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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Outsell, Inc. just released the results to its survey of over 1,200 advertisers who control $2.4 billion in ad spending, entitled "Annual Ad Spending Study: Where and Why Advertisers are Moving Online." Outsell claims the study to be of "unprecedented breadth and depth," as it attempted to analyze differences...
Microsoft, which has recently been scrutinized for its upcoming Windows Vista's Welcome Center and its potential breach of antitrust guidelines, yesterday announced a deal to expand its mobile offerings in Europe. During the 3GSM World Congress 2006 in Barcelona, Spain, Microsoft Corp. announced its move further into the mobile...
Avenue A | Razorfish today announced its selection as Coors Brewing Co.'s interactive agency of record. The agency will be responsible for full-service media buying and planning, website design and development, as well as creative and analytics for the nation's third largest brewer. "Coors is an example of the growing...
Not long ago, Ugo Okonkwo, a young orthopedic surgeon from England, had a simple question: What is the most money ever spent on an internet advertisement? The answer, of course, was not quite as simple, and the query led him to the conception of his own website: www.mostexpensiveinternetad.com. Opened to...
Due to complaints by several un-named parties, state and federal prosecutors are examining information about the upcoming Windows Vista's Welcome Center. Microsoft's upcoming operating system Windows Vista is expected to be the operating system of choice for the next generation of PC's. After installing Vista on a new computer,...
Sales of Apple's iPod will hit 5.2 million this year, according to financial management firm Merrill Lynch. To capitalize on the growing number of iPods in people's pockets, On My Pod has launched an iPod-based city guide service. From the company's website, users can download restaurant, hotel, shopping, and...
Music fans will be given an exciting new way to interact with their favorite artists and songs starting February 14th, when AOL and Blender Magazine kick off their new partnership. Blender will release their upcoming feature, "50 Most Awesomely Dead Rock Stars," on newsstands and on the AOL Music...
This Wednesday, representatives from Microsoft, Yahoo, Google, and Cisco will appear before a House of Representatives panel on human rights to discuss their compliance with Chinese censorship requests. In the run to gain a foothold in the Chinese market, both Microsoft and Google have said they were blocking access...
A study recently released by media analysts Thomson Intermedia covering all UK media spending in 2005 shows entertainment media and leisure to be the leading category of online advertising. Crediting the rise in popularity of online gambling sites like UK Betting and Oddschecker, the study found the entertainment sector's...
At a conference on Thursday held by CDT and and the Anti-Spyware Coalition, FTC Commissioner Jonathan Leibowtz dropped a bomb on adware supporters by stating that perhaps it's time to out the big brands that use adware to market their products, in essence, targeting the demand for it. "A little...