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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Ask.com has launched a version 2.0 of Ask Sponsored Listings that offers new features to search marketers and partners. The original Ask Sponsored Listings launched just over a year ago and has received a variety of feedback from advertisers. The Version 2.0 is intended to simplify the management of marketing...
24/7 Real Media, Inc. today announced the launch of its Rich Media Foundry, an intuitive rich media creation and trafficking solution which supports all formats and any vendor. The tool is designed to integrate seamlessly with Open AdStream, the company's ad management platform. "Rich media is the fastest growing advertising...
ADOTAS -- Faceless online companies may know you better than your best friend does. They use the data to send consumers targeted ads – and then charge a pretty penny for the ads due to superior response rates, The New York Times reports. A New York Times/comScore analysis revealed that large...
DM CONFIDENTIAL -- If you’re in the habit of jumping to conclusions based on incomplete information, then sure. A study conducted by Ohio State University revealed that Facebook users (148 of the 219 students surveyed) had grade point averages in the 3.0 to 3.5 range, while non-Facebook users boasted GPAs...
A study released by Atlas Institute, a division of aQuantive, Inc. entitled "How Overlap Impacts Reach, Frequency and Conversions" analyzed the impact of advertising on the major Web companies including MSN, Yahoo! and AOL. The study showed "that consumers are more likely to convert after viewing ads on multiple Web...
ADOTAS -- With the departure and limbo of MySpace founders Chris DeWolfe and Tom Anderson, the question remains if those two could have revived the company. Owen Van Natta, Mike Jones and Jason Hirschhorn are now helming the social network. Julia Angwin, author of "Stealing MySpace: The Battle to Control...
ADOTAS - Throughout 2011, local businesses were drilled with the importance of having a social media presence, and better methods of local advertising via Facebook have made buying ads on social media an increasingly viable option. And according to a new report from Borrell Associates, social media is now...
ADOTAS – Rumors have been swirling all morning that Steve Jobs suffered a “major” heart attack and was rushed to ER. (They started on a citizen journalist site called iReport which is owned by Time Warner Inc.’s CNN). Apple’s spokesman Steve Dowling immediately denied the reports, simply telling reporters “It...
ADOTAS – Most people born before 1980 know they can’t “tell” if someone has HIV/AIDS by the way they look (thanks to Madonna et al, it was hammered into our brains). But according to a recent study from the Center for Disease Control, 25% of teen girls in the...
ADOTAS -- AOL’s Platform-A is the top interactive advertising network, reaching 91% of American Internet users, according to data released by comScore. Yahoo and Google came in second and third, respectively. The report analyzed March 2008 data on online ad networks and highlighted the breadth of ad networks’ reach. “Ad...