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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Direct Response Technologies, a provider of affiliate technology and e-marketing solutions and business unit of Digital River, Inc., announced yesterday the launch of the DirectTrack Bid Management service. The service, which integrates Direct Response Technologies' DirectTrack affiliate management platform with its KeywordMax paid search bid management tool, is designed...
Traffic on weather.com, the digital component of US cable news network The Weather Channel (TWC), spiked significantly during its coverage of Tropical Storm/Hurricane Isaac on the nation's Gulf Coast. A press release issued this week by TWC included these digital metrics: Engagement within weather.com’s news section has hit a record for PVs/UV at 9.3. weather.com’s...
Following fast on the heels of Yahoo's move into personalized mobile home pages, Google announced on Thursday the launch of their own personalized mobile home page platform, a description of which can currently be found on the official Google blog. According to Google software engineer Abhijit Kalamkar (author of the...
Rapper 50 Cent, he who was genius enough to rhyme "birthday" with "birthday," has filed suit against Traffix, Inc., claiming the company illegally used his image in their advergame Shoot the Rapper.The game is one of those you see at the top of your web page, inviting you to...
It seems as though the acquisition trend is nowhere near slowing down with another merger announced yesterday. Jupiter Media purchased Mediabistro.com for $23 million, agreeing to pay $20 million in cash up front and an additional $3 million over the next two years. Founder Laurel Touby started the site initially...
ADOTAS - Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted...

Lesbian Ad Network launches

ADOTAS -- Gay Ad Network has the launched the Lesbian Ad Network with Chemistry.com and Switzerland Tourism as the official network launch partners. The Lesbian Ad Network is comprised of lesbian brands throughout the world, and offers a unique platform for reaching the lesbian market across branded content sites and...
The 2016 RSW/US New Year Outlook survey was completed by 165 senior level Marketers and 115 Marketing Agency executives during December, 2015. The 2016 RWS/Us New Year Outlook Report reveals the agency and marketer perspective on the business of advertising and marketing. Topics explored included troubling trends, spending expectations, the...
Lotame, an independent cross-screen data management platform (DMP), has appointed Doron Wesly (pictured left) to Senior Vice President and Chief Marketing Officer. Based out of Lotame's New York City offices and reporting directly to Chief Revenue Officer Kevin Kohn, Wesly will spearhead marketing strategies to build the Lotame brand and...
ADOTAS – A hiring frenzy is afoot. Sportgenic, a digital media and technology company that connects marketers with sports fans, has appointed Thomas Flynn as vice president of sales, Eastern region and Douglas Schirle as vice president of sales, Western region. Previously, Flynn was the national sales director for Golf...