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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

At the Search Engine Strategies conference in San Jose, leading speakers from the big four discussed the ongoing threat of click fraud and how they are mobilizing to protect advertisers. Microsoft's new click quality reporting center helps Advertisers see 'low quality' impressions, clicks, cand onversions says speaker James Colborn. It's no longer...
ADOTAS – Vivaty has launched Vivaty Everywhere, the latest addition to its online virtual world platform. It’s already available on Facebook and AOL’s IM chat service. The new widget enables anyone to embed 3-D virtual worlds almost anywhere online. Vivaty isn’t targeting one specific demographic. “We’re trying to bridge the...
Magid Media Futures conducted a national survey in March that showed 80% of male Internet users between 18 and 24 in the U.S. watch online video at least once a week. 35% of those men are daily viewers. Daily usage of online video rose 56% last year amongst users ages...
ADOTAS – Online micro-television network creator Next New Networks has named Lance Podell CEO. He succeeds Herb Scannell, Next New’s founder. Scannell recently stepped down to become executive chairman. Most recently, Podell was CEO of online marketing services shop Seevast Corp. At Seevast, Jaan Janes and Jeff Kamikow have been...
The Telegraph Group Limited, owner of the UK newspaper The Daily Telegraph, has selected Revenue Science to provide behavioral targeting capabilities to the newspaper's website. Revenue Science's technology will grant marketers access to the site's measured audience. "Behavioral targeting creates new possibilities for our advertisers, and aligns them more closely...
ADOTAS - The Future Laboratory has put out a study that shows the trend over the next few years will see women being the primary target of online advertising. The study also shows that sometime last year the shift took place to more female Internet users than male.  Strategy...
ADOTAS - Sigh, the drama queens of the blogosphere have gotten all in a tizzy about the Federal Trade Commission's kinda toothless blogger disclosure guidelines -- with a hat tip to Orwell, the widely used moniker for the proposed regs is "Big Blogger."But over on ClickZ, Sean Carton of...
The life of an auto dealer is a hard one. Over the past year, every single US auto maker has seen sales drop like a busted transmission. Part of the problem is marketing. While dealers might be experts of selling cars to customers off the showroom floor and offering...
News Corp-owned, London-based Times Online has teamed with online video network Roo to add video news, entertainment, and other content to its site's TV section. According to ClickZ, Times Online TV will be sponsored exclusively by Cisco Systems in a "six-figure deal", which will now attach Cisco branding to the...

UK Online Ad Spend Passes Up TV

ADOTAS - The British online ad spend has grown 4.6% in the first six months of 2009. This brings it ahead of traditional advertising, which fell about 17%. Online ads have even surpassed television ads in the UK. The IAB has put out their biannual report showing online ad...