Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Do you see user acquisition campaigns as just a marketing expense? Maybe you should start looking at them as a revenue stream! Done right, an acquisition campaign can not only bring new users into your fold, but can actually play a key role in monetizing your app. Done wrong,...
ADOTAS - Just as we brought you last month, Taykey has shared its latest set of infographics detailing socially trending conversations of the month that just ended. Taykey looks at trending topics of online conversation so ads can be targeted to particular audiences based on what they're talking about, and...
The Interactive Advertising Bureau today announced new Broadband Video Commercial Measurement Guidelines, made final at the IAB Leadership Forum: Broadband and Beyond, held today in New York. The guidelines pave a promising path for the advancement of media measurement and accountability in the emerging space of broadband advertising. "Generally speaking,...
For the first time, mobile app developers have a simple solution for managing video ad revenue. HyprMX has introduced HyprMediate—the easiest way to manage rewarded video ad networks and maximize revenue. The HyprMediate platform distills mediation down to two simple tools: Waterfalls and Analytics. Waterfalls make it easy to...
According to Reuters, the Academy of Television Arts & Sciences has named the finalists for the 2005-06 Interactive Television Emmys, which recognizes television broadcast content distributed solely over broadband. The announcements, which were made by ATAS Interactive Media Peer Group co-governors Brian Seth Hurst and Marcelino Ford-Livene, include online leaders...
SAN FRANCISCO, April 15, 2014 (ADOTAS) – Sojern, the world’s leading data-driven travel platform, today announced that it achieved record growth in 2013, more than doubling revenue year-over-year. The company also significantly increased its global data footprint via 24 new partnerships to meet the growing demand for its data-driven...
Independent in-game ad company IGA Worldwide, has today signed an exclusive multi-title, multi-platform agreement for key titles from Codemasters, a videogame publisher and developer of games. According to IGA, the deal was signed for the static and dynamic rights across game franchises and platforms including mobile and next generation consoles. IGA...
ADOTAS - Especially in the age of the mobile consumer, loyalty programs are hot -- and the data that comes out the other end is potentially priceless. So the new Loyalty Audience Platform released by Adara Media -- formerly blog search engine Opinmind -- is bound to raise...
Presented by Degree Jungle

AOL Makes Money.. YAY!

AOL reported its 4th quarter 2009 earnings and actually made money with a meager but genuine profit of $1.4 Million. That's a 180 degree reversal from the $1.96 billion loss previously reported during the same period of 2008. Just to reinforce the point for dramatic effect, that's a turn...