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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

The Conducive Corporation's contextual and behavioral adMarketplace advertising network has started using Entrieva's ClickSense technology to target their ads. adMarketplace's offerings are auction-based. ClickSense targets ads by page content automatically. adMarketplace hopes the addition of ClickSense targeting technology will help them better target their advertising, making ads served through adMarketplace...
Heavy.com, one of the top digital entertainment providers for males ages 18-34, is currently previewing its spring 2006 slate of original programming for select audiences of agencies in New York, Los Angeles, Chicago, and Detroit. The shows of "Must Stream TV" will cater to audiences and advertisers who prize...
At this week's "Drilling Down on Local" conference, held by the Kelsey Group in San Jose, CA, Jambo announced it will work with the Interchange Corporation to integrate pay-per-call capabilities for local advertisers on their site, Local.com. Jambo, an Internet search and directory listings solutions provider that focuses on...
The Federal Election Commission is currently discussing a proposal to regulate online political activity pertaining to federal elections. According to the proposal, the FEC sees the Internet as an ever-evolving and extremely accessible method of communication that requires narrower, targeted regulations. As a result, the proposal leaves most public...
A new report by media buying firm Magna Global foresees the mobile market increasing its viability for advertisers over coming years, dubbing it the "third screen" outlet. The company pointed to an end of 2005 estimate of over 2 billion mobile phone users globally, with about 236 million of...
During today's session of the Interactive Promotion Summit in Las Vegas, PointRoll and ePrize announced their partnership in development of a full-service, interactive promotion advertising solution. Providing advertisers access to ePrize's interactive promotion offerings and PointRoll's online advertising rich media services, the partnership will allow the world's leading brands to...
Aptimus, Inc. today unveiled its enhanced behavioral, demographic testing and real-time Call Confirm phone verification capabilities. These enhancements allow Aptimus to better serve web advertisers by generating targeted, qualified leads. Although search giants Google and MSN have already rolled out site demographic targeting technology, Aptimus' abilities differ in that they...
PrimeQ Solutions announced today that Jeremy Bilawa will come on board as its Vice President and COO and will oversee all operational, technical, and new product development for PrimeQ's North American operations. Bilawa brings his more than 15 years of experience in information systems management as Data Center Operations Manager...
ADOTAS has learned that Chinese web portal Sohu.com has inked a deal a subsidiary of Shanghai Media Group (SMG), SMGBB.cn, to provide FIFA World Cup 2006 online video content in China. SMGBB.cn has received the first ever authorization from FIFA to provide video content of the 2006 World Cup...
U.K. blogging service etribes announced yesterday the launch of its new personal publishing service etribes Life. Users can create a free homepage with their own web address (etribes.com/yourname) and then publish documents, photos, and other files online to share with others. By launching this service, etribes strives...