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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

SINGAPORE, May 30, 2013 (ADOTAS) -- TubeMogul announced that it successfully completed the second tranche of its Series C funding today. The funds will be used to expand the footprint of programmatic buying of video advertising throughout Asia. TubeMogul is backed by venture capital from a diverse group of financial...
Click Forensics™, Inc. today released industry pay-per-click (PPC) fraud figures for the fourth quarter 2007 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index. Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud...
Yahoo! Inc.has joined a growing number of big U.S. companies that are putting corporate resources behind efforts to cut carbon greenhouse gases. According to a Reuter's article the biggest U.S. Internet media company will encourage millions of consumers to take basic steps to help the environment as part of its...
ADOTAS - Claiming it will now offer end-to-end marketing measurement and predictive analytics, MarketShare acquired marketing performance measurement tool-maker MarketingNPV for an undisclosed amount. “We have entered the age of transparency, where advanced analytics and decision support are no longer a ‘nice to have’ – they are now a ‘need to have,’"...

Blocker’s Remorse

As part of Adotas' ongoing exploration of Online Advertising: Life After Mobile Ad Blocking, here's a look at one blocker's remorse. Marco Arment (pictured left), an iOS and Web developer, co-founder of Tumblr and creator of Instapaper, has pulled his newly launched ad-blocking app, Peace, from the AppStore, saying...
MSN and SuperPages.com (Verizon's online yellow page directory), have allegedly reached an agreement where SuperPages' ads will be served in MSN Local search results. Though there is no official release out on this deal yet, as of yesterday local search ads have already started appearing on MSN's Local Search engine....
Over the past few years, behavioral retargeting companies have turned to performance networks as an obvious place to gain immediate access to hundreds of brands and to generate new revenue streams. It’s clear that behavioral retargeting is appealing to advertisers and is gaining an increasing amount of publicity. So...
Vox Media and NBCUniversal on Monday announced the launch of "Concert," the largest premium quality content and audience inventory available to advertisers. Concert gives brand marketers the ability to reach a high value audience of more than 150 million people across Vox Media’s eight properties and NBCUniversal’s digital properties....
Yahoo has just struck a deal with ABC News, the North American digital distributors of BBC News videos in North America to let Yahoo News users access about 30 BBC News video clips each day. Clips include top stories, U.S., world news, sports, business, politics, technology, health and entertainment. "We...
ADOTAS - "I want to show this to you on a BlackBerry," Mogreet CEO James Citron says to me, eschewing the slimmer, sexier iPhone to his right for the short and stocky Berry. "Everything looks good on an iPhone, but most people don't realize how good video shows up...