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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Leading indie music distributor/marketer The Orchard today announced the launch of its new digital video distribution service. Founded in 1997, The Orchard was one of the pioneering distributors of digital music. Presently, the company represents more than 700,000 songs in its growing catalogue, and distributes this music to more...
Adsertive, LLC announced today the release of their new pay-for-performance affiliate system AdsertiveTrack. This new affiliate network gives merchants and publishers a central place to connect, creating a dynamic Internet advertising marketplace. Through this advertising network, merchants can get sales or leads for their product and services on a pay...
Attempting to break out of the normal 30-second spot, CBS will debut a new "micro" video serial during the first "CSI: Miami" commercial break on Jan 24th (next Tuesday). The first episode of the mini-drama will be only 60 seconds long, and each episode after will last only 40...
A new study shows that the word Google has as much power in the Chinese marketplace as it does here in the US. According to Reuters, performance research firm Keynote Systems conducted a monthlong survey of 1,200 Chinese Web users and found that in 11 of 13 categories (which included...
Yahoo released their Q4 2005 earnings report yesterday, reporting a 39% increase in revenue over the same period in 2004. But Yahoo failed to meet Wall Street projections, and predicted lower than expected revenue growth for 2006, causing their stock price to fall almost 13% to $34.96. Search advertising,...
The American Association of Advertising Agencies (AAAA), along with the Association of National Advertisers, the Broadcast Cable Financial Management Association and the Television Bureau of Advertising, have begun experimenting with an online media buying and selling system called eBiz for Media Lab. As media companies move away from paper and...
On Tuesday, Canadian performance-marketing firm IT Interactive Services announced the continued expansion of its global pay-per-click platform, GenieKnows, which now services a search engine network encompassing paid search listings within the following geographical regions: USA, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, Denmark, Sweden, Finland, Japan, Korea, Taiwan...

Movie Banners Changes Name

Movie Banners, a leading online advertising creative agency primarily serving the film industry since 2002, has announced that it has changed its name to Media Banners. According to the press release, the change was made to better reflect its new client base that has expanded beyond movie studios like...
Podtrac, a leader in connecting podcasters and advertisers, today announced two new initiatives to help facilitate advertising sales on podcasts. The Washington D.C.-based company has officially made available the first on-line advertising auction to determine ad rates for the podcasting market in addition to offering customized podcast media plans,...
Now that SBC has resurrected the AT&T brand name and saturated the airwaves with their massive revitalizing ad campaign, the newly merged companies have turned an eye to their DSL service. SBC Yahoo DSL is now officially to be called AT&T Yahoo! High Speed Internet. And in order to draw...