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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

AOL Hooks Phishers

It's been reported today that America Online is suing several Internet scammers under Virginia's July 2005 anti-phishing law, as well as Federal trade and anti-spam laws. AOL claims their lawsuit is the first one by a major ISP to cite the new Virginia law. "At AOL, we are using every...
Edmunds.com, an e-commerce site for the automotive industry, is leveraging the popularity of the social networking model on sites like MySpace to serve its niche market. Its recently launched CarSpace brings car enthusiasts and potential buyers together, in a space where they can create a profile, search other members'...
Behavioral targeting company Revenue Science has partnered with the Japanese Digital Advertising Consortium (DAC) -- which represents companies like Yahoo! Japan, MSN Japan, and Infoseek -- to take on the Japanese online advertising market. The deal gives advertisers and publishers in Japan access to Revenue Science's behavioral services. It's...
Beginning March 16th, CBS will offer free streaming broadcasts of NCAA March Madness basketball games on NCAASports.com. Courtyard by Marriot and Dell are leading a surge of advertisers to the broadband space, which will show the games live with advertisements filling the regular TV commercial breaks. This offering is...
In order to drive up sales and enhance a customer's shopping experience, comparative shopping web site Pricefish.com has released FishClips, a service which lets online vendors include a short mp3 audio description of their products. FishClips will appear alongside the standard product listings, and are designed to provide customers...
At today's kickoff of the Search Engine Strategies show in New York, web content management software provider Hot Banana said they have partnered with press release marketing company PRWeb to let Hot Banana's web content software users distribute their press releases though PRWeb. The PRWeb integration will give Hot...
SAXOTECH, an online publishing software company for the print media industry, has just introduced their new online advertising platform. SAXOTECH Advertising is geared towards newspaper, magazine, and news websites, and contains support for online ad functions like online classifieds, credit checking, and billing. The classified system supports both call-center...
Today, online advertising affiliate network AzoogleAds parts ways with adware company 180Solutions. 180 has been under fire from industry observers for allegedly letting malicious publishers install its Zango ad serving software on peoples machines without their permission. 180 has been taking measures, such as their S3 installer to prevent...
The results of 24/7 Real Media's year-end Behavioral Targeting Report show that behavioral targeting became one of the year's most effective methods of online advertising. While the report tracked the expected growth of 24/7 OnTarget impressions, up 200 percent, and clickthroughs, up 166 percent, and confirmed the effectiveness of...
Internet security software company Symantec and Hotbar, a company that distributes an ad-supported Internet Explorer toolbar and skinning application have reached an out of court settlement. Their disagreement revolved around Symantec's labeling of the Hotbar application as low-risk adware. The Symantec software package then allows users to uninstall hotbar....