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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS – The Association of National Advertisers has formally expressed their displeasure with the Google/Yahoo ad deal. The agreement – under which Yahoo would run Google ads on certain Web pages to generate higher revenue than it could with its own ads -- was finalized earlier this year. The...

Heavy Beefs Up Personnel

Heavy.com, known to cater to the young and macho man, is making a lot of changes in personnel recently which has industry experts keeping their eyes on the 8-year-old site. The company has kept a strong tradition of creating customized integrations and campaigns for their advertisers, helping the growth of...
INDIANAPOLIS -- TabSite, the industry leader in Facebook fan page management, is challenging retailers and brands to get ahead of consumer purchase decisions this holiday season and extend the season days longer. Using social engagement applications, retailers of all sizes have the potential to drive traffic, increase fan participation...
ADOTAS -- Stalker fave Loopt, a mobile social network that can be used to track friends’ geographical locations, is partnering with Verizon Wireless to put its software on select phones next month. Verizon customers will be able to leverage their phones’ location-based services capabilities to share location information, status messages...
ADOTAS - Industry vet Mark Torrance (no relation to Jack Torrance) is joining the RocketFuel team as chief technology officer. The founder of StockMaster.com, a software development and integration consulting firm. He may have the shining, doc, but don't him what's in room 237. Media venture QuandrantONE -- which boasts...
ADOTAS - Among the major executives jumping ship from Yahoo recently, the biggest blow seemed to be Hilary Schneider, EVP of the Americas, who was reportedly hand-picked by embattled CEO Carol Bartz early in her reign when her focus was re-conceptualizing Yahoo. However, the Internet portal -- which isn't...
Boston.com, one of the largest regional news portals in the country, has just launched a unique new content marketing program that allows local businesses to connect and engage with the extensive Boston.com audience of an average of more than 6 million unique visitors each month. Called Insights, the new program...

Sina Buys Into Focus Media

ADOTAS -- One of China's biggest Internet portals will buy a major share of a company known for its innovations but earnings challenged. Sina Corporation will acquire Focus Media's out-of-home advertising networks, its LCD display network, and its in-store network, which together would amount to more than 100,000 advertising monitors...

CBS Network Adds 350 Sites

CBS Interactive Audience Network is gaining some content with the addition of over 350 local television and radio web sites that will be allow the biggest names on CBS to be available across the web. The network will include 29 of CBS’s owned and operated television stations, 144 of its...
At the first-ever Digital Conference in New York, hosted by American Association of Advertising Agencies, Brian McAndrews was the center of attention. His company, aQuantive just sold to Microsoft for $6 billion and everyone wanted to hear what the man had to say. During a Q&A, McAndrews said that a...