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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Data from GfK Mediamark Research & Intelligence’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones, but no landline telephones; this cell phone-only population has grown by 70% since 2010. According to Fall 2014 GfK MRI data,...
Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the Dress” and “River Monsters” will be able to see clips of their favorite shows on...
(ADOTAS) NEW YORK, NY--( Sep 15, 2014) -  Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, and Collective, a programmatic, multiscreen advertising company connecting brand marketers to consumer audiences, have today announced an alliance to set high-quality standards for...
ADOTAS – It's that time of year again in Adland. Brands are limbering up for one of the biggest advertising events of the year, the Super Bowl, which is now just over a week away. In this week's Friday round-up, we've got a fair few Super Bowl teasers for you,...
Since early March, Simulmedia has guaranteed marketers and agencies a higher Return on Ad Spend (ROAS) against any advertiser's designated target business outcome as compared to their concurrent TV advertising base campaign. Today during the company's PeopleFront, a forum to discuss what data-driven, people-centric advertising means for the future...
ADOTAS - Local marketing automation technology provider Balihoo announced today it had secured $5 million in funding. Prior investor OpenView Venture Partners led this round, and another prior investor, Highway 12, also participated. Balihoo works with national brands looking to target on the local level, and its growth is indicative...
ADOTAS – In a bid to ease the recession blues, landing page optimization shop magnify360 has built a new tool built for search marketers and agencies running Google AdWords campaigns. Dubbed the Google Cost Optimizer, it provides a peek into campaign performance, allowing end-to-end performance management and optimization of...
ADOTAS - Though Apple is currently king of the tablets -- 3 million iPads sold in 80 days -- competition is banging on the door, and not just from the Indian government. The Financial Times reports that Motorola and Verizon are developing a tablet computer powered by Google's TV...
ADOTAS - With 80 sessions and 5,000-plus developers, the Google I/O 2010 conference is well underway in San Francisco. While many are excited about the imminent release of the "Google TV" platform, which will use set-top boxes on TVs to offer Internet access and more interactive features via...