Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS – If they see the commercials, but don’t pay attention to them, does it count? Not so much … And according to a new study from Google’s DoubleClick Performics team, that’s just what’s happening in the online video market. The report finds that Web videos will get more DVR...
According to the Sydney Morning Herald, Ford is creating an online magazine for Australian audiences as it quadruples its online advertising budget. The magazine, called "Escape" after its compact SUV, is considered to be a "lifestyle" publication with branded content offering everything from cooking tips to suggested day trips....
DoubleClick today announced that it has acquired online video solutions firm Klipmart. The objective of the surprising buyout is for DoubleClick to create a comprehensive rich media solution suite for video and non-video enhanced ad units. Klipmart products and technologies will henceforth remain available to all clients on...
ADOTAS - IBM is reportedly coming out with a web-based corporate email service intended to rival Google Apps. There is speculation that IBM will be using the recent Google App outages to its advantage. A spokesman for the company said yesterday that it will begin selling LotusLive iNotes next week. The...
24/7 Real Media, Inc. today announced the launch of its Rich Media Foundry, an intuitive rich media creation and trafficking solution which supports all formats and any vendor. The tool is designed to integrate seamlessly with Open AdStream, the company's ad management platform. "Rich media is the fastest growing advertising...

iTunes Loses NBC Shows

It has been reported that NBC Universal has taken episodes of its television shows off of iTunes after the two firms could not come to an agreement regarding their new business contract. NBC was looking to dictate the prices of shows sold as well as package episodes in order to...
After over three years of development, Buy.com has launched its interactive broadband shopping program, BuyTV. Beginning this week, thirty-minute episodes featuring the latest entertainment and technology products will be available weekly as a stream on Buy.com and as a download from Instant Media (www.IM.com ). BuyTV will act as a...
ADOTAS – Online performance marketing company Epic Advertising has announced the launch of its Performance CPM (pCPM) metric that will allow interactive advertisers to track performance-marketing campaigns by tracking “induced visits.” pCPM aims to revolutionize performance measurements by going way beyond click measurement. The company considers a visit to an...
ADOTAS -- In our latest inexact poll, Google still wins, and in the comment section, Russell Glass, CEO of Bizo, says I make much ado over something that will be fixable. Ignoring the dangers of opt in advertising Russell Glass: "Ed, thanks. This is a fascinating topic right now, particularly at Bizo, a...
With its 2007 online publisher survey, Advertising.com, Inc. has revealed that 80% more publishers support video advertising formats this year versus last. The survey addressed the future of online advertising revenue growth, advertiser objectives and advertising capabilities for publishers. Furthermore, 100% of websites that support streaming content are monetizing...