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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS – Quantcast, a provider of what it says is the world’s only open direct-measurement audience service, has launched Quantcast Media Planner. The service enables agencies and interactive marketers target audiences that match their defined campaign goals. The free service provides online advertisers with insight into audiences by sorting through...

YouTube Expands Mobile Reach

YouTube is opening its services to run on millions more handset phones which the company announced today. The company is expanding its service availability from a few phones to a wide range used by 100 million users globally that stream videos to mobile screens, reports Reuters. Dwipal Desia, YouTube’s mobile product...
Millward Brown Digital took a look at the state of search using their 2 million plus clickstream panel. What they found is that search marketing is actually booming. Search visits per person are up 50% from a year ago. Total time spent with search engines each month is also...
ADOTAS – NetShelter Technology Media has scored a recession-proof $11.1 million round of Series A funding from Rho Canada, GrowthWorks Canadian Fund and JLA Ventures. The technology blog aggregator plans to use the funding to develop its Open Media advertising system and compete with rival publishers like CNET. Open Media...

Mixpo gets funding, award

ADOTAS -- Mixpo has secured a $4 million follow-on investment led by Madrona Venture Group, including Growthworks Capital Ltd. and Yaletown Venture Partners. On the heels of building an unique and comprehensive technology platform and partnering with major local media publishers, including Comcast, NBC Local Media and Tribune, the investment...
ADOTAS -- Twitter has said "no" to Facebook in probably more than 140 words. While rumors of Facebook acquiring the company, which is completely dependent on investors for revenue, were initially dismissed, serious talks ended only three weeks ago with Facebook offering $500 million in stock, according to the Wall...
Jeep has begun the next phase in its online campaign promoting the Jeep Compass SUV. Jeep has created a MySpace page where visitors can listen to music and track the location of its "Uncharted: The Jeep Compass Music Tour," which features 8 emerging musical artists and the Jeep Compass. In...
The Association of Strategic Marketing released a whitepaper written by Silverpop entitled Revenue Attribution: How to Measure the Impact of Your Marketing Efforts. It sets out: • How to set your foundation up so you reduce missing or error-filled data. • How to determine what your biggest source of leads is...
Ask and Microsoft have joined forces to offer small businesses using Microsoft Office Live, keyword advertising access to MSN  and Live Search properties, as well as Ask Sponsored Listings from Ask.com. Office Live adManager beta search advertising service will have the inclusion of the Ask listings. Michael Schultz, U.S. business...
iCrossing announced its acquisition of web-development firm Proxicom. Proxicom has worked on sites for brand names such as DuPont, Chevron and Toyota while iCrossing has headed up search campaigns for Coca-Cola, Travelocity and GM. The companies plan to combine iCrossing’s search expertise with Proxicom’s insight on design. CEO of iCrosing Jeffery...