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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

In its latest Spark! research advisory, "Searching for Loyalty: Why Focusing on Market Share Won't Cut It," released today, Compete, Inc. examines the effects multiple search engine interaction has on the market. The report acknowledges that users still interact with a variety of search engines, and looks...
ADOTAS -- RGM Group has unified four companies as divisions under the RGM Group brand. The luxury-oriented online media firm is entirely self-funded and its four divisions have collectively executed more than 1,500 media campaigns on behalf of hundreds of the world's most respected brands and agencies. RGM, the core...
Magid Media Futures conducted a national survey in March that showed 80% of male Internet users between 18 and 24 in the U.S. watch online video at least once a week. 35% of those men are daily viewers. Daily usage of online video rose 56% last year amongst users ages...

Google Axes Answers

Google will no longer answer your questions. That's because the Google Answers service, which let users to query real-life experts and receive coherent answers, was getting crushed by rival service Yahoo! Answers. According to Internet research company Hitwise, Yahoo's service was getting more than 24 times as many hits...
About.com, a popular online publisher of how-to and product guides, is taking its content to the VOD and broadband arena. The company announced yesterday its plans to syndicate video content on Expo TV's in-site broadband and on-demand cable TV network, which includes 33 states and 12 million television homes. Expo...
ADOTAS – Digital contextual advertising platform, LucidMedia, is linking up with Yahoo’s Right Media Exchange to launch new highly targeted contextual display advertising capabilities on the exchange. The new capabilities, which have been in testing since May, run on a proprietary engine called ClickSense that analyzes the content of the...
WPP Group's G2 Worldwide acquired Refinery this week. Refinery is one of the few independent agencies left in North America. Or at least it was. The company generated $21 million last year in revenue. The staff numbers 79 and the clientele include such heavy-hitters as Campbell's and Merrill Lynch....
Were you aware that millions of prospective buyers surf the web daily? Do you wish to attract these to your website and improve organization revenues? Will you be worried about potential flaws within your present website design? Do you want to stay ahead of the chaos of...
According to Reuters, IBM today filed two patent infringement lawsuits against Amazon.com over some of the leading online retailer's core technology services. The dual suits, which were filed in two separate U.S. District Courts for the Eastern District of Texas, accuse Amazon of knowingly violating technology patents covering services that...
ADOTAS -- In a downturn, science trumps art. So it's no surprise that marketers are shifting to direct-response ads, search and performance-based advertising and away from less measurable display and branding campaigns, according to Imran Khan, who runs the global Internet research at JP Morgan Chase, who spoke at the...