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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Microsoft has finally announced that it will open access to ContentAds for all advertisers on August 29th. This will allow them to buy ad space on pages within Microsoft's network, in addition to LiveSearch. Content Ads are text-based ads that are contextually targeted, allowing advertisers to target certain demographics, and geographies. ContentAds...
Various reports recently posted throughout the news media including ADOTAS that Facebook has reportedly offered nearly $85 million to acquire it’s largest Chinese competitor, Zhanzuo.com is incorrect. A Facebook spokesman was reported to reject rumors of the acquisition and emphasize that they are no talks and they are completely incorrect. An acquistion...

iTunes Loses NBC Shows

It has been reported that NBC Universal has taken episodes of its television shows off of iTunes after the two firms could not come to an agreement regarding their new business contract. NBC was looking to dictate the prices of shows sold as well as package episodes in order to...
ADOTAS - On Tuesday, Verizon Wireless ceased the sale of its product Verizon Hub, which was meant to combine online applications with a home telephone. The firm has yet to announce its reasons for no longer selling the eight-month old product.Many analysts speculate that the disappearance comes from the...
ADOTAS – Facebook is continuing its marketing push with a new format it has dubbed engagement ads, The Wall Street Journal reports. The new ads show up when users login to Facebook and they request interaction, i.e., make a comment about a movie trailer. If the user takes the bait,...
MySpace earns money from ads on user profile pages, but the users themselves receive nothing. So Italy-based social network Dada S.p.A. has decided to challenge that model by launching "friend$," a new revenue-sharing program developed in a partnership with Google AdSense. Dada.net's seven million members will have an opportunity to...
ClipSyndicate, a video syndication service, has announced the addition of Bloomberg Television to their roster of partners on their site. ClipSyndicate allows web publishers and video content producers across various industries to broadcast advertiser-sponsored news segments. The site enables these publishers to monetize their content and...
Advertising.com's UK division has launched its new Automotive LeadBack Channel, which anonymously tracks users as they visit automotive sites and serve ads relevant on their online activities. Users are identified by 4-week long cookies. When a user with an Automotive LeadBack cookie visits another site on the Advertising.com network,...

Sequoia to Startups: R.I.P.

ADOTAS – It looks like startups are in for a rough ride – news that probably doesn’t come as a shock to anyone considering the recent financial meltdown, but the extent of the projected damage may surprise some. According to several reports, notoriously generous startup-backers Sequoia Capital are putting...
ADOTAS – Rumors have been swirling all morning that Steve Jobs suffered a “major” heart attack and was rushed to ER. (They started on a citizen journalist site called iReport which is owned by Time Warner Inc.’s CNN). Apple’s spokesman Steve Dowling immediately denied the reports, simply telling reporters “It...