Following fast on the heels of Yahoo's move into personalized mobile home pages, Google announced on Thursday the launch of their own personalized mobile home page platform, a description of which can currently be found on the official Google blog. According to Google software engineer Abhijit Kalamkar (author of the...
On January 11th, the New York Supreme Court officially dismissed all charges against now-defunct online ad agency Synergy6 and its founder Justin Champion in regards to an ongoing investigation launched by Attorney General Eliot Spitzer in 2003 to determine whether email marketers, including Opt-InRealbig.com and Delta Seven Communications, were...
NewsCorp chief Rupert Murdoch has finally revealed his intentions for MySpace, arguably the most popular social-networking site on the web. Alleging that the portal models of Yahoo and MSN are becoming increasingly obsolete, Murdoch revealed his plan to have MySpace challenge those venerable sites for market share by offering a...
Though it's rapidly expanding into a media conglomerate, Google has by no means forgotten about its fundamental services—namely, search. In fact, on Thursday, the industry leader announced plans to unveil new, higher-capacity systems designed to meet the growing need to search for documents inside businesses. Google's new product line of...
An eMarketer report released on Thursday reveals that online advertising spending related to Consumer Packaged Goods (CPG) is expected to rise to some $470 million by the year's end, up from $390 million last year. Propelling this growth is the growth of the internet, of course, which is increasingly...
The Interactive Advertising Bureau has chosen Jim Spanfeller, president and CEO of Forbes.com, to serve as chairman of the organization for 2006. In addition to the election of Spanfeller to the top spot, the IAB also added four new members to its board: Eric Chandler, president of the Internet Division...