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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Zumbox Comes to SF and Newark

ADOTAS - It is being reported that San Francisco and Newark have signed on to be the first municipal clients of the web-based mail delivery system Zumbox. The company calls their service a “paperless postal system,” to reduce the carbon footprint of their clients. Anything from utility bills to...
ADOTAS – The Media Kitchen is teaming up with Visual IQ to provide clients with marketing dashboards and custom displays of marketing campaign results in the hopes of dramatically increasing campaign performance. The dashboard has been dubbed Blender. Blender utilizes a custom version of Visual IQ’s Intelligence Platform to enable...
Online independent music magazine I Like Music has entered into a commercial agreement with the Ministry of Sound, a UK dance music and lifestyle brand. The Ministry will now provide online media representation for I Like Music. I Like Music had previously gone without online ad sales management and representation...
The Week magazine and Microsoft Windows Mobile have teamed up to offer the news and opinion publication's first-ever mobile program. The partnership was launched in response to the growing demand for sophisticated and relevant content for mobile devices like smartphones, PDAs, and handheld computers. To subscribe to the mobile program,...
ADOTAS – Bango has introduced a new tool that measures mobile Web site’s number of unique visitors – with the same level of accuracy found with traditional online measurement tools like Google Analytics. “This is the third offering we’re making to help mobile Web site owners manager their sites and...
ADOTAS - Kyp, a marketing company that specializes in the development of unique consumer engagement solutions that promote behavior change, announced that it had completed a U.S. $9.1 million series D financing round. The Company’s primary platform, called the iKip, is a patented, interactive marketing medium that delivers information that...
Jumpstart Automotive Media has announced exclusive representation of all of ValueClick Media's online display advertising and lead generation inventory to the automotive industry. Serving online advertisements to in-market consumers during their Web browsing experience is vital, as studies have shown that those looking to purchase a vehicle spend less...
ADOTAS – Facebook veterans Dustin Moskovitz and Justin Rosenstein are leaving Facebook to form their own venture, the details of which have not been disclosed. (Sketchy details have emerged though. Their new company will focus on an open-source software development kit that would be compatible with Facebook). Facebook co-founder Moskovitz...
A study released by Atlas Institute, a division of aQuantive, Inc. entitled "How Overlap Impacts Reach, Frequency and Conversions" analyzed the impact of advertising on the major Web companies including MSN, Yahoo! and AOL. The study showed "that consumers are more likely to convert after viewing ads on multiple Web...

Steve Ballmer Gets A Pay Cut

ADOTAS - Steve Ballmer is taking a hit due to the recession. The CEO of Microsoft was reportedly paid 5.5% less for last year’s fiscal earnings. The mogul was paid $1,276,627 as opposed to his usual $1,350,834. His normal salary went up slightly to $665,833 but his bonus was...