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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Find-Your-item, an eBay comparison shopping division of See Fusion Search Marketing, has launched fyiAds for eBay sellers. Like Google's AdSense, fyiAds lets publishers place contextual ads on their web pages. But unlike AdSense, fyiAds delivers text links to eBay online auction listings. fyiAds works with eBay's affiliate program, so...
According to a Comscore survey conducted between January 27 and February 1 of this year, 72% of respondents planned on accessing the Internet at some point during Super Bowl XL, and 11% said they would visit the websites of the most appealing advertisers. Sparking the consumer's interest on TV,...
Heavy.com, one of the top digital entertainment providers for males ages 18-34, is currently previewing its spring 2006 slate of original programming for select audiences of agencies in New York, Los Angeles, Chicago, and Detroit. The shows of "Must Stream TV" will cater to audiences and advertisers who prize...
Ask.com has launched a version 2.0 of Ask Sponsored Listings that offers new features to search marketers and partners. The original Ask Sponsored Listings launched just over a year ago and has received a variety of feedback from advertisers. The Version 2.0 is intended to simplify the management of marketing...
About.com took the lead with the gains in May even though the overall ad revenues decreased 8.5%. May advertsing revenues rising 32.6% year-over-year to $7.4 million, About.com credits both cost-per-click and display advertising. There is also attribution given to the recent aquisitions of UCompareHealthCare.com and ConsumerSearch.com. While the company claims display...
This Saturday, March 18, an official partnership between Pokerstars.com and Aston Martin Racing will commence at the 54th annual Sebring endurance race, the first competition of the 2006 American Le Mans Series. Both of Aston Martin's DBR9 racing cars will carry a special insignia of Pokerstars.com during the thrilling...
ADOTAS – The online industry has joined the financial, insurance and auto industries in loudly clamoring for a little love from Uncle Sam. “As an industry, we too have screwed up, launched laughably inane products, over-inflated our revenue and driven countless companies into the ground,” the newly formed Online Advertising’s...
Online advertising network Aptimus, a company that specializes in placing ads on transaction, or "point-of-action" Web pages, has partnered with AOL to place targeted ads on various transaction pages of AOL including download and upload pages, and log-in and registration pages. Aptimus ads appear in places that are traditionally free...

Industry roundup

ADOTAS - GSI Commerce introduced TrueAction, the new moniker of its full service interactive agency gsi interactive. TrueAction has provided digital marketing and design solutions to industry-leading retailers and brands including the NFL, GNC, and Christopher & Banks for more than four years. The new brand includes the Usability...
Jumpstart Automotive Media has announced exclusive representation of all of ValueClick Media's online display advertising and lead generation inventory to the automotive industry. Serving online advertisements to in-market consumers during their Web browsing experience is vital, as studies have shown that those looking to purchase a vehicle spend less...