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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

The Interactive Advertising Bureau has chosen Jim Spanfeller, president and CEO of Forbes.com, to serve as chairman of the organization for 2006. In addition to the election of Spanfeller to the top spot, the IAB also added four new members to its board: Eric Chandler, president of the Internet Division...
The most visited Spanish language internet site on the web, Univision.com, has selected behavioral targeting leader Revenue Science to serve its growing behavioral needs. The site, a subsidiary of Univision Communications Inc. and founded in 2000, provides visitors with access to original and exclusive entertainment, news, sports, services and shopping...
Online/print publisher Hachette Filipacchi Media, which counts ELLE and Premier among their major trade titles, has created a new position to help direct their profitable online strategy. Former digital strategy consultant Marta Wohrle joins HF as their new VP-Director of digital media. In her post, Wohrle will oversee and...
LiveDeal.com, a local online classified ad site, is offering a new program called AdTarget which allows advertisers to target their ads locally. LiveDeal has already been using their local advertising technology to target classifieds, but AdTarget opens up that same functionality to banner advertisers. With local targeting, advertisers have the...

Blockbuster Revamps Strategy

According to Blockbuster Inc. CEO John Antioco, the well-known movie, game and entertainment rental service is now taking strides to move more of its customers online—particularly as it will continue to close a number of its retail stores in 2006. At the recent Citigroup Entertainment, Media and Telecommunications Conference,...
Amp'd Mobile, a 3G mobile entertainment company, has announced a partnership with EA Games to bring several EA sports and puzzle games to their mobile platform. Amp'd subscribers will be able to access a specially branded EA gaming channel and play popular EA titles like NBA Live 06, Madden...
At the Critics Association's winter press tour yesterday, the E! Network announced that it will be launching its own broadband channel to deliver streaming video and original content produced exclusively for the Web. With "The Vine @ E! Online," the 24-hour entertainment network will follow Comedy Central and MTV's...
Still don't understand how to avoid becoming a victim of an Internet crime? To help you sort out all your questions, the FTC (in partnership with 13 private organizations and five federal agencies) launched a website yesterday to bring you up to speed. Using interactive quizzes, the website educates on...
Virgin Mobile announced today that it will be expanding its roster of exclusive MTV programming, building upon a partnership that has existed since 2002. "We'll be able to provide customers with exclusive content from what we consider to be their best shows: Total Request Live and Direct Effect," Howard...
According to November's comScore Media Matrix stats, Google is still the leader of the pack when it comes to search. The ever-expanding online giant has maintained its sizeable lead in the U.S. search market, winning 39.8% of all searches conducted compared to 29.5% for closest rival Yahoo and 14.2%...