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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - Social e-commerce network ThisNext, parent company of sites ThisNext.com, StyleHive.com and MyStyleDiary.com, has partnered with Federated Media, a media company that teams up social media with relevant marketing. In addition, ThisNext has formed an advisory board that includes TiVo CEO Tom Rogers and former eBay Head of...
ADOTAS -- Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their...
ADOTAS – Pontiflex, Inc., a company involved in the online lead generation marketplace, reports that it has completed a $2.5 million Series A funding round led by New Atlantic Ventures and Greenhill SAVP. The funds will be used to build the company’s sales and marketing efforts and support its suite...
Today, the largest online media site and the largest global hotel brand announced a co-branding effort that will bring free, Yahoo-sponsored Internet access to Sheraton lobby computers. Pilot versions of the project, which were launched just after Christmas, are currently being conducted in San Diego, Boston, Stamford and New York...
NEW YORK, May 2, 2013 (ADOTAS) – Digitas, a digitally led, global integrated brand agency, today announced an exclusive partnership with Outrigger Media to develop an industry-first measurement product that identifies emerging creative talent on the YouTube platform. The Emerging Talent Tracker will leverage data and logic from Outrigger’s OpenSlate...
IRIS.TV Grabs Two Top Engineers from Yahoo!: Ming Fang and Tony Chia IRIS.TV, a pioneer in cloud-based personalized video programming that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today added strength to its...
ADOTAS - Through partnerships with ad networks such as Hi-media Advertising, madvertise and Mobile Ventures, mobile ad network Greystripe has crossed the Atlantic and made claim on Europe. Already the network has run 50 campaigns across the continent. After a successful beta partnership between audience merchant AudienceScience and dynamic creative...
AOL's In2TV, a broadband network that offers popular TV series online for free, has expanded to include In2TV En Espanol, a Spanish-language channel. The new channel will feature multiple episodes of more than two dozen popular television series with Spanish language tracks. Research from a 2005 study has shown that...
With 2007 mere days days, MySpace and MTV Networks have been gearing up for the potential mobile marketing boom with several new offerings for its users. The content and services being offered through the two outlets include a deal between News Corp-owned MySpace and Cingular, which will allow...