Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS -- Search has become the new barometer for how people feel and what they fear. Searches for terms related to the economic downturn showed dramatic gains last year, especially ones associated with the deteriorating job market. Searches using the terms “unemployment” and “unemployment benefits” were up over the previous...
ADOTAS – Industry watchdogs are slashing their online advertising forecasts for next year, but stress that the interactive industry is still in much better shape than the advertising business overall. WPP’s GroupM predicts 5% online ad spend growth next year (down from 16% growth in ’08). Publicis’ ZenithOptimedia Group has a...
ADOTAS - This weekend some of my musician friends were lamenting the slow decline of MySpace -- once a great way for bands to connect with venues and fans, now we can't get a damn thing done with the wheezing has-been site. Instead my musician comrades have been...
Brad Greenspan, founder of Intermix, former parent of MySpace, filed another lawsuit against the current MySpace owner News Corp yesterday, alleging that the social network violated antitrust laws by blocking access to his newest online project, video sharing site Vidilife, as well as other small video services like Stickam.com....
The Week magazine and Microsoft Windows Mobile have teamed up to offer the news and opinion publication's first-ever mobile program. The partnership was launched in response to the growing demand for sophisticated and relevant content for mobile devices like smartphones, PDAs, and handheld computers. To subscribe to the mobile program,...
ADOTAS – Consumers will accept – even embrace – new forms of interactive advertising, as long as companies play by their rules, a new study from IBM has found. Consumers are adopting digital content services like social networks and videos on mobile phones and PCs at an ever-increasing pace,...

Quick hits

ADOTAS - When people need their scores, they go to the net: Burst Media's recent study of 2,200 adults showed that fans were most likely to scour the Internet for sports news, as 36.1% of men and 32.7% of women cited it as their primary source. Local TV was...
Through the company's Actionable Cohort Analysis, YouAppi's technology enables automatically identifying the best performing user segments based on usage behaviors and patterns. YouAppi, a data-driven mobile customer acquisition company, is rolling out the company's Video Mobile User Acquisition solution after several months of testing. YouAppi's OneRun mobile user acquisition platform...
ADOTAS -- For a while, the UDID (unique device identifier) was an accidental hero: a mundane developer's tool that became the single, most important ad tracking tool for iOS. The UDID was never supposed to be such a prominent player in mobile marketing. But as the iPhone's popularity soared, advertising...
AT&T confirmed today that it is buying AppNexus, a programmatic advertising marketplace; a competitor of Google and Facebook and one of the world's largest independent digital ad exchanges. The announcement did not divulge any financial terms other than the deal is expected to close in the third quarter of 2018....