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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Internet research firm eMarketer has released a new report today, Mobile Television for Marketers: Monetizing the Smallest Screen, which forecasts that there will be more than 100 million worldwide users of paid or sponsored mobile broadcast video services by the end of 2009. The report was based on various...
IT Interactive Services's search engine, Genieknows.com has upgraded its PPC search engine to version 3.0, bringing with it a complete back-end redesign for PPC marketers. The Genieknows PPC service is nearing its 3rd anniversary, so they have experience listening to their clients. After listening to feedback from advertisers and...
According to a report by marketing research company Synovate for Vendare Media's ad network Traffic Marketplace, consumers are more than twice as likely to click on an ad if it's contextual. Three out of five participants responded to contextual ads as opposed to ads targeted by demographic, geography, or...
Broadband Enterprises, a company specializing in broadband video sales, syndication and original production, today announced an agreement with AP Digital, a commercial division of The Associated Press. Under the deal, Broadband Enterprises will offer AP news programming, including national/international, celebrity, entertainment and fashion news through vSyndicate, its affiliate network...
Online advertising provider Accipiter Solutions has just signed a small handful of new media companies. Photo sharing services Photobucket and Filmloop, along with multimedia management company Entriq Inc. and online game provider Visioneering Games are all now using Accipiter's AdManager software to serve advertisements. "Our customers are looking beyond static...
LiveDeal.com, a portal comprised of local online classifieds totaling more than $3 billion worth of goods listed for sale across the U.S., has signed with Interep Interactive subsidiary Winstar. With this new union, Winstar will be LiveDeal's exclusive national online sales firm, providing LiveDeal with sales representation to advertising...
Performance marketing firm MIVA today announced an exclusive partnership with Intellext, the creators of Watson -- a next-generation, desktop-based search tool that automatically finds users contextually relevant information based on the content of their documents. With this new arrangement, Intellext intends to display targeted pay-per-click and pay-per-call ads offered by...

.XXX: The Sequel

Plans to push Internet porn into its own domain has been green-lit again. The "Cyber Safety for Kids Act of 2006," supported by senator Mark Pryor of Arkansas, and Max Baucus of Montana, would require all websites containing inappropriate adult content to use an appropriate, easily identifiable top-level domain...
Google and Nike have just announced the beta release of their partnership site, Joga.com. Refocusing the popularity of social networking sites like MySpace.com towards a specific interest-group, Joga.com will support an online community of soccer enthusiasts from around the world. Although Nike will contribute integral content to frame the interests...
VeriSign, the online communications company best known for their secure SSL certificate technology -- which protects billions of voice and data transactions over the Internet -- has announced that they will purchase mobile marketing company m-Qube for $250 million. mQube helps companies develop, deliver, and monetize mobile applications, media,...