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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Following fast on the heels of Yahoo's move into personalized mobile home pages, Google announced on Thursday the launch of their own personalized mobile home page platform, a description of which can currently be found on the official Google blog. According to Google software engineer Abhijit Kalamkar (author of the...
On January 11th, the New York Supreme Court officially dismissed all charges against now-defunct online ad agency Synergy6 and its founder Justin Champion in regards to an ongoing investigation launched by Attorney General Eliot Spitzer in 2003 to determine whether email marketers, including Opt-InRealbig.com and Delta Seven Communications, were...
NewsCorp chief Rupert Murdoch has finally revealed his intentions for MySpace, arguably the most popular social-networking site on the web. Alleging that the portal models of Yahoo and MSN are becoming increasingly obsolete, Murdoch revealed his plan to have MySpace challenge those venerable sites for market share by offering a...
Though it's rapidly expanding into a media conglomerate, Google has by no means forgotten about its fundamental services—namely, search. In fact, on Thursday, the industry leader announced plans to unveil new, higher-capacity systems designed to meet the growing need to search for documents inside businesses. Google's new product line of...
An eMarketer report released on Thursday reveals that online advertising spending related to Consumer Packaged Goods (CPG) is expected to rise to some $470 million by the year's end, up from $390 million last year. Propelling this growth is the growth of the internet, of course, which is increasingly...
The Interactive Advertising Bureau has chosen Jim Spanfeller, president and CEO of Forbes.com, to serve as chairman of the organization for 2006. In addition to the election of Spanfeller to the top spot, the IAB also added four new members to its board: Eric Chandler, president of the Internet Division...
The most visited Spanish language internet site on the web, Univision.com, has selected behavioral targeting leader Revenue Science to serve its growing behavioral needs. The site, a subsidiary of Univision Communications Inc. and founded in 2000, provides visitors with access to original and exclusive entertainment, news, sports, services and shopping...
Online/print publisher Hachette Filipacchi Media, which counts ELLE and Premier among their major trade titles, has created a new position to help direct their profitable online strategy. Former digital strategy consultant Marta Wohrle joins HF as their new VP-Director of digital media. In her post, Wohrle will oversee and...
LiveDeal.com, a local online classified ad site, is offering a new program called AdTarget which allows advertisers to target their ads locally. LiveDeal has already been using their local advertising technology to target classifieds, but AdTarget opens up that same functionality to banner advertisers. With local targeting, advertisers have the...

Blockbuster Revamps Strategy

According to Blockbuster Inc. CEO John Antioco, the well-known movie, game and entertainment rental service is now taking strides to move more of its customers online—particularly as it will continue to close a number of its retail stores in 2006. At the recent Citigroup Entertainment, Media and Telecommunications Conference,...