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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Mobile shopping emerged as the big winner on Black Friday despite an 11% drop in overall spending compared to last year. Data collected over this past Thanksgiving weekend by Bizrate Insights found that online purchases made on a mobile phone nearly doubled from the year before. Predictive analytics platform,...
Towards the end of last year, Microsoft said they were developing a classified service to integrate into Windows Live. Last month, they showed off a preview of it at CES. And last week, MSN started beta testing their free Windows Live Expo social classified service. The beta started with Microsoft...
ADOTAS – Casual gaming ad shop NeoEdge Networks has released what it says is the industry’s first successful technology advancement for delivering TV-style overlay ads within casual games. The so-called Brand Overlays are basically ads that float over a portion of the viewing area at set intervals that allow...
Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly changing. Key traits of a good marketer include adaptability and flexibility, for this very reason. As we kick off the New Year...
ADOTAS -- We roll our eyes and leave the room when the Grammy Award-winning rapper spends his 90 seconds of mic time at the Kodak Theater thanking everyone from his parents to his Little League baseball coach to Jesus. Digital marketers, however, could take a cue from 50 Cent. In...
ADOTAS - It's looking to be a mighty mobile holiday season since there are more smartphones than ever roaming the U.S. In a recent survey, JiWire found that nearly 90% of smartphone consumers plan to use location-based mobile apps and services during the next few weeks of holiday madness. Mobile...
ADOTAS -- Facebook, Google and Apple are preoccupied with one key ambition: to become the dominant interface between people and the Internet. It's the same thing the ISPs warred over before people started setting their home screen to Google. Now, with the mobile interface destined to become the key...
Adaptly, a company on the front lines of autonomous marketing platforms, is celebrating its 6th birthday. In just six years, the company's headcount has grown from 10 in 2010 to over 100 today. And the number of brands for which Adaptly has run social media campaigns increased from 18...
DM CONFIDENTIAL - While we like thinking of ourselves as up to date on many of the major issues in the performance marketing world, the uncomfortable reality for us is that there are so many that we both don’t follow and cannot claim anything close to expertise. Usually, we...
Native Touch Adds Greater Accuracy in Mobile Targeting. PushSpring, an independent app-based mobile audience platform, today announced a partnership with Native Touch, a Toronto based mobile ad platform, signaling PushSpring's expansion into the Canadian market. Native Touch is a leading Canadian mobile ad platform catering mobile branding solutions to...