Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Now that Microsoft has shipped a new update of its Internet Explorer, multimedia content and the way it's rendered on Web pages could be altered forever -- and could affect the industry by disabling interaction with many flash advertisements. As a result of the company's multimillion dollar patent dispute with...
Visits to the Kentucky Fried Chicken's website to redeem a $1 sandwich for free have spiked after ABC TV rejected the commercial, citing FCC regulations on subliminal advertising. KFC's commercial targets TiVo users who are encouraged to replay the ad in slow motion to find a hidden code to...
Performance-based affiliate marketing, management and web commerce technology company WatchDog Affiliate Managers yesterday announced the release of their Watchdog "Express" suite of tools. The company hopes the tools, Merchant Express, Affiliate Express and Showcase Express, will improve the efficiency among affiliates, affiliate networks, merchants and consumers and thereby increases...
E! Networks announced yesterday it has signed two exclusive sponsors, Sony and American Express, for its new multi-advertising platform program, E! Everywhere. The new platform will officially roll out in conjunction with this Sunday's coverage on E! of the Academy Awards pre-show, Live From the Red Carpet As part of...
Broadband Enterprises today announced VSyndicate, an affiliate network that supplies online publishers with premium video content and in-stream advertising. VSyndicate allows publishers to select from a variety of programming types, while offering them packages with pre-roll advertising inventory from national marketers. "VSyndicate caters to online publishers looking to either complement their...
American Express has launched its Red Card by using the Internet to sign up consumers and raise funds to fight AIDS. U2 front man/global diplomat Bono, chairman and founder of AIDS charity DATA, launched the initiative to raise money for humanitarian organization the Global Fund. The American Express website...
The Bay Area Interactive Group (BIG) has announced a call for entries for the inaugural San Francisco User-Generated Ad Show. The deadline to submit ads is March 21, 2006, and there will be a March 29 screening and a $500 cash prize for the "Best of Show" ad...
Lycos recently introduced a Lycos Games section to their site in an attempt to court the lucrative market of young male competitive gamers and the advertisers eager to reach them. The move expands upon the game site Lycos already operates, Gamesville.com, which caters to more casual game enthusiasts. Lycos plans...
News Corp. has announced that it plans to launch profiles for each of the American Idol finalists on MySpace. Fox Interactive Media President Ross Levinsohn explained in a report published by Merrill Lynch analyst Jessica Reif Cohen that "Fox will use MySpace to drive traffic to and from...
CampusAdTrader, the innovative online marketplace for buying and selling print, online and classified ads in U.S. college newspapers, announced yesterday that it has improved upon its site's existing features and added several new features in an effort to streamline navigation and generate interest. Media buyers and college newspapers can...