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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Interactive firm Agency.com has been named the Best Creative Agency of the Year by OMMA Magazine. Distinguished by its consistently creative campaigns and innovative uses of technology, Agency's high-profile jobs include work on the popular eBay "it" campaigns (which included Flash ads featuring live eBay stats and custom landing...
Today, ThinkPartnership subsidiary WebSourced announced that it has changed its name; the interest will now be known as MarketSmart Interactive, Inc. This interactive agency, whose area of expertise lies in search engine optimization, pointed out that the name change not only reflects its continued evolution (by incorporating new product...
In a report released today, the Search Engine Marketing Professional Organization (SEMPO) found that in 2005, advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing—a 44% increase over the year before. The study—which covers various aspects of search spending, including payments to search engines and...
Esteemed spyware/adware expert Ben Edelman has offered up his latest take on the adware dilemma that continues to cloud industry waters. Last week Edelman spoke at length with affiliate marketing veteran Jeff Molander about the controversial and influential phenomenon of adware use among affiliates. Edelman's statements - which Molander has...
This week, BlogMedia Inc., an online publisher of a unique variety of content, took a step in the direction of expansion with the launch of its "BlogMedia and Erati Media Network"—a conglomeration of topical subject-focused weblogs. The network has premiered with a portfolio of 20 sites, divided evenly between...
As February's Mardi Gras celebration draws near, the city of New Orleans is now aiming to shore up festival sponsors with the help of MediaBuys.com, an online media buying club. MediaBuys is currently offering marketers the opportunity to be involved at multiple levels: their "Presenting Sponsor" packages, which include...
This week marks the end of the Million Dollar Home Page, the web site that was divided up into 10x10 pixel blocks and sold off as advertising at $1.00 a pixel. The last 1,000 pixels are up for auction on eBay. Current bid: over $145,000. Milliondollahomepage.com was conceived when...
According to a study by investment banking services firm JEGI, 2005 proved to be a robust year for M&A amongst the media and information industries, reaching levels not seen since the initial dotcom apex in 2000. JEGI reports that 2005 saw 525 deals totaling $56 billion in value across...
Email marketing software provider Bronto is aiming to improve its "intuitive" web-based applications with its new winter 2005 product launch. The company's newest additions include clickstream tracking (which allows marketers to follow an email recipient's click path from an email to their website), providing marketers the opportunity to optimize...