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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

SAN MATEO, CALIF., April 18, 2013 (ADOTAS) -- Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013. The data originates from the company’s extensive mobile advertising platform, which consists of AdMarvel, Mobile Theory, 4th...
ChoiceStream, a full-service programmatic advertising partner that runs branding and direct response campaigns for brands, today announced the next evolution of its optimization architecture. Thunderdome, is the world’s first and only implementation of media and audience optimization based on multiple competing algorithms. While most programmatic platforms with real-time bidding use...
ADOTAS - Last week, Outbrain was in the news for raking in $35 million in funding. For a lot of people, that turned the idea of a content discovery system (the widget that links readers to other, similar-in-topic pages both within the same website and on external sites, whose...
Innovid Inc., announced the issuance of a patent by the U.S. Patent Office that covers interactive video technology —an innovation sweeping the digital advertising industry. The patent for invention number 8,745,657 is for “inserting interactive objects into video content.” The patent was originally filed in February 2009. The patent covers...
ADOTAS - Ah, it's getting close to that time again -- MediaMind's annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year's occasion were pretty spectacular, but I did have several of their special cocktails...
ADOTAS - It may be popular for those in the industry to spout that the "Wild West" days of Internet advertising are over, but Anchor Intelligence is seeing as much attempted click fraud as ever. Although it slightly decreased quarter-over-quarter, the company noted in its second quarter "Traffic Quality...
ADOTAS - It looks like what appears on screen when a cat runs across the keyboard: VAR KMCID='Z9iGGN1n1-zeVqbgzrlKkl39hiY'; if(typeof(_kmil) == 'function')_kmil(); That's the contents of the global identifier variable KMCID set when a user hit any site using KISSmetrics' tracking technology (such as Hulu or Spotify) before July 29 and the...
NEW YORK, February 20, 2014 (ADOTAS) - >Rubicon Project, which operates one of the advertising industry's largest independent real-time trading platforms for digital advertising, and Dstillery, the pioneer in audience targeting for brands, today announced a partnership that enables Rubicon Project's global ad network buyers to turn on mobile...
The value of traditional advertising is under heavy siege. The maturation of the Internet, with its focus on banner ads and click-through rates, plus the trend towards personalization and companies' use of social media as discounting and couponing platforms all but finished the job. But there's one role that...
Online video leader Klipmart, along with partners MediaVest Digital Connections and Carat Fusion, has developed the online video industry's first comprehensive in-stream campaign management and reporting tool. Klipmart's Universal In-stream Solution provides agencies and clients with the first and only comprehensive report for in-stream video campaigns running across multiple publishers....