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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Microsoft is rebranding MSN's site content to make the site easier to users to get information from the web portal. John Nicol, who was recently put in charge of the changes at MSN, told the The Washington Post/AP, "changes will allow MSN, Microsoft's Internet portal, to focus more on...
Yahoo! has added new features to its toolbar for the latest version of Mozilla's Firefox web browser. Yahoo! Toolbar Product Manager, Jon Granrose, wrote in Yahoo's search blog, "The Yahoo! Firefox Toolbar 1.0 worked well with Firefox 1.5, and since that release launched, we've been working hard to fix...
The Shanghai Daily reports today that spending in online advertising has surpassed the magazine market in China over the past year. The online market yielded 3.19 billion yuan (about $396 million), far surpassing the 1.8 billion yuan from magazines, and closing in on broadcast advertising, which yielded 3.4 billion...
In a survey completed at the end of January, Experience, Inc. found college students and recent college graduates between the ages of 18-34 are highly responsive to online advertising. The "2006 Online Advertising: Habits" Survey drew from a pool of over 350 young adults who opted-in to the survey...

Google Upgrades Beta Desktop

Today, Google released an upgraded beta version of Google Desktop 3 with new features including the ability to send information directly to another desktop, search capabilities on multiple computers at the same time, and a password protected search function. The release also offers an upgraded version of Sidebar,...
Ogilvy Worldwide officially launched its digital/direct media branch, Neo @ OgilvyOne, this week. The new brand and entity was conceived after the January split of Ogilvy and Mindshare Worldwide's mOne venture. Neo @ OgilvyOne will be aimed at digital advertising, digital TV, e-mail marketing, search marketing, blogs and vlogs. Nasreen...
Video search engine Blinkx.com will create the official ITN online video player for one of the world's leading news producers ITN, as well as make ITN's news searchable through www.blinkx.tv. Blinkx collects video content from different news outlets, such as ITN, and allows users to search the content from one...
Drake and Cavendish, a new online travel site which features a luxury travel search engine, has announced that it will offer luxury hotel and villa owners a free targeted advertising opportunity on its site. Their property's suitability for the site permitting, owners will receive a standard advert listing which...
Media conglomerate NBC Universal announced today that it has switched its ad management platform to Falk eSolutions's AdSolutions management system. The company will now be added to the roster of companies Falk eSolutions manages and delivers ads for including such names as Sony Pictures Digital, TVGuide.com, A&E Networks, Universal...
Enpocket, a global mobile media company, has provided MMS to Samsung to promote mobile content to the Samsung Fun Club. In a move which could open mobile marketing opportunities, Samsung used the Enpocket Marketing Engine to create, deliver and measure the program across all major mobile networks. The company...
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