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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Broadband video network Heavy.com announced Tuesday the first ever "Super-Banned Bowl", in which rejected ads for the sporting mega-event will finally get airtime via the broadband channel. Among the ads appearing are last year's infamous GoDaddy.com spots, only this time in director's cut form. Also included in the "Madison Ave....
U.S authorities today said that search company Google has officially received U.S. antitrust clearance to acquire the privately held radio advertising firm dMarc Broadcasting Inc. The U.S. Federal Trade Commission noted that they have completed their review of the deal and will not be taking any steps to block...
Search engine provider HighBeam Research has announced that they will be providing two paid promotion/advertising services. HighBeam is a high-powered research search engine cataloguing more than 35 million articles from 3,000 sources designed to help individual researchers track down news and reference information. HighBeam Publisher Direct will let research content...
Pay-per-call provider Jambo has consolidated its group of search engines, portals, and directories into a single unit called the Jambo Advertising Network (JAN). Jambo specializes in providing local businesses access to the Internet through pay-per-call advertising. Jambo displays pay-per-call ads and phone numbers through online search engines, web directories,...
Mervyns department store, a former Target Corp. holding, has signed rich media creative agency Scene7 to power their weekly targeted printable "online circular" ads. Mervyns began looking for a rich media provider after parting ways with Target in September 2005 in order to streamline their business, drive more customers...
According to a study released today by the Polk Center for Automotive Studies, traditional mass media is taking another hit from the online space — this time in the car market. Of the 366 18-30-year old respondents in the survey- conducted in early November - 35% of first-time vehicle buyers...
ePrize, a leading interactive promotion agency, announced yesterday that it has secured a $32 million investment from several Detroit-area business leaders. The Pleasant Ridge, MI-based company received this investment from local investors Brian Hermelin and Gary Shiffman, who were joined by Livonia, Mich.-based Camelot Ventures, which is led by...

Google Raises its Toolbar

On Sunday night, Google released a new version of its toolbar and added one designed for the enterprise. InternetNews reports that Google broadens its functionality beyond Google Search with Toolbar 4.0, which now includes Web-based bookmarks, site-specific search and most significantly, custom buttons. "Custom buttons go to the heart of...
In its 12th annual "Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms", investment bank AdMedia Partners found that mergers & acquisitions for experiential marketing companies — guerilla, buzz, CRM and viral among others — will remain strong. In fact, for the first time in five years,...
Beleaguered adware provider 180Solutions has dropped their lawsuit against security software company Zone Labs, makers of ZoneAlarm. According to 180Solutions, ZoneAlarm mislabeled 180's S3 "Safe and Secure Search" search assistant adware program as a piece of high-risk software that was dangerous to users and monitored both mouse movements and...