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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS -- Revenue Science has renamed the company AudienceScience. The company has over the years moved into targeted online advertising, according to Jeff Hirsch, president and CEO. And the firm helps advertisers and publishers find audiences, he added. "It just became apparent that the old name was a business model name...
ADOTAS - After discovering that the second paid search ad tends to get more eye time than the highest listed one, I stumbled upon another interesting paid search study, this time a group effort by McGill University’s Desautels Faculty of Management and the University of Maryland’s Robert H. Smith...
AT&T, the largest telecom in the U.S. has announced the launch of AT&T Broadband TV, a television broadband service created in a partnership with mobile TV provider MobiTV. Broadband TV is a browser-based service that will enable users to view live TV on their home computers and on wireless broadband...
AppNexus, an independent ad tech company, announced the launch of its viewable marketplace, a new key platform capability that empowers buyers to transact only on viewable impressions via AppNexus Deals. Using Alenty technology to determine whether ads meet viewability standards established by the Interactive Advertising Bureau (IAB), the...
Interactive marketing firm Avenue A | Razorfish has increased its digital marketing family with the acquisition of NEUE DIGITALE, a German-based creative agency for digital marketing. NEUE DIGITALE's services include strategic planning, creative conception, and technical implementation for integrated, interactive marketing. It also provides media services for the integration...
Facebook's Earnings dropped dramatically this week. Paul Thompson, data location, and data privacy expert shares his thoughts. When Facebook reported Q2 2018 revenue, the company missed estimates on user growth and went so far as to warn investors that revenue growth rates will decline by "high single-digit" percentages in upcoming...
Digilant, a global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, announced the acquisition of DeltaX's Dynamic Creative Optimization "DCO" technology. Digilant will integrate DeltaX's DCO functionality to optimize creative messaging and storytelling for advertisers along the purchase journey. Leveraging...
ADOTAS - With the news that Google had acquired Next New Networks (NNN) through YouTube, speculation began that Big G was jumping into the content creation biz. But no, Google won't be pulling out the director's chair and tying an ascot around its neck -- because NNN doesn't...
Although many brands have started Facebook campaigns to increase traffic and brand awareness, what many might not realize is that brands can use tech and strategy to turn even the most abstract social terms into defensible dollars. (SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE!) Changes on the...
ADOTAS -- While the promise of real-time-bidding (RTB) is to automate and streamline the ad buying process, the industry knows it has a huge transparency problem. The OMMA RTB conference kicked off yesterday in Seattle to provide a deeper dive into the RTB process and the market landscape, and...