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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

The massively multiplayer online RPG (MMORPG) Project Entropia, created by game developer MindArk, has teamed up with in-game advertising provider Massive Incorporated to give both in-game and real-world businesses access to their in-game advertising system. Unlike most subscription-based MMORPG's, Project Entropia is based on real currency, with an in-game...
AdMission Corporation, a provider of online classified advertising solutions, today announced the availability of AdMission Marketplace. The new complete solution arms publishers with the key features that are de rigueur in online classifieds/auction sites such as self-service ad creation, photos and rich media, buyer/seller ratings, negotiated sales and integrated...
Verizon's Superpages.com has recently finalized a deal with Google that will give its advertisers access to the search giant's massive advertising network, AdWords. The move comes in response to the yellow pages site's inability to supply sufficient inventory and pay-per-click leads to its growing community of small and mid-size...

Hula Sues Red McCombs

E-marketing company Hula Direct has filed a lawsuit against online advertising provider Red McCombs Media. The complaint, filed last week in the U.S. District court of Waco, Texas alleges that Red McCombs only paid $41,247.37 for $226,031.61 worth of advertising on sites operated by Hula Direct. Hula Direct wants...
Yesterday, Lycos announced the launch of its ad-supported Lycos Phone, a VoIP softphone application that combines a multi-featured entertainment package with several new voice-calling capabilities. An alternative to popular VoIP services from Skype and Yahoo, Lycos Phone will be powered by Globe7, whose global network already possesses the ability...
The Australian Communications and Media Authority (ACMA) has created what they are calling the world's first code of conduct for ISP's and email service providers in their fight against spam. The Internet Industry Spam Code of Practice, created in cooperation with Australia's Internet Industry Association, mandates that ISP's tell...
It was announced today that BusinessWeek Online is the latest major trade to partner with Broadband Enterprises, which specializes in broadband video sales, syndication and original production. BusinessWeek Online news programming, interviews with top newsmakers and BusinessWeek Television content will be sold and distributed across vSyndicate--Broadband Enterprises' network of...
Satellite communications provider Hughes Network Systems has announced they would release several new satellite-based broadband services under the new brand name HughesNet. HughesNet ISP services are aimed at consumers and small businesses. Planned additions include a new Hughes.net email system, a customizable homepage with news, sports, weather, and finance...
Global consumer research and consulting firm Online Testing eXchange (OTX) today announced the release of MediaCEP, its new solution for testing consumers' emotional and rational responses to ads across all media. The core of OTX's new product offerings is CEP, or Cognitive and Emotive Power. After over six months...
As we reported previously, DoubleClick will be acquiring Falk eSolutions by the end of the month. In response, Accipiter Solutions is offering several incentives for current Falk customers who don't want to switch over to DoubleClick's DART ad platform. Some of the incentives include free ad server setup, free...