Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

AtomFilms Opens Up Studio

Launched in 1999, AtomFilms.com is renowned for serving up a huge library of independent short films from animation and comedy to music videos, drama, action, and scifi. But now that other larger companies like Yahoo, Google, and of course iTunes, are getting into the online video game, Atom has...
Behavioral targeting leader TACODA today boasted that more than 2,000 new websites including those owned and operated by Scripps and Hachette Filipacchi have joined its newly launched TACODA Audience Networks in just the past 90 days. The number of participating websites now totals more than 3,000, and combined, they...

MySpace Ventures into Films

What MySpace did for the indie music scene, it is set to do for indie filmmakers. News Corp's Netco has launched a new addition to MySpace called MySpace Films, giving indie filmmakers a platform to post animation, short films and other videos alongside their profiles. The first push to promote...
Threatened by the rising popularity of satellite radio, industry giant Clear Channel Communications today launched its first digital multicast channels in New York and San Francisco in an effort to give flagging terrestrial radio a modern overhaul. By splitting the frequencies of its radio stations into high-definition niches, Clear Channel...
Following the successes of Salon.com and the Economist.com's "day-pass" ad model, Disney-owned ABC News began introducing the ad-supported model to their online 24-hour cable channel users. Previously, ABC News Now's (formerly ABC New Live) users were paying either $39.95 for an annual subscription or $4.95 a month to use the...
Google's two-week young online video store, which offers reruns of TV shows from CBS, PBS and the NBA among others, has already been getting complaints and poor reviews. Some of the reasons cited by bloggers like Brad Hill, who runs the Unofficial Google Weblog, are that the video offerings...
In the wake of Amazon's just-launched video streaming platform Fishbowl, Microsoft today announced it's taking more serious strides in this sector. According to a ClickZ report, Bill Gates & company have tapped Lightningcast, a longtime supporter of MSN's live streaming events, to manage video ad delivery for said events-...
While word-of-mouth continues to be hyped and touted by execs as a powerful marketing tool, a new study from Osterman Research and BoldMouth.com disputes its potency. The key findings from the study, which were released today at the WOMMA basic training conference at Disney World, revealed that few organizations...
Google makes headlines again, but this time the news isn't highlighting their exponential growth. The Bush administration has subpoenaed the search giant as part of a move to bring back a child pornography law that the U.S. Supreme Court struck down. The subpoena, which was issued last year, requested a...
ConsumerBase, a multi-channel e-marketing agency, today launched a search engine called ResponderInfo.com which will make user online activity available to direct marketers. ResponderInfo users will be able to scan through Responder Categories to locate prospective consumers by attributes like names, and postal and email addresses. The data is collected when...