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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Eons, Inc., is injecting new life into its sagging social network for boomers, the company announced today. The company’s credo: “Get Ready to BOOM Your Life!” When Eons launched in July 2006, promising to celebrate “life on the flip side,” it pledged to offer adults ages 50 and older content...
Advertising.com's UK division has launched its new Automotive LeadBack Channel, which anonymously tracks users as they visit automotive sites and serve ads relevant on their online activities. Users are identified by 4-week long cookies. When a user with an Automotive LeadBack cookie visits another site on the Advertising.com network,...
ADOTAS – Not so fast, digital optimists. AdAge is here to pull the rug out from under your irrational exuberance. (Don’t get too worried though, it contradicts itself in another article. So take your pick). The pub took a long, hard look at the gains seen in display advertising last year...
In a marriage of mediums, American Express has launched its online contest campaign "Are You A Cardmember?" and has promoted it with star-studded commercials on television. Only Amex cardholders may participate in the initiative titled "Members Project".Celebrities ask people to visit membersproject.com, where they can vote on, suggest and...
Avast Mobile Security & Antivirus has an filter for Sms interceptor and calls, which is definitely valuable is you want to create a blacklist of excess quantities. Normally you might be ready to pay an amount premium for this level of secureness, but Bitdefender Malware Free of charge...
ADOTAS -- Faceless online companies may know you better than your best friend does. They use the data to send consumers targeted ads – and then charge a pretty penny for the ads due to superior response rates, The New York Times reports. A New York Times/comScore analysis revealed that large...
The goal of universal search according to Google is relevance to the search user. However, the changes also will create new opportunities, particularly for brand advertisers. The universal search model, currently in its early stages, will present search results in a much more integrated manner than before. Depending on what...
According to a Reuters report, CBS Radio today will announce a deal to offer text messaging to listeners, in turn enabling a new service that the "eye network" said will help stations and their advertisers reach and interact with consumers. The 41 station deal between CBS Radio, a unit of...
ADOTAS - Another legal battle that is going down right now exists between Apple and Nokia. The argument is thought by many to represent the change of the mobile industry into more and more of a smartphone-dominant industry.Nokia filed a suit against Apple in October that accused the firm...
ADOTAS – He’s not dead after all! Bloomberg News decided to update the Apple chief’s obituary yesterday (probably due to rumors of his ill-health) and accidentally published it – all 17 pages of it. Whoops! It hit the wire, disappeared and then a retraction was sent out. Gawker has the...