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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Virgin Mobile announced today that it will be expanding its roster of exclusive MTV programming, building upon a partnership that has existed since 2002. "We'll be able to provide customers with exclusive content from what we consider to be their best shows: Total Request Live and Direct Effect," Howard...
According to November's comScore Media Matrix stats, Google is still the leader of the pack when it comes to search. The ever-expanding online giant has maintained its sizeable lead in the U.S. search market, winning 39.8% of all searches conducted compared to 29.5% for closest rival Yahoo and 14.2%...
CNN and Time Inc.'s Money Magazine have teamed up for the re-launch of CNNMoney.com. Though CNN has had a partnership with Money Magazine since 2001, they've now built up a new site that combines content from both CNN and all of Time's business and financial publications including Money, Fortune,...
With the purchase of Truveo, a real-time video search engine, AOL has moved forward with the expansion of the video search capabilities on its new open portal. Truveo can now be accessed via AOL's video search page, which currently offers both AOL-produced video and more than 2.5 million results...
With in-game advertising methods becoming more innovative by the day, it only makes sense that someone should create a business around it. Today San Francisco-based Engage In-Game Advertising became the first independent in-game media company to provide strategic planning and placement services targeted specifically for video game advertising. How is...
Today, the largest online media site and the largest global hotel brand announced a co-branding effort that will bring free, Yahoo-sponsored Internet access to Sheraton lobby computers. Pilot versions of the project, which were launched just after Christmas, are currently being conducted in San Diego, Boston, Stamford and New York...
As illustrated by the eBay auction for the last 1,000 pixels on Alex Tew's Million Dollar Homepage, pixel-based advertising can work. But while copycat pixel advertising web sites are already becoming old-hat, developer Yuriy Setko has now taken a different approach. His company, PixelAdNet.com, combines pixel advertising with tried...
Interactive firm Agency.com has been named the Best Creative Agency of the Year by OMMA Magazine. Distinguished by its consistently creative campaigns and innovative uses of technology, Agency's high-profile jobs include work on the popular eBay "it" campaigns (which included Flash ads featuring live eBay stats and custom landing...
Today, ThinkPartnership subsidiary WebSourced announced that it has changed its name; the interest will now be known as MarketSmart Interactive, Inc. This interactive agency, whose area of expertise lies in search engine optimization, pointed out that the name change not only reflects its continued evolution (by incorporating new product...
In a report released today, the Search Engine Marketing Professional Organization (SEMPO) found that in 2005, advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing—a 44% increase over the year before. The study—which covers various aspects of search spending, including payments to search engines and...