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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Brand Republic reports that a Deloitte survey conducted in association with the UK Association of Online Publishers polled thirty UK Publishing firms about their opinions on the future of digital publishing. Results revealed that 70% of the publishers did not perceive online content as a threat to print. Digital...
Maven Networks today announced that GMTV, a top-rated morning TV show in Europe, has selected Maven Media System (MMS) to kickstart its broadband video initiatives. With a monthly viewership of 25 million in tow, GMTV will utilize Maven's broadband video platform to power a professional-quality Internet TV channel for its...
ADOTAS -- The news just keeps coming. While it was already announced that it was going to happen, Lalawag is saying that around 600 employees are being laid off, with most notified through the day. Apparently it's not just product managers getting the axe, but suits as well. Ex-DoubleClick CEO David...
Advertising.com's UK division has launched its new Automotive LeadBack Channel, which anonymously tracks users as they visit automotive sites and serve ads relevant on their online activities. Users are identified by 4-week long cookies. When a user with an Automotive LeadBack cookie visits another site on the Advertising.com network,...
Companies are constantly trying to find new and innovative ways to sell ad space. Fifth Network has rolled out its newest method which measures the time a viewer will pay attention to a page and sell based on these numbers. Fifth Network will supply the data for advertisers to choose...
The goal of universal search according to Google is relevance to the search user. However, the changes also will create new opportunities, particularly for brand advertisers. The universal search model, currently in its early stages, will present search results in a much more integrated manner than before. Depending on what...
ADOTAS - Censorship has been a constant battle for online critics and professionals. It’s a moral issue and an economic issue and the WTO is taking on the issue. A censorship case at the WTO, depending on the outcome, could set limits on blanket censorship which would allow states...
Broadband video network Heavy.com announced Tuesday the first ever "Super-Banned Bowl", in which rejected ads for the sporting mega-event will finally get airtime via the broadband channel. Among the ads appearing are last year's infamous GoDaddy.com spots, only this time in director's cut form. Also included in the "Madison Ave....
ADOTAS – Online performance marketing company Epic Advertising has announced the launch of its Performance CPM (pCPM) metric that will allow interactive advertisers to track performance-marketing campaigns by tracking “induced visits.” pCPM aims to revolutionize performance measurements by going way beyond click measurement. The company considers a visit to an...
Pinger Inc. announced today the official launch of Pingercast massaging. This opt-in mobile promotional service is being utilized by political candidates, media companies and artists alike. This tool allows these people to create a more personal relationship with supporters. The messages are sent to a user’s mobile phone in a...