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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

MySpace Gets Face Lift

ADOTAS – News Corp.’s social networking star MySpace is introducing design changes on June 18 that will give it the look and feel of search engine portal Yahoo. The update is aimed to boost navigation and better integrate interactive ads within the site – and broaden its appeal and...
ADOTAS – Digital contextual advertising platform, LucidMedia, is linking up with Yahoo’s Right Media Exchange to launch new highly targeted contextual display advertising capabilities on the exchange. The new capabilities, which have been in testing since May, run on a proprietary engine called ClickSense that analyzes the content of the...

UK Online Ad Spend Passes Up TV

ADOTAS - The British online ad spend has grown 4.6% in the first six months of 2009. This brings it ahead of traditional advertising, which fell about 17%. Online ads have even surpassed television ads in the UK. The IAB has put out their biannual report showing online ad...
Weather Channel Interactive Inc. will announce a new mobile marketing technology it's dubbing "weather-trigging" that will allow for enhanced target marketing based on person's local weather searches. An official announcement will be made at the CTIA Wireless industry show this week in Orlando. Louis Gump, vice president for the Weather Channel's...
Microsoft has finally announced that it will open access to ContentAds for all advertisers on August 29th. This will allow them to buy ad space on pages within Microsoft's network, in addition to LiveSearch. Content Ads are text-based ads that are contextually targeted, allowing advertisers to target certain demographics, and geographies. ContentAds...
Magid Media Futures conducted a national survey in March that showed 80% of male Internet users between 18 and 24 in the U.S. watch online video at least once a week. 35% of those men are daily viewers. Daily usage of online video rose 56% last year amongst users ages...
Online auction leader eBay's effort to create an integrated cross-media advertising network has taken a major blow as the Cabletelevision Advertising Bureau (CAB) withdraws its support. There were high hopes for eBay's Online Media Exchange, which would enable automated purchasing of print, broadcast and cable ads online. It currently has...
DoubleClick today announced that it has acquired online video solutions firm Klipmart. The objective of the surprising buyout is for DoubleClick to create a comprehensive rich media solution suite for video and non-video enhanced ad units. Klipmart products and technologies will henceforth remain available to all clients on...

AOL has relaunched Games.com

AOL has has relaunched the gaming site Games.com to broaden its advertising capabilities and demographic reach by creating a new look, easier navigation and a more diverse library of games. The retooled site, which will add twenty new games by year's end, will also facilitate collaboration among players by...
ADOTAS -- Google's Network Builder now allows publishers to build and manage networks of partner sites. The initiative was introduced more than a year ago to help overcome an audience fragmentation facing many publishers with the explosion of social media and video. In beta since October 2008, DoubleClick Network Builder...