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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS – Digital contextual advertising platform, LucidMedia, is linking up with Yahoo’s Right Media Exchange to launch new highly targeted contextual display advertising capabilities on the exchange. The new capabilities, which have been in testing since May, run on a proprietary engine called ClickSense that analyzes the content of the...

Google refines search

ADOTAS -- Google has unveiled new improvements to its results pages. The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions. The first allows a refining of search to better understand associations and related concepts related to your search. "If...
According to Reuters, IBM today filed two patent infringement lawsuits against Amazon.com over some of the leading online retailer's core technology services. The dual suits, which were filed in two separate U.S. District Courts for the Eastern District of Texas, accuse Amazon of knowingly violating technology patents covering services that...
Answerbag, the first social question and answer Website in the US, is bringing images to online searches with its newest feature "Video Answers." Videos captured by video cameras, digital cameras, and cell phones, and fed to Answerbag via YouTube and other video providers, will enable a wide variety of...
In a marriage of mediums, American Express has launched its online contest campaign "Are You A Cardmember?" and has promoted it with star-studded commercials on television. Only Amex cardholders may participate in the initiative titled "Members Project".Celebrities ask people to visit membersproject.com, where they can vote on, suggest and...
ADOTAS - Through partnerships with ad networks such as Hi-media Advertising, madvertise and Mobile Ventures, mobile ad network Greystripe has crossed the Atlantic and made claim on Europe. Already the network has run 50 campaigns across the continent. After a successful beta partnership between audience merchant AudienceScience and dynamic creative...
The goal of universal search according to Google is relevance to the search user. However, the changes also will create new opportunities, particularly for brand advertisers. The universal search model, currently in its early stages, will present search results in a much more integrated manner than before. Depending on what...
It was announced today that BusinessWeek Online is the latest major trade to partner with Broadband Enterprises, which specializes in broadband video sales, syndication and original production. BusinessWeek Online news programming, interviews with top newsmakers and BusinessWeek Television content will be sold and distributed across vSyndicate--Broadband Enterprises' network of...
As 36% of all US online consumers download online coupons at least monthly, PartnerCentric Inc. has launched the CouponsDelivered RSS Feed to give affiliate marketers easy access to various promotions. The service, which is free to clients and affiliates, has its own direct site and is also accessible from PartnerCentric's...

Rojo Feeds Blog Ad Network

Rojo Networks, a San Francisco based company that offers a free RSS reader and other content based services, has launched a beta version of FeedShare, an ad-supported feed network designed to increase sites' feed subscriptions and provide advertisers a route for developing their own base of subscribers. According to...