Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Across the Atlantic, it was announced today that after a final battle with Harvest Digital, Aegis-owned firm Diffiniti has won the account of Aviva Digital, valued at approximately $45.2 million in US currency. The movement of the Aviva account follows a pitch that also involved Starcom Digital, OMD Digital, All...
Yahoo will show segments from CBS' "60 Minutes" beginning with the 2006/2007 broadcast season when the legendary TV news magazine will begin its 39th season on the air. Yahoo and CBS will split the Internet advertising revenue in CBS' hope to attract a wider, younger audience for its...
ADOTAS has learned that Universal Pictures UK and online DVD rental service Lovefilm will be launching the world's first download-to-own movie service in Britain in April 2006. Films will be available on Lovefilm and AOL Web sites, and consumers will be able to download two copies of the film:...
This morning New York Attorney General Eliot Spitzer sued web site operator Gratis Internet for selling the confidential user records of between one and seven million of its customers to three independent email marketers. The Washington, DC-based Gratis Internet, which enticed users to enter their information with giveaway sites...
The Internet Society of China (ISC) has published a blacklist of 296 IP addresses that have been found spending spam to unsuspecting consumers. Once these IP addresses are documented as continuing to send spam, ISC's members, which include more than 100 websites in China, will take action to block...
A study released Wednesday by Yahoo! Search Marketing found that 87 percent of consumers who go on high end vacations use the Internet to some capacity in making their travel arrangements. Yahoo! surveyed 401 people who had stayed at a luxury hotel at least twice in the past two...
Smashing Ideas, a leading independent Flash studio, today announced plans to aggregate and distribute Flash Lite content for mobile phones and consumer electronics devices. Having developed Flash, rich-media content for over 10 years, Smashing Ideas has been actively developing direct relationships with independent and major game and content developers to...
Performance marketing network MIVA announced yesterday that it will launch a new Pay-Per-Text ad channel that helps advertisers reach potential customers through SMS called TXT/AD. The ad channel is being launched in the U.K. through an exclusive deal with The Number, which is Britain's leading directory assistance service...
The Web Analytics Association, a trade group of major web analytics firms—including Webtrends, Clicktracks, and Urchin—this week issued a statement declaring that its members will open up their policies and practices for third-party review. The statement also included a condemnation of spyware and adware companies, with whom they are...
The New York Times Company announced yesterday that although overall ad revenue remained relatively flat, large growth in classified and display advertising has pushed Internet ad revenues for the company's media groups (The New York Times Media Group, New England Media Group, and Regional Media Group) up 23.4% in...