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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

BuzzMetrics and Intelliseek, two leaders in word-of mouth measurement, today announced an agreement in principle under which BuzzMetrics will acquire Intelliseek to create Nielsen Buzzmetrics- the new global standard for measuring and understanding word-of-mouth behavior and influence. Both Intelliseek and BuzzMetrics have been recognized by several Fortune 1,000 companies for...
RACER Mobile, a provider of mobile marketing solutions, announced today the launch of their new RACER platform. With this platform, the Los Angeles-based company- which stands for Register Alert Convert Extend Reward - will give marketers the opportunity to reach mobile consumers by building and maintaining mobile databases to...

UK Talks Global Gambling

In an effort to regulate the burgeoning online gambling industry, which turned heads by floating several billion dollars worth of stock in 2005, the UK has announced its intention to hold global talks on the subject later this year. The summit (whose date is as yet uncertain) will address...
Baltimore marketing communications firm Smith Content announced a partnership today with web development outfit Pixicom. With this collaboration, the two companies hope to enhance their respective clients' sales flow through marketing consultation and user-friendly web design services. As his company expands its national network of partnerships in the area of...

ID3 Puts Podcasting to Print

For those of you who want to stay up-to-date on the vicissitudes of the podcasting but still happen to like the feel of paper in you hands, there's a new option for getting your information: ID3—a print magazine that will focus on "things around podcasting that will help not...
With the acquisition of in-stream video ad technology provider Dynadco, ad network Tremor has announced it will unveil a video advertising network of its own. An official date for the launch hasn't yet been set, but Tremor CEO Jason Glickman did reveal to Adweek that, "The in-stream network will...
Last week, a US court of appeals declined to intervene in a case in which Yahoo was being fined for running an auction site that offered memorabilia banned in France. The case — in which the world's largest online media company asked the court to rule that a $15...
Investigators from the Japanese Securities and Exchange Surveillance Commission and the Tokyo District Public Prosecutors Office have searched the Tokyo offices of Japanese internet giant Livedoor in connection with allegations of securities exchange law violation on Livedoor's part. The Tokyo prosecutors office believes that in 2004, Livedoor subsidiary Livedoor...
According to a survey by the Korea Broadcasting Advertising Corp. (KOBACO), last year online advertising in S. Korea rose 30.8 percent over the previous year, reaching 684.1 billion won ($692.31 million) by the end of 2005. "The Internet ad market has grown steeply every year since 2003, when it stood...
If investor interest is any indication, online travel is taking off in the East: Yatra Online, a Mumbai based online travel firm created by the minds behind European firm Ebookers, has just secured $5 million in funding from Norwest Venture Parnters, Reliance Capital Ltd and the Television 18 Group...