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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

With the new year right around the corner, digital marketers are looking forward to another year of continued growth in the digital marketing industry. So what can we expect in the new year? Tag management will continue to play a pivotal role with these trends, leading the way in more effectively...
ADOTAS - Shortly after selling Hydra, the performance advertising network he found and headed up since 2003, Zac Brandenberg found a new ship to helm in very different waters. Last month Brandenberg assumed the position of CEO at social game developer Meteor Games, maker of Facebook sensation Island Paradise. ADOTAS:...
ADOTAS -- Alterian, Techrigy, Epic Advertising, Compete, Dynamic Logic, Hulu and Audience Science announcements. Mark Jung was named Epic Advertising’s new Chairman of the Board. Previously, Jung was Chief Operating Officer of Fox Interactive Media. Jung was also CEO and Co-Founder of IGN Entertainment. In 2005, Jung was responsible for IGN’s...
ADOTAS - I hate the Facebook app for the iPhone, or at least I hate my copy of it. It's glitchy as hell, slow as (molasses) and a pain in the ass to navigate. When I need some Facebook action on-the-go, I've taken to using the mobile website. I occasionally have...
In a press conference today, featuring big names like Facebook COO Sheryl Sandberg, New York City Mayor Michael Bloomberg and Sen. Charles Schumer (D-N.Y.), Facebook announced it'll commence engineering operations from its New York office in early 2012. There are currently 100 Facebook employees based in New York City,...

Retailers Smitten by Facebook

ADOTAS - You're such a heartbreaker Facebook -- all the major retailers are smitten with you... At least  according to Media Logic's recent analysis of the social media marketing efforts of 100 national retailers. In the last year, has become these brands' social media hub (and heartthrob). Proof? Last year,...
ADOTAS -- In the continued shakeup of the declining social network, the online advertising veteran Wenda Harris Millard *will now be temporarily overseeing all advertising sales. According to Kara Swisher, Harris, who is president of New York- and Los Angeles-based media consultancy Media Link, will also remain at Media...
ADOTAS - Apparently China’s Foreign Ministry is angry that the U.S. has accused China of not regulating pirated media. The Xinhua News Agency quoted Ministry spokesman Ma Zhaoxu who said policies have been put in place to overcome piracy of copyrighted material. “The involved U.S. Congress members should respect...
ADOTAS – Global reality TV behemoth Endemol (responsible for such gems as “Fear Factor” and “Big Brother”) is set to launch a global sports programming and channels division. It aims to produce sports magazine shows and live sports coverage across TV and digital media platforms. Endemol said it plans to...
ADOTAS -- It's a metric that some, especially those in social media and online video, keep pushing as more relevant for advertisers: time spent. The results from a recent Lotame study showed the effects of exposure to a campaign on a person’s intent to view an entertainment offering. The study...