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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

NEW YORK (October 25, 2012) – Rakuten LinkShare today announced the continued expansion of its international presence with the launch of its affiliate marketing network in Australia. The performance marketing network already operates in the United States, Canada, the United Kingdom and Japan. “Launching our services in Australia...
Bazaarvoice's latest innovation delivers highly relevant product recommendations based on unique shopping data Bazaarvoice, Inc. today announced its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions smarter and...
GRAPHICMAIL - The mailing list is the most important element in the success of your email marketing campaigns. If you can convert visits to your website and social pages into lasting relationships via email, the chances of retaining customers are much greater. A permission-based list built by yourself always yields the...
Exponential Interactive has released their whitepaper,“Engagement: Not Just a Buzzword, The Art of Driving Active Attention with Your Next Consumer.” It discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars. “Our industry has used...
Yesterday, cruise line Royal Caribbean International launched a new email publication, called Explorer. They're calling it a video magazine, and Royal Caribbean believes it is the first publication of its kind in the cruise industry. Created with rich media interactive agency IQ Interactive and ad agency Arnold Worldwide, Explorer...
PASADENA, May 5, 2014 (ADOTAS) – UberMedia, the leader in leveraging social and location signals to drive mobile advertising results, today announced $8 million in additional funding from Gordon Crawford (pictured) and Blue Chip Ventures. Crawford is the former Portfolio Manager of Capital Research and Management, and Board Member...
Oink Ink Radio, a boutique advertising agency specializing in the creation and production of radio commercials, announced it’s call for entries to its annual Dead Radio Contest. The competition solicits advertising writers to submit their best “dead” scripts (scripts that clients previously deemed not worthy of production) for consideration. A...
Partnership will help app developers capitalize on mobile video ads. AerServ, a mobile-first video mediation platform, today announced a partnership with Telerik, a Progress company, to release the AerServ Plugin to the Telerik Verified Plugins Marketplace. AerServ is the first plugin in the Marketplace that offers mobile video ad mediation,...
Moviefone.com, AOL's movie information website, has assembled a film awards destination online that will cover both the Golden Globes and the Academy Awards. "Movie award season, which runs from December through February, is a time when people's interest in movies reaches its peak and they turn to the Web for...
As 36% of all US online consumers download online coupons at least monthly, PartnerCentric Inc. has launched the CouponsDelivered RSS Feed to give affiliate marketers easy access to various promotions. The service, which is free to clients and affiliates, has its own direct site and is also accessible from PartnerCentric's...