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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

IAB Grows Another 25%

In the past year, the Interactive Advertising Bureau's membership has grown about 25%, bringing in 23 members in the first quarter of 2006. The current total of 250 represents a 600 percent growth from the dot-com bust of 2001, when the IAB counted only 35 companies as members. New additions...
Ad server ZEDO has acquired several clients from their former rival, Falk eSolutions, and they now claim to be the third largest ad server in the industry. As we reported last month, ad server DoubleClick purchased Falk eSolutions, and moved former Falk customers over to their DART platform. In...

MediaWhiz Merges with GRS

Today marked the union of Global Resource Systems (GRS) and MediaWhiz, which in turn forms one of the largest providers of online performance marketing services. Lake Capital, a private equity firm that invests in growing services companies, first invested in MediaWhiz in August 2005 and will provide further growth...
Leading performance marketing network MIVA today announced it has cemented a global ad distribution deal with Data Depth, provider of iCopyright. The two companies will cooperate to embed contextually relevant Pay-Per-Click and Pay-Per-Call ads in online content, which will generate income for the publisher. iCopyright, which offers copyright protection and...
Performance marketing company AzoogleAds today announced the adoption of a new Acceptable Use Policy for downloadable software, namely adware. This new set of standards, which the company believes are the strictest in the performance-based market, represents the latest stage in AzoogleAds' ongoing effort to ensure the quality of its...
The recently released iProspect Search Engine User Behavior Study, conducted on behalf of the SEM firm by Jupiter Media, reports that not only do 62% of search engine users click on results, but a full 90% click on results that appear within the first three pages. The study's findings...
E-Business security solutions provider GeoTrust today announced the availability of its free TrustWatch search service for the Mozilla Firefox browser. Firefox users can now immediately see a "trusted" search rating displayed next to each search result when using the Google search engine built into Firefox. With Trustwatch, Firefox hopes to...

Yahoo Generates YPN Blog

In order to reach out to Yahoo Publisher Network (YPN) customers, Yahoo has just launched an official YPN blog. Last year Yahoo began public testing of the YPN to compete with Google's AdSense. The YPN team will use the blog not only to highlight updates to the YPN system,...
Forget all about Sex and the City. PersonalScreen Media, a new producer of original online entertainment, is getting ready to unveil "In Men We Trust," the first in a line of web-based shows featuring product placement and seamless e-commerce integration. PersonalScreen, headed by former Viewpoint President/CEO Jay Amato and former...
Travelzoo, an online media company that publishes travel deals and offers from over 500 travel advertisers has decided to launch their 10 millionth subscriber into outer space. Travelzoo CEO Ralph Bartel presented subscriber Matthew Wagner with a ticket into suborbital space courtesy of Space Adventures. Wagner signed up for Travelzoo's...