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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Leading performance marketing network MIVA today announced it has cemented a global ad distribution deal with Data Depth, provider of iCopyright. The two companies will cooperate to embed contextually relevant Pay-Per-Click and Pay-Per-Call ads in online content, which will generate income for the publisher. iCopyright, which offers copyright protection and...
Performance marketing company AzoogleAds today announced the adoption of a new Acceptable Use Policy for downloadable software, namely adware. This new set of standards, which the company believes are the strictest in the performance-based market, represents the latest stage in AzoogleAds' ongoing effort to ensure the quality of its...
The recently released iProspect Search Engine User Behavior Study, conducted on behalf of the SEM firm by Jupiter Media, reports that not only do 62% of search engine users click on results, but a full 90% click on results that appear within the first three pages. The study's findings...
E-Business security solutions provider GeoTrust today announced the availability of its free TrustWatch search service for the Mozilla Firefox browser. Firefox users can now immediately see a "trusted" search rating displayed next to each search result when using the Google search engine built into Firefox. With Trustwatch, Firefox hopes to...

Yahoo Generates YPN Blog

In order to reach out to Yahoo Publisher Network (YPN) customers, Yahoo has just launched an official YPN blog. Last year Yahoo began public testing of the YPN to compete with Google's AdSense. The YPN team will use the blog not only to highlight updates to the YPN system,...
Forget all about Sex and the City. PersonalScreen Media, a new producer of original online entertainment, is getting ready to unveil "In Men We Trust," the first in a line of web-based shows featuring product placement and seamless e-commerce integration. PersonalScreen, headed by former Viewpoint President/CEO Jay Amato and former...
Travelzoo, an online media company that publishes travel deals and offers from over 500 travel advertisers has decided to launch their 10 millionth subscriber into outer space. Travelzoo CEO Ralph Bartel presented subscriber Matthew Wagner with a ticket into suborbital space courtesy of Space Adventures. Wagner signed up for Travelzoo's...
Intellectual property company Sticky Web, Inc. has said they would compile an opt-in database of names and email addresses to help combat spam. Sticky Web holds several Internet and software patents. The company believes that their opt-in-specific email technology patent could help build a delivery system that could guarantee...
At last week's CTIA Wireless conference in Las Vegas, PayPal Mobile announced its plans to turn your cell phone into an ATM. The eBay-owned company has launched a 'Click to Buy' service, which will enable mobile users to make payments by simply sending a code by way of text...
Inspired by Alex Tew's pixel advertising site, Canadian entrepreneur Noah Fleming has launched an advertising-gimmick web page featuring an endlessly scrolling chain of paper dolls. An advertiser purchases paper dolls, or "chain men," in blocks of 50 for $1 each. Each "chain man" appears randomly in the scrolling chain,...