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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Ad-serving company Claria just announced plans to begin distributing ads to Yahoo Japan customers. Beginning later this year or early next year, Claria will incorporate contextually-based in-page ads into some type of downloadable software application. Previously, when it was considered a spyware/adware company, Claria bundled software such as Kazaa with...
Online video advertising provider Klipmart has unveiled a new six-panel video ad unit for use on Amp'd mobile phones. The new format shows six panels of video advertising simultaneously. Users can click on any of the panels to view a larger version of the corresponding video with music and...
Web analytics leader Coremetrics today announced their acquisition of IBM SurfAid Analytics, a premier on demand analytics service based in Dallas, TX. Launched by IBM Global Services in 1998, SurfAid supplies Coremetrics with powerful ad hoc report building capabilities, segment analysis, business language reporting paradigm, a flexibility to meet...
A California man was indicted lest week by the U.S. Attorney's Office in San Francisco for Click Fraud after an FBI investigation. Allen Tam of Daly City, California is accused of using automated software to generate fraudulent clicks with a company called FreeRide. FreeRide, owned by online marketing company...
Atom Entertainment, Inc. today announced their launch of Shockwave.com Game Studios, a fully supported advergame development studio which will work with advertisers to create targeted games both in-house and through its network of independent game developers. The studio, along with several dramatic changes on the Shockwave website, marks Atom's...
Behavioral targeting leader TACODA announced today that a large group of websites has joined its TACODA Audience Networks. These sites include those owned and operated by Tribune Interactive, Denver News Agency, North Jersey Media Group, Hearst Newspapers' SFGate.com, Topix.net, MyCity/411, Times Shamrock, and the Seattle Times, which brings...
Digital marketing firm MediaSpan today released a new branding and extended product line that integrates print, online, and wireless solutions for publishers. The company has renamed its Harris & Baseview unit as MediaSpan Media Software, which joins MediaSpan's Online Services and Network businesses to create advertising solutions for...
A new study conducted by PricewaterhouseCoopers and the World Advertising Research Centre, and released by the Interactive Advertising Bureau UK, indicates substantial growth in all areas of interactive advertising in the U.K. The biannual survey of 78 companies reveals total 2005 online ad spending in the U.K. to be...
Through its CSTV.com sports site, CBS has launched a co-branded microsite with Coke that will offer users streaming content covering the NCAA Men's Final Four college basketball tournament. Users can also access the site through NCAAsports.com and CBSSportsline.com. Brian Bedol, President and CEO of CSTV Networks, Inc. said in a...
comScore Media Metrix has release data on online auction web sites demonstrating that although eBay dominates the auction category, other auction sites are gaining more users. While 68.4 million people visited auction sites in February 2006, eBay drew 66.6 million of those users to its site alone. The two...