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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - Even though Google also shook hands with Twitter on including real-time updates in searches almost immediately after Microsoft's announcement, it had to sting a bit that Bing got there first. Of course, Google execs are playing it cool in public. But The Wall Street Journal added this little...
ADOTAS – Online advertising network Collective Media is introducing the Collective Video Network, which it bills as a single-point, automated solution for advertisers that want to break into video. Video advertising is growing – eMarketer expects it to hit $4.3 billion by 2011, and it’s currently the fastest-growing segment of...
The venerable online portal Lycos will be launching a combined online video/social networking service called Lycos Cinema to capture pieces of the markets held by News Corp's MySpace and Google's YouTube with the help of a new chat feature. Cinema will let Lycos users watch video and chat with...
ADOTAS - Retargeting specialist Criteo has loaded its new advisory board with heavy hitters, including Dan Ciporin, former chairman and CEO of Shopping.com; Greg Coleman, president of the Huffington Post; Ron Grant, former president and COO of AOL; and Jim Warner, former EVP at Razorfish. Twitter endorsement advertising network ad.ly...
AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global leader in digital advertising solutions, and Mass Relevance, the technology leader in social curation and integration, today announced a strategic partnership to drive paid media ROI through engaging, interactive social experiences. The partnership will give all Publicis Groupe agencies access...

Twitter Is a Tease

ADOTAS - Dammit, Twitter, stop being such a tease -- are you on the market or what? Cofounder Biz Stone said you have no intention of selling a few months ago but now The Wall Street Journal reports low-level talks with potential suitors such as Google and Facebook. Granted, Stone said...
GRAPHICMAIL - Knowledge is power and personal data is one's most valuable asset in this information age. How then to go about protecting this vault of credit card numbers, spending habits, product/professional/recreational interests and brand preferences from the certain peril of data sniffers and eroding privacy barriers? GraphicMail looks at recent...
Aptimus, Inc. today unveiled its enhanced behavioral, demographic testing and real-time Call Confirm phone verification capabilities. These enhancements allow Aptimus to better serve web advertisers by generating targeted, qualified leads. Although search giants Google and MSN have already rolled out site demographic targeting technology, Aptimus' abilities differ in that they...
ADOTAS - You know how gamification specialist Bunchball and retargeter TellApart know it's going to be a good week? Because they woke up on Monday rolling in investor cash. Bunchball closed a $6.5 million additional financing round led by Triangle Peak Partners, whose Cofounding Partner and CEO Michael C. Morgan...
In this week’s showcase, our four advertisers promote big life events; large investments, major life changes and massive right hooks all in compact online formats. As they say, great things come in small packages. Campaign Name: Mayweather vs. Pacquiao Country: USA Advertiser: Golden Boy Media Agency: Gary Group Creative Agency Gary...