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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

The Dish Network has announced that it will work with CNN to expand its interactive TV programming. CNN Enhanced TV channel will give viewers access to text news reports as they watch a live broadcast of CNN news. Digital TV programming and equipment maker OpenTV has created the tools...
In a meeting of the UN's Framework Convention on Tobacco Control ending on Friday, health officials from 113 countries agreed to participate in a new study targetting the effectiveness of tobacco advertising on the Internet and satellite TV. The assembly, which was overseen by the World Health Organization (WHO),...
Modeled like a pixel ad page, but without the pixels, Romanian tech company Tachyon Media has launched TheTagPage.com, a website that assigns tags to sponsoring websites. Tagging, also called a "folksonomy," is a collaborative way of categorizing information that has been growing in popularity over the last year...
SEM resource site Clickonomics.net has announced the launch of an online calculator that will let advertisers and publishers calculate profits for their Google AdSense and Google AdWords campaigns. "The ad calculators model profitability," said Clickonomics founder Dave Goodwin in a statement, adding, "the basic information included with a Google...
Sky Interactive television has just chosen to implement its long-running partnership with DoubleClick in a search to optimize and customize its ad delivery system. Sky will soon use DoubleClick's Dart Enterprise Software Solution, a tool which has been proven to help publishers and merchants monetize content and control all...
Valve, an entertainment software and technology company, and in-game advertising firm IGA Worldwide have reached an agreement in the controversy over fast food advertisements placed in Valve's online game Counter Strike by the Engage In-Game Advertising service. According to GamesIndustry.biz, the campaign was put in motion without permission...

Rojo Feeds Blog Ad Network

Rojo Networks, a San Francisco based company that offers a free RSS reader and other content based services, has launched a beta version of FeedShare, an ad-supported feed network designed to increase sites' feed subscriptions and provide advertisers a route for developing their own base of subscribers. According to...

BBC Brands Magazines Online

In a move that could open the floodgates to online advertising opportunities, BBC Magazines will launch several websites for its magazine brands outside of the bbc.co.uk umbrella, including sites for Good Food, an adult cooking title, and Top of the Pops, a music magazine targeting teenage girls based on...
AOL's search engine generated the best conversion rate at business-to consumer e-commerce sites (6.17%) beating Google, MSN, and Yahoo!, according to a new study released by WebSideStory, Inc. According to the WebSideStory Index, a new statistical barometer that features techno-graphic and e-commerce trends pulled from millions of users...

Podbridge Launches Ad Network

Podbridge. a California based podcast audience measurement and ad network service, launched a new ad network focused on turning make the fast-growing podcast industry into a profitable business. The new service allows users to track of the numbers of listens, place podcast ads based on location and demographics,...