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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ABC has launched a new e-commerce site, www.shopabctv.com, where people can purchase the products that appear on TV series like "Desperate Housewives" and "Grey's Anatomy. The marketing campaign/product line appears to be geared towards women, who place a high value on items like the clothes worn by "Housewive" stars...
HGTVPRO.com, a website developed by Scripps Networks for professional builders and contractors, is revising and/or adding new features to coincide with its first year anniversary and highest traffic ever. With its new Marketplace section HGTVPro.com will enable small advertisers, who may not have large budgets, to receive exposure on the...

AIM Turns Professional

AOL has partnered with business software developer WebEx Communications Inc. to develop a business version of AOL Instant messenger called AIM Pro. Enhanced security features like encryption will let workers communicate with each other privately. In addition to secure chat, AIM Pro will also feature VoIP conference calling, online...
Today, Whitepages.com has activated service for its new advertising solution, Geo —Destination Targeting. Advertisers on the most trafficked directory site on the Internet can now target users with a contextual ad relevant to their geographical location and potential future destinations. The new technology will take into account where in the...

MIVA Opens Agency Center

Performance marketing network MIVA is providing a more expansive environment for its agency clients with its new Agency Center 1.0. Designed specifically for advertising agencies, Agency Center 1.0 streamlines agency advertising initiatives by enabling access and management of multiple accounts from a central location. "Now that we've spent more...
The online branch of popular convenience store periodical AutoTrader.com has announced the launch of their new Flash-based educational site, Advertising Essentials. The site (advertisingessentials.autotrader.com), which is designed to teach auto sellers how to design advertising for online sales, starts with an intro from AutoTrader.com CEO Chip Perry. That's followed...
The Dish Network has announced that it will work with CNN to expand its interactive TV programming. CNN Enhanced TV channel will give viewers access to text news reports as they watch a live broadcast of CNN news. Digital TV programming and equipment maker OpenTV has created the tools...
In a meeting of the UN's Framework Convention on Tobacco Control ending on Friday, health officials from 113 countries agreed to participate in a new study targetting the effectiveness of tobacco advertising on the Internet and satellite TV. The assembly, which was overseen by the World Health Organization (WHO),...
Modeled like a pixel ad page, but without the pixels, Romanian tech company Tachyon Media has launched TheTagPage.com, a website that assigns tags to sponsoring websites. Tagging, also called a "folksonomy," is a collaborative way of categorizing information that has been growing in popularity over the last year...
SEM resource site Clickonomics.net has announced the launch of an online calculator that will let advertisers and publishers calculate profits for their Google AdSense and Google AdWords campaigns. "The ad calculators model profitability," said Clickonomics founder Dave Goodwin in a statement, adding, "the basic information included with a Google...