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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Media research company Visiongain released a report today " Mobile advertising and marketing: Market analysis and forecasts 2006-2011," which analyses the market proponents and barriers affecting mobile advertising and marketing. The report examines mobile advertising opportunities presented by contextual advertising, video, TV, and MMS and discusses the market...
EU giant ad pepper media announced yesterday that they are acquiring Crystal Reference System Ltd., the parent company of Crystal Reference and Crystal Semantics. Crystal Reference, the leading provider of reference content, and Crystal Semantics have developed Textonomy, the world's first Sense Engine technology, which is already patented...
ADOTAS has learned that Google will expand its database service in development, Google Base, to include an e-commerce search engine that will allow retailers who do not currently sell products online to gain an online presence. Retailers would use Google's service to access Google users. Companies will submit descriptions and...
According to a report from on-demand security firm BlackSpider Technologies this week, botnets were responsible for dispersing unusually high numbers of a pharmaceutical spam email as of March 15th. The company found that one large botnet of at least 100,000 distinct IP addresses was responsible for issuing 125 million...
Microsoft and Epic Records reached an agreement yesterday to make exclusive music content and high-definition music video downloads free for a year to all Xbox 360 gamers. Over the next year, Xbox and Epic will highlight 12 up and coming artists through the Artist of the Month (AOM)...
There's nothing like a controversial site to serve as a great platform for promotion. With the help of New York agency Deep Focus, infamous, yet hugely popular site YouTube.com is now taking its viral video style to Hollywood. The first "official" YouTube film trailer was launched 72 hours ago for...
The Web Marketing Association, sponsor of the annual international WebAward competition, released the findings of a decade-long study on web development trends across 80 industries yesterday. The Internet Standards Assessment Report (ISAR) is based on data collected from almost 10,000 web site evaluations and provides industry benchmarks for...
ADOTAS has learned that just less than two weeks after Fandango announced a partnership with Sprint Nextel Corp. to sell movie tickets via mobile phones, the movie ticket provider is announcing today that it will further expand its sales via cell phones by adding Cingular to its list of...
E.W. Scripps recently paid $366 million in net cash to acquire uSwitch.com, a U.K.-based online price comparison site for home services and personal finance. The deal follows Scripps' buyout of a similar site, Shopzilla, in June of 2005. Scripps plans to position uSwitch and Shopzilla as the foundation for...

MSN Spaces Travels to UK

MSN.co.uk, the UK's number one website, announced today that it has signed a 3-month deal with the British media company 3 to create the first branded MSN Space in the UK. The service launches this week and will offer 3's SeeMeTV, the UK's first mobile TV channel to...