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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - Social media marketer Fanscape just created the position of chief operating officer and found the right person for the job: Greg Boles. A 15-year veteran of retail and experiential marketing, Boles has previously held held senior-level operations and management positions at Andrews Electronics, Advantage Sales and Marketing...
ADOTAS -- For clients who have been relying on Google’s affiliate network (GAN), it is somewhat of a shock that Google has announced the closure of this program.  As an agency, Direct Agents has been working with GAN for over 3 years, and it has been an excellent platform...
In the wake of advertisers rescinding contracts with popular social network Facebook, due to their ads being placed on pages promoting the British National Party, the British government has decided to follow. They have directed their agency to not place ads on Facebook or any other site that focuses...
ADOTAS - It may seem like big fish such as Google and Facebook will dominate the feeding frenzy over increased local advertising media spend, but smaller advertisers are also looking for innovations from the traditional media distributors who have served them well in the past. And that's where technology platforms...
ADOTAS - comScore released data from the comScore Video Metrix service today, showing that 184 million U.S. online users watched online video content in October for an average of 21.1 hours per viewer. The total U.S. internet audience viewed 42.6 billion videos, representing an all-time high. Google Sites, driven primarily...
PHILADELPHIA (October 10, 2012) – Digitas Health earned five awards at the 2012 MM&M Awards, including three golds and two silvers, which recognized the agency’s creative and effective work on three campaigns. The MM&M Awards, judged by an independent panel of industry experts, honor best-in-class marketing and media work...
Time Warner Inc.’s discussions to merge or sell its AOL Internet division with Microsoft Corp. or Yahoo Inc. have taken on new urgency ahead of Yahoo’s Aug. 1 shareholders meeting, a source familiar with the discussions told Reuters on Tuesday. The structure of any deal is not immediately clear, though...
ADOTAS -- The online ad community has been up in arms since late last month when Mozilla announced its new policy that would block third-party cookies in Firefox by default, cutting out ad networks from being able to track online browsing behaviors. This would prevent advertisers from effectively targeting...
ADOTAS – The number of viewers who will access video online is expected to quadruple in the next few years and reach at least 1 billion worldwide in 2013, according to an ABI Research study. That’s a lot of eyeballs! ABI credits widespread broadband penetration and rising connection speeds...
Starting this month, Baidu.com, one of China's leading ISP's, will be serving Baidu paid search ads on selected Chinese sites owned by Microsoft including MSN and Live. "China is one of our most important markets and the strategic alliance with Baidu will help us provide new opportunities for advertisers which...