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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS -- AD-ID has been around for a while, but still seems to be a fighting for an industry-wide acceptance. It's an online system that generates a unique identifying code for each advertising asset, creating a means to identify them across all media. The initiative upgrades the previous ISCI commercial...
Fox is just full of announcements these days. The media company has said that it will offer downloads of many series premieres on iTunes for free as of this week. This agreement between Apple and Fox comes after NBCU; the largest provider of iTunes television downloads refused to renew its...
ADOTAS – Advertising and marketing Interpublic Group is padding out its digital assets with a stake in HUGE, an interactive shop that builds and develops transactional Web sites for clients like JetBlue, IKEA and Time Warner Music Group. Terms of the deal weren’t disclosed. Interpublic also said it was upping...
Disruption continues to be the name of the game as new technologies upend old business models and new partnerships forge more opportunities for marketers and advertisers. And the mobile universe is still very much at the forefront. Just consider these three game-changers rippling through the mobile marketplace this...
ADOTAS - In a move that, from a distance, appears to be a strikingly efficient way to both add to its in-house technology stable and get its hands on a strategic URL, Facebook has acquired Face.com, the Israeli facial recognition software company that the network has already been using...
ADOTAS - Video ad marketplace SpotXchange announced that absolutely all (100%!) of its video inventory is now available through its real-time bidding API, which it launched last November. The company says that RTB requests have more than doubled since May to 4.6 billion requests in September. • We're only four weeks...
ADOTAS – WPP Digital has brought Neal Prescott on board to run its new production services unit called Deliver. (The unit will work with all of WPP’s digital properties). Prior to landing the CEO gig at Deliver, Prescott was at Digitas, most recently as EVP and global head...
ADOTAS – Digital media/tech company Sportgenic just closed a $10 million round of Series B financing led by Adams Street Partners. Alsop Louie Partners, KPG Ventures, and Greycroft Partners, all of which participated in Sportgenic’s Series A funding, also invested in the new round. Sportgenic will use the funding...
At today's kickoff of the Search Engine Strategies show in New York, web content management software provider Hot Banana said they have partnered with press release marketing company PRWeb to let Hot Banana's web content software users distribute their press releases though PRWeb. The PRWeb integration will give Hot...
US-based interactive marketing firm Avenue A | Razorfish, an aQuantive subsidiary, has announced the purchase of e-Crusade, a digital marketing agency out of Hong Kong and Shanghai. e-Crusade has provided strategic planning, creative, tech and digital integration services since 1999, and has won more than 30 awards from the Association...