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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

SEM resource site Clickonomics.net has announced the launch of an online calculator that will let advertisers and publishers calculate profits for their Google AdSense and Google AdWords campaigns. "The ad calculators model profitability," said Clickonomics founder Dave Goodwin in a statement, adding, "the basic information included with a Google...
Sky Interactive television has just chosen to implement its long-running partnership with DoubleClick in a search to optimize and customize its ad delivery system. Sky will soon use DoubleClick's Dart Enterprise Software Solution, a tool which has been proven to help publishers and merchants monetize content and control all...
Valve, an entertainment software and technology company, and in-game advertising firm IGA Worldwide have reached an agreement in the controversy over fast food advertisements placed in Valve's online game Counter Strike by the Engage In-Game Advertising service. According to GamesIndustry.biz, the campaign was put in motion without permission...

Rojo Feeds Blog Ad Network

Rojo Networks, a San Francisco based company that offers a free RSS reader and other content based services, has launched a beta version of FeedShare, an ad-supported feed network designed to increase sites' feed subscriptions and provide advertisers a route for developing their own base of subscribers. According to...

BBC Brands Magazines Online

In a move that could open the floodgates to online advertising opportunities, BBC Magazines will launch several websites for its magazine brands outside of the bbc.co.uk umbrella, including sites for Good Food, an adult cooking title, and Top of the Pops, a music magazine targeting teenage girls based on...
AOL's search engine generated the best conversion rate at business-to consumer e-commerce sites (6.17%) beating Google, MSN, and Yahoo!, according to a new study released by WebSideStory, Inc. According to the WebSideStory Index, a new statistical barometer that features techno-graphic and e-commerce trends pulled from millions of users...

Podbridge Launches Ad Network

Podbridge. a California based podcast audience measurement and ad network service, launched a new ad network focused on turning make the fast-growing podcast industry into a profitable business. The new service allows users to track of the numbers of listens, place podcast ads based on location and demographics,...
Nielsen//NetRatings has released a report that sponsored link advertising on Google and Yahoo! has grown 16 percent in six months from 55.4 billion to 64.3 billion between August 2005 and January 2006. This data accounts for sponsored link impressions on the Yahoo! and Google websites as well as their...
TownNews.com, a company which gives advertisers exposure on a large network of small online newspapers, announced yesterday that it has acquired ZWire, a publishing tool, AdQuest, a classifieds directory, as well as a national advertising network from PowerOne Media. The move also consolidates a huge number of locally oriented...
EXCLUSIVE: John Spencer, the Republican party's candidate for the New York U.S. Senate seat, has launched an interactive advertising campaign against Senator Hillary Clinton on theinfamousbreaking news siteDrudgeReport.com (http://www.drudgereport.com/). The ad, which has the look of a news story, questions Clinton's ethics on terrorism. The ad drives conservative voters to...
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