Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

SAN FRANCISCO, March 11, 2014 (ADOTAS) -- Ampush, a leading ad technology company and Facebook Strategic Preferred Marketing Developer (sPMD), today announced that it has appointed Rick Cotton, an ad industry veteran with deep experience building and scaling fast-growing tech sales organizations, as its new CRO.
ADOTAS -- Recognizing that mobile is moving to more app-based experiences, Facebook is running a small test to show Facebook ads in mobile apps, according to a post on the company's news blog. The test is intended "to improve the relevancy of the ads...
ADOTAS -- Yahoo, Dog Time, VC Consulting, Burst Media and Anchor Intelligence released company news. Burst Media, an online media and technology company, has announced a partnership with Anchor Intelligence, a click fraud and traffic quality company. The partnership enhances Burst’s existing inventory auditing systems with additional visibility into site...
PulsePoint, a global programmatic platform for brand engagement, today announced the release of its programmatic content marketing platform, offering brands a single solution to efficiently target, distribute and optimize branded articles and videos to the right audience at unprecedented scale. The platform taps into PulsePoint’s global programmatic technology stack...
VISUAL IQ - Most companies that rely heavily on traditional database marketing channels, such as email and direct mail, perform some level of audience analysis on their in-house lists to identify demographic and behavioral patterns and a propensity to convert. Some of them overlay these lists with richer demographic databases...
This week, CBS and Comcast announced they would be replacing their former deal, which entailed offering CBS shows online as a $0.99 download, to something a little more lucrative and closer to home. Now, CBS shows will be offered online for free, but supported by advertising, while the former agreement...
Membership emphasizes Factual’s responsible approach to protecting consumer privacy in mobile. Factual, the neutral data company that makes location data accessible to everyone, announced today that it has become a member of the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for...
ADOTAS -- Vertical search engine GlobalSpec recently launched a sweepstakes contest on ADOTAS that aimed to reach media professionals and buyers by offering them a free day at the spa or a shopping spree at the Apple Store. GlobalSpec wanted to give back to all of the hard-working members...
ADOTAS -- Further venturing into the visual arena, audio-centric site Pandora.com, which builds radio playlists for specific users based on preferences, will feature video campaigns for NBC and Electronic Arts. Through 30-second spots, user-initiated extended video trailers and branded radio stations, NBC will be highlighting its new hospital drama "Mercy"...
Online advertising can effectively influence word-of-mouth, says a new study from online advertising company DoubleClick. "Influencing the Influencers: How Online Advertising and Media Impact Word of Mouth" is part of DoubleClick's Touchpoints IV survey series and examines how influential people in a community affect purchasing decisions for various product categories. "Influencers...