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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

During the Daytona 500, NASCAR's inaugural race, NASCAR.com will feature more than just race coverage. All the commercials that will appear during the televised race will appear online when the race begins, before they air on Fox. "We figured there is a lot of traffic on the morning of the...
ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino will routinely scour online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. First day in the books! Tomorrow I can find another something new to be nervous about. Business Insider shares...
ADOTAS - It has been reported that the startup Rupture, a social network focused on gaming that has yet to launch has managed to get acquired before launching, according to Techcrunch. The site was founded by Shawn Fanning, founder of Napster who also founded SnoCap which was recently acquired by...

UGO Entertainment Buys 1UP

ADOTAS -- UGO Entertainment, a unit of Hearst Corporation, is buying 1UP.com along with its associated sites GameVideos.com, MyCheats.com and GameTab.com. Rumors of the deal were first reported at Joystiq. The New York based-UGO, and its owned and operated properties, have over 35 million monthly unique visitors  and focuses on...
Russian advertising group ARTIUM has announced the launch of a network of new multimedia robotic advertising carriers based on LCD-monitor technology. Advertising content uploading and show control are conducted via GSM- channels of cellular operators. This technology, called EMBOX, allows for local and global advertising campaigns to use specific consumer...
(ADOTAS) NEW YORK, NY and SAN FRANCISCO, CA--(Sep 19, 2014) -  Hearst Corporation today announced the formation of a new Silicon Valley digital product development group to accelerate its high-growth, multi-screen digital media offerings. The announcement was made by Steven R. Swartz, president and CEO of Hearst Corporation, and...
VIENNA, Va., April 17, 2014 (ADOTAS) – AddThis, the world’s largest online content engagement platform, today announced three key appointments that will play a leading role in growing the company’s advertising division as demand for its display and content marketing solutions increases. The executives are part of the organization’s...
ADOTAS - Since releasing the real-time mighty morphin' AdPods in 2007, Tumri has been at the forefront of the dynamic creative revolution. This year alone the company introduced four new ad solutions as well as campaign analytics. Right before the holiday season, Tumri has partnered with DSP to deliver...
Don't get your shorts in a twist! If you haven't heard of MeUndies it maybe because you have all the underwear you need...or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn't something on your...
ADOTAS - Yes, Yahoo still cares about search. Yes, Microsoft powers the back-end and the search algorithm through Bing, but Yahoo still manages the front side and, in effect, can innovate user experience, argued Shashi Seth, senior vice president of Search Products, during a press conference debuting the Internet...