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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS -- CBS Radio and AOL Radio today announced a new partnership today: the two stations will combine forces, giving millions of listeners free access to both stations. They also plan to cook up several product enhancements – including a new player. When AOL’s stations are integrated into CBS’s operations,...
ScanLife has created its first Mobile Barcode Trend Report: Holiday Shopping Edition. The company reports that this year, barcode scanning is up over one million scans vs. 2011. The analytics shared below spans the two weeks surrounding Black Friday — when scan rates accelerate the most. Click repeatedly on the infographic...

UK Online Ad Spend Passes Up TV

ADOTAS - The British online ad spend has grown 4.6% in the first six months of 2009. This brings it ahead of traditional advertising, which fell about 17%. Online ads have even surpassed television ads in the UK. The IAB has put out their biannual report showing online ad...
ADOTAS - As Ooyala CEO Jay Fulcher explained to us when the video tech firm partnered up with Yahoo! Japan, the real allure of its Backlot video platform is its incomparable analytics. Well Ooyala's platform just added a bit more "come hither" with the release of Custom Analytics with...
During today's session of the Interactive Promotion Summit in Las Vegas, PointRoll and ePrize announced their partnership in development of a full-service, interactive promotion advertising solution. Providing advertisers access to ePrize's interactive promotion offerings and PointRoll's online advertising rich media services, the partnership will allow the world's leading brands to...
ADOTAS - Not surprisingly, internally they're calling it the Flood API: among an array of new APIs launching on Wednesday, MySpace announced it is opening its real-time stream to developers and thus releasing an inundation of data regarding user interactions on the site. The full MySpace activity steam can be...
Adotas is pleased to launch a series of Tech Talks that offer insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO of LoopMe. “Online and Offline” need not be a stumbling block. One of the many terms you’ll hear in the...
ADOTAS -- San Francisco-based vertical ad network GoFish, ranked as the third largest online U.S. youth opportunity and a top five ‘mom’ opportunity for blue-chip advertisers, recently relaunched as Betawave Corporation the industry’s first attention based media company. In the past year, The Betawave portfolio of publishers grew to...
ADOTAS -- Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His...
ADOTAS -- Email remains a valuable marketing vehicle in the world of social and mobile. In a recent assessment of email marketing vendors by Adotas, Adknowledge ranked #1 in the market for performance. Last week, AdStation, Adknowledge’s email channel, announced record-high earnings for both advertisers and publishers across multiple platforms. These gains have...