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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS -- Restructuring, reorganization, resizing or whatever they decide to call now continues. Digitas announced it would cut about 2 percent of its 2,100 employees based in the U.S, while CBS, according to Tech Crunch, has laid off about 275 employees. Lycos Europe annouced it was liquidating its assets, and...
It was announced today that Gold Rush, an interactive reality game from Mark Burnett and AOL.com, has signed on five blue-chip sponsors. Best Buy, Chevrolet, Coke Zero, T-Mobile USA, and Washington Mutual will have sponsor messaging woven organically into the game, set to debut on September 13th on AOL.com....
ADOTAS - Earlier today, video advertising/marketing company TubeMogul and "transactional advertising platform" provider TrialPay announced the launch of TubeMogul's capacity for real-time audience buying for video ads in social games on Facebook. TubeMogul marks this as the first time real-time media buying has been possible for social gaming video...
Children are becoming more and more sophisticated. However, this also makes them likelier targets for marketers. Children, specifically the “tween” demographic are known to have the largest amount of disposable income of anyone else in the world. So it’s no wonder that advertisers are chomping at the bit to...

Rosy Fourth Quarter for [x+1]

ADOTAS - Is that looking all smug there in the corner? Well, I guess they have some reason to grin as fourth quarter revenue jumped 62% over the prior year. New Fortune 500 business and increased orders from existing customers helped fill 's coffers at the end of...
ADOTAS -- Ringleader Digital, a third-party ad-serving network for mobile devices today announced that it will deliver ads to Local Solutions Network Inc.’s Local Wireless network – a mobile network comprised of local media content. With the new deal, Ringleader’s third-party interactive advertising network will make an additional 50 million...
The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile data has changed analytics. Specifically, Smartphones generate spatiotemporal data. Spatiotemporal means space and time – in other words, the location data from the...
A source close to Microsoft told Adotas last week that Hotmail will soon go the way of the dinosaur and its replacement, Outlook.com, would be free of ads. In response, a spokesperson for Microsoft confirmed the former but denied the latter. "Outlook.com does have ads," said the spokesperson (appropriately) via...
ADOTAS -- Figuring out how online advertising for social networks, such as Facebook, has become an obsession for many. I ran across this post from the SEOmoz blog, written by Randfish and David Klein, which I thought was interesting because it broke down the subtleties of advertising on Facebook as...
Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking Over 500 Billion Bot Requests in Past Three Years. Blocked Bot Requests on Track to Top 1 Trillion by Q1 2018. Videology, a software provider for converged TV and video advertising, announced that the company has blocked about 550 billion...