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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Yahoo Inc.’s net profit fell 19% but investors took heart that it did not change its outlook despite a weakening U.S. economy and the distraction of Microsoft Corp.’s failed takeover bid. Shares of the Internet company, which just settled a proxy battle with activist investor Carl Icahn, rose 2.7% to...
ADOTAS - You know what would make Hulu's new Ad Swap product perfect? A gong. Because there's something about Hulu's latest consumer-facing video ad service that reminds me of NBC's infamous amateur talent show. Say I'm trying to watch the latest episode of FX's "Archer", but before I can get to the...
NEW YORK, February 10, 2014 (ADOTAS) -- Rocketrip, the first commercially available platform to save companies money on travel expenses by rewarding employee cost-saving behavior, today announced that it has closed its first institutional round of funding. Canaan Partners led the $2.6 million Series A financing with participation from Genacast Ventures and others...
ADOTAS - While audience targeting and buying is getting more attention than a non-threatening teenage boy who sings in a very high register, I'm always looking further down the road. For a while I've been pondering when contextual targeting will make a big comeback, and discussing concept-based targeting with...
SEM resource site Clickonomics.net has announced the launch of an online calculator that will let advertisers and publishers calculate profits for their Google AdSense and Google AdWords campaigns. "The ad calculators model profitability," said Clickonomics founder Dave Goodwin in a statement, adding, "the basic information included with a Google...
ADOTAS - We know you've been salivating over news about the Google smartphone, but can you avoid wetting yourself in excitement for one more week? Google is holding a press conference on Tuesday, Jan. 5, and all the tech junkies are certain that the goliath will be unveiling the Nexus...
ADOTAS - TRUSTe, an online privacy solutions provider and provider of online behavioral advertising compliance services, released results of a nationwide survey regarding key issues and perceptions about privacy and OBA. The nuts and bolts of the survey suggest that there is a need to increase user trust and...