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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

New documents coming forth in Eliot Spitzer's lawsuit against Direct Revenue suggest that Yahoo Search accounted for a sizeable portion of the adware company's income last spring. According to an email dated June 2, 2005, revenue from Yahoo Search ads totalled $226,964 in April, $193,944 in May, and...
Intel China Ltd, a subsidiary of silicon chip innovator Intel Corporation, and Baidu, the leading Chinese language Internet search engine, today signed a memorandum of understanding (MOU) for cooperation in the development of Internet search and related applications in China. According to the MOU, the two parties will cooperate in...
In-game advertising stalwart Double Fusion has introduced full support for Flash video with synchronized audio to its software toolkit, effectively allowing game publishers to offer advertisers the opportunity to run video ads in games. According to the release, the company is first to support Flash video and audio in-game...
Holding company Think Partnership (THK) today announced that it has signed yet another letter of intent, this time to acquire IceRocket.com, LLC, a real-time blog/RSS search engine that that provides its visitors the latest in news, business, technology, health, and sports stories, and also helps its customers to search...
In-game advertising company IGA Worldwide announced yesterday that it has gained exclusive rights for adding game developer SimBin's GTR and WTCC -based games into its Radial network. The agreement spans several years, and IGA will also provide advertising for GTR's sequel. As we reported earlier this month, IGA is...
Mediabids.com, an online marketplace for print advertisers, has partnered with PowerHour, a conference-calling and business technology/recruiting company to provide their customers with monthly TeleForums. Each TeleForum teleseminar is a 60-minute conference call where Medabids.com users can get info about the latest Mediabids tools and tips, as well as ad...
European mobile media company Tocmag has just launched a new online service that lets users create their own online mini-magazines, specially formatted for cell phones. The service is free for both the mini-magazine creator and the reader. Each mag can contain multiple pages of text, images, and video, and...
Yahoo has just launched their new comparison travel search engine, FareChase. FareChase searches multiple travel sites and presents users with travel results sorted by lowest price and travel dates. Yahoo! believes that FareChase will reduce the need for consumers to waste time perusing multiple travel sites. Once a user...
Baby Phat, the women's wear label created by Kimora Lee Simmons, has gotten a substantial boost in web sales with a little e-marketing help from eFashion Solutions and iPost. Since it doesn't operate brick-and-mortar stores (though the brand can be found in Macy's among other retailers), Baby Phat focuses on...
Youth-oriented online entertainment network Ooh! TV has partnered with digital media publisher thePlatform to publish Ooh! TV's new digital video portal. Ooh! TV is aimed at gen-X and gen-Y visitors, and they'll use thePlatform's Media Publishing System (MPS). MPS will let Ooh! TV publish their online video content to...