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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - Over the weekend, Michael Arrington at TechCrunch got the rumor mill rolling by posting that Facebook was developing a smartphone, something the mammoth social network immediately denied. CEO Mark Zuckerberg reached out to Arrington yesterday to awkwardly explain that no, the company isn't developing a mobile OS...
With consumer packaged goods (CPG) now 49.9% of in-feed mobile video ad impressions, up from 42.6% in Q2, 34.5% in Q1 and 16.5% in Q4 2015, in-feed mobile video can take pride in proving its efficacy in the most research-driven product category and is ready to pull ad dollars...
ADOTAS -- In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned?  According to...
ADOTAS -- On the heels of Yahoo!’s extension of Smart Ads in May, Microsoft announced that its behavioral targeting options for online advertisers are now available for mobile advertisers. According to Jamie Wells, director of global trade marketing for Microsoft Mobile Advertising, the goal of the program is to decrease...
1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco "After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions...
ADOTAS -- It isn't done yet. Continuing the bloodletting after MySpace, which has laid off more than 700 people both in the US and internationally in the past month, FIM's Photobucket laid off about one-third of its staff of about 120, according to Kara Swisher. The photo- and video-hosting service...
ADOTAS -- The price Yahoo had to pay to Goldman Sachs and (ahem) Lehman Bros to 'defend' itself against Microsoft was in the tens of millions. Yahoo spent $79 million on advisers on Microsoft's offer to buy all or part of the company, the pursuit of "other strategic alternatives, including...
ADOTAS - Batten the hatches, Facebook! Apparently hacker collective Anonymous -- which rapped up all kinds of media attention last year for DDoS attacks on the websites of MasterCard, PayPal, Amazon and others -- wants to make sure the social network remembers, remembers the fifth of November. That's...
Mobivity Holdings Corp., makers of a platform for intelligent and personalized marketing in the real world, announced plans to make blockchain distributed data architecture the backbone of its next-generation platform, MobivityMind, in 2018. MobivityMind is an AI-driven platform for commerce and customer communication in brick and mortar locations, and...
S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited. S4M (Success for Mobile), a mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions, clicks,...