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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Inspired by Alex Tew's pixel advertising site, Canadian entrepreneur Noah Fleming has launched an advertising-gimmick web page featuring an endlessly scrolling chain of paper dolls. An advertiser purchases paper dolls, or "chain men," in blocks of 50 for $1 each. Each "chain man" appears randomly in the scrolling chain,...
ADOTAS - The Future Laboratory has put out a study that shows the trend over the next few years will see women being the primary target of online advertising. The study also shows that sometime last year the shift took place to more female Internet users than male.  Strategy...
ADOTAS - It's been widely accepted that the latest recession rang the death bell for the credit-card-debt-building spree shopper and the return of the savvy consumer. Hence consumers are going cuckoo for coupons -- something that email marketers are noticing in their campaigns. A recent survey by Experian found that...
ADOTAS – Facebook veterans Dustin Moskovitz and Justin Rosenstein are leaving Facebook to form their own venture, the details of which have not been disclosed. (Sketchy details have emerged though. Their new company will focus on an open-source software development kit that would be compatible with Facebook). Facebook co-founder Moskovitz...
A study released by Atlas Institute, a division of aQuantive, Inc. entitled "How Overlap Impacts Reach, Frequency and Conversions" analyzed the impact of advertising on the major Web companies including MSN, Yahoo! and AOL. The study showed "that consumers are more likely to convert after viewing ads on multiple Web...
Microsoft will soon debut Windows Live Messenger on its Xbox 360. As soon as May 7th, LIVE will connect Windows gamers to over six million gamers within the Xbox LIVE network. Taking it a step further, Shadowrun, expected to launch in June, will connect Windows users with...

AOL has relaunched Games.com

AOL has has relaunched the gaming site Games.com to broaden its advertising capabilities and demographic reach by creating a new look, easier navigation and a more diverse library of games. The retooled site, which will add twenty new games by year's end, will also facilitate collaboration among players by...
The New York Times has redesigned its online auto section to increase user participation, generate more impressions and offer more sponsorship opportunities. "Our aim is to make the Automobiles site a one-stop destination for both car aficionados and consumers by offering New York Times content as well as a curated...
ADOTAS – Rumor has it, Meebo is hoping to shake things up -- and they just snapped up an in-house earthquake. The online chat platform Meebo today announced that Carter Brokaw has left Warner Music Group to join the startup as chief revenue officer. Brokaw will lead the company’s...
Microsoft has finally announced that it will open access to ContentAds for all advertisers on August 29th. This will allow them to buy ad space on pages within Microsoft's network, in addition to LiveSearch. Content Ads are text-based ads that are contextually targeted, allowing advertisers to target certain demographics, and geographies. ContentAds...