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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Santa Clara, CA, June 19, 2014 (ADOTAS) – DropThought Inc., the leading instant feedback platform that enables businesses to gather, understand and respond to customer feedback, today announced its partnership with Clover and its launch in the Clover App Market.  Clover is a point-of-sale (POS) system currently deployed in small and mid-sized businesses in the U.S. and abroad. Clover customers...

CPXi Acquires AdReady

NEW YORK, October 1, 2013 (ADOTAS) — Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic creative platform has been used by over 8,000 customers running over 500,000 ads. The acquisition brings CPXi one step closer to top global brands by combining its industry leading media buying and execution solutions with AdReady’s comprehensive platform...
Google has announced on its blog that its Product Listing Ads are now eligible to appear on smartphones worldwide. The announcement comes on the heels of Google's recently launched enhanced campaigns, which were designed to help advertisers extend their reach across multiple screens. Google has scheduled a webinar for...
ADOTAS - Hulu will make its society debut tomorrow. The joint project of NBC Universal and News Corp includes programming from Warner Bros., Lionsgate, Television Group and many sports leagues. Thus far, Viacom and CBS have not provided the site with content but are in talks to potentially collaborate on...
ADOTAS - Adify, a technology and media company that focuses on vertical ad networks, announced today that its Gay Ad Network, Martha’s Circle and HotChalk Network were their leading vertical ad networks in their categories for February this year. Over 90 ad networks use Adify’s technology. Martha’s Circle recorded...
ADOTAS – Proximic, a new contextual advertising company, has announced a new DIY program that it says will enable publishers to monetize their traffic. While the platform was previously reserved for large global publishers, the company is putting out the welcome mat for mainstream media sites, blogs and other...
Call it deja vu, but once again, Google has to defend itself from allegations that it's liable for fraudulent clicks incurred over its AdWords network. Philadelphia attorney Samuel Lassoff says that click fraud cost two of his web sites: coupons-and-promotions.com and winatshopping.com, about $1000. He filed a class action...

VideoEgg Hatches CPE Pricing

ADOTAS - VideoEgg is introducing a new service called “AdFrames Brand Response Network;” an alternative to CPM for video advertising. Rates will be determined on how users respond to ads, reports Mashable.  VideoEgg explains engagement by saying “Engagement doesn’t begin until a user rolls over the ad, and the AdFrame...
Adotas is pleased to offer a Q&A with Tony Chen, VP of Product at PlaceIQ, on coping with ad blocking. Adotas: Exactly what is ad blocking? Chen: Ad blocking, regardless of whether it's desktop or mobile, usually comes in the form of an add-on which sits on the device as...

Internet Before Sex

ADOTAS -- This online survey is likely good news for Internet advertisers and bad news for men. Conducted by Harris Interactive for Intel, 95 percent of 2,119 adults said it is was important for people to have devices that allow them to access the Internet, and 84 percent said they...