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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

AOL has relaunched Games.com

AOL has has relaunched the gaming site Games.com to broaden its advertising capabilities and demographic reach by creating a new look, easier navigation and a more diverse library of games. The retooled site, which will add twenty new games by year's end, will also facilitate collaboration among players by...
Advertising.com's UK division has launched its new Automotive LeadBack Channel, which anonymously tracks users as they visit automotive sites and serve ads relevant on their online activities. Users are identified by 4-week long cookies. When a user with an Automotive LeadBack cookie visits another site on the Advertising.com network,...
ADOTAS - Kyp, a marketing company that specializes in the development of unique consumer engagement solutions that promote behavior change, announced that it had completed a U.S. $9.1 million series D financing round. The Company’s primary platform, called the iKip, is a patented, interactive marketing medium that delivers information that...
It is believed that another large firm potentially in talks with Yahoo is none other than News Corp. Techcrunch has confirmed a previous report by Silicon Alley Insider that the two companies are in fact still in talks about an integration. The report gives details that Fox Interactive Media would...
ADOTAS – Do-gooders rejoice: it seems that “cause-related marketing” can increase sales by up to 74%, according to a Cone and Duke University study.During the first phase of the study at Duke University, 182 participants evaluated a new regional magazine and were exposed to either a cause-related or generic...
 ADOTAS -- Here’s a mention from around the globe: A news and entertainment portal in Singapore is celebrating its second birthday today with wins from the 8th Asia Media Awards 2009. Omy.sg received Gold and Silver awards in the Best in Cross Media category for a microsite covering the 2007...
Interactive media company VMIX has partnered with the Union-Tribune Publishing Company, a newspaper publisher whose website reaches more than 2.5 million visitors a month, to provide targeted video upload, media management and community tools to residents of San Diego's South County. The new site on SignOnSanDiego.com will feature local sports,...
ADOTAS - You know, Lars Bastholm was doing such a bang-up job as Olgivy & Mather's chief digital creative officer for Northern America that they handed him the additional role of chief creative officer O&M New York. That's good stuff, buddy, after all, this is the concrete jungle where...
Search engine provider HighBeam Research has announced that they will be providing two paid promotion/advertising services. HighBeam is a high-powered research search engine cataloguing more than 35 million articles from 3,000 sources designed to help individual researchers track down news and reference information. HighBeam Publisher Direct will let research content...
ADOTAS – Online performance marketing company Epic Advertising has announced the launch of its Performance CPM (pCPM) metric that will allow interactive advertisers to track performance-marketing campaigns by tracking “induced visits.” pCPM aims to revolutionize performance measurements by going way beyond click measurement. The company considers a visit to an...