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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Azoogle Ads Gets Ranked

ADOTAS -- Today Epic Advertising, an online performance marketing company, announced that its performance display ad network division, Azoogle Ad Network, has been ranked the 28th largest ad network domestically for July by ComScore, Inc. The company’s monthly reach through the Azoogle Ad Display Network now spans over 40...
ADOTAS -- In response to Today's Burning Question about reports of the latest major cyberattack, Bill Evans (pictured below), Sr. Director of Product Marketing at Dell Software, offered the following reaction. There are several facets of this latest breach that are troubling. The attack was...
ADOTAS -- The social dating community company has secured a third round of funding. Existing investor Canaan Partners led the round, and the company says that the funding will be used to further accelerate growth worldwide, grow its team, and for continued product innovation. The additional funding, according to a...
ADOTAS - While it may be simpler than ever to buy hundreds of thousands of targeted impressions, turning around effective ad creative at scale isn't such a snap -- especially for small businesses. Hence why 2adpro is introducing the Inkzoo platform, with its 500-member design team, as a private-label...
JUICE Mobile, a mobile programmatic direct technology firm, and Krux, the next-gen data management platform (DMP), today announced an industry-first partnership that enriches the inventory within JUICE Mobile’s mobile programmatic direct platform, Nectar, with unique publisher-defined audience segments supplied by Krux. Further, the partnership empowers brands and agencies to...
LONDON (November 20, 2012) – Rightster, the video distribution and monetisation specialist, announced the addition John Dillon (pictured) as Vice President of Marketing. Dillon will oversee Rightster’s marketing functions and stakeholder communications as the company continues to expand its presence both in the UK and internationally.  He joins Rightster from...
A California train engineer who was sending and receiving text messages was blamed last month for causing one of the worst railroad crashes in U.S. history that killed 25 people. Despite such risks, many Americans send and receive text messages on mobile e-mail devices in dangerous situations, according to a...
Adotas is pleased to offer a Q&A with Carl Erik Kjærsgaard, co-founder and CEO of Blackwood Seven, a company that uses artificial intelligence to automate the media-buying process for marketers, allowing them to have more control in how their money is invested and how media inventory is bought; this...
How one industry is cracking the code on the multi-tasking, multi-device experience—and what we can learn from them. When we talk about cross-device targeting, here’s the dream: To neatly associate devices with activities, locations, behaviors and mindsets, tailor the messaging and call it a day. But in reality, users...
Mobile services developer MindMatics today unveiled the latest piece of mobile content officially associated with the blogosphere's favorite film, "Snakes on a Plane." The film-themed game completes the series of mobile offerings - including ringtones, wallpaper, screensavers and videos - that MindMatics exclusively developed and distributed with New Line...