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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Sequoia to Startups: R.I.P.

ADOTAS – It looks like startups are in for a rough ride – news that probably doesn’t come as a shock to anyone considering the recent financial meltdown, but the extent of the projected damage may surprise some. According to several reports, notoriously generous startup-backers Sequoia Capital are putting...
ADOTAS – Rumors have been swirling all morning that Steve Jobs suffered a “major” heart attack and was rushed to ER. (They started on a citizen journalist site called iReport which is owned by Time Warner Inc.’s CNN). Apple’s spokesman Steve Dowling immediately denied the reports, simply telling reporters “It...
The SCI FI Channel has partnered with TV Guide to offer 1.4 million free downloads of an episode of science fiction drama Battlestar Galactica through iTunes. Today's issue of TV Guide contains a 12-digit promo code that will let users access the episode, incidentally entitled "Downloaded," guest-starring Lucy Lawless,...
ADOTAS – Social media shop Pluck Corp. is teaming up with the Sun-Times News Group to power a wide-ranging social platform for the news group. The two companies will work together to launch reader forums, blogs and communities on the newspaper’s online news site, www.suntimes.com, and across its entire portfolio...
Hearst-Argyle Television, Inc. announced today the launch of High School Playbook (highschoolplaybook.com), a first-of-its-kind product to bring high school sports action to all three screens -- TV, web and mobile devices. It is the first high school sports programming venture to combine social networking with music, statistics and robust, high-definition...
E! Networks announced yesterday it has signed two exclusive sponsors, Sony and American Express, for its new multi-advertising platform program, E! Everywhere. The new platform will officially roll out in conjunction with this Sunday's coverage on E! of the Academy Awards pre-show, Live From the Red Carpet As part of...
According to the Sydney Morning Herald, Ford is creating an online magazine for Australian audiences as it quadruples its online advertising budget. The magazine, called "Escape" after its compact SUV, is considered to be a "lifestyle" publication with branded content offering everything from cooking tips to suggested day trips....
ADOTAS – Google is set to cash in on a recent tweak in its AdWords quality scoring system. The search titan announced that the recalculation will help determine the order of ads for various keywords. As Google users execute searches, ad quality will be calculated in real-time while simultaneously analyzing...
An ancillary of News Corp., NDS Group PLC recently acquired CastUp Inc. for a bit over $11 million in cash. CastUp Inc. is an Israeli-based streaming video provider and NDS Group, which is based in London, provides technology to digital pay-television companies. NDS stands to gain substantially from the acquisition...
DoubleClick today announced that it has acquired online video solutions firm Klipmart. The objective of the surprising buyout is for DoubleClick to create a comprehensive rich media solution suite for video and non-video enhanced ad units. Klipmart products and technologies will henceforth remain available to all clients on...