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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS – Rumors are swirling that a whole host of cuts and consolidations are about to land on AOL’s head. According to the Silicon Alley Insider, four major changes may be afoot: AOL departments may face up to 50% in expense cuts. Randy Falco will be farmed out to HBO, probably...
With its 2007 online publisher survey, Advertising.com, Inc. has revealed that 80% more publishers support video advertising formats this year versus last. The survey addressed the future of online advertising revenue growth, advertiser objectives and advertising capabilities for publishers. Furthermore, 100% of websites that support streaming content are monetizing...
ADOTAS – If they see the commercials, but don’t pay attention to them, does it count? Not so much … And according to a new study from Google’s DoubleClick Performics team, that’s just what’s happening in the online video market. The report finds that Web videos will get more DVR...
24/7 Real Media, Inc. today announced the launch of its Rich Media Foundry, an intuitive rich media creation and trafficking solution which supports all formats and any vendor. The tool is designed to integrate seamlessly with Open AdStream, the company's ad management platform. "Rich media is the fastest growing advertising...
ADOTAS – Yahoo, desperately clinging to its last shreds of street cred, has lost yet another battle – this time to Google. Google is officially the most popular Web site in the U.S., according to comScore. Google lassoed about 141.1 million unique visitors last month (an 18% spike year-over-year). Yahoo...

Twittergate snooze

ADOTAS -- Leaked documents, half-baked plans, pompous Techcrunch editors and clueless Twitter executives. Too bad this is not about something important. Maybe you heard it already, but some hacker accessed confidential corporate and personal documents of Twitter and Twitter employees and released some. The files ranged from executive meeting notes,...
Australia-based fledgling podcast company The Podcast Network (TPN) has taken a queue from the video podcast Rocketboom and put advertising space for a couple of its shows, "G'Day World" and "PSP Spot", up for auction on eBay. TPN produces 70 podcasts and reaches 241,000 listeners. "G'Day World," a show about...
ADOTAS – Online performance marketing company Epic Advertising has announced the launch of its Performance CPM (pCPM) metric that will allow interactive advertisers to track performance-marketing campaigns by tracking “induced visits.” pCPM aims to revolutionize performance measurements by going way beyond click measurement. The company considers a visit to an...
Magid Media Futures conducted a national survey in March that showed 80% of male Internet users between 18 and 24 in the U.S. watch online video at least once a week. 35% of those men are daily viewers. Daily usage of online video rose 56% last year amongst users ages...
ADOTAS -- In yet another attempt to emerge unscathed from Microsoft’s unwanted advances, Yahoo, Inc., has unveiled a new bookmarking tool today. OnePlace will allow users to keep track of their favorite Web topics on their mobile phones. While such a relatively minor move at first glance may not seem...