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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Blinkx, the creator of a popular video search engine, will soon launch Pico, a downloadable search toolbar that relies on implicit search technology to deliver users content before they even ask for it. The desktop tool, similar to the Google Sidebar, will look contextually at what a user is...
Health care information network HealthCentral will use advertising technology company Entrieva's Clicksense contextual advertising technology to manage their advertising spaces. HealthCentral publishes several websites containing medical news, tools and reference material pertaining to general health and specific ailments like Alzheimer's, clinical depression, cholesterol and Diabetes. Their sites are designed...

Hitwise Gets Analytical

In order to provide analytics and campaign management solutions to its customers, international web traffic research company Hitwise has announced that it has purchased search marketing analytics firm HitDynamics. Hitwise works with ISP networks to anonymously track the trends of more than 25 million Internet users daily, and observes...
The SCI FI Channel has partnered with TV Guide to offer 1.4 million free downloads of an episode of science fiction drama Battlestar Galactica through iTunes. Today's issue of TV Guide contains a 12-digit promo code that will let users access the episode, incidentally entitled "Downloaded," guest-starring Lucy Lawless,...
Fruitcast.com, an industry leader of podcast advertising, today announced it will offer free consultations for companies wishing to make an impact in this emerging interactive space. The site will implement its large directory of podcasts which have trusted content and wide listening bases in order to match each advertiser...
As we reported last week, some significant changes in the way that Microsoft Internet Explorer renders rich media have been made. Currently the patch is optional, thus the immediate impact to the industry may be very minimal, but insiders have told ADOTAS that this patch will become part of...
Today, Bolt Media has launched a new version of its social networking site Bolt.com in an effort to isolate the activities of its more mature, 18 and older users from its wide demographic of teens, preteens, and tweens. An additional site, Bolt2.com, has been created to continue catering to...
Today, media giant NBC Universal has announced its impending acquisition of website network iVillage Inc. for an eventual total cost of $600 million. iVillage, known as "the Internet for women," has been building community in the female demographic since 1995. NBC hopes the incorporation of the iVillage network will...
Now that Microsoft has shipped a new update of its Internet Explorer, multimedia content and the way it's rendered on Web pages could be altered forever -- and could affect the industry by disabling interaction with many flash advertisements. As a result of the company's multimillion dollar patent dispute with...
Visits to the Kentucky Fried Chicken's website to redeem a $1 sandwich for free have spiked after ABC TV rejected the commercial, citing FCC regulations on subliminal advertising. KFC's commercial targets TiVo users who are encouraged to replay the ad in slow motion to find a hidden code to...