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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

BBC Signs Deal With MySpace

MySpace is teaming up with the BBC to promote some of the content from the site to a broader audience. This signifies the site’s first major deal with a news network. This will improve MySpace’s standings in the online video world. The site has become increasingly focused on entertainment technology...
Earthcomber has been awarded a patent for a location-based, mobile search system that allows individuals to sweep their surroundings for personal interests. The method notifies users about people, places, and things nearby that match a person's specific preferences. Earthcomber's method transmits ads only if the user has stated an explicit...
ADOTAS - Paid search appears to be all the rage for the third quarter and into the near future, according to the latest 2009 Covario Global Search Spending Analysis report. For the first time since fourth quarter 2008, spending on paid search increased by 7.8% and Covario predicts a 10%...
ADOTAS - Uncork the champagne because it's finally here! Marketers looking to scale their Facebook ad efforts must be celebrating as the social network introduced its Ads on the Graph API, "a scalable alternative to the Facebook Advertising Manager tool." Part of a suite of Marketing APIs that also include a Pages...
SAN FRANCISCO, October 24, 2013 (ADOTAS) -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, today announced the launch of Tapjoy Marquee Video™, a new high-impact ad unit designed to grab consumers' attention and drive deeper engagement for brands. Now available across Tapjoy's network reaching more than...
We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here's what they had to say: "There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short...
Many traditional forms of entertainment and advertising have been floating onto the internet throughout the past ten years and classified ads may have been one of the pioneers of this trend. However, even though this trend, like many others is growing steadily, fragmentation is being seen all over the...
ADOTAS – Online advertising is taking a big hit thanks to the ailing economy, according to new research from PubMatic. The Quarterly PubMatic AdPrice Index for Q3 of 2008 found that online ad prices declined overall this past year by 27%. All publishers appear to be affected. Small sites continue...
Meredith Corporation, the nation’s leading media and marketing company serving 100 million American women, today announced that Jill Waage has been appointed to the newly created position of Executive Editor for the Better Homes and Gardens brand, and that Oma Blaise Ford will expand her responsibilities as Executive Editor...