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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

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ADOTAS – Need a new gig? Good news: ADOTAS has revamped its Classifieds section. Check it out here. Job listings are rolling in from all over the country – and in every sector of interactive advertising. (The latest positions include: Web 2.0 product manager in Santa Monica, CA; marketing analyst in...
NEW YORK, June 12, 2014 (ADOTAS) -- According to a study by Ovum for the Internet Advertising Bureau (IAB), fewer than 50% of 300 surveyed leading US marketers use media buying agencies for their mobile advertising due to a lack of mobile expertise (see graphic at left). In order to...
ReachLocal, Inc., a provider of local online marketing solutions for small- and medium-sized businesses, announced today a strategic alliance with Google to become an authorized reseller of Google's AdWords. AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when...
Alanna Gombert Joins IAB in New Role as Deputy General Manager, IAB Tech Lab, and Vice President, Technology & Ad Operations. The IAB Technology Laboratory has appointed Alanna Gombert (pictured left), ad tech innovator and programmatic pioneer, to the newly created position of Deputy General Manager, and Vice President, Technology...
ADOTAS - At the Web 2.0 Summit in San Francisco on Wednesday, the old media/new media debate earned a parental guidance rating: on a panel discussion Wall Street Journal Editor in Chief Robert Thomson accused Google (and more specifically Vice President of Search Product and panel participant Marissa Mayer)...
Nielsen Catalina Solutions discovered through a study of 1,400 campaigns run on multiple advertising channels over the past 11 years that mobile advertising delivers the highest sales per 1,000 impressions ($26.52), outperforming every other channel, including digital video and even cross-media spend. In conjunction with Nielsen Catalina Solutions, Opera...
SAN FRANCISCO, January 16, 2014 (ADOTAS) – Ampush, a leading ad technology company and Facebook Strategic Preferred Marketing Developer (sPMD), today announced that it has appointed Tom Arrix to its board of advisors. Arrix, who led Facebook’s Global Marketing Solutions Group until late last year, will join Ampush’s existing...
Adotas -- The new year is starting as badly as last year ended.World Avenue, an interactive marketing services firm, said today due to market conditions and an expected decline in advertising spending during the first half of the year, it has cut approximately 30 percent of its workforce. The...
ADOTAS - My handy-dandy deal detector is pocket-sized: say I'm on the hunt for lunch and don't feel like paying $10 for a sandwich, chips and a drink (pretty standard in the NYC financial district). I pull out my iPhone, open Loopt Star for its discounter detector or the...
(ADOTAS) IRVINE, CA–(Sep 15, 2014) – Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today that it has closed private placements with two institutional investors. The Company has agreed to sell an aggregate of 2.13 million...