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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

According to a Comscore survey conducted between January 27 and February 1 of this year, 72% of respondents planned on accessing the Internet at some point during Super Bowl XL, and 11% said they would visit the websites of the most appealing advertisers. Sparking the consumer's interest on TV,...

IGA Scores In-Game Cash

In-game advertising mainstay IGA Worldwide announced today that it's received an influx of cash from several venture capital groups in order to develop their in-game advertising technology. IGA expects the in-game advertising industry to exceed more than a billion dollars by the end of 2009. Since March of last...
Today, the Interactive Advertising Bureau (IAB) and ABC Electronic (ABCE) said they will combine their spider and bot monitoring efforts to create the most comprehensive list of non-human activity on the web. The watch list, which will be updated and distributed to subscribers monthly, looks to become the most...
HarperCollins is testing a new publishing model by posting the full text of Bruce Judson's business book, "Go It Alone! The Secret to Building a Successful Business on Your Own", online and complete with contextual advertising. The book will appear on the author's web site, www.BruceJudson.com, where visitors will...
Weather Channel Interactive, one of the more recognizable destinations for mobile web browsing, announced Monday that it will introduce click-to-call advertising on its mobile site. The ads, created by Atlanta-based Fitzgerald + Co. for the Aruba Tourism Board, will take the form of a clickable banner that leads users...
Amazon.com has just entered the testing phase for its own network of third-party contextual ad links. The idea is to compete with Google's established AdSense network, the newly launched Yahoo! Publisher and MSN AdCenter, as well as to expand the presence of Amazon.com in the online world. While the...
In the past several years, Bravo has created a dedicated TV audience among the gay and lesbian community with programs like "Queer Eye for the Straight Guy," "Boy Meets Boy," and "Gay Weddings." Now the NBC affiliate is seeking to bring this niche market to the Internet with...
Last week BMW.de, the German BMW website, spontaneously fell from being one of Google's top search results for automotive manufacturers to a page ranking of zero. Neither company has issued an official statement to elucidate the matter to the public, but it appears that the fall from Google's graces...
iCrossing, an interactive agency with a strong suit in search technologies, has recently launched a unit devoted exclusively to mobile advertisement and search. mCrossing now provides clients with tools to create a relevant brand presence in the mobile arena, connect to their customers using mobile SEO, and provide advanced...
RSS marketing company SimpleFeed unveiled their new secure feed and web import RSS technologies at the DEMO conference in Phoenix this week. Their new protected RSS feeds correspond to a unique URL, and can be customized to require a unique user name and password to access. Requiring end-users of...