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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

iCrossing, an interactive agency with a strong suit in search technologies, has recently launched a unit devoted exclusively to mobile advertisement and search. mCrossing now provides clients with tools to create a relevant brand presence in the mobile arena, connect to their customers using mobile SEO, and provide advanced...
RSS marketing company SimpleFeed unveiled their new secure feed and web import RSS technologies at the DEMO conference in Phoenix this week. Their new protected RSS feeds correspond to a unique URL, and can be customized to require a unique user name and password to access. Requiring end-users of...
Rocketboom, the video Web log site whichlaunched in 2004, recently announced an innovative plan to sell video ad space on its popular site. Hoping to avoid the sluggish decision-making process of traditional ad sellers, Rocketboom is holding an auction on eBay for the sale of five video ads for...
FON Technology SL, a new Madrid-based Internet connection sharing start-up that allows home web users to share their wifi connections, has received 18 million euros ($21.7 million) in funding from Google, eBay's Skype, as well as two venture capital firms. Dubbed "Foneros," participants register with FON and install special...
Immediately following Super Bowl XL on February 5th, fans can view streams on AOL of every commercial that aired during the game. Also, before the big game, Internet users can visit the gallery , view and vote for their favorite Super Bowl commercials of all time, including the "Mean...
Google has begun to rollout Bigdaddy, which is a new data infrastructure for their search browser that will later be part of all of Google's data centers. Matt Cutts, Google senior Engineer, wrote in his blog, "I'd expect a new data center to be converted to Bigdaddy roughly every...
About.com announced this weekthat it will expand its video content and therefore offer more advertising and sponsorship opportunities in these areas. About.com provides marketers the opportunity to place product placements and TV spots within video content that relates to their products. Scott Meyer, President and CEO of About.com, said in...
Revenue Science Behavioral Targeting Marketplace, started in April 2005 as a way to bring online advertisers closer to their demographic with targeted banners and rich media ad campaigns, has just added Shopping.com and Epinion to its growing network. Revenue Science hopes to take advantage of the consumerist mindset users...
Even if the game is a blowout and the much hyped Burger King, Pepsi, and GoDaddy.com spots are disappointments, stay tuned to Super Bowl XL during the fourth quarter. During this time, Anheuser-Busch will announce its new direct-to-user online channel, expected to be dubbed "Bud TV." The King of...
myGeek, one of the largest keyword-targeted, site-specific advertising networks online announced Wednesday that it has inked an agreement with leading Internet portal and e-commerce destination Lycos. to provide a private label version of myGeek's advertising management system, AdOn Direct. The deal allows Lycos' advertisers to tap into myGeek's AdOn Direct...