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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Cisco Systems, a company known for its computer networking services and its equipment sales through the Linksys brand, has acquired the rights to social networking software from Utah Street Networks, a software company that operates the social network Tribe.net. Cisco has purchased "select assets" from Utah Street and intends to...
SAN DIEGO, CA – April 29, 2014 – Tealium, the market leader in enterprise tag management and solutions that power real-time unified marketing initiatives, today announced record first quarter results. The company also announced an additional $20 million in growth financing led by Silver Lake Waterman, which will be used to accelerate...
ADOTAS - LivingSocial has come up with one of the craziest deals you will see online, possibly ever. Maybe that’s an overstatement but the company has partnered with Amazon.com to basically give away free money to its customers. For $10, you can get a $20 Amazon.com gift card…. ...
ADOTAS - To help further its goal of becoming "AdWords for Facebook," Clickable closed a $12 million Series C round of funding with led by American Express with participation from existing investors Union Square Ventures, Founders Fund and FirstMark Capital. The company also noted that strategic individual investors -- namely News Corp....
This week’s ads are the REAL deal! Each execution uses a realistic effect to bring the ad to life or take the user into the ad experience. For Acura, it’s an interactive showroom-like trailer, Turkish bank TEB uses a 3-D peelaway page turn pops off the page, and Maybelline...
ADOTAS -- Bizo, BrightRoll, Epsilon and Audience Science has some announcements. AudienceScience has released Audience Relevant Messaging (ARM), a new dynamic targeting offering that enables advertisers to deliver personalized messages to consumers based on their individual interests and/or intent to purchase. ARM offers advertisers the potential for unparalleled ROI with...
Medialets, creator of technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a partnership with Tapad, the leader in cross-device marketing technology. By the end of this year, Medialets will be able to give marketers a true 360-degree view of the consumer...

Whole Lotta Hiring Going On

ADOTAS - As befitting that whole turning over a new leaf for the new year, my inbox has been flooded with hiring announcements. MySpace welcomed Shari Friedman as senior vice president of advertising sales -- West. In June 2006, Friedman was hired by Fox Interactive Media to build the entertainment...
ADOTAS - Will becoming a billion-dollar player spoil Twitter? Not a chance Chief Executive and Cofounder Evan Williams told a roomful of reporters at the Online News Association conference in San Fransisco. A week after confirming the company's impressive $100 million of fundraising, Williams said Twitter felt no pressure to...
ADOTAS - On the heels of introducing its triple-layered brand shield, Rocket Fuel has introduced Brand Booster 2.0 built on top of its real-time targeting platform. In particular, Rocket Fuel has added cross-channel (display, video, social and mobile) capabilities and the option to employ multiple survey questions to its Real-Time...