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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Towards the end of last year, Microsoft said they were developing a classified service to integrate into Windows Live. Last month, they showed off a preview of it at CES. And last week, MSN started beta testing their free Windows Live Expo social classified service. The beta started with Microsoft...
Scripps Network Interactive Web, which encompasses such well-known sites as HGTV.com, FoodNetwork.com, and DIYnetwork.com, clocked in with 16.8 million unique visitors in the month of January across the network. After receiving a 9.3 million visitor windfall and more than a million online sweepstakes entries from HGTV.com's HGTV Dream Home...
Q Interactive has announced the enhancement of their ad targeting TrueConversion Engine. Q Interactive—formerly known as CoolSavings—serves such well-known names as About.com and TVGuide.com. Due to the upgrades, the platform can now also be used for ad testing and optimization, letting advertisers to squeeze more ROI out of their...
Epsilon, a subsidiary of transaction and marketing services company Alliance Data Systems Corporation, has announced that they will purchase email marketing company DoubleClick Email Solutions, part of DoubleClick Inc. Alliance plans to combine DoubleClick Email Solutions with their Epsilon Interactive division, which they purchased in September of last year...
You may or may not have noticed the little green telephone icon that has been showing up in Google AdWords ads. Yesterday, Seth Godin did. Google is apparently trying out a new AdWords Click-To-Call feature. (So far, Click-To-Call ads have only been observed on ads for hotels.) If you click...
Google will extend its search functionality to the world of corporate infrastructure, as they prepare to announce a deal with the business consulting firm BearingPoint Inc. The companies will embark upon the growing field of enterprise searching, a way for businesses to simplify their huge and disorganized databases using...
Microsoft is hoping to reach out to its next generation of users by extending its relationship with Experience, Inc. Announced today, the joint Exclusive Experiences program will offer a contest for college students and recent college graduates who want to earn an exciting job shadowing opportunity in website development,...
Outsell, Inc. just released the results to its survey of over 1,200 advertisers who control $2.4 billion in ad spending, entitled "Annual Ad Spending Study: Where and Why Advertisers are Moving Online." Outsell claims the study to be of "unprecedented breadth and depth," as it attempted to analyze differences...
Microsoft, which has recently been scrutinized for its upcoming Windows Vista's Welcome Center and its potential breach of antitrust guidelines, yesterday announced a deal to expand its mobile offerings in Europe. During the 3GSM World Congress 2006 in Barcelona, Spain, Microsoft Corp. announced its move further into the mobile...
Avenue A | Razorfish today announced its selection as Coors Brewing Co.'s interactive agency of record. The agency will be responsible for full-service media buying and planning, website design and development, as well as creative and analytics for the nation's third largest brewer. "Coors is an example of the growing...