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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

TownNews.com, a company which gives advertisers exposure on a large network of small online newspapers, announced yesterday that it has acquired ZWire, a publishing tool, AdQuest, a classifieds directory, as well as a national advertising network from PowerOne Media. The move also consolidates a huge number of locally oriented...
EXCLUSIVE: John Spencer, the Republican party's candidate for the New York U.S. Senate seat, has launched an interactive advertising campaign against Senator Hillary Clinton on theinfamousbreaking news siteDrudgeReport.com (http://www.drudgereport.com/). The ad, which has the look of a news story, questions Clinton's ethics on terrorism. The ad drives conservative voters to...
To promote its current "31 Days of Oscar" programming, Turner Classic Movies has worked with interactive video specialist Klipmart to create an expansive and entertaining microsite-style banner. The traditional 300x250 banner expands into a miniature viewing station, where users can watch clips, see a schedule, and download e-cards and...
According to a forecast released by the Kelsey Group last week, the online and wireless local search market is growing at a measurably greater rate than the corresponding print market. The Internet Yellow Pages, wireless, and local searches are expected to rise from the $3.4 billion they brought in...
Vendio Services has announced that Dealio, a free comparison shopping toolbar, will partner with the E.W. Scripps Company's online shopping subsidiary Shopzilla, a comparison shopping search engine. Consumers can now use the Dealio toolbar to scour items on eBay and over 100,000 other merchants including Amazon, Best Buy,...
Email marketing software provider Bronto today announced its plans to leverage the online process accelerating services of Akamai Technologies, Inc. Akamai's global network of over 18,000 servers will enable Bronto's clients to deliver image- and file-laden content from servers much closer to the end-server, creating faster interactions and ultimately...
Automotive advertisers are following the trends and making the switch to online advertising at the expense of other media, according to a new eMarketer report on automotive online marketing. According to the study, the top ten automotive advertisers spent only 2.5% of their total ad spending from January...
It's been revealed that Google has purchased blog stats tracking tool Measure Map for use with their Google Analytics service. Measure Map was developed privately by design consulting firm Adaptive Path, and tracks information that's particularly of use to bloggers like number of comments, posts, and others in addition...
Pay-per-click leader Searchfeed today announced a referral partnership that will allow Internet users interested in PPC affiliate and content integration services to participate in a customer service-centric forum through Affilitate-Talk.com, a site dedicated to reviewing and informing users about various affiliate programs. Through the Affiliate-Talk.com forum, Searchfeed.com aims to provide...
Spacedog, the creative agency whose name is synonymous with the well-known "Spicy Paris" online spot for Carl's Jr., is now the interactive agency of record for the Carl's Jr.'s parent company, CKE Restaurants. Going forward, the agency has plans to include both social networking sites and incorporate user-created video and...