Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Liquid, the advertising technology platform built on top of first-party consumer profiles from Publishers Clearing House, which account for over 73% of US households, today announced that it has expanded its executive team with the addition of ad tech industry veterans, Heather Menery, Tom Anderson and Aaron Olmstead. Heather...

Industry Roundup

ADOTAS - VMIX has gone on a hiring spree, bringing four new members to its business development team as managers: Kate Dixon, who was most recently senior director of business development at Origin Digital; Charles White, who spent almost four years as vice president of business development and alliances...
ADOTAS - Online advertising has been a continuously evolving frontier since its advent. True innovators provide solutions and become leaders in the industry. A firm that is emerging as such an innovator is Video Performance Network. Video Performance Network is the web’s first Video Revshare Network, bringing a whole...
Today, AdBrite announced the Facebook App Channel: the world’s first transparent marketplace for advertising on Facebook applications. With the entire buzz surrounding the social network these days, the plans to monetize the site have been anticipated, and this channel is one in a series of announcements that will allow...
ADOTAS - A recording engineer I know is about to buy a house in Georgia and has advised me never to try and purchase property if I value my sanity. One thing that's been holding up his mortgage approval is messed-up credit from buying a bass at Guitar Center...
Any marketer knows that uncovering the keywords potential buyers use to find a retail site is a critical component of a well thought-out search engine optimization campaign. However, if you’re limiting your keywords to only popular terms most used by people searching the web, you may be missing out....
ADOTAS - Device recognition/fraud prevention and intervention/audience identification company 41st Parameter announced today it had received $13 million in funding. Georgian Partners led up this round -- a Series D for 41st -- and prior investors Kleiner Perkins, Northwest Venture Partners and Jafco Ventures joined in. 41st Parameter offers the...
Today, mobile advertising exchange Nexage released its first quarterly mobile analytics report. Nexage analyzed more than 20 billion mobile advertising impressions per month to assess the health of the market. The picture that emerges is that mobile advertising is making progress and the industry is on a journey to...
This week, EyeWonder Inc. announced that it has acquired vendi interactive, a leading digital interactive advertising firm and vendor of online-streaming-spots based in Cologne, Germany. This announcement comes at the same time as the expansion of the EyeWonder UK and Ireland offices.  The firm had opened a new office in...
REDWOOD CITY, CALIF. (October 30, 2012) – Jivox, the leading multi-screen interactive video advertising technology provider, today announced that publishers and agencies using its advertising platform can instantly deliver mobile ads on the newly released Apple iPad mini and iPhone 5, without worrying about technology integration or device compatibility...