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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS – Lithium Technologies, a solutions provider for enterprise SaaS communities, has raised $12 million in a Series B equity funding round led by Benchmark Capital. The influx will be used to drive business expansion and develop Lithium’s social media offerings. Emergence Capital and Shasta Ventures co-led Lithium’s first...
Microsoft is enjoying a 33% in increase in its Online Services division at the end of the quarter, which includes display ad and advertising business. The wrap-up stats show operating income in Online Services had a loss of $239 million from $187 million this time 2006, as well as a...
According to a New York Times article, the Canadian telecommunications and technology development company, Research In Motion or RIM, who is responsible for the extremely popular BlackBerry has received clearance to sell the device in China. This has been an effort of more than eight years in the making. The...
DM CONFIDENTIAL -- Though “human” is not typically a word associated with online purchases, a recent survey conducted by Harris Interactive for IMshopping seems to indicate that maybe it should be. According to the August survey, 77 percent of U.S. Internet users who have made an online purchase in the...
ADOTAS – Time to sober up. Despite yesterday’s news from Nielsen about the 15% year-over-year growth in online advertising, (thanks to sponsored search), the online ad world has hit a speed bump, according to the Interactive Advertising Bureau. The report from the IAB found that online advertising revenue hit $5.8...

AOL Chooses Amazon for Sales

AOL on Friday scrapped its year-old pay-for-download service in favor of Web retailer Amazon.com Inc.'s technology for selling movies and TV shows online. Financial terms of the deal were not available, but Amazon said it will share revenue with AOL. "It's really about focus," said Fred McIntyre, senior vice president of...
ADOTAS - This doesn't fit into my narrative about ad networks acquiring video appendages (as was the case with Undertone acquiring Jambo Media), but Tremor Media has gone and bought competitor ScanScout, combining the former's impressive scale with the latter's targeting and optimization technologies. With Tremor and ScanScout serving 667.5...
With March Madness in our midst, Mediaspan, a leading provider of digital content management, is gearing up for the upcoming NCAA basketball tournament with its Fan Frenzy College Hoops Challenge. Fan Frenzy is a sports portal site which gives basketball, auto racing, football and golf enthusiasts a chance to...
According to a study by investment banking services firm JEGI, 2005 proved to be a robust year for M&A amongst the media and information industries, reaching levels not seen since the initial dotcom apex in 2000. JEGI reports that 2005 saw 525 deals totaling $56 billion in value across...
(ADOTAS) New York, NY – Sept. 26, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the industry’s first causal ROI measurement solution, Causal Impact. After a successful beta testing cycle with Fortune 500 advertisers and...