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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

According to preliminary estimates by the Newspaper Association of America (NAA), newspaper website spending grew 32.5 percent between the fourth quarters of 2004 and 2005 to hit $552 million. Online ad spending on newspaper websites was up 31.5 percent, at $2 billion. This marks the seventh consecutive quarter of...
As part of its "Brand Universe" initiative, Yahoo will be launching 100 new websites built around popular brands like the TV show Lost as well as Harry Potter. According to Brand Universe project leader Vince Broady, Yahoo should be able to leverage a larger audience than most of the...
BOSTON, Oct. 1, 2013 – Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform, today published its latest Fiksu Indexes, which indicate the cost to acquire loyal users reached the highest level ever recorded in August at $1.90. The Fiksu Cost per Loyal User Index increased by six percent in August, or 10 cents, to $1.90...
A Microsoft site based in China is testing developing software that creates a refined profile on Internet users which will include sex, age and geographical origin. The software determines these things based on behavior, not form entry. The intention of the software is to specify target advertising, however some...
Capitalizing on the online space as part of a multi-platform marketing effort for its new documentary The Ground Truth, Focus Features today announced that it has tapped AOL to create a promotional extension thrugh the latter's new AIM Pages section. With this partnership, AOL will create a customized AIM Pages...
ADOTAS – AOL has somehow managed to leverage mobile games, interactive advertisements and social networking in one handy new community channel. AOL today announced that it is launching an ad-supported mobile gaming community channel, powered by Cellufun. The company will offer free mobile web-based games through its media portal –...
ADOTAS - Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers to computer code embedded in tracking beacons that reads links on a page to get clues into browser history. You know the drill: pink means you've...
ADOTAS - It may seem like mobile barcodes are omnipresent these days -- on posters, magazine ads, t-shirts, etc. -- a new survey of 500 adults (over the age of 13) surveyed via social networks suggests that the marketing technology hasn't yet reached mainstream awareness. According to market research firm...
ADOTAS -- Adblock Plus posted an “An Open Letter to Twitter” on its blog this morning, inviting the company to consider joining the Acceptable Ads program rather than just follow what many pundits are recommending prior to its IPO. According an Adblock Plus spokesperson, Adblock Plus is asking Twitter to...
DEERFIELD BEACH, FL. (November 07, 2012) — Intergi Entertainment is excited to announce the launch of their In-Game Video ads and Game Distribution solution. The video ad and distribution technology makes it simple for developers of any kind — including casual, mobile and Facebook — to integrate video ads...