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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

.XXX: The Sequel

Plans to push Internet porn into its own domain has been green-lit again. The "Cyber Safety for Kids Act of 2006," supported by senator Mark Pryor of Arkansas, and Max Baucus of Montana, would require all websites containing inappropriate adult content to use an appropriate, easily identifiable top-level domain...
Google and Nike have just announced the beta release of their partnership site, Joga.com. Refocusing the popularity of social networking sites like MySpace.com towards a specific interest-group, Joga.com will support an online community of soccer enthusiasts from around the world. Although Nike will contribute integral content to frame the interests...
VeriSign, the online communications company best known for their secure SSL certificate technology -- which protects billions of voice and data transactions over the Internet -- has announced that they will purchase mobile marketing company m-Qube for $250 million. mQube helps companies develop, deliver, and monetize mobile applications, media,...
A panel of six executives from major advertisers and ad agencies cast stigmatic disapproval on the popular social networking site MySpace when they met Monday for the "Revolution in Television" discussion hosted by the Advertising Research Foundation in New York. The representatives all stated that they refrain from advertising...
Today, Google has revealed their new Google Finance section, focusing on North American stocks, mutual funds, and company info. Like Yahoo Finance, the front page of Google Finance also includes related financial news and graphs of the major indexes for that day. The main page is uncluttered, with focus...
Behaviorial marketing/web personalization outfit Claria announced today it is planning to sell all of its assets related to adware. The Redwood City, CA-based company will instead focus on PersonalWeb—the software solution they are describing as the next-generation in web personalization technology. This April, Claria plans to release a beta...
Seeking to become a major contender in the behavioral ad serving market, and to compete with the likes of Google and Yahoo!, Adknowledge Inc. has recently raised $48 million in capital. The company, founded in 2003, and profitable since 2004, works directly with over 400 content providers and over...
IQ Interactive has produced a new microsite for The Weather Channel's "It Could Happen Tomorrow" television program. The show uses natural disaster modeling and details possible disasters from the eruption of Mt. Rainier, to an 8.0 earthquake in San Francisco, to a category 3 hurricane in New York City....
Between now and June, online magazine and web portal Slate.com is running its first "net novel," an online trend it hopes to cultivate. Walter Kirn's "The Unbinding" is a serialized novel originally conceived to take full advantage of the capabilities of the Internet. Twice a week during the four-month...
In yet another Google legal skirmish, parental link directory KinderStart.com has filed a lawsuit with the U.S. District Court of San Jose saying that the online giant violated their free speech rights by blacklisting them a year ago and causing a 70% drop in traffic. The formula Google uses...