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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Maven Networks today announced that GMTV, a top-rated morning TV show in Europe, has selected Maven Media System (MMS) to kickstart its broadband video initiatives. With a monthly viewership of 25 million in tow, GMTV will utilize Maven's broadband video platform to power a professional-quality Internet TV channel for its...
The Electronic Frontier Foundation (EFF), a consumer advocate group, filed an official complaint against AOL today in the hopes of sparking an FTC investigation. Last week, AOL researchers published three months worth of what they thought were anonymous search queries from 650,000 AOL users. In place of a user's name,...
BidVertiser, a site-targeted pay-per-click ad network, is now welcoming the millions of eBay sellers to drive targeted traffic to their respective listings by placing ads on thousands of relevant sites and the sellers pay only when a customer clicks through to their listings. BidVertiser's new service helps eBay sellers...
Members of Google's Local Business Center are getting a surprise just in time to catch the beginning of the 2006 holiday shopping season. Google and direct marketing company Valpak will let local businesses offer printable online coupons alongside Google Maps searches and local business listings. The system uses Valpak's online...
Online technology & marketing company Burst Media today announced that Reed Business, the business subsidiary of Reed Elsevier Group PLC, will now deploy Burst's ad management solution AdConductor to assist its extensive publishing arm. With approximately 135 B2B magazines in the fold, Reed Business has chosen AdConductor to create standardization...
Fox Interactive Media will be going in-house by selling 20th Century Fox movies like "X-Men: The Last Stand", and shows like "24" and "Prison Break" on MySpace among other company-owned websites. The videos will be sold on a download-to-own basis, and Fox will follow through on the multi-year deal...
A ZDNet report stated today that Disney's plan to launch a family-friendly mobile virtual network has been put on hold indefinitely across the Atlantic. The media giant launched a mobile virtual network operator (MVNO) in the US earlier this year that allows the sharing of calls and texts among...
Microsoft's paid-search platform, AdCenter, is set to be released in the UK. According to today's NMA report, all paid-search traffic on MSN Search and Windows Live search will be served by AdCenter as of tomorrow. The service has been tested in the UK since June and was launched in...

AOL Acquires Userplane

Continuing with its focus on social networking initiatives, AOL today announced that is has acquired Los Angeles-based Userplane, a developer of community networking software that includes combinable Web-based chat and instant messaging tools. Userplane, founded in 2001, has licensed its chat technology to more than 100,000 sites and online communities,...
Unica Corporation has released a report by Forrester Consulting that says that while most marketers consider technology a "necessary evil," more than two-thirds of them have individual budgets for marketing software and technology separate from their company's IT department. "The Role of Enterprise Software in Brand Marketing" survey asked senior-level...
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