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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

CMP Media Business Technology Group has just launched the beta version of Techsearch.com, a vertical search solution with access to over 60 technology news publications, websites and blogs from inside and outside of CMP's pages. The search tool includes sponsored links, topic searches, and a top 10 search listing....
Broadband video network Heavy.com announced Tuesday the first ever "Super-Banned Bowl", in which rejected ads for the sporting mega-event will finally get airtime via the broadband channel. Among the ads appearing are last year's infamous GoDaddy.com spots, only this time in director's cut form. Also included in the "Madison Ave....
News Corp-owned, London-based Times Online has teamed with online video network Roo to add video news, entertainment, and other content to its site's TV section. According to ClickZ, Times Online TV will be sponsored exclusively by Cisco Systems in a "six-figure deal", which will now attach Cisco branding to the...
Yahoo will launch the beta version of its graphical advertising platform in the United States later this week for Mobile Web, Yahoo's browser-based access point to Yahoo services like Search, Mail, News, Finance, and Sports. Graphical ads will appear across the Yahoo Mobile Web, letting users to click on...
Online independent music magazine I Like Music has entered into a commercial agreement with the Ministry of Sound, a UK dance music and lifestyle brand. The Ministry will now provide online media representation for I Like Music. I Like Music had previously gone without online ad sales management and representation...

Facebook Teams Up with Nielsen

ADOTAS - Facebook and Nielsen are teaming up to hopefully give advertisers some insight into the behavior of social network users and how to optimize their advertising ROI. Facebook COO Sheryl Sandberg was reported to say in WSJ that the research will prove that display ad on Facebook work. “It can’t just...

Newspapers Still Have Lifeline

ADOTAS - Mediaspace Solutions, a multi-market newspaper and online advertising services provider, announced the release of its quarterly Industry Reviews News and Insights Report. The report shows a growing readership base over newspapers online and in print. Print newspaper audiences grew by 8%. 52% of online readers said they...
In an effort to consolidate nationwide real estate listings online and offer new solutions to its advertisers, Homestore is changing its name to Move Inc and launching a new website in the second quarter of the year, Move.com. In addition to incorporating listings from Homestore.com, Homebuilder.com, and RENTNET, the...
Today, Double Fusion announced that it has reached a $26 million investment deal with several Venture Capital Partners. The endorsements came from Norwest Venture Partners, Time Warner, Accel Partners, Jerusalem Venture Partners, Hearst Corporation, IDG Ventures Pacific and Sedona Capital. Double Fusion began in 2004 as an in-game advertisement...
ADOTAS -- The news just keeps coming. While it was already announced that it was going to happen, Lalawag is saying that around 600 employees are being laid off, with most notified through the day. Apparently it's not just product managers getting the axe, but suits as well. Ex-DoubleClick CEO David...