Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Broadband video network Heavy.com announced Tuesday the first ever "Super-Banned Bowl", in which rejected ads for the sporting mega-event will finally get airtime via the broadband channel. Among the ads appearing are last year's infamous GoDaddy.com spots, only this time in director's cut form. Also included in the "Madison Ave....
ADOTAS - The faint of heart best click away. Just in time for Halloween (as well as Cyber Security Awareness Month), Anchor Intelligence has released a multimedia experience to give you the shivers: "The Uninvited Guest: A Browser Hijacking Experience, Dissected." Those who can stomach it can watch a video...

Amazon.com Is In LOVE(FiLM)

ADOTAS - Amazon.com, Inc. is in love. The company announced that it has acquired the remaining share of LOVEFiLM International Limited. LOVEFiLM is the leader in subscription entertainment services in Europe. These services include game and DVD rental-by-post as well as streaming films and television shows instantly online to...
ADOTAS - Warner Music Group, one of the largest music firms functioning today, is finalizing an agreement with YouTube that could potentially bring many of its artist’s content back to the popular video sharing site. Should they come to an agreement, Warner would be joining EMI Music, Sony Music Entertainment...
ADOTAS – Microsoft continues in its quest to pump up its Web search traffic, this time with a deal to make Live Search the default search engine on Hewlett-Packard Co. personal computers, starting in January of 2009. HP will also install a Live Search-enabled toolbar on all of its computers...
Presence-aware advertising service ContactAtOnce has added call tracking, pay-per-call, and SMS messaging to their lineup of services. ContactAtOnce is trying to bridge the online advertising gap between clicks and solid leads. Its "presence engine" online ad indicators let ad viewers know a real representative is present and waiting to...
ADOTAS – With gas prices continuing their meteoric rise, it looks like more people will be looking for ways to save gas money – and industry watchers predict more people will be shopping for more things (including food) online. adplex and MyWebGrocer are capitalizing on the growing trend and...
Google ranking factors study highlights big variations in search strategies for different niches − from ‘weight loss’ to ‘furniture’ and ‘financial planning’ Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of...
In-game advertising stalwart Double Fusion has introduced full support for Flash video with synchronized audio to its software toolkit, effectively allowing game publishers to offer advertisers the opportunity to run video ads in games. According to the release, the company is first to support Flash video and audio in-game...
Jumpstart Automotive Media has announced exclusive representation of all of ValueClick Media's online display advertising and lead generation inventory to the automotive industry. Serving online advertisements to in-market consumers during their Web browsing experience is vital, as studies have shown that those looking to purchase a vehicle spend less...